February 1st, 2020
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We had a great start to the year, sort of. Most films that opened / expanded wide in January are going to miss expectations; however, Bad Boys for Life and 1917 are so much stronger than anticipated that they alone will more than make up the difference. Looking forward, Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) is almost guaranteed to be the biggest hit of the month. There are two questions. Firstly, is it going to top Bad Boys for Life and become the biggest hit of the year so far? Secondly, is it going to be the only $100 million hit of month? Hopefully the answers to those questions are yes and no respectively, but no to both is would still be good news overall. Sonic the Hedgehog is looking better than before and frankly Paramount needs a hit after a very troubling 2019. Meanwhile, there are several midlevel hits that could help the overall box office. Last February was a mixed month with some hits, like How to Train Your Dragon: The Hidden World, but some disappointing results as well, like from The Lego Movie 2: The Second Part. I think it will be a close race in the year-over-year competition with 2020 winning some weeks and losing others.
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December 1st, 2018
November turned out to be a really, really good month. I thought 2018’s lead over 2017 would shrink, potentially by $200 million to $300 million. However, the lead actually managed to grow a little bit, thanks to hits like Ralph Breaks the Internet, Dr. Seuss’ The Grinch, Fantastic Beasts: The Crimes of Grindelwald, and Bohemian Rhapsody. December has an equal number of potential hits, led by Mary Poppins Returns, which some think will top $300 million. Additionally, Spider-man Into the Spider-Verse, Aquaman, Bumblebee, and Holmes and Watson all have a realistic shot at $100 million or more. On the other hand, last December was stronger, at least on top. The Last Jedi earned more than $500 million just during December, which is more than any December release this year will earn in total. It could be more than the top two films earn in total. 2018 will win the in year-over-year competition; however, its lead won’t be as large as it is at the start of the month.
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April 1st, 2017
March was a month of extremes, led by two strong performances: Beauty and the Beast breaking records and Logan cracking $200 million with ease. There were also two other $100 million hits and another potential $100 million hit that we don’t have significant box office numbers for yet. This is fantastic. On the opposite end, there were three films on last month’s list that didn’t even open truly wide. This month won’t be as lucrative at the top, as The Fate of the Furious is the only film expected to top $100 million. Fortunately, it is expected to open with over $100 million. On the other extreme, there are many, many films on this list that I’m not sure will open wide. Fortunately, last April wasn’t any better. The Jungle Book made nearly $1 billion worldwide, but the other nine films combined made less than half of that. To emphasize: the other nine films that opened last April averaged less than $50 million worldwide each. If The Fate of the Furious can just come close to the previous installment of the franchise, then 2017 has a solid shot at topping 2016.
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November 1st, 2016
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October turned out to be a mixed month. On the one hand, not one movie earned $100 million, or even came close. However, it was also a more steady month than last October and the last two weeks really helped 2016 in the year-over-year comparisons. In November, we have five films with at least a shot at $100 million, three of which should have no trouble getting to at least $200 million. A little while ago, I thought Fantastic Beasts and Where to Find Them would be the biggest hit of the month, but the buzz took a hit recently. More on that below. Meanwhile, Doctor Strange’s reviews are currently 90% positive and that should help it out at the box office. The third very likely $200 million hit is Moana. There is certainly precedent for an animated movie to be a monster hit at this time of year, but there is also a lot of competition. Last November was similar in strength, with five films that earned more than $100 million and two films that earned more than $200 million. None earned more than $300 million, so that’s the goal for this November. If we can get one $300 million and / or three $200 million movies over the month, then it will be seen as a victory.
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