November 14th, 2021
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Eternals will, as expected, come out on top at the box office this weekend, but it’ll do so by a healthier margin than expected thanks to a decent hold, and a very slight under-performance by Clifford the Big Red Dog through the weekend. Eternals is set to earn $27.5 million, according to Disney’s Sunday-morning projection, which will take it to $118.8 million domestically. That makes it one of the top 10 films of 2021 already, with quite a way to run.
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August 1st, 2021
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Get ready for Big Thunder Mountain Railroad: The Movie everyone. Disney’s strategy of converting its theme park rides into adventure movies is hitting pay dirt again this weekend with Jungle Cruise on its way to a $34.2-million debut, according to the studio’s Sunday morning projection. That’s substantially above our model’s prediction, and it’s not the only movie to be earning more than expected: The Green Knight will earn about $6.8 million this weekend to land in second place. Those two films more than make up for the softness of the returning titles, and we are looking at a welcome “up” weekend for the market as a whole.
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July 25th, 2021
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M. Night Shyamalan returns to the top of the box office charts this weekend, but he might be the only person celebrating as every opening and returning film in the top 10 looks set to underperform this weekend. Shyamalan’s new film, Old is coming closest to our model’s prediction with an opening of $16.5 million, which is 12% below what the model expected. Snake Eyes: G.I. Joe Origins will come second with $13.35 million, which is 15% behind expectations. Those results are both well within the model’s margin of error, but the collective performance of the market is troubling.
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July 23rd, 2021
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Our model has four films within five million dollars of one another this weekend as Space Jam: A New Legacy and Black Widow return to theaters, and Snake Eyes: G.I. Joe Origins and Old appear for the first time. Black Widow and Old are in a statistical dead heat at the top, but any of the four films has a shot at winning the weekend.
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July 18th, 2021
Families returned to movie theaters in a big way this weekend, and helped propel Space Jam: A New Legacy to a strong $31.65 million opening, according to Warner Bros.’ Sunday-morning projection. With Escape Room: Tournament of Champions also beating our model’s prediction, the newcomers made up for soft results for returning films.
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July 16th, 2021
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In one of the more unpredictable weekends at the box office in recent months, our model makes Black Widow a comfortable favorite to top the box office chart, but Space Jam: A New Legacy can’t be ruled out of the running yet if the Disney movie falls more steeply than expected from its $80-million opening weekend.
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July 6th, 2021
Family comedy starring LeBron James opens July 16… Full movie details
When LeBron James and his young son Dom are trapped in a digital space by a rogue A.I., LeBron must get them home safe by leading Bugs, Lola Bunny and the whole gang of notoriously undisciplined Looney Tunes to victory over the A.I.’s digitized champions on the court: a powered-up roster of professional basketball stars. It’s Tunes versus Goons in the highest-stakes challenge of his life, that will redefine LeBron’s bond with his son and shine a light on the power of being yourself. The ready-for-action Tunes destroy convention, supercharge their unique talents and surprise even “King” James by playing the game their own way.
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