October 18th, 2024
Halloween season ramps up again in theaters this weekend, with Smile 2 looking to keep the horror genre firmly in control at the box office. It should do so relatively easily, even though Terrifier 3 has been enjoying a great run so far. The $2.5 million in previews on Thursday for Smile 2 isn’t spectacular, but sets the film up for $20 million or so on opening weekend.
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October 20th, 2023
Martin Scorsese or Taylor Swift? That’s the question facing moviegoers this weekend. After The Eras Tour smashed records last weekend, with a $92.8-million debut, it’s expected to fall substantially this weekend. Killers of the Flower Moon is expected to land Scorsese one of his best openings ever. But which one will top the chart is extremely hard to prediction, even with Thursday’s numbers for each film beginning to give us some clues.
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October 25th, 2020
With limited competition, Honest Thief will cruise to a second box office win according to studio estimates released on Sunday morning. Open Road is projecting $2.35 million over three days, down 35% from last weekend, for $7.5 million to date. As expected, The Empty Man was not much of a force, although it did slightly improve on our prediction.
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October 23rd, 2020
Honest Thief has some theoretical competition at the box office this weekend, but the marketing for The Empty Man has been negligible, and its 2,027 theater count is not enough for there to be much chance that we’ll see a change at the top of the chart. The lack of new films also points to a down week at the box office overall, at a time when the industry could desperately do with some good news.
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October 18th, 2020
Honest Thief will top the domestic box office this weekend with a $3.7 million opening that is in line with expectations, and provides more evidence that the theatrical business is at least stable in the United States. Relatively good numbers for the re-release of The Nightmare Before Christmas bolster that argument, although 2 Hearts is underperforming hopes. Overall, it’s a story of two steps forward, one step back.
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October 16th, 2020
After last weekend’s surprise win for The War with Grandpa, this weekend is looking a little more predictable, with Honest Thief expected to comfortably top the chart. The overall strength of the market remains very uncertain, but our model is now assuming about 40% of moviegoers are ready to go to theaters, based on Grandpa’s relative strength last weekend. Liam Neeson is a well-known quantity at the box office, and Honest Thief joins a long line of Neeson thrillers, most of which have done very well at the box office. Our model has this new one opening at around $4.4 million.
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