Friday Estimates: Glass is Looking a Little More Fragile
January 19, 2019
It looks like Glass will open on the low end of expectations with $16.0 million on Friday, putting it on pace for $50 million over the four-day weekend. Its reviews are clearly not helping, while the film only managed a B from CinemaScore, which is down from the B plus Split earned. That said, the film only cost $20 million to make and Universal’s share of the opening weekend will be more than that. Unless the film’s advertising budget is unreasonably large, then the movie will break even just on its domestic numbers.
The Upside was in a distant second place, but its $4.17 million Friday haul was arguably more impressive. The film is on pace to add between $18 million and $19 million over the weekend, which is more than most people thought it would open with. The film won’t be too far away from $50 million by the end of business on Monday, while it could finish with north of $75 million domestically. Both STX, which is distributing the film, and Lantern, which owns the rights, will make a serious profit from this film.
Aquaman was next with $2.51 million on Friday, putting it on pace for between $12 million and $13 million over the four-day weekend. This is a little lower than anticipated, but the film will still crack $300 million on Saturday, so I don’t think Warner Bros. will be bothered by it missing expectations this weekend.
Dragon Ball Super: Broly managed fourth place on Friday with $2.4 million, which is absolutely bonkers for an Anime release. It did fall 28% from Thursday, but that’s because it lost all of its IMAX and other premium theaters to Glass. Additionally, since the film is a new release and not a holdover, it won’t have as long legs over the rest of the weekend, meaning it will likely fall out of the top five. However, it is on pace to earn more than $7 million over four days, so it is doing better than expected.
Spider-Man: Into The Spider-Verse landed in fifth place with $1.76 million, which is better than anticipated. It should finish the four-day weekend with over $9 million, pushing its running tally to nearly $160 million. This is almost enough for Sony’s share of the domestic box office to cover its entire $90 million production budget. The film is almost guaranteed to break even before it hits the home market.
A Dog’s Way Home was right behind with $1.71 million; however, since it is a family film, it should rise above Spider-Man: Into The Spider-Verse over the full weekend matching predictions perfectly with close to $10 million over four days. The film isn’t a monster hit, but it is doing well enough to earn Sony a small profit in a reasonable amount of time.
-5-News.jpg)
Filed under: Friday Estimates, Aquaman, Glass, The Upside, A Dog’s Way Home, Dragon Ball Super: Broly