September 30th, 2020
A month ago, October’s line-up of new releases looked weak, but also suggested the movie industry was planning for a steady recovery. The last few weeks have blown that optimism out the water. Wonder Woman 1984, Death on the Nile, and Candyman have all moved from their planned October release dates, and Black Widow has retreated from the first week of November to May next year. 20th Century Studios (i.e., Disney) threw theaters a tiny bone in the form of The Empty Man, which moved up to October 23, but the message is clear: a recovery in the theatrical business is still a long way away, if it comes at all.
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March 1st, 2015
February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month.
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