January 29th, 2021
This weekend’s release of The Little Things continues Warner Bros.’ strategy of launching major films simultaneously in theaters and on HBO Max, following the Christmastime launch of Wonder Woman 1984. The studio can argue that its experiment has paid off so far, with Wonder Woman posting a decent opening, given the state of the pandemic, and also driving new subscribers to the service. Little Things will be more of test though, since it’s not a major franchise release and isn’t high on the list of most-anticipated movies of the year.
It does, however, come with an impeccable pedigree, and our model is quite enthusiastic about its chances.
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January 17th, 2021
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The Marksman will win the battle at the top of the box office chart this weekend, according to studio estimates released on Sunday. The action thriller is projected to earn $3.225 million over the three-day part of the weekend, and Open Road expects it to add another $480,000 tomorrow for a four-day opening of $3,705,000. Its debut is comfortably ahead of our Friday prediction, but a little behind Honest Thief, which earned $3.6 million over its three-day opening weekend back in October. The decline is most likely a reflection of the worsening pandemic conditions over the past few months, but Open Road shared some interesting demographic details that shed more light on how the market is evolving at the moment.
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January 15th, 2021
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MLK Weekend could have a close race at the box office as new release The Marksman goes head-to-head with Wonder Woman 1984. Our model thinks Wonder Woman has the edge, but it’s likely to be a close-run thing. Liam Neeson has an impeccable pedigree when it comes to action thrillers—this isn’t even his first outing in such a film during the pandemic—and Honest Thief beat expectations with a $3.6-million opening weekend back in October. Here’s what the model thinks about Marksman…
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January 3rd, 2021
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Wonder Woman 1984 will remain top at the box office this weekend, according to studio estimates released on Sunday morning, but it’ll do so in spite of a sharp fall from its opening weekend. Warner Bros. projects a $5.5-million weekend for the super hero pic, down 67% from last weekend. That’s not a huge fall for a film like this by historical standards, but it is a surprisingly-sharp decline for the New Year weekend, and considerably worse than any other film reporting, many of which increased their box office from Christmas weekend.
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December 24th, 2020
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Wonder Woman will take us back to the 1980s, and possibly forward to the mid-2020s this weekend with an unprecedented release wide in theaters and simultaneously on the HBO Max streaming platform. What that means for its box office is, honestly, a mystery. While its performance will be very closely watched, there are so many additional confounding factors—the Christmas weekend, rising cases of COVID-19 around the country, theater closures and seating restrictions—that it would be unwise to draw too many conclusions from its performance. This week’s run of our box office model at least gives us a baseline to work from.
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December 1st, 2020
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The worst year for the movie theatrical industry in a century will end with a series of releases that might define the business for the next decade. Only three of the major studios are daring to release films in theaters during what is shaping up to be the height of the COVID-19 pandemic. Sony Pictures is going the traditional route with Monster Hunter getting an exclusive theatrical release on Christmas Day. Universal’s deals with AMC and Cinemark to allow shortened theatrical windows in return for sharing PVOD revenue have prompted it and its specialty division Focus Features to release four films this holiday season. But all eyes (or many of them, anyway) will be on Warner Bros.’ release of Wonder Woman 1984 simultaneously in theaters and on HBO Max.
When the studio announced this release strategy back on November 18 there was speculation that, if it worked out well, they might do the same thing with some of their other upcoming films. Today they threw caution to the wind and announced that all of the studio’s 2021 films will be released in theaters and on HBO Max at the same time (in territories where HBO Max is available). While we’re still digesting the news, here are three quick takes on the rationale for Warner Bros. to make this bold leap.
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October 12th, 2020
Black comedy starring Carey Mulligan is scheduled to open in theaters on December 25. Full movie details…
Everyone said Cassie was a promising young woman... until a mysterious event abruptly derailed her future. But nothing in Cassie’s life is what it appears to be: she’s wickedly smart, tantalizingly cunning, and she’s living a secret double life by night. Now, an unexpected encounter is about to give Cassie a chance to right the wrongs of the past.
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January 28th, 2020
Revenge thriller starring Carey Mulligan opens April 17 ... Full Movie Details.
Everyone said Cassie was a promising young woman... until a mysterious event abruptly derailed her future. But nothing in Cassie’s life is what it appears to be: she’s wickedly smart, tantalizingly cunning, and she’s living a secret double life by night. Now, an unexpected encounter is about to give Cassie a chance to right the wrongs of the past.
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