DVD Rentals - New Releases Go Mad
May 28, 2008
Mad Money was one of three new releases to reach the top five on the rental chart this week. In fact, it led all releases with $7.33 million and should have little trouble matching its theatrical total before long.
Untraceable placed a close second with $6.88 million, but that was significantly weaker than Mad Money when compared to their respective theatrical runs. P.S., I Love You was the best of the holdovers, down 17% to $5.92 million for the week, to raise its total to $13.09 million after two. Like it did on the sales chart, The Great Debaters opened in fourth place, in this case earning $5.47 million during its first week. The final film in the top five was 27 Dresses with $4.96 million for the week and $18.39 million after three.
The only other new release to chart was Numb, which placed 17th with $2.45 million. That's very good for a Canadian direct-to-DVD release.
Filed under: Video Sales, P.S. I Love You, The Great Debaters, Untraceable, Mad Money, 27 Dresses