January 1st, 2018
2017 wasn’t a good year. It started out well and ended on a high note, but the summer was a disaster and that proved to be too much for the rest of the year to overcome. Fortunately, The Last Jedi and Jumanji: Welcome to the Jungle are still doing very well and will help January get off to a fast start. Unfortunately, the biggest new release of January is Paddington 2 and it isn’t expected to match its predecessor at the box office; it certainly won’t top $100 million domestically. It is unlikely any of the Oscar contenders will hit the century mark in January either. This is really bad news, as last January, we had a new release, Split and an Oscar contender, Hidden Figures, which both topped that milestone with ease. 2018 should get off to a faster start in the first two weeks, but overall, this month will end with a loss.
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September 1st, 2015
As September begins, the box office is in a slump. August was terrible and only Straight Outta Compton escaped with its dignity intact. Fortunately, we expected August to be terrible, so the box office isn't any lower than anticipated. As for September, there are two wide releases expected to earn more than $100 million, which is better than most years. Those two films are Maze Runner: The Scorch Trials and Hotel Transylvania 2, both sequels. There are four other films that could become midlevel hits, so we have good depth as well. By comparison, last September there were also two $100 million hits, The Maze Runner and The Equalizer. However, there were only two midlevel hits, so it appears this year has better depth. Frankly, 2015 has such a large lead over 2014 that all it needs to do is maintain pace for the rest of the year to be considered a success. If September can help 2015 grow its lead, then the overall industry should be very happy.
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