July 23rd, 2021
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Our model has four films within five million dollars of one another this weekend as Space Jam: A New Legacy and Black Widow return to theaters, and Snake Eyes: G.I. Joe Origins and Old appear for the first time. Black Widow and Old are in a statistical dead heat at the top, but any of the four films has a shot at winning the weekend.
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March 1st, 2016
It's March 1st, which is not only the beginning of the month, but also Super Tuesday. If you are not American and don't pay attention to American politics, Super Tuesday is sort of like the Oscar night of the primary season. I was going to write about my predictions, but it looks like the race is about to be over. On the Republicans side, if Trump gets more than 50% of the delegates, then he has won. It will be too late to stop him. If he gets less than 40%, then it becomes a real race again. If the polling is correct, then he will get closer to 50% than 40%. On the Democratic side, Sanders needs at least 45% of the delegates, or it is over for him. Anything less than that and Hillary Clinton will have too big a lead to overcome. If the South Carolina result is an indicator, Hillary Clinton could get two-thirds of the delegates awarded tonight.
As for the box office, February was amazing, thanks to Deadpool's record-breaking opening and better than expected legs. The month ended with 2016 being nearly 4% higher than 2015's pace. Additionally, there are some big releases coming out this month with both Zootopia and Batman v Superman: Dawn of Justice looking to get more than $200 million, while Allegiant should hit $100 million. Last March, there were also three films that earned more than $100 million, but only one $200 million hit, Cinderella. It should be a really close race between 2016 and 2015.
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March 1st, 2015
February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month.
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July 1st, 2013
For the most part, June was a really strong month at the box office with nearly every film either matching expectations, or at least coming close enough to call it a victory. Looking forward, there are a dozen films opening wide in July, more or less. One of them, The Smurfs 2, is opening on a Wednesday, so I'm going to hold off talking about that movie till the August preview. Kevin Hart: Let Me Explain is opening in less than 1000 theaters, but it has a shot at reaching the top ten during its opening weekend. If we include both of them, there are twelve films, but I think it is better to stick with the ten truly wide, truly July openings. Of these, Despicable Me 2 is clearly going to be the biggest hit at the box office. It could become the second biggest hit of the year so far. It is not the only film that could be a $100 million hit. In fact, there are six films opening in July that I think have a better than 50% chance of reaching that level. There is currently only one film that I think won't at least become a midlevel hit. By comparison in 2012, there were three $100 million movies, led by The Dark Knight Rises, but the rest of the new releases struggled. There's no chance any movie opening this month will top $400 million, in fact, it is quite possible no film will get to $300 million. That said, 2013 has a lot better depth, so it might come out on top in the end.
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