January 1st, 2019
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December would have been an excellent month, except it had to be compared to Star Wars: The Last Jedi. The top four movies of this December might not finish with as much as that movie made. That said, the year ended on an overall positive note finishing with a lead of close to $800 million over 2017. Unfortunately, 2019 is going to get off to a slow start. Not only are there very few films opening wide this month, only one of them, Glass, is expected to be a midlevel hit or better. Granted, Glass is expected to earn more than $100 million domestically, which is something no film released last January could do. However, The Last Jedi and Jumanji: Welcome to the Jungle both had such incredible legs that 2019 will still get off to a slower start, even if it has stronger new releases.
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November 1st, 2018
October continued 2018’s phenomenal box office run, for the most part. There were a couple of films that missed expectations by $10 million or more, but on the other hand, Vemon and Halloween were smash hits and are now the first and second biggest October debuts of all time. Furthermore, 2018’s lead over 2017 is, as I’m writing this, just shy of $1 billion and if 2018 can maintain this lead, it will be one of the biggest year-over-year increases of all time. It won’t. The fun times end now. Why is that? Last November was amazing. There were only eight wide releases, but six of them earned more than $100 million. Three of those hit $200 million, including Thor: Ragnarok, which earned over $300 million. This year, there are a lot more movies opening in November, but it is a case of quantity over quality. No movie is expected to come close to $300 million and it would take a bit of luck just to have five $100 million hits. The film I’m looking forward to the most is Ralph Breaks the Internet, while it, Dr. Seuss’ The Grinch, and Fantastic Beasts: The Crimes of Grindelwald are all aiming for $200 million this month. Fortunately, even if 2018 is behind 2017’s pace by around $300 million, 2018 has built up such a large lead that it should still go into December with an insurmountable lead at the box office.
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February 1st, 2015
It was a record-breaking January thanks entirely to American Sniper, which set records, both during its limited release run and especially when it expanded wide. There were a couple of other films that did well, but for the most part, it was a typical January. The question is, will American Sniper boost the overall box office, which would help February, or will its effects fade as it does? There are ten wide releases in February; there are a few films that may or may not open in the top ten. Of these, there are only two that have a real shot at true box office success. The biggest film in terms of buzz is Fifty Shades of Grey, which looks so, so bad. Personally, I would rather watch The SpongeBob Movie: Sponge Out of Water a hundred times than sit through just the trailer for Fifty Shades of Grey. If Fifty Shades of Grey becomes the biggest hit of the month, it will mrean the end of civilization. Because. I. Will. End. Civilization. Last February was mostly mediocre, except for The LEGO Movie which was a huge early year hit. There's no chance any film opening this month will match The LEGO Movie; the top two films likely won't match The LEGO Movie. Because of this, 2015 will need to rely on depth to come out ahead. I'm not sure how likely that will be.
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August 1st, 2014
July was... well... let's just pretend it didn't happen. Dawn of the Planet of the Apes did well, but week after week 2014 fell further behind 2013 in the year-to-date comparison. At the moment, we are roughly $400 million behind last year's pace and while I don't think August will continue the losing streak, there's really no chance August will put a dent in that number. It looks more and more likely that Guardians of the Galaxy will be a hit, especially given its early reviews, but it could be the last $100 million hit till October, if the bad buzz surrounding Teenage Mutant Ninja Turtles turns into bad ticket sales. Last August there were two films that reached $100 million, plus two others that came close. This August might match that, while the biggest film this year should top the biggest film from last year. I think the slump 2014 is suffering through will end the first weekend and overall I think it will cut the deficit a little bit. That said, summer 2014 will still end as one of the worst recent summers at the box office.
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