Avatar Still Filling Theaters

January 12, 2010

Avatar returned to the top of the per theater chart thanks to its record-breaking weekend result. It earned more than $50 million in 3,422 theaters for an average of $14,701. Crazy Heart was very close behind with an average of $14,004 in 33 theaters, which suggests further room to expand. Likewise, The Lovely Bones could do reasonably well this Friday when it expands after pulling in an average of $12,857 this weekend; however, there is a note of caution, as the film is still playing in only three theaters.

There were not that many new limited release and only one of them came close to $10,000. That film was In Search of Memory, which opened with $8,553 in one theater. Bitch Slap earned just over $12,000 in three theaters for an average of $4,085, which is better than expected, all things considered. Waiting for Armageddon struggled with just $2,579 in one theater, but at least it topped the Mendoza Line. Wonderful Life wasn't as lucky with an average of $1,146 in four theaters, while Crazy on the Outside earned an average of just $871 in 74 theaters.

This past week also saw milestones reached for some Per Theater Chart alumni:

  • Me and Orson Welles reached $1 million over the weekend, but that's as far as it will go.
  • Crazy Heart also reached $1 million over the weekend, but it is far, far from over.
  • A Single Man topped $2 million over the weekend and it is not done yet.
  • The Imaginarium of Doctor Parnassus just missed $3 million over the weekend and it is likely it reached that on Monday. That said, its per theater average is weak enough that it is very, very unlikely that it will expand significantly.
  • The Young Victoria hit $3 million during the week and $4 million over the weekend. But again, its per theater average is weak enough that it probably won't expand much more from now on.
  • 3 Idiots made it all the way to $5 million, which is incredible for an Indian film and even if it fades from now on, it will still be one of the biggest hits from that country.
  • Boondock Saints 2: All Saints Day has reached $10 million. That's impressive for any limited release, but it's unbelievable when compared to the first Boondock Saints.

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Filed under: The Young Victoria, Me and Orson Welles, Wonderful World, A Single Man, The Imaginarium of Doctor Parnassus, Crazy on the Outside, Avatar, The Lovely Bones, The Boondock Saints 2: All Saints Day, Bitch Slap, Crazy Heart