November 14th, 2021
Eternals will, as expected, come out on top at the box office this weekend, but it’ll do so by a healthier margin than expected thanks to a decent hold, and a very slight under-performance by Clifford the Big Red Dog through the weekend. Eternals is set to earn $27.5 million, according to Disney’s Sunday-morning projection, which will take it to $118.8 million domestically. That makes it one of the top 10 films of 2021 already, with quite a way to run.
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October 3rd, 2021
Venom: Let There Be Carnage will set a new pandemic-era benchmark this weekend, with Sony Pictures projecting a stellar $90-million opening weekend as of Sunday morning, easily eclipsing the $80-million debut of Black Widow back in July. That number also represents a very solid 7.8 times the movie’s Thursday-evening preview number, which suggests good word of mouth. The good news doesn’t stop there, with this weekend’s other domestic openers, The Addams Family 2 and The Many Saints of Newark both doing better than predicted, No Time to Die opening with spectacular (for the pandemic era) numbers internationally, and Dune continuing to do well around the world.
First, here’s how the domestic numbers look this morning…
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October 1st, 2021
A critical month for the theatrical industry has started with some promising news: Venom: Let There Be Carnage posted a very solid $11.6 million from “preview” screenings on Thursday evening, the second-best result from previews during the pandemic, and not far behind Black Widow’s $13.2 million. Sony Pictures, while presumably very happy with how things are going so far, are urging caution when extrapolating that number out to the whole weekend. Their current projection for the weekend is towards the high end of the $50 million to $60 million range, with a preview-to-weekend multiplier around five.
Here’s what our model has to say about Venom’s prospects, along with this weekend’s other new wide releases and returning films…
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July 18th, 2021
Families returned to movie theaters in a big way this weekend, and helped propel Space Jam: A New Legacy to a strong $31.65 million opening, according to Warner Bros.’ Sunday-morning projection. With Escape Room: Tournament of Champions also beating our model’s prediction, the newcomers made up for soft results for returning films.
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July 16th, 2021
In one of the more unpredictable weekends at the box office in recent months, our model makes Black Widow a comfortable favorite to top the box office chart, but Space Jam: A New Legacy can’t be ruled out of the running yet if the Disney movie falls more steeply than expected from its $80-million opening weekend.
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July 4th, 2021
The long July 4 weekend is being dominated by one studio (and for once it’s not Disney). Universal Pictures are reaping the rewards of releasing three high-profile films in two weeks. F9: The Fast Saga will top the chart for a second weekend with a projected $24-million three-day weekday that takes the action movie to $117 million in total so far, the second-highest earnings for a film during 2021 domestically. The Boss Baby: Family Business is headed for second place with $17.36 million, and The Forever Purge will be third with $12.75 million. All three films are coming in somewhat behind our model’s Friday predictions.
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July 2nd, 2021
Two films that couldn’t be more different arrive in theaters this holiday weekend. The Boss Baby: Family Business is a classic family-friendly animated comedy adventure that’s trying to draw in parents and their children. The Forever Purge is an action horror movie targeted at everyone in between. With F9: The Fast Saga returning after a blockbusting opening last weekend, there’s something for everyone playing in movie theaters this weekend. While F9 is favorite to win, all three films could do good business, according to our model.
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November 24th, 2020
DreamWorks Animation animated adventure with the voice of Alec Baldwin is scheduled to open in theaters on March 26 ... Full Movie Details.
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