The Hundred-Foot Journey came out in August and was counter-programming, to be generous. It opened in barely more than 2,000 theaters and only managed fourth place during its opening weekend. On the other hand, its multiplier was 4.94, which is incredible compared to the average wide release, while it ended up a solid midlevel hit. Obviously the word-of-mouth was strong, but now that it is on the home market, will those who missed it in theaters want to check it out? And will those who saw it in theaters want to pick it up?
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2014 continued its strong run in February with The Lego Movie beating even the high end expectations and will become the first film released in 2014 to reach $200 million. March doesn't look as strong, as no film is on track to hit $200 million, but there are five films that have a chance at $100 million. Granted, not all of them will get there; in fact, there's a chance only one of them will get there. Divergent is the film I think has the best shot at the century club, but it could be joined by Mr. Peabody and Sherman, for instance, which is earning surprisingly strong reviews. Noah is a big-budget Bible epic and the studio has to be hoping for at least $100 million, but the buzz is quite negative and there have been reports of troubles behind-the-scenes. Last March was led by Oz The Great and Powerful, which pulled in more than $200 million domestically. I don't think any film opening this March will match that figure. In addition, The Croods and G.I. Joe: Retaliation also hit the $100 million milestone, while Olympus Has Fallen came very close. Granted, there were also some big bombs last March, like The Host, but even so, I think 2014 will lose ground in the year-over-year comparison.
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