November 1st, 2018
October continued 2018’s phenomenal box office run, for the most part. There were a couple of films that missed expectations by $10 million or more, but on the other hand, Vemon and Halloween were smash hits and are now the first and second biggest October debuts of all time. Furthermore, 2018’s lead over 2017 is, as I’m writing this, just shy of $1 billion and if 2018 can maintain this lead, it will be one of the biggest year-over-year increases of all time. It won’t. The fun times end now. Why is that? Last November was amazing. There were only eight wide releases, but six of them earned more than $100 million. Three of those hit $200 million, including Thor: Ragnarok, which earned over $300 million. This year, there are a lot more movies opening in November, but it is a case of quantity over quality. No movie is expected to come close to $300 million and it would take a bit of luck just to have five $100 million hits. The film I’m looking forward to the most is Ralph Breaks the Internet, while it, Dr. Seuss’ The Grinch, and Fantastic Beasts: The Crimes of Grindelwald are all aiming for $200 million this month. Fortunately, even if 2018 is behind 2017’s pace by around $300 million, 2018 has built up such a large lead that it should still go into December with an insurmountable lead at the box office.
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March 1st, 2018
February was an amazing month, thanks mainly to Black Panther, but Fifty Shades Freed and Peter Rabbit were also significant hits and overall the month was a massive improvement over last February. Looking forward, there’s nothing opening in March that will earn as much in total as Black Panther did during its opening weekend. That said, A Wrinkle in Time and Ready Player One should have no trouble getting to $100 million, while Tomb Raider has a 50/50 chance of getting there. Unfortunately, compared to last March, this is still a pittance. There’s a chance that no film opening this March will earn as much in total as Beauty and the Beast opened with last march. We will need Black Panther to have good legs to keep 2018 ahead of 2017 by the end of the month.
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February 1st, 2017
January turned out to be a good month. Granted, it didn’t live up to last January, but its box office was one of the top five Januarys of all time, so that’s still a good start to the year. Also, we will have our first $100 million movie released in 2017 and that doesn’t happen this early very often. As for February, there’s potentially the first $200 million hit of the year, The Lego Batman Movie. Fifty Shades Darker and The Great Wall both have a shot at $100 million. That said, it is more likely that both will miss that milestone than both will get there. As for the rest of the films, there are a few that are aiming for solid midlevel hits, like John Wick: Chapter Two and Get Out, while there are very few potential bombs. By comparison, last February there was one monster hit, Deadpool, and a lot of bombs. No other movie besides Deadpool made $50 million. No movie opening this month will match Deadpool, but we won’t have as many bombs either, so hopefully that will balance out and 2017 won’t fall further behind 2016.
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July 1st, 2013
For the most part, June was a really strong month at the box office with nearly every film either matching expectations, or at least coming close enough to call it a victory. Looking forward, there are a dozen films opening wide in July, more or less. One of them, The Smurfs 2, is opening on a Wednesday, so I'm going to hold off talking about that movie till the August preview. Kevin Hart: Let Me Explain is opening in less than 1000 theaters, but it has a shot at reaching the top ten during its opening weekend. If we include both of them, there are twelve films, but I think it is better to stick with the ten truly wide, truly July openings. Of these, Despicable Me 2 is clearly going to be the biggest hit at the box office. It could become the second biggest hit of the year so far. It is not the only film that could be a $100 million hit. In fact, there are six films opening in July that I think have a better than 50% chance of reaching that level. There is currently only one film that I think won't at least become a midlevel hit. By comparison in 2012, there were three $100 million movies, led by The Dark Knight Rises, but the rest of the new releases struggled. There's no chance any movie opening this month will top $400 million, in fact, it is quite possible no film will get to $300 million. That said, 2013 has a lot better depth, so it might come out on top in the end.
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