April 1st, 2018
Well, March has ended and it was a very disappointing month. Black Panther made more than any of the new releases did. The only potential big hit that didn’t miss expectations was Ready Player One. Because of this, 2018 lost its lead over 2017 and is now over $100 million behind last year’s pace. April is usually a terrible month, because it is a dumping ground, especially late in the month. No studio wants to compete with the first monster hit of the Summer. This year, the first monster hit of the summer, Avengers: Infinity War, opens in April. It will make more during its opening weekend than any other April release will make in total. It might make more opening day than any other April release will make in total. The only film that has a real chance to earn more than $100 million is Rampage, a video game adaptation. Last April, The Fate of the Furious earned more than $1.2 billion worldwide, but “only” earned $225.76 million of that domestically. Infinity War should earn more than that opening weekend. The second biggest hit of last April was Smurfs: The Lost Village and Going in Style, both of which earned $45.02 million. If 2018 doesn’t retake the lead by the end of the month, then 2018 is in trouble at the box office.
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