The worst year for the movie theatrical industry in a century will end with a series of releases that might define the business for the next decade. Only three of the major studios are daring to release films in theaters during what is shaping up to be the height of the COVID-19 pandemic. Sony Pictures is going the traditional route with Monster Hunter getting an exclusive theatrical release on Christmas Day. Universal’s deals with AMC and Cinemark to allow shortened theatrical windows in return for sharing PVOD revenue have prompted it and its specialty division Focus Features to release four films this holiday season. But all eyes (or many of them, anyway) will be on Warner Bros.’ release of Wonder Woman 1984 simultaneously in theaters and on HBO Max.
When the studio announced this release strategy back on November 18 there was speculation that, if it worked out well, they might do the same thing with some of their other upcoming films. Today they threw caution to the wind and announced that all of the studio’s 2021 films will be released in theaters and on HBO Max at the same time (in territories where HBO Max is available). While we’re still digesting the news, here are three quick takes on the rationale for Warner Bros. to make this bold leap.
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Jennifer Carter and Solomon Chau are a sweet, fun-loving, newly-engaged couple whose whole life seems ahead of them. But when Sol is diagnosed with terminal liver cancer in December, their plans for a summer wedding become impossible. In a race against time, Jenn and Sol’s friends and family launch an online fundraiser to help the couple create their dream wedding in just two weeks. In the process, they unleash an outpouring of generosity and attention from people around the world who want to celebrate the power of love with them. Through it all, Jenn and Sol’s commitment to each other only deepens, becoming a heartwarming reminder that the strength of true love knows no limits.
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