10 Million People Purchase Pirate DVDs This Week
December 16, 2006
There were a boatload of new releases to chart this week led by Pirates of the Caribbean: Dead Man's Chest with $12.93 million, which was just a hair lower than Superman Returns's open week rentals from a week ago. This week that film placed second with a still impressive $10.71 million.
Miami Vice opened in third place with $7.91 million, which is a little lower than anticipated given its theatrical box office. Ice Age: The Meltdown and The Da Vinci Code remained close with the former earning $6.55 million and the latter $6.31 million. Two other new releases just missed the top five with Beerfest bringing in $6.13 million while Pulse managed $5.63 million.
Other new releases to chart this week include How to Eat Fried Worms in 12th place with $3.75 million. Idlewild placed 20th with $1.94 million, just ahead of The OH in Ohio with $1.89 million. Finally there's Lies and Alibis as the direct-to-DVD release placed 31st with $980,000.
While Pirates of the Caribbean: Dead Man's Chest was able to squeak out a win on the rental charts, it was absolutely dominate on the sales chart. During the first day, the film sold 5 million copies while over the full week its sales were a year's best 10.5 million. To put that into comparison, second place Miami Vice managed just over 1 million in sales this week. Cars remained in third place during its fifth week of release and is the oldest film in the top ten. Superman Returns fell from first to fourth and Ice Age: The Meltdown grabbed fifth place.
Just missing the top five was 24 - The Complete Fifth Season, just ahead of High School Musical - Two-Disc Remix Edition and Beerfest, which would be an interesting double-feature. Pulse just managed to grabbed 10th place, which was disappointing, but was well ahead of How to Eat Fried Worms in 14th place. Normally kids films perform much better on the sales chart than the rental, but that was not the case here and that is just one more disappoint for the filmmakers involved.
Filed under: Pirates of the Caribbean: Dead Man’s Chest, Cars, The Da Vinci Code, Superman Returns, Ice Age: The Meltdown, Miami Vice, Pulse, Beerfest, How to Eat Fried Worms, Idlewild, The Oh in Ohio