See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending October 30, 2011

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  TitleUnits
this
Week		%
Change		Total
Units		Spending
this
Week		Total
Spending		Weeks
1 new Captain America: The First Avenger 701,193   701,193  $12,123,627  $12,123,627 1
2 new Winnie the Pooh 184,203   184,203  $3,273,287  $3,273,287 1
3 (2) Green Lantern 123,901 -52% 662,389  $1,857,276  $9,974,107 3
4 (1) Bad Teacher 107,563 -59% 368,006  $1,935,058  $6,557,921 2
5 (3) Horrible Bosses 101,252 -43% 679,973  $1,517,767  $10,689,996 3
6 (6) Transformers: Dark of the Moon 82,320 -31% 1,726,241  $1,404,379  $30,926,999 5
7 (5) Fast Five 77,692 -41% 1,313,320  $1,331,641  $21,606,055 4
8 (7) Bridesmaids 76,150 -29% 2,126,367  $1,168,902  $33,965,818 6
9 (4) Monte Carlo 74,958 -44% 208,461  $1,273,536  $3,541,752 2
10 (12) Hocus Pocus 68,558 +51% 598,486  $401,064  $4,261,575 491
11 (9) Spooky Buddies 66,824 -14% 839,467  $1,135,340  $13,655,020 6
12 (8) Zookeeper 56,586 -45% 421,096  $1,017,982  $7,392,646 3
13 new Wrong Turn 4: Bloody Beginnings 45,928   45,928  $708,210  $708,210 1
14 (13) Thor 44,456 +15% 980,965  $742,415  $16,935,907 7
15 (-) Harry Potter and the Deathly Hallows, Part I 43,474 +674% 5,762,726  $456,042  $79,517,931 29
16 (-) The Nightmare Before Christmas 35,761   1,524,883  $714,862  $34,195,133 726
17 (10) Batman: Year One 28,302 -55% 91,355  $425,351  $1,340,250 2
18 (14) Bones: The Complete Sixth Season 27,944 -15% 162,729  $997,601  $5,983,298 3
19 (16) Rio 24,913 -20% 2,742,549  $430,497  $41,428,483 13
20 (15) X-Men: First Class 23,350 -25% 1,083,073  $396,716  $19,031,244 8
21 (11) Star Wars: The Clone Wars: The Complete Season … 22,099 -56% 72,208  $662,749  $2,165,518 2
22 (19) Barbie: Princess Charm School 18,765 -28% 439,193  $257,171  $5,787,639 7
23 (18) The Big Bang Theory: Season 4 17,864 -36% 341,807  $428,557  $9,806,966 58
24 (20) Dumbo 15,542 -38% 866,424  $289,547  $14,581,023 940
25 (17) Judy Moody and the NOT Bummer Summer 15,416 -45% 96,545  $279,492  $1,588,341 3
26 (21) Scream 4 15,304 -37% 189,190  $231,550  $2,982,189 4
27 (28) Paranormal Activity 2 14,726 +7% 939,537  $156,537  $15,045,579 38
28 (22) Spookley the Square Pumpkin 14,436 -40% 419,667  $87,947  $3,798,184 321
29 (29) Soul Surfer 13,463 -2% 764,948  $193,194  $12,366,139 13
30 (30) Mrs. Doubtfire 13,398 n/c 1,034,171  $121,681  $9,690,577 816

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.