The X-Men franchise has an impressive track record of Memorial Day openings, starting with X-Men: The Last Stand, which became the first film to gross $100 million over the 3-day part of the long weekend back in 2006. Days of Future Past grossed $90 million this weekend two years ago. In that context, a 3-day opening of $65 million for X-Men: Apocalypse is very much on the low end of expectations, although not too far behind the $72 million we were expecting earlier in the week. It’s a start that points towards a total domestic box office between $130 million and $150 million, even with the extra boost of another $15 million or so expected on Monday. That leaves the international markets with a lot to do, and the news overseas hasn’t been that great, with about $115 million in the bank after most markets opened last weekend.
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May 25th, 2016
Weiner earned first place on the theater average chart, which is terrible news for me, because there are so many immature puns that I want to be using right now. The film earned an average of $16,835 in five theaters, which is fantastic for a documentary. The Lobster was right behind with an average of $16,212 in 24 theaters during its second week of release. The film has already hit $1 million in total and has plenty of room to grow. Maggie's Plan was next with an average of $12,662 in five theaters. It has a shot at expanding significantly, but it likely won't expand truly wide. Love and Friendship remained in the $10,000 club with an average of $11,911. Its better than expected theatrical run appears to have pushed back its VOD release.
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May 22nd, 2016
The Angry Birds Movie is performing at the top end of expectations this weekend, and will top the box office chart with a commendable $39 million. While that’s a long way behind the $75.1 million earned by Zootopia on its opening weekend back in March, it’s a very respectable figure, and gives Sony the increasingly-rare bragging rights over Disney this weekend, with Captain America: Civil War dropping to second place with $33.1 million.
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May 17th, 2016
The Lobster had the best theater average of any film opening in 2016 earning an average of $47,563 in four theaters. It beat the previous record set by Captain America: Civil War, a record that lasted all of one week. The second best theater average of the week was pulled in by Love and Friendship with an average of $33,378, also in four theaters. Captain America: Civil War remained in the $10,000 club with an average of $17,188. The final film in the $10,000 club was Jimmy Vestvood: Amerikan Hero, which managed $15,215 in 4 theaters.
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May 15th, 2016
After recording the 5th-biggest opening weekend of all time last weekend, Captain America: Civil War will decline 59% this time around to $72.56 million, according to Disney’s Sunday projection. If that number holds, it will put Civil War 8th on the list of best second weekends, almost exactly tied with Iron Man 3. That comparative slip in the rankings isn’t of huge consequence, given that the film will sail past $300 million domestically on either Monday or Tuesday, and has already racked up $645 million worldwide, putting it on the brink of $1 billion worldwide a little over two weeks after its international rollout. The Marvel juggernaut continues to roll on.
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May 13th, 2016
It's a relatively good week for limited releases with several that are earning excellent reviews. Of these, The Lobster is the one I think will do the best at the box office. Kill Zone 2, Love & Friendship, and some others are also earning excellent reviews, but are playing in VOD.
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