Mirror Mirror (2012)

Mirror Mirror poster
Theatrical Performance
Domestic Box Office $64,935,167Details
International Box Office $108,678,315Details
Worldwide Box Office $173,613,482
Home Market Performance
Est. Domestic DVD Sales $25,036,171 Details
Est. Domestic Blu-ray Sales $5,437,507 Details
Total Est. Domestic Video Sales $30,473,678
Further financial details...

Synopsis

A wicked Queen schemes and scrambles for control of a spirited orphan's throne and the attention of a charming prince. When Snow White's beauty wins the heart of the prince that she desperately pursues, the Queen banishes her to the forest, where a man-eating beast hungrily awaits. Rescued by a band of diminutive highway robbers, Snow White grows into an indomitable young woman determined to take back her realm from the treacherous Queen.

Metrics

Opening Weekend:$18,132,085 (27.9% of total gross)
Legs:3.58 (domestic box office/biggest weekend)
Domestic Share:37.4% (domestic box office/worldwide)
Production Budget:$85,000,000 (worldwide box office is 2.0 times production budget)
Theater counts:3,603 opening theaters/3,618 max. theaters, 5.4 weeks average run per theater
Infl. Adj. Dom. BO $87,939,834

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,401-1,500) 1,403 $64,935,167
All Time International Box Office (Rank 1,001-1,100) 1,015 $108,678,315
All Time Worldwide Box Office (Rank 1,001-1,100) 1,098 $173,613,482

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: March 30th, 2012 (Wide) by Relativity
International Releases: March 15th, 2012 (Wide) (Hungary)
March 15th, 2012 (Wide) (Lebanon)
March 15th, 2012 (Wide) (Thailand)
March 15th, 2012 (Wide) (United Arab Emirates)
March 16th, 2012 (Wide) (Poland)
... Show all releases
Video Release: June 26th, 2012 by Fox Home Entertainment
MPAA Rating: PG for some fantasy action and mild rude humor.
(Rating bulletin 2206, 1/18/2012)
Running Time: 95 minutes
Comparisons: vs. Where the Wild Things Are
Create your own comparison chart…
Keywords: Royalty, Prince/Princess, Rescue, Gangs, Motion Capture Performance, Heroic Adventure, Missing Person, Step-Family, Dwarves, Dysfunctional Family
Source:Based on Folk Tale/Legend/Fairytale
Genre:Adventure
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Relativity Media, Yuk Films, Goldman Pictures, Rat Entertainment, Misher Films
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Easter (All Movies, 3-Day) 80 $11,095,140 Apr 6, 2012 10
Easter (All Movies, 3-Day, Inflation Adjusted) 117 $15,376,483 Apr 6, 2012 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,401-1,500) 1,403 $64,935,167
All Time Domestic Inflation Adjusted Box Office (Rank 1,901-2,000) 1,946 $87,939,834
All Time Domestic Non-Sequel Box Office (Rank 1,001-1,100) 1,031 $64,935,167
Top 2012 Movies at the Domestic Box Office 49 $64,935,167
All Time Domestic Box Office for Based on Folk Tale/Legend/Fairytale Movies 21 $64,935,167
All Time Domestic Box Office for Live Action Movies (Rank 1,001-1,100) 1,098 $64,935,167
All Time Domestic Box Office for Fantasy Movies (Rank 101-200) 105 $64,935,167
All Time Domestic Box Office for Adventure Movies (Rank 301-400) 354 $64,935,167
All Time Domestic Box Office for PG Movies (Rank 301-400) 359 $64,935,167
All Time Domestic Box Office for Relativity Movies 5 $64,935,167

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 30, 2012 3 $18,132,085   3,603 $5,032   $18,132,085 1
Apr 6, 2012 5 $11,095,140 -39% 3,618 $3,067   $36,574,022 2
Apr 13, 2012 7 $6,847,924 -38% 3,206 $2,136   $49,316,185 3
Apr 20, 2012 10 $4,408,179 -36% 2,938 $1,500   $55,499,932 4
Apr 27, 2012 13 $2,232,938 -49% 2,017 $1,107   $58,870,360 5
May 4, 2012 15 $746,247 -67% 922 $809   $60,174,498 6
May 11, 2012 17 $599,617 -20% 607 $988   $60,993,886 7
May 18, 2012 18 $403,814 -33% 407 $992   $61,551,236 8
May 25, 2012 16 $482,502 +19% 422 $1,143   $62,200,759 9
Jun 1, 2012 18 $368,669 -24% 357 $1,033   $62,911,808 10
Jun 8, 2012 18 $342,921 -7% 303 $1,132   $63,477,027 11
Jun 15, 2012 21 $235,632 -31% 278 $848   $63,915,264 12
Jun 22, 2012 28 $155,635 -34% 222 $701   $64,248,385 13
Jun 29, 2012 34 $120,504 -23% 166 $726   $64,493,993 14
Jul 6, 2012 37 $63,830 -47% 119 $536   $64,655,310 15
Jul 13, 2012 44 $50,829 -20% 91 $559   $64,757,064 16
Jul 20, 2012 45 $28,945 -43% 59 $491   $64,829,637 17
Jul 27, 2012 55 $14,913 -48% 56 $266   $64,868,692 18
Aug 3, 2012 66 $6,734 -55% 39 $173   $64,890,595 19
Aug 10, 2012 90 $1,295 -81% 45 $29   $64,933,670 20

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 30, 2012 3 $5,808,426     3,603 $1,612   $5,808,426 1
Mar 31, 2012 3 $7,592,301 +31%   3,603 $2,107   $13,400,727 2
Apr 1, 2012 3 $4,731,358 -38%   3,603 $1,313   $18,132,085 3
Apr 2, 2012 3 $1,540,199 -67%   3,603 $427   $19,672,284 4
Apr 3, 2012 3 $1,969,537 +28%   3,603 $547   $21,641,821 5
Apr 4, 2012 4 $1,661,674 -16%   3,603 $461   $23,303,495 6
Apr 5, 2012 4 $2,175,387 +31%   3,603 $604   $25,478,882 7
Apr 6, 2012 5 $4,607,739 +112% -21% 3,618 $1,274   $30,086,621 8
Apr 7, 2012 5 $3,955,230 -14% -48% 3,618 $1,093   $34,041,851 9
Apr 8, 2012 5 $2,532,171 -36% -46% 3,618 $700   $36,574,022 10
Apr 9, 2012 4 $1,831,462 -28% +19% 3,618 $506   $38,405,484 11
Apr 10, 2012 5 $1,518,975 -17% -23% 3,618 $420   $39,924,459 12
Apr 11, 2012 4 $1,340,697 -12% -19% 3,618 $371   $41,265,156 13
Apr 12, 2012 5 $1,203,105 -10% -45% 3,618 $333   $42,468,261 14
Apr 13, 2012 7 $2,051,334 +71% -55% 3,206 $640   $44,519,595 15
Apr 14, 2012 7 $2,989,178 +46% -24% 3,206 $932   $47,508,773 16
Apr 15, 2012 7 $1,807,412 -40% -29% 3,206 $564   $49,316,185 17
Apr 16, 2012 9 $402,173 -78% -78% 3,206 $125   $49,718,358 18
Apr 17, 2012 9 $502,713 +25% -67% 3,206 $157   $50,221,071 19
Apr 18, 2012 8 $426,467 -15% -68% 3,206 $133   $50,647,538 20
Apr 19, 2012 8 $444,215 +4% -63% 3,206 $139   $51,091,753 21
Apr 20, 2012 10 $1,111,923 +150% -46% 2,938 $378   $52,203,676 22
Apr 21, 2012 10 $1,946,436 +75% -35% 2,938 $663   $54,150,112 23
Apr 22, 2012 9 $1,349,820 -31% -25% 2,938 $459   $55,499,932 24
Apr 23, 2012 12 $255,596 -81% -36% 2,938 $87   $55,755,528 25
Apr 24, 2012 12 $326,701 +28% -35% 2,938 $111   $56,082,229 26
Apr 25, 2012 12 $265,436 -19% -38% 2,938 $90   $56,347,665 27
Apr 26, 2012 11 $289,757 +9% -35% 2,938 $99   $56,637,422 28
Apr 27, 2012 - $562,953 +94% -49% 2,017 $279   $57,200,375 29
Apr 28, 2012 - $1,039,394 +85% -47% 2,017 $515   $58,239,769 30
Apr 29, 2012 - $630,591 -39% -53% 2,017 $313   $58,870,360 31
Apr 30, 2012 - $143,466 -77% -44% 2,017 $71   $59,013,826 32
May 1, 2012 - $158,144 +10% -52% 2,017 $78   $59,171,970 33
May 2, 2012 - $128,654 -19% -52% 2,017 $64   $59,300,624 34
May 3, 2012 - $127,627 -1% -56% 2,017 $63   $59,428,251 35
May 4, 2012 - $189,690 +49% -66% 922 $206   $59,617,941 36
May 5, 2012 - $326,018 +72% -69% 922 $354   $59,943,959 37
May 6, 2012 - $230,539 -29% -63% 922 $250   $60,174,498 38
May 7, 2012 - $47,023 -80% -67% 922 $51   $60,221,521 39
May 8, 2012 - $62,962 +34% -60% 922 $68   $60,284,483 40
May 9, 2012 - $56,147 -11% -56% 922 $61   $60,340,630 41
May 10, 2012 - $53,639 -4% -58% 922 $58   $60,394,269 42
May 11, 2012 - $135,651 +153% -28% 607 $223   $60,529,920 43
May 12, 2012 - $222,184 +64% -32% 607 $366   $60,752,104 44
May 13, 2012 - $241,782 +9% +5% 607 $398   $60,993,886 45
May 14, 2012 - $35,228 -85% -25% 607 $58   $61,029,114 46
May 15, 2012 - $43,574 +24% -31% 607 $72   $61,072,688 47
May 16, 2012 - $37,738 -13% -33% 607 $62   $61,110,426 48
May 17, 2012 - $36,996 -2% -31% 607 $61   $61,147,422 49
May 18, 2012 - $98,921 +167% -27% 407 $243   $61,246,343 50
May 19, 2012 - $173,148 +75% -22% 407 $425   $61,419,491 51
May 20, 2012 - $131,745 -24% -46% 407 $324   $61,551,236 52
May 21, 2012 - $44,338 -66% +26% 407 $109   $61,595,574 53
May 22, 2012 - $41,063 -7% -6% 407 $101   $61,636,637 54
May 23, 2012 - $35,052 -15% -7% 407 $86   $61,671,689 55
May 24, 2012 - $46,568 +33% +26% 407 $114   $61,718,257 56
May 25, 2012 - $133,441 +187% +35% 422 $316   $61,851,698 57
May 26, 2012 - $192,323 +44% +11% 422 $456   $62,044,021 58
May 27, 2012 - $156,738 -19% +19% 422 $371   $62,200,759 59
May 28, 2012 - $155,492 -1% +251% 422 $368   $62,356,251 60
May 29, 2012 - $61,203 -61% +49% 422 $145   $62,417,454 61
May 30, 2012 - $57,389 -6% +64% 422 $136   $62,474,843 62
May 31, 2012 - $68,296 +19% +47% 422 $162   $62,543,139 63
Jun 1, 2012 - $119,015 +74% -11% 357 $333   $62,662,154 64
Jun 2, 2012 - $149,899 +26% -22% 357 $420   $62,812,053 65
Jun 3, 2012 - $99,755 -33% -36% 357 $279   $62,911,808 66
Jun 4, 2012 - $47,860 -52% -69% 357 $134   $62,959,668 67
Jun 5, 2012 - $61,458 +28% n/c 357 $172   $63,021,126 68
Jun 6, 2012 - $54,082 -12% -6% 357 $151   $63,075,208 69
Jun 7, 2012 - $58,898 +9% -14% 357 $165   $63,134,106 70
Jun 8, 2012 - $116,364 +98% -2% 303 $384   $63,250,470 71
Jun 9, 2012 - $149,476 +28% n/c 303 $493   $63,399,946 72
Jun 10, 2012 - $77,081 -48% -23% 303 $254   $63,477,027 73
Jun 11, 2012 - $44,613 -42% -7% 303 $147   $63,521,640 74
Jun 12, 2012 - $54,517 +22% -11% 303 $180   $63,576,157 75
Jun 13, 2012 - $49,963 -8% -8% 303 $165   $63,626,120 76
Jun 14, 2012 - $53,512 +7% -9% 303 $177   $63,679,632 77
Jun 15, 2012 - $79,253 +48% -32% 278 $285   $63,758,885 78
Jun 16, 2012 - $94,853 +20% -37% 278 $341   $63,853,738 79
Jun 17, 2012 - $61,526 -35% -20% 278 $221   $63,915,264 80
Jun 18, 2012 - $37,531 -39% -16% 278 $135   $63,952,795 81
Jun 19, 2012 - $50,667 +35% -7% 278 $182   $64,003,462 82
Jun 20, 2012 - $45,994 -9% -8% 278 $165   $64,049,456 83
Jun 21, 2012 - $43,294 -6% -19% 278 $156   $64,092,750 84
Jun 22, 2012 - $51,357 +19% -35% 222 $231   $64,144,107 85
Jun 23, 2012 - $62,767 +22% -34% 222 $283   $64,206,874 86
Jun 24, 2012 - $41,511 -34% -33% 222 $187   $64,248,385 87
Jun 25, 2012 - $26,277 -37% -30% 222 $118   $64,274,662 88
Jun 26, 2012 - $32,214 +23% -36% 222 $145   $64,306,876 89
Jun 27, 2012 - $31,979 -1% -30% 222 $144   $64,338,855 90
Jun 28, 2012 - $34,634 +8% -20% 222 $156   $64,373,489 91
Jun 29, 2012 - $41,218 +19% -20% 166 $248   $64,414,707 92
Jun 30, 2012 - $47,864 +16% -24% 166 $288   $64,462,571 93
Jul 1, 2012 - $31,422 -34% -24% 166 $189   $64,493,993 94
Jul 2, 2012 - $21,348 -32% -19% 166 $129   $64,515,341 95
Jul 3, 2012 - $25,408 +19% -21% 166 $153   $64,540,749 96
Jul 4, 2012 - $25,435 n/c -20% 166 $153   $64,566,184 97
Jul 5, 2012 - $25,296 -1% -27% 166 $152   $64,591,480 98
Jul 6, 2012 - $22,026 -13% -47% 119 $185   $64,613,506 99
Jul 7, 2012 - $26,323 +20% -45% 119 $221   $64,639,829 100
Jul 8, 2012 - $15,481 -41% -51% 119 $130   $64,655,310 101
Jul 9, 2012 - $10,161 -34% -52% 119 $85   $64,665,471 102
Jul 10, 2012 - $14,368 +41% -43% 119 $121   $64,679,839 103
Jul 11, 2012 - $12,939 -10% -49% 119 $109   $64,692,778 104
Jul 12, 2012 - $13,457 +4% -47% 119 $113   $64,706,235 105
Jul 13, 2012 - $16,996 +26% -23% 91 $187   $64,723,231 106
Jul 14, 2012 - $21,629 +27% -18% 91 $238   $64,744,860 107
Jul 15, 2012 - $12,204 -44% -21% 91 $134   $64,757,064 108
Jul 16, 2012 - $9,177 -25% -10% 91 $101   $64,766,241 109
Jul 17, 2012 - $11,912 +30% -17% 91 $131   $64,778,153 110
Jul 18, 2012 - $10,517 -12% -19% 91 $116   $64,788,670 111
Jul 19, 2012 - $12,022 +14% -11% 91 $132   $64,800,692 112
Jul 20, 2012 - $9,599 -20% -44% 59 $163   $64,810,291 113
Jul 21, 2012 - $12,092 +26% -44% 59 $205   $64,822,383 114
Jul 22, 2012 - $7,254 -40% -41% 59 $123   $64,829,637 115
Jul 23, 2012 - $4,759 -34% -48% 59 $81   $64,834,396 116
Jul 24, 2012 - $6,906 +45% -42% 59 $117   $64,841,302 117
Jul 25, 2012 - $5,636 -18% -46% 59 $96   $64,846,938 118
Jul 26, 2012 - $6,841 +21% -43% 59 $116   $64,853,779 119
Jul 27, 2012 - $5,285 -23% -45% 56 $94   $64,859,064 120
Jul 28, 2012 - $5,664 +7% -53% 56 $101   $64,864,728 121
Jul 29, 2012 - $3,964 -30% -45% 56 $71   $64,868,692 122
Jul 30, 2012 - $3,363 -15% -29% 56 $60   $64,872,055 123
Jul 31, 2012 - $4,639 +38% -33% 56 $83   $64,876,694 124
Aug 1, 2012 - $3,850 -17% -32% 56 $69   $64,880,544 125
Aug 2, 2012 - $3,317 -14% -52% 56 $59   $64,883,861 126
Aug 3, 2012 - $2,082 -37% -61% 39 $53   $64,885,943 127
Aug 4, 2012 - $2,471 +19% -56% 39 $63   $64,888,414 128
Aug 5, 2012 - $2,181 -12% -45% 39 $56   $64,890,595 129
Aug 6, 2012 - $814 -63% -76% 39 $21   $64,891,409 130
Aug 7, 2012 - $13,529 +1,562% +192% 39 $347   $64,904,938 131
Aug 8, 2012 - $14,052 +4% +265% 39 $360   $64,918,990 132
Aug 9, 2012 - $13,385 -5% +304% 39 $343   $64,932,375 133
Aug 10, 2012 - $416 -97% -80% 45 $9   $64,932,791 134
Aug 11, 2012 - $478 +15% -81% 45 $11   $64,933,269 135
Aug 12, 2012 - $401 -16% -82% 45 $9   $64,933,670 136
Aug 13, 2012 - $324 -19% -60% 45 $7   $64,933,994 137
Aug 14, 2012 - $384 +19% -97% 45 $9   $64,934,378 138
Aug 15, 2012 - $356 -7% -97% 45 $8   $64,934,734 139
Aug 16, 2012 - $433 +22% -97% 45 $10   $64,935,167 140

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 30, 2012 3 $25,463,427   3,603 $7,067   $25,473,495 1
Apr 6, 2012 4 $16,994,766 -33% 3,618 $4,697   $42,468,261 2
Apr 13, 2012 8 $8,623,492 -49% 3,206 $2,690   $51,091,753 3
Apr 20, 2012 11 $5,545,669 -36% 2,938 $1,888   $56,637,422 4
Apr 27, 2012 13 $2,790,829 -50% 2,017 $1,384   $59,428,251 5
May 4, 2012 16 $966,018 -65% 922 $1,048   $60,394,269 6
May 11, 2012 18 $753,153 -22% 607 $1,241   $61,147,422 7
May 18, 2012 18 $570,835 -24% 407 $1,403   $61,718,257 8
May 25, 2012 16 $824,882 +45% 422 $1,955   $62,543,139 9
Jun 1, 2012 17 $590,967 -28% 357 $1,655   $63,134,106 10
Jun 8, 2012 18 $545,526 -8% 303 $1,800   $63,679,632 11
Jun 15, 2012 22 $413,118 -24% 278 $1,486   $64,092,750 12
Jun 22, 2012 29 $280,739 -32% 222 $1,265   $64,373,489 13
Jun 29, 2012 34 $217,991 -22% 166 $1,313   $64,591,480 14
Jul 6, 2012 39 $114,755 -47% 119 $964   $64,706,235 15
Jul 13, 2012 44 $94,457 -18% 91 $1,038   $64,800,692 16
Jul 20, 2012 45 $53,087 -44% 59 $900   $64,853,779 17
Jul 27, 2012 50 $30,082 -43% 56 $537   $64,883,861 18
Aug 3, 2012 51 $48,514 +61% 39 $1,244   $64,932,375 19
Aug 10, 2012 81 $2,792 -94% 45 $62   $64,935,167 20

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Argentina 4/5/2012 $0 0 59 211 $1,964,032 12/29/2018
Australia 3/29/2012 $0 0 170 289 $6,395,000 12/6/2015
Austria 4/5/2012 $0 0 72 321 $915,311 12/11/2015
Belgium 4/4/2012 $0 0 48 203 $839,371 12/10/2015
Bolivia 5/17/2012 $31,899 5 5 25 $121,901 12/29/2018
Brazil 4/6/2012 $0 0 361 852 $9,715,733 12/10/2015
Bulgaria 3/23/2012 $0 0 4 8 $78,531 12/29/2018
Chile 4/5/2012 $0 0 17 29 $6,319,399 12/29/2018
Colombia 3/30/2012 $0 0 72 210 $1,903,494 12/29/2018
Croatia 3/29/2012 $0 0 13 77 $115,508 12/29/2018
Czech Republic 4/5/2012 $0 0 30 106 $257,117 12/29/2018
Denmark 3/29/2012 $0 0 55 138 $1,680,434 12/11/2015
Estonia 4/20/2012 $0 0 5 5 $36,365 12/6/2015
France 4/11/2012 $0 0 444 653 $6,906,282 12/6/2015
Germany 4/5/2012 $0 0 409 1,567 $5,447,240 12/10/2015
Greece 4/15/2012 $0 0 44 110 $850,301 12/10/2015
Hong Kong 4/5/2012 $0 0 8 11 $1,156,157 12/6/2015
Hungary 3/15/2012 $0 0 28 28 $309,908 12/29/2018
Iceland 4/18/2012 $0 0 3 9 $16,912 12/29/2018
Italy 4/6/2012 $0 0 49 49 $6,918,976 12/6/2015
Japan 9/14/2012 $845,369 191 191 573 $4,237,103 12/11/2015
Kenya 6/29/2012 $0 0 2 7 $5,825 12/29/2018
Latvia 4/13/2012 $0 0 3 11 $35,168 12/29/2018
Lebanon 3/15/2012 $0 0 1 3 $167,319 12/29/2018
Lithuania 4/13/2012 $0 0 8 41 $106,883 12/10/2015
Malaysia 3/29/2012 $0 0 8 18 $944,196 12/10/2015
Mexico 4/5/2012 $0 0 408 832 $6,564,879 12/10/2015
Netherlands 4/25/2012 $202,461 160 160 1,117 $1,322,913 12/10/2015
New Zealand 3/29/2012 $0 0 30 70 $531,735 12/6/2015
Nigeria 7/27/2012 $5,909 3 3 13 $35,459 12/29/2018
Norway 3/30/2012 $0 0 42 213 $631,842 12/10/2015
Peru 5/3/2012 $239,468 64 64 260 $996,481 12/29/2018
Poland 3/16/2012 $0 0 67 332 $1,499,833 12/29/2018
Portugal 4/12/2012 $0 0 54 116 $482,605 12/10/2015
Romania 3/16/2012 $0 0 11 11 $205,595 12/29/2018
Serbia and Montenegro 3/22/2012 $0 0 7 49 $34,216 12/29/2018
Singapore 4/5/2012 $0 0 17 22 $1,060,056 12/6/2015
Slovakia 4/5/2012 $0 0 19 64 $223,328 12/10/2015
Slovenia 4/26/2012 $0 0 10 90 $117,726 12/10/2015
South Africa 4/20/2012 $0 0 55 315 $889,206 12/10/2015
South Korea 5/3/2012 $1,554,791 385 385 757 $3,690,990 8/2/2016
Spain 3/23/2012 $0 0 178 562 $4,790,092 12/10/2015
Sweden 3/30/2012 $0 0 47 234 $444,084 12/10/2015
Switzerland 4/11/2012 $0 0 16 29 $391,098 12/6/2015
Taiwan 4/3/2012 $0 0 18 18 $989,554 12/6/2015
Thailand 3/15/2012 $0 0 1 1 $837,737 12/6/2015
United Arab Emirates 3/15/2012 $0 0 2 5 $702,475 12/29/2018
United Kingdom 4/2/2012 $0 0 410 2,141 $11,908,879 12/11/2015
Uruguay 4/6/2012 $0 0 7 31 $96,640 12/29/2018
Venezuela 4/4/2012 $0 0 44 126 $2,863,047 12/10/2015
Vietnam 4/20/2012 $0 0 19 30 $265,209 12/29/2018
 
Rest of World $9,658,170
 
International Total$108,678,315 12/29/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,001-1,100) 1,015 $108,678,315
All Time International Non-Sequel Box Office (Rank 601-700) 677 $108,678,315
Top 2012 Movies at the International Box Office 43 $108,678,315
All Time International Box Office for Based on Folk Tale/Legend/Fairytale Movies 23 $108,678,315
All Time International Box Office for Live Action Movies (Rank 701-800) 711 $108,678,315
All Time International Box Office for Fantasy Movies (Rank 101-200) 102 $108,678,315
All Time International Box Office for Adventure Movies (Rank 301-400) 322 $108,678,315
All Time International Box Office for PG Movies (Rank 201-300) 229 $108,678,315
All Time International Box Office for Relativity Movies 2 $108,678,315

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,001-1,100) 1,098 $173,613,482
All Time Worldwide Non-Sequel Box Office (Rank 701-800) 758 $173,613,482
Top 2012 Movies at the Worldwide Box Office 43 $173,613,482
All Time Worldwide Box Office for Based on Folk Tale/Legend/Fairytale Movies 23 $173,613,482
All Time Worldwide Box Office for Live Action Movies (Rank 701-800) 791 $173,613,482
All Time Worldwide Box Office for Fantasy Movies 99 $173,613,482
All Time Worldwide Box Office for Adventure Movies (Rank 301-400) 328 $173,613,482
All Time Worldwide Box Office for PG Movies (Rank 201-300) 265 $173,613,482
All Time Worldwide Box Office for Relativity Movies 2 $173,613,482

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 1, 20122569,215 569,215$8,856,985$8,856,9851
Jul 8, 20122238,358-58% 807,573$4,519,268$13,376,2532
Jul 15, 20124138,431-42% 946,004$2,624,652$16,000,9053
Jul 22, 20121269,466-50% 1,015,470$1,317,075$17,317,9804
Jul 29, 20121262,930-9% 1,078,400$1,193,153$18,511,1335
Aug 5, 20121153,132-16% 1,131,532$1,005,257$19,516,3906
Aug 12, 20121829,633-44% 1,161,165$561,842$20,078,2327
Aug 19, 20122220,739-30% 1,181,904$399,018$20,477,2508
Aug 26, 20122716,962-18% 1,198,866$321,600$20,798,8509

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 1, 20123113,885 113,885$2,373,353$2,373,3531
Jul 8, 2012436,294-68% 150,179$905,898$3,279,2512
Jul 15, 2012720,609-43% 170,788$514,391$3,793,6423

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Lily Collins    Snow White

Lead Ensemble Members

Julia Roberts    Evil Queen
Armie Hammer    Prince Andrew Scott
Nathan Lane    Brighton
Jordan Prentice    Napoleon
Mark Povinelli    Half Pint
Joey Gnoffo    Grub
Danny Woodburn    Grimm
Sebastian Saraceno    Wolf
Martin Klebba    Butcher
Ronald Lee Clark    Chuckles

Supporting Cast

Robert Emms    Charles Renbock
Mare Winningham    Baker Margaret
Michael Lerner    Baron
Sean Bean    King
Bonnie Bentley    Caroline (Poor Woman)
Arthur Holden    Noble #1
Kwasi Songui    Noble #2
Eric Davis    Noble #3
Kathleen Fee    Noble #4
Nadia Verrucci    Servent
Dawn Ford    Townsman/Old Lady (Double)
Alex Ivanovici    Town Magistrate
Richard Jutras    Townsman
Melodie Simard    Child
Kimberly-Sue Murray    Villager
Lisa Roberts Gillan    Mirror Queen Double
Adam Butcher    Servant #2
Andre Lanthier    Lord Vaverly
Lisa Noto    Magical Cottage Queen
William Calvert    Door Guard #1
Nicholas Guest    Door Guard #2
Frank Welker    Special Vocal Effects - Mannequins/Beast

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tarsem Singh    Director
Marc Klein    Screenwriter
Jason Keller    Screenwriter
Melisa Wallack    Screen Story by
Bernie Goldmann    Producer
Ryan Kavanaugh    Producer
Brett Ratner    Producer
Tucker Tooley    Executive Producer
Kevin Misher    Executive Producer
Jeff Waxman    Executive Producer
Robbie Brenner    Executive Producer
Jamie Marshall    Executive Producer
Jason Colbeck    Executive Producer
Tommy Turtle    Executive Producer
Josh Pate    Executive Producer
John Cheng    Executive Producer
Kenneth Halsband    Co-Producer
Nico Soultanakis    Co-Producer
Ajit Singh Dhandwar    Co-Producer
Brendan Galvin    Director of Photography
Tom Foden    Production Designer
Nick Moore    Editor
Robert Duffy    Editor
Alan Menken    Composer
Happy Walters    Music Supervisor
Bob Bowen    Music Supervisor
Eiko Ishioka    Costume Designer
Lionell Kopp    Color Designer
Tom Wood    Visual Effects Supervisor
Kerry Barden    Casting Director
Paul Schnee    Casting Director
Martin Klebba    Stunts
Paul Barry    First Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

2013 Awards Season: Lincoln Oversees a Divided Group of Nominees

January 10th, 2013

The Oscar nominations were announced this morning, and there's certainly a lot to talk about. There are some nominations that should surprise no one. For instance, Lincoln led the way with twelve nominations, and it has been seen as the major contender for a long time. However, there were also a few surprise nominations and some major snubs. Here are the list of nominations, and some reactions. More...

Featured Blu-ray / DVD Review: Snow White and the Huntsman

September 10th, 2012

Snow White and the Huntsman was one of two big-budget adaptations of Snow White and the Seven Dwarves fairytale. The first, Mirror Mirror, was a much more colorful affair while this one is a much darker, grittier interpretation of the story. Is it also more compelling? More...

DVD Sales: Four Hundred Thousand Reunite with American Pie Franchise

July 23rd, 2012

New releases were not exactly plentiful this week on the DVD sales chart, but we did have a new film on top of the chart. American Reunion sold 411,000 units and generated $6.57 million in opening week sales. That's below expectations, but it also struggled theatrically, so it's not a surprise. More...

Blu-ray Sales: Holdovers Overshadow New Releases

July 18th, 2012

Like on the DVD sales chart, there were no new releases to reach the top ten on the Blu-ray sales chart. In fact, the best selling Blu-ray was Sherlock Holmes: A Game of Shadows, which leapt up from fourth to earned first place with 156,000 units / $2.55 million for the week giving it totals of 2.22 million units / $51.32 million after four. More...

DVD Sales: 21 Jump Street has Serious Hang Time

July 18th, 2012

New releases were nearly absent from the DVD sales chart this week with none in the top ten. This left the top five pretty much the same as last week. 21 Jump Street remained in top spot with 280,000 units / $5.03 million for the week giving it totals of 1.01 million units / $17.47 million. More...

Blu-ray Sales: Wrath of the Blu-rays

July 10th, 2012

Wrath of the Titans led a trio of new releases on top of the Blu-ray sales chart. It sold 800,000 units and generated $18.37 million in revenue, giving the film an opening week Blu-ray share of 55%. A visually-intensive action movie opening with a Blu-ray share above 50% is no longer a noteworthy event. More...

DVD Sales: 21 Leaps to the Top

July 9th, 2012

New releases dominated the DVD sales chart with four of them placing in the top five. Things were led by 21 Jump Street, which sold 869,000 units while generating $14.77 million in opening week sales. This is a fine start, but given its theatrical run, it isn't a great start. On the other hand, it didn't need a great start to break even. More...

DVD and Blu-ray Releases for June 26th, 2012

June 25th, 2012

It's a good week on the home market, especially for this time of year. Not only do we have a first-run release that hit $100 million at the box office, 21 Jump Street, but we have an art house film that found massive success with moviegoers, critics, and even Awards Season voters, The Artist. There are also a couple of wide releases that should have some impact on the overall sales, Mirror Mirror and Wrath of the Titans, as well as some TV on DVD releases, limited releases, catalogue titles, etc. that are also of interest. As for Pick of the Week, The Artist on Blu-ray is the most obvious choice, but The 39 Steps on Blu-ray and Sound of Noise on DVD were also in the running. Finally, Phineas and Ferb: - The Perry Files arrived late, but it too is worthy of that honor. More...

International Box Office: International Men of Money

June 7th, 2012

Men in Black 3 held on extremely well during its second weekend of release on the international scene earning an easy first place with $78.67 million on 20,554 screens in 90 markets for a total of $275.17 million internationally. This is already more than Men in Black 2 made during its entire run. Worldwide the film has $386.25 million, which is higher than the high end of the film's reported budgets. It's on track to reach between $500 million and $600 million worldwide, which is enough to put it on track to earn a profit sometime on the film's home market run. Amazingly, the film actually held on well in China, where it was down less than 30% to $15.4 million on 5,200 screens over the weekend for a total of $51 million after two. Perhaps it will reach the century mark there. In Germany, it grew by 3% to $5.32 million on 742 screens over the weekend for a total of $13.44 million. It also grew by 3% in the U.K., but fell to third place with $4.69 million on 533 screens over the weekend for a total of $12.30 million after two. In Britain, it was the Jubilee Holiday, so that explains the growth. More...

International Box Office: Avengers are Billionaires

May 16th, 2012

The Avengers reached the $1 billion worldwide milestone in a mere 19 days, tying the record set by Avatar and Harry Potter and the Deathly Hallows, Part II. However, this is even more impressive, as The Avengers opened domestically one week later than it opened internationally. Over the weekend the film added $93.8 million on 17,104 screens in 54 markets for totals of $635.1 million internationally and $1.01 billion worldwide. It is the first Marvel film to reach this milestone, but amazingly the fifth Disney movie to do so. There have only been twelve films to reach $1 billion worldwide, and Disney have made five of them. More...

International Box Office: Titanic International Run Would Sink an Iceberg

April 18th, 2012

Titanic 3D had an insane second weekend on re-release on the international chart earning $98.90 million on 10,066 screens in 69 markets for totals of $157.15 million internationally and $201.87 million worldwide. Its complete total is now $2.04 billion, which is a stunning figure. The majority of the film's weekend haul came from China, where it broke records with $67 million, which broke Transformers: Dark of the Moon's record opening weekend in that market. The film remained in top spot in Russia with $3.15 million on 972 screens for a total of $10.34 million after two. Its total in the U.K. rose to $12.68 million after two weeks of release, including $2.87 million on 429 screens this past weekend. At this point, I can imagine studio heads looking at every film that earned more than $300 million and trying to figure out if they can be converted to 3D or not. If it only costs $18 million to convert a film and it can make $200 million worldwide, it's an easy way to make money. Of course, it's also an easy way to over-saturate the market to the point of no return. More...

International Box Office: Wrath is Titanic Internationally

April 11th, 2012

Wrath of the Titans is really struggling domestically, but it could mitigate some of the losses here with its box office numbers internationally. This weekend it added $42.1 million on 13,070 screens in 61 markets for a total of $151.6 million. Its best market of the weekend was Russia, where it earned $4.09 million on 1,116 screens over the weekend for a total of $19.55 million after two. It has yet to open in Japan, and if it can get to $300 million worldwide, it should break even very early in the film's home market run. More...

Weekend Wrap-Up: Box Office Feels Hunger Pangs

April 9th, 2012

There's good news and bad news at the box office this weekend. The good news was The Hunger Games, which not only earned its third first place finish on the chart, but it also held on better than expected and crossed a major milestone. The bad news was practically everything else. Neither American Reunion or Titanic 3D matched expectations, while the overall box office suffered as a result falling 17% to $123 million. Fortunately, this was higher than last year by a margin of 6%. Year-to-date, 2012 is still ahead of 2011 with $2.81 billion to $2.34 billion. Unfortunately, we needed the new releases this weekend to be stronger if we have a chance of winning over the next couple weekends. More...

Weekend Predictions: Can 3D Stop a Threepeat? Or Will Reunion Rule?

April 5th, 2012

A trio of films are looking to grab top spot on the box office chart this weekend. Some think American Reunion will win. It is the latest installment in a very popular franchise, one that hasn't had a theatrical release in almost nine years. Some think Titanic 3D will lead the way. It is a 3D re-release of the second-biggest hit of all time. While still others think The Hunger Games will win for the third weekend in a row. It is by far the biggest hit of the year and topped the chart on Wednesday, despite the debut of Titanic. All three films are have a chance to make more than $30 million over the weekend. On the other hand, this weekend last year, no films made more than $30 million and only one, Hop, made more than $20 million. This means 2012 should win with ease. More...

Contest: Fairest Prizes of Them All: Winning Announcement

April 4th, 2012

The winners of our Fairest Prizes of Them All contest were determined and they are... More...

Weekend Wrap-Up: Hunger Still Filling

April 2nd, 2012

Despite falling a little bit further than expected, The Hunger Games easily won the race for top spot in the box office this weekend. Wrath of the Titans and Mirror Mirror couldn't compensate for the number one film's decline and the overall box office fell 31% to $149 million. However, and more importantly, the box office was up 19% when compared to last year. Year-to-date, 2012 has expanded its lead to 20% at $2.62 billion to $2.18 billion after three months. More...

Weekend Estimates: Hunger Games Continues Chart Domination

April 1st, 2012

Celebrations will continue at Lionsgate this weekend, as The Hunger Games continues its dominant run at the box office, dropping a creditable 60% in its second weekend in release to $61.1 million. That will be the 7th-best second weekend of all time, and take it past $250 million in 10 days. It also tops the combined box office of this weekend's second- and third-placed films: Wrath of the Titans and Mirror Mirror will both debut with respectable figures, $34.2 million and $19 million respectively, but neither film looks likely to end up making significant amounts of money. More...

Weekend Predictions: Will Hunger Remain the Fairest or Feel the Wrath of the Fanboy Effect?

March 30th, 2012

There are two saturation level releases coming out this week, Wrath of the Titans and Mirror Mirror. Even so, there's a 99% likelihood that The Hunger Games will repeat on the top of the chart. Wrath of the Titans would have to nearly double its average prediction and / or The Hunger Games would have to collapse by a near record amount for there to be a new number one this weekend. Additionally, unless there's some catastrophic event that keeps people away from theaters nationwide, the overall box office should see massive growth from last year. In fact, even without The Hunger Games, there could be some growth from last year, as most analysts expect the two new releases from this year to be stronger than the three new releases from last year. The only downside is the lack of depth. John Carter should place sixth with $2 million over the weekend, but that wouldn't even be enough for a top ten finish last year. More...

Contest: Fairest Prizes of Them All

March 23rd, 2012

There are two saturation level releases coming out next week, and while Wrath of the Titans is opening wider, we're picking Mirror Mirror as the target film in this week's Box Office Prediction Contest. We are doing this because the prizes this week are costumes from HalloweenCostumes.com. Specifically, the winners will be able to choose from their Storybook / Fairytale line, if you want to dress up for Mirror Mirror. Or from the The Avengers line, for those wanting an early start for The Avengers, which kicks off the summer blockbuster season on May 4th. In order to win, one must simply predict the opening weekend box office number for Mirror Mirror. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a $50 coupon for either HalloweenCostumes.com's Storybook / Fairytale line or from the The Avengers line. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a $50 coupon for either HalloweenCostumes.com's Storybook / Fairytale line or from the The Avengers line. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: March

March 1st, 2012

February continued 2012's winning streak, which has now reached eight weeks. Will that streak continue in March? I'm not sure it will. There are some very good signs. For instance, last March, only one film reached $100 million, Rango, while there were a couple others that cracked $75 million, Battle: Los Angeles and Limitless. Plus the final weekend of this month lines up with the first weekend of April last year, which also had a $100 million hit, Hop. This time around, things look a whole lot better at the top with a potential $200 million hit, The Hunger Games, and two more that should hit the century mark, Dr. Seuss' The Lorax, and Wrath of the Titans. Plus a couple others, 21 Jump Street and John Carter of Mars, that could top $75 million. However, there are a few weeks that look soft when compared with last year. I suspect The Hunger Games will be such a huge hit that overall March 2012 will perform better than March 2011, but I also think there will be a couple weeks of year-over-year declines. On the plus side, very few films feel like filler; in fact, there are very few films, period. Over the next five weekends, only nine films are opening wide, which is odd for this time of year. In fact, it would be slow for the heart of summer, when most weeks have a blockbuster and one counter-programming film. Will this help the overall box office, as no films will be squeezed out? Or will the lack of choices hurt the box office? We will soon find out, but I remain cautiously optimistic. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A wicked Queen schemes and scrambles for control of a spirited orphan's throne and the attention of a charming prince. When Snow White's beauty wins the heart of the prince that she desperately pursues, the Queen banishes her to the forest, where a man-eating beast hungrily awaits. Rescued by a band of diminutive highway robbers, Snow White grows into an indomitable young woman determined to take back her realm from the treacherous Queen.

Metrics

Opening Weekend:$18,132,085 (27.9% of total gross)
Legs:3.58 (domestic box office/biggest weekend)
Domestic Share:37.4% (domestic box office/worldwide)
Production Budget:$85,000,000 (worldwide box office is 2.0 times production budget)
Theater counts:3,603 opening theaters/3,618 max. theaters, 5.4 weeks average run per theater
Infl. Adj. Dom. BO $87,939,834

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,401-1,500) 1,403 $64,935,167
All Time International Box Office (Rank 1,001-1,100) 1,015 $108,678,315
All Time Worldwide Box Office (Rank 1,001-1,100) 1,098 $173,613,482

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: March 30th, 2012 (Wide) by Relativity
International Releases: March 15th, 2012 (Wide) (Hungary)
March 15th, 2012 (Wide) (Lebanon)
March 15th, 2012 (Wide) (Thailand)
March 15th, 2012 (Wide) (United Arab Emirates)
March 16th, 2012 (Wide) (Poland)
... Show all releases
Video Release: June 26th, 2012 by Fox Home Entertainment
MPAA Rating: PG for some fantasy action and mild rude humor.
(Rating bulletin 2206, 1/18/2012)
Running Time: 95 minutes
Comparisons: vs. Where the Wild Things Are
Create your own comparison chart…
Keywords: Royalty, Prince/Princess, Rescue, Gangs, Motion Capture Performance, Heroic Adventure, Missing Person, Step-Family, Dwarves, Dysfunctional Family
Source:Based on Folk Tale/Legend/Fairytale
Genre:Adventure
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Relativity Media, Yuk Films, Goldman Pictures, Rat Entertainment, Misher Films
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Easter (All Movies, 3-Day) 80 $11,095,140 Apr 6, 2012 10
Easter (All Movies, 3-Day, Inflation Adjusted) 117 $15,376,483 Apr 6, 2012 10

Leading Cast

Lily Collins    Snow White

Lead Ensemble Members

Julia Roberts    Evil Queen
Armie Hammer    Prince Andrew Scott
Nathan Lane    Brighton
Jordan Prentice    Napoleon
Mark Povinelli    Half Pint
Joey Gnoffo    Grub
Danny Woodburn    Grimm
Sebastian Saraceno    Wolf
Martin Klebba    Butcher
Ronald Lee Clark    Chuckles

Supporting Cast

Robert Emms    Charles Renbock
Mare Winningham    Baker Margaret
Michael Lerner    Baron
Sean Bean    King
Bonnie Bentley    Caroline (Poor Woman)
Arthur Holden    Noble #1
Kwasi Songui    Noble #2
Eric Davis    Noble #3
Kathleen Fee    Noble #4
Nadia Verrucci    Servent
Dawn Ford    Townsman/Old Lady (Double)
Alex Ivanovici    Town Magistrate
Richard Jutras    Townsman
Melodie Simard    Child
Kimberly-Sue Murray    Villager
Lisa Roberts Gillan    Mirror Queen Double
Adam Butcher    Servant #2
Andre Lanthier    Lord Vaverly
Lisa Noto    Magical Cottage Queen
William Calvert    Door Guard #1
Nicholas Guest    Door Guard #2
Frank Welker    Special Vocal Effects - Mannequins/Beast

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tarsem Singh    Director
Marc Klein    Screenwriter
Jason Keller    Screenwriter
Melisa Wallack    Screen Story by
Bernie Goldmann    Producer
Ryan Kavanaugh    Producer
Brett Ratner    Producer
Tucker Tooley    Executive Producer
Kevin Misher    Executive Producer
Jeff Waxman    Executive Producer
Robbie Brenner    Executive Producer
Jamie Marshall    Executive Producer
Jason Colbeck    Executive Producer
Tommy Turtle    Executive Producer
Josh Pate    Executive Producer
John Cheng    Executive Producer
Kenneth Halsband    Co-Producer
Nico Soultanakis    Co-Producer
Ajit Singh Dhandwar    Co-Producer
Brendan Galvin    Director of Photography
Tom Foden    Production Designer
Nick Moore    Editor
Robert Duffy    Editor
Alan Menken    Composer
Happy Walters    Music Supervisor
Bob Bowen    Music Supervisor
Eiko Ishioka    Costume Designer
Lionell Kopp    Color Designer
Tom Wood    Visual Effects Supervisor
Kerry Barden    Casting Director
Paul Schnee    Casting Director
Martin Klebba    Stunts
Paul Barry    First Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

2013 Awards Season: Lincoln Oversees a Divided Group of Nominees

January 10th, 2013

The Oscar nominations were announced this morning, and there's certainly a lot to talk about. There are some nominations that should surprise no one. For instance, Lincoln led the way with twelve nominations, and it has been seen as the major contender for a long time. However, there were also a few surprise nominations and some major snubs. Here are the list of nominations, and some reactions. More...

Featured Blu-ray / DVD Review: Snow White and the Huntsman

September 10th, 2012

Snow White and the Huntsman was one of two big-budget adaptations of Snow White and the Seven Dwarves fairytale. The first, Mirror Mirror, was a much more colorful affair while this one is a much darker, grittier interpretation of the story. Is it also more compelling? More...

DVD Sales: Four Hundred Thousand Reunite with American Pie Franchise

July 23rd, 2012

New releases were not exactly plentiful this week on the DVD sales chart, but we did have a new film on top of the chart. American Reunion sold 411,000 units and generated $6.57 million in opening week sales. That's below expectations, but it also struggled theatrically, so it's not a surprise. More...

Blu-ray Sales: Holdovers Overshadow New Releases

July 18th, 2012

Like on the DVD sales chart, there were no new releases to reach the top ten on the Blu-ray sales chart. In fact, the best selling Blu-ray was Sherlock Holmes: A Game of Shadows, which leapt up from fourth to earned first place with 156,000 units / $2.55 million for the week giving it totals of 2.22 million units / $51.32 million after four. More...

DVD Sales: 21 Jump Street has Serious Hang Time

July 18th, 2012

New releases were nearly absent from the DVD sales chart this week with none in the top ten. This left the top five pretty much the same as last week. 21 Jump Street remained in top spot with 280,000 units / $5.03 million for the week giving it totals of 1.01 million units / $17.47 million. More...

Blu-ray Sales: Wrath of the Blu-rays

July 10th, 2012

Wrath of the Titans led a trio of new releases on top of the Blu-ray sales chart. It sold 800,000 units and generated $18.37 million in revenue, giving the film an opening week Blu-ray share of 55%. A visually-intensive action movie opening with a Blu-ray share above 50% is no longer a noteworthy event. More...

DVD Sales: 21 Leaps to the Top

July 9th, 2012

New releases dominated the DVD sales chart with four of them placing in the top five. Things were led by 21 Jump Street, which sold 869,000 units while generating $14.77 million in opening week sales. This is a fine start, but given its theatrical run, it isn't a great start. On the other hand, it didn't need a great start to break even. More...

DVD and Blu-ray Releases for June 26th, 2012

June 25th, 2012

It's a good week on the home market, especially for this time of year. Not only do we have a first-run release that hit $100 million at the box office, 21 Jump Street, but we have an art house film that found massive success with moviegoers, critics, and even Awards Season voters, The Artist. There are also a couple of wide releases that should have some impact on the overall sales, Mirror Mirror and Wrath of the Titans, as well as some TV on DVD releases, limited releases, catalogue titles, etc. that are also of interest. As for Pick of the Week, The Artist on Blu-ray is the most obvious choice, but The 39 Steps on Blu-ray and Sound of Noise on DVD were also in the running. Finally, Phineas and Ferb: - The Perry Files arrived late, but it too is worthy of that honor. More...

International Box Office: International Men of Money

June 7th, 2012

Men in Black 3 held on extremely well during its second weekend of release on the international scene earning an easy first place with $78.67 million on 20,554 screens in 90 markets for a total of $275.17 million internationally. This is already more than Men in Black 2 made during its entire run. Worldwide the film has $386.25 million, which is higher than the high end of the film's reported budgets. It's on track to reach between $500 million and $600 million worldwide, which is enough to put it on track to earn a profit sometime on the film's home market run. Amazingly, the film actually held on well in China, where it was down less than 30% to $15.4 million on 5,200 screens over the weekend for a total of $51 million after two. Perhaps it will reach the century mark there. In Germany, it grew by 3% to $5.32 million on 742 screens over the weekend for a total of $13.44 million. It also grew by 3% in the U.K., but fell to third place with $4.69 million on 533 screens over the weekend for a total of $12.30 million after two. In Britain, it was the Jubilee Holiday, so that explains the growth. More...

International Box Office: Avengers are Billionaires

May 16th, 2012

The Avengers reached the $1 billion worldwide milestone in a mere 19 days, tying the record set by Avatar and Harry Potter and the Deathly Hallows, Part II. However, this is even more impressive, as The Avengers opened domestically one week later than it opened internationally. Over the weekend the film added $93.8 million on 17,104 screens in 54 markets for totals of $635.1 million internationally and $1.01 billion worldwide. It is the first Marvel film to reach this milestone, but amazingly the fifth Disney movie to do so. There have only been twelve films to reach $1 billion worldwide, and Disney have made five of them. More...

International Box Office: Titanic International Run Would Sink an Iceberg

April 18th, 2012

Titanic 3D had an insane second weekend on re-release on the international chart earning $98.90 million on 10,066 screens in 69 markets for totals of $157.15 million internationally and $201.87 million worldwide. Its complete total is now $2.04 billion, which is a stunning figure. The majority of the film's weekend haul came from China, where it broke records with $67 million, which broke Transformers: Dark of the Moon's record opening weekend in that market. The film remained in top spot in Russia with $3.15 million on 972 screens for a total of $10.34 million after two. Its total in the U.K. rose to $12.68 million after two weeks of release, including $2.87 million on 429 screens this past weekend. At this point, I can imagine studio heads looking at every film that earned more than $300 million and trying to figure out if they can be converted to 3D or not. If it only costs $18 million to convert a film and it can make $200 million worldwide, it's an easy way to make money. Of course, it's also an easy way to over-saturate the market to the point of no return. More...

International Box Office: Wrath is Titanic Internationally

April 11th, 2012

Wrath of the Titans is really struggling domestically, but it could mitigate some of the losses here with its box office numbers internationally. This weekend it added $42.1 million on 13,070 screens in 61 markets for a total of $151.6 million. Its best market of the weekend was Russia, where it earned $4.09 million on 1,116 screens over the weekend for a total of $19.55 million after two. It has yet to open in Japan, and if it can get to $300 million worldwide, it should break even very early in the film's home market run. More...

Weekend Wrap-Up: Box Office Feels Hunger Pangs

April 9th, 2012

There's good news and bad news at the box office this weekend. The good news was The Hunger Games, which not only earned its third first place finish on the chart, but it also held on better than expected and crossed a major milestone. The bad news was practically everything else. Neither American Reunion or Titanic 3D matched expectations, while the overall box office suffered as a result falling 17% to $123 million. Fortunately, this was higher than last year by a margin of 6%. Year-to-date, 2012 is still ahead of 2011 with $2.81 billion to $2.34 billion. Unfortunately, we needed the new releases this weekend to be stronger if we have a chance of winning over the next couple weekends. More...

Weekend Predictions: Can 3D Stop a Threepeat? Or Will Reunion Rule?

April 5th, 2012

A trio of films are looking to grab top spot on the box office chart this weekend. Some think American Reunion will win. It is the latest installment in a very popular franchise, one that hasn't had a theatrical release in almost nine years. Some think Titanic 3D will lead the way. It is a 3D re-release of the second-biggest hit of all time. While still others think The Hunger Games will win for the third weekend in a row. It is by far the biggest hit of the year and topped the chart on Wednesday, despite the debut of Titanic. All three films are have a chance to make more than $30 million over the weekend. On the other hand, this weekend last year, no films made more than $30 million and only one, Hop, made more than $20 million. This means 2012 should win with ease. More...

Contest: Fairest Prizes of Them All: Winning Announcement

April 4th, 2012

The winners of our Fairest Prizes of Them All contest were determined and they are... More...

Weekend Wrap-Up: Hunger Still Filling

April 2nd, 2012

Despite falling a little bit further than expected, The Hunger Games easily won the race for top spot in the box office this weekend. Wrath of the Titans and Mirror Mirror couldn't compensate for the number one film's decline and the overall box office fell 31% to $149 million. However, and more importantly, the box office was up 19% when compared to last year. Year-to-date, 2012 has expanded its lead to 20% at $2.62 billion to $2.18 billion after three months. More...

Weekend Estimates: Hunger Games Continues Chart Domination

April 1st, 2012

Celebrations will continue at Lionsgate this weekend, as The Hunger Games continues its dominant run at the box office, dropping a creditable 60% in its second weekend in release to $61.1 million. That will be the 7th-best second weekend of all time, and take it past $250 million in 10 days. It also tops the combined box office of this weekend's second- and third-placed films: Wrath of the Titans and Mirror Mirror will both debut with respectable figures, $34.2 million and $19 million respectively, but neither film looks likely to end up making significant amounts of money. More...

Weekend Predictions: Will Hunger Remain the Fairest or Feel the Wrath of the Fanboy Effect?

March 30th, 2012

There are two saturation level releases coming out this week, Wrath of the Titans and Mirror Mirror. Even so, there's a 99% likelihood that The Hunger Games will repeat on the top of the chart. Wrath of the Titans would have to nearly double its average prediction and / or The Hunger Games would have to collapse by a near record amount for there to be a new number one this weekend. Additionally, unless there's some catastrophic event that keeps people away from theaters nationwide, the overall box office should see massive growth from last year. In fact, even without The Hunger Games, there could be some growth from last year, as most analysts expect the two new releases from this year to be stronger than the three new releases from last year. The only downside is the lack of depth. John Carter should place sixth with $2 million over the weekend, but that wouldn't even be enough for a top ten finish last year. More...

Contest: Fairest Prizes of Them All

March 23rd, 2012

There are two saturation level releases coming out next week, and while Wrath of the Titans is opening wider, we're picking Mirror Mirror as the target film in this week's Box Office Prediction Contest. We are doing this because the prizes this week are costumes from HalloweenCostumes.com. Specifically, the winners will be able to choose from their Storybook / Fairytale line, if you want to dress up for Mirror Mirror. Or from the The Avengers line, for those wanting an early start for The Avengers, which kicks off the summer blockbuster season on May 4th. In order to win, one must simply predict the opening weekend box office number for Mirror Mirror. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a $50 coupon for either HalloweenCostumes.com's Storybook / Fairytale line or from the The Avengers line. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a $50 coupon for either HalloweenCostumes.com's Storybook / Fairytale line or from the The Avengers line. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: March

March 1st, 2012

February continued 2012's winning streak, which has now reached eight weeks. Will that streak continue in March? I'm not sure it will. There are some very good signs. For instance, last March, only one film reached $100 million, Rango, while there were a couple others that cracked $75 million, Battle: Los Angeles and Limitless. Plus the final weekend of this month lines up with the first weekend of April last year, which also had a $100 million hit, Hop. This time around, things look a whole lot better at the top with a potential $200 million hit, The Hunger Games, and two more that should hit the century mark, Dr. Seuss' The Lorax, and Wrath of the Titans. Plus a couple others, 21 Jump Street and John Carter of Mars, that could top $75 million. However, there are a few weeks that look soft when compared with last year. I suspect The Hunger Games will be such a huge hit that overall March 2012 will perform better than March 2011, but I also think there will be a couple weeks of year-over-year declines. On the plus side, very few films feel like filler; in fact, there are very few films, period. Over the next five weekends, only nine films are opening wide, which is odd for this time of year. In fact, it would be slow for the heart of summer, when most weeks have a blockbuster and one counter-programming film. Will this help the overall box office, as no films will be squeezed out? Or will the lack of choices hurt the box office? We will soon find out, but I remain cautiously optimistic. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,401-1,500) 1,403 $64,935,167
All Time Domestic Inflation Adjusted Box Office (Rank 1,901-2,000) 1,946 $87,939,834
All Time Domestic Non-Sequel Box Office (Rank 1,001-1,100) 1,031 $64,935,167
Top 2012 Movies at the Domestic Box Office 49 $64,935,167
All Time Domestic Box Office for Based on Folk Tale/Legend/Fairytale Movies 21 $64,935,167
All Time Domestic Box Office for Live Action Movies (Rank 1,001-1,100) 1,098 $64,935,167
All Time Domestic Box Office for Fantasy Movies (Rank 101-200) 105 $64,935,167
All Time Domestic Box Office for Adventure Movies (Rank 301-400) 354 $64,935,167
All Time Domestic Box Office for PG Movies (Rank 301-400) 359 $64,935,167
All Time Domestic Box Office for Relativity Movies 5 $64,935,167

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 30, 2012 3 $18,132,085   3,603 $5,032   $18,132,085 1
Apr 6, 2012 5 $11,095,140 -39% 3,618 $3,067   $36,574,022 2
Apr 13, 2012 7 $6,847,924 -38% 3,206 $2,136   $49,316,185 3
Apr 20, 2012 10 $4,408,179 -36% 2,938 $1,500   $55,499,932 4
Apr 27, 2012 13 $2,232,938 -49% 2,017 $1,107   $58,870,360 5
May 4, 2012 15 $746,247 -67% 922 $809   $60,174,498 6
May 11, 2012 17 $599,617 -20% 607 $988   $60,993,886 7
May 18, 2012 18 $403,814 -33% 407 $992   $61,551,236 8
May 25, 2012 16 $482,502 +19% 422 $1,143   $62,200,759 9
Jun 1, 2012 18 $368,669 -24% 357 $1,033   $62,911,808 10
Jun 8, 2012 18 $342,921 -7% 303 $1,132   $63,477,027 11
Jun 15, 2012 21 $235,632 -31% 278 $848   $63,915,264 12
Jun 22, 2012 28 $155,635 -34% 222 $701   $64,248,385 13
Jun 29, 2012 34 $120,504 -23% 166 $726   $64,493,993 14
Jul 6, 2012 37 $63,830 -47% 119 $536   $64,655,310 15
Jul 13, 2012 44 $50,829 -20% 91 $559   $64,757,064 16
Jul 20, 2012 45 $28,945 -43% 59 $491   $64,829,637 17
Jul 27, 2012 55 $14,913 -48% 56 $266   $64,868,692 18
Aug 3, 2012 66 $6,734 -55% 39 $173   $64,890,595 19
Aug 10, 2012 90 $1,295 -81% 45 $29   $64,933,670 20

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 30, 2012 3 $5,808,426     3,603 $1,612   $5,808,426 1
Mar 31, 2012 3 $7,592,301 +31%   3,603 $2,107   $13,400,727 2
Apr 1, 2012 3 $4,731,358 -38%   3,603 $1,313   $18,132,085 3
Apr 2, 2012 3 $1,540,199 -67%   3,603 $427   $19,672,284 4
Apr 3, 2012 3 $1,969,537 +28%   3,603 $547   $21,641,821 5
Apr 4, 2012 4 $1,661,674 -16%   3,603 $461   $23,303,495 6
Apr 5, 2012 4 $2,175,387 +31%   3,603 $604   $25,478,882 7
Apr 6, 2012 5 $4,607,739 +112% -21% 3,618 $1,274   $30,086,621 8
Apr 7, 2012 5 $3,955,230 -14% -48% 3,618 $1,093   $34,041,851 9
Apr 8, 2012 5 $2,532,171 -36% -46% 3,618 $700   $36,574,022 10
Apr 9, 2012 4 $1,831,462 -28% +19% 3,618 $506   $38,405,484 11
Apr 10, 2012 5 $1,518,975 -17% -23% 3,618 $420   $39,924,459 12
Apr 11, 2012 4 $1,340,697 -12% -19% 3,618 $371   $41,265,156 13
Apr 12, 2012 5 $1,203,105 -10% -45% 3,618 $333   $42,468,261 14
Apr 13, 2012 7 $2,051,334 +71% -55% 3,206 $640   $44,519,595 15
Apr 14, 2012 7 $2,989,178 +46% -24% 3,206 $932   $47,508,773 16
Apr 15, 2012 7 $1,807,412 -40% -29% 3,206 $564   $49,316,185 17
Apr 16, 2012 9 $402,173 -78% -78% 3,206 $125   $49,718,358 18
Apr 17, 2012 9 $502,713 +25% -67% 3,206 $157   $50,221,071 19
Apr 18, 2012 8 $426,467 -15% -68% 3,206 $133   $50,647,538 20
Apr 19, 2012 8 $444,215 +4% -63% 3,206 $139   $51,091,753 21
Apr 20, 2012 10 $1,111,923 +150% -46% 2,938 $378   $52,203,676 22
Apr 21, 2012 10 $1,946,436 +75% -35% 2,938 $663   $54,150,112 23
Apr 22, 2012 9 $1,349,820 -31% -25% 2,938 $459   $55,499,932 24
Apr 23, 2012 12 $255,596 -81% -36% 2,938 $87   $55,755,528 25
Apr 24, 2012 12 $326,701 +28% -35% 2,938 $111   $56,082,229 26
Apr 25, 2012 12 $265,436 -19% -38% 2,938 $90   $56,347,665 27
Apr 26, 2012 11 $289,757 +9% -35% 2,938 $99   $56,637,422 28
Apr 27, 2012 - $562,953 +94% -49% 2,017 $279   $57,200,375 29
Apr 28, 2012 - $1,039,394 +85% -47% 2,017 $515   $58,239,769 30
Apr 29, 2012 - $630,591 -39% -53% 2,017 $313   $58,870,360 31
Apr 30, 2012 - $143,466 -77% -44% 2,017 $71   $59,013,826 32
May 1, 2012 - $158,144 +10% -52% 2,017 $78   $59,171,970 33
May 2, 2012 - $128,654 -19% -52% 2,017 $64   $59,300,624 34
May 3, 2012 - $127,627 -1% -56% 2,017 $63   $59,428,251 35
May 4, 2012 - $189,690 +49% -66% 922 $206   $59,617,941 36
May 5, 2012 - $326,018 +72% -69% 922 $354   $59,943,959 37
May 6, 2012 - $230,539 -29% -63% 922 $250   $60,174,498 38
May 7, 2012 - $47,023 -80% -67% 922 $51   $60,221,521 39
May 8, 2012 - $62,962 +34% -60% 922 $68   $60,284,483 40
May 9, 2012 - $56,147 -11% -56% 922 $61   $60,340,630 41
May 10, 2012 - $53,639 -4% -58% 922 $58   $60,394,269 42
May 11, 2012 - $135,651 +153% -28% 607 $223   $60,529,920 43
May 12, 2012 - $222,184 +64% -32% 607 $366   $60,752,104 44
May 13, 2012 - $241,782 +9% +5% 607 $398   $60,993,886 45
May 14, 2012 - $35,228 -85% -25% 607 $58   $61,029,114 46
May 15, 2012 - $43,574 +24% -31% 607 $72   $61,072,688 47
May 16, 2012 - $37,738 -13% -33% 607 $62   $61,110,426 48
May 17, 2012 - $36,996 -2% -31% 607 $61   $61,147,422 49
May 18, 2012 - $98,921 +167% -27% 407 $243   $61,246,343 50
May 19, 2012 - $173,148 +75% -22% 407 $425   $61,419,491 51
May 20, 2012 - $131,745 -24% -46% 407 $324   $61,551,236 52
May 21, 2012 - $44,338 -66% +26% 407 $109   $61,595,574 53
May 22, 2012 - $41,063 -7% -6% 407 $101   $61,636,637 54
May 23, 2012 - $35,052 -15% -7% 407 $86   $61,671,689 55
May 24, 2012 - $46,568 +33% +26% 407 $114   $61,718,257 56
May 25, 2012 - $133,441 +187% +35% 422 $316   $61,851,698 57
May 26, 2012 - $192,323 +44% +11% 422 $456   $62,044,021 58
May 27, 2012 - $156,738 -19% +19% 422 $371   $62,200,759 59
May 28, 2012 - $155,492 -1% +251% 422 $368   $62,356,251 60
May 29, 2012 - $61,203 -61% +49% 422 $145   $62,417,454 61
May 30, 2012 - $57,389 -6% +64% 422 $136   $62,474,843 62
May 31, 2012 - $68,296 +19% +47% 422 $162   $62,543,139 63
Jun 1, 2012 - $119,015 +74% -11% 357 $333   $62,662,154 64
Jun 2, 2012 - $149,899 +26% -22% 357 $420   $62,812,053 65
Jun 3, 2012 - $99,755 -33% -36% 357 $279   $62,911,808 66
Jun 4, 2012 - $47,860 -52% -69% 357 $134   $62,959,668 67
Jun 5, 2012 - $61,458 +28% n/c 357 $172   $63,021,126 68
Jun 6, 2012 - $54,082 -12% -6% 357 $151   $63,075,208 69
Jun 7, 2012 - $58,898 +9% -14% 357 $165   $63,134,106 70
Jun 8, 2012 - $116,364 +98% -2% 303 $384   $63,250,470 71
Jun 9, 2012 - $149,476 +28% n/c 303 $493   $63,399,946 72
Jun 10, 2012 - $77,081 -48% -23% 303 $254   $63,477,027 73
Jun 11, 2012 - $44,613 -42% -7% 303 $147   $63,521,640 74
Jun 12, 2012 - $54,517 +22% -11% 303 $180   $63,576,157 75
Jun 13, 2012 - $49,963 -8% -8% 303 $165   $63,626,120 76
Jun 14, 2012 - $53,512 +7% -9% 303 $177   $63,679,632 77
Jun 15, 2012 - $79,253 +48% -32% 278 $285   $63,758,885 78
Jun 16, 2012 - $94,853 +20% -37% 278 $341   $63,853,738 79
Jun 17, 2012 - $61,526 -35% -20% 278 $221   $63,915,264 80
Jun 18, 2012 - $37,531 -39% -16% 278 $135   $63,952,795 81
Jun 19, 2012 - $50,667 +35% -7% 278 $182   $64,003,462 82
Jun 20, 2012 - $45,994 -9% -8% 278 $165   $64,049,456 83
Jun 21, 2012 - $43,294 -6% -19% 278 $156   $64,092,750 84
Jun 22, 2012 - $51,357 +19% -35% 222 $231   $64,144,107 85
Jun 23, 2012 - $62,767 +22% -34% 222 $283   $64,206,874 86
Jun 24, 2012 - $41,511 -34% -33% 222 $187   $64,248,385 87
Jun 25, 2012 - $26,277 -37% -30% 222 $118   $64,274,662 88
Jun 26, 2012 - $32,214 +23% -36% 222 $145   $64,306,876 89
Jun 27, 2012 - $31,979 -1% -30% 222 $144   $64,338,855 90
Jun 28, 2012 - $34,634 +8% -20% 222 $156   $64,373,489 91
Jun 29, 2012 - $41,218 +19% -20% 166 $248   $64,414,707 92
Jun 30, 2012 - $47,864 +16% -24% 166 $288   $64,462,571 93
Jul 1, 2012 - $31,422 -34% -24% 166 $189   $64,493,993 94
Jul 2, 2012 - $21,348 -32% -19% 166 $129   $64,515,341 95
Jul 3, 2012 - $25,408 +19% -21% 166 $153   $64,540,749 96
Jul 4, 2012 - $25,435 n/c -20% 166 $153   $64,566,184 97
Jul 5, 2012 - $25,296 -1% -27% 166 $152   $64,591,480 98
Jul 6, 2012 - $22,026 -13% -47% 119 $185   $64,613,506 99
Jul 7, 2012 - $26,323 +20% -45% 119 $221   $64,639,829 100
Jul 8, 2012 - $15,481 -41% -51% 119 $130   $64,655,310 101
Jul 9, 2012 - $10,161 -34% -52% 119 $85   $64,665,471 102
Jul 10, 2012 - $14,368 +41% -43% 119 $121   $64,679,839 103
Jul 11, 2012 - $12,939 -10% -49% 119 $109   $64,692,778 104
Jul 12, 2012 - $13,457 +4% -47% 119 $113   $64,706,235 105
Jul 13, 2012 - $16,996 +26% -23% 91 $187   $64,723,231 106
Jul 14, 2012 - $21,629 +27% -18% 91 $238   $64,744,860 107
Jul 15, 2012 - $12,204 -44% -21% 91 $134   $64,757,064 108
Jul 16, 2012 - $9,177 -25% -10% 91 $101   $64,766,241 109
Jul 17, 2012 - $11,912 +30% -17% 91 $131   $64,778,153 110
Jul 18, 2012 - $10,517 -12% -19% 91 $116   $64,788,670 111
Jul 19, 2012 - $12,022 +14% -11% 91 $132   $64,800,692 112
Jul 20, 2012 - $9,599 -20% -44% 59 $163   $64,810,291 113
Jul 21, 2012 - $12,092 +26% -44% 59 $205   $64,822,383 114
Jul 22, 2012 - $7,254 -40% -41% 59 $123   $64,829,637 115
Jul 23, 2012 - $4,759 -34% -48% 59 $81   $64,834,396 116
Jul 24, 2012 - $6,906 +45% -42% 59 $117   $64,841,302 117
Jul 25, 2012 - $5,636 -18% -46% 59 $96   $64,846,938 118
Jul 26, 2012 - $6,841 +21% -43% 59 $116   $64,853,779 119
Jul 27, 2012 - $5,285 -23% -45% 56 $94   $64,859,064 120
Jul 28, 2012 - $5,664 +7% -53% 56 $101   $64,864,728 121
Jul 29, 2012 - $3,964 -30% -45% 56 $71   $64,868,692 122
Jul 30, 2012 - $3,363 -15% -29% 56 $60   $64,872,055 123
Jul 31, 2012 - $4,639 +38% -33% 56 $83   $64,876,694 124
Aug 1, 2012 - $3,850 -17% -32% 56 $69   $64,880,544 125
Aug 2, 2012 - $3,317 -14% -52% 56 $59   $64,883,861 126
Aug 3, 2012 - $2,082 -37% -61% 39 $53   $64,885,943 127
Aug 4, 2012 - $2,471 +19% -56% 39 $63   $64,888,414 128
Aug 5, 2012 - $2,181 -12% -45% 39 $56   $64,890,595 129
Aug 6, 2012 - $814 -63% -76% 39 $21   $64,891,409 130
Aug 7, 2012 - $13,529 +1,562% +192% 39 $347   $64,904,938 131
Aug 8, 2012 - $14,052 +4% +265% 39 $360   $64,918,990 132
Aug 9, 2012 - $13,385 -5% +304% 39 $343   $64,932,375 133
Aug 10, 2012 - $416 -97% -80% 45 $9   $64,932,791 134
Aug 11, 2012 - $478 +15% -81% 45 $11   $64,933,269 135
Aug 12, 2012 - $401 -16% -82% 45 $9   $64,933,670 136
Aug 13, 2012 - $324 -19% -60% 45 $7   $64,933,994 137
Aug 14, 2012 - $384 +19% -97% 45 $9   $64,934,378 138
Aug 15, 2012 - $356 -7% -97% 45 $8   $64,934,734 139
Aug 16, 2012 - $433 +22% -97% 45 $10   $64,935,167 140

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 30, 2012 3 $25,463,427   3,603 $7,067   $25,473,495 1
Apr 6, 2012 4 $16,994,766 -33% 3,618 $4,697   $42,468,261 2
Apr 13, 2012 8 $8,623,492 -49% 3,206 $2,690   $51,091,753 3
Apr 20, 2012 11 $5,545,669 -36% 2,938 $1,888   $56,637,422 4
Apr 27, 2012 13 $2,790,829 -50% 2,017 $1,384   $59,428,251 5
May 4, 2012 16 $966,018 -65% 922 $1,048   $60,394,269 6
May 11, 2012 18 $753,153 -22% 607 $1,241   $61,147,422 7
May 18, 2012 18 $570,835 -24% 407 $1,403   $61,718,257 8
May 25, 2012 16 $824,882 +45% 422 $1,955   $62,543,139 9
Jun 1, 2012 17 $590,967 -28% 357 $1,655   $63,134,106 10
Jun 8, 2012 18 $545,526 -8% 303 $1,800   $63,679,632 11
Jun 15, 2012 22 $413,118 -24% 278 $1,486   $64,092,750 12
Jun 22, 2012 29 $280,739 -32% 222 $1,265   $64,373,489 13
Jun 29, 2012 34 $217,991 -22% 166 $1,313   $64,591,480 14
Jul 6, 2012 39 $114,755 -47% 119 $964   $64,706,235 15
Jul 13, 2012 44 $94,457 -18% 91 $1,038   $64,800,692 16
Jul 20, 2012 45 $53,087 -44% 59 $900   $64,853,779 17
Jul 27, 2012 50 $30,082 -43% 56 $537   $64,883,861 18
Aug 3, 2012 51 $48,514 +61% 39 $1,244   $64,932,375 19
Aug 10, 2012 81 $2,792 -94% 45 $62   $64,935,167 20

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Argentina 4/5/2012 $0 0 59 211 $1,964,032 12/29/2018
Australia 3/29/2012 $0 0 170 289 $6,395,000 12/6/2015
Austria 4/5/2012 $0 0 72 321 $915,311 12/11/2015
Belgium 4/4/2012 $0 0 48 203 $839,371 12/10/2015
Bolivia 5/17/2012 $31,899 5 5 25 $121,901 12/29/2018
Brazil 4/6/2012 $0 0 361 852 $9,715,733 12/10/2015
Bulgaria 3/23/2012 $0 0 4 8 $78,531 12/29/2018
Chile 4/5/2012 $0 0 17 29 $6,319,399 12/29/2018
Colombia 3/30/2012 $0 0 72 210 $1,903,494 12/29/2018
Croatia 3/29/2012 $0 0 13 77 $115,508 12/29/2018
Czech Republic 4/5/2012 $0 0 30 106 $257,117 12/29/2018
Denmark 3/29/2012 $0 0 55 138 $1,680,434 12/11/2015
Estonia 4/20/2012 $0 0 5 5 $36,365 12/6/2015
France 4/11/2012 $0 0 444 653 $6,906,282 12/6/2015
Germany 4/5/2012 $0 0 409 1,567 $5,447,240 12/10/2015
Greece 4/15/2012 $0 0 44 110 $850,301 12/10/2015
Hong Kong 4/5/2012 $0 0 8 11 $1,156,157 12/6/2015
Hungary 3/15/2012 $0 0 28 28 $309,908 12/29/2018
Iceland 4/18/2012 $0 0 3 9 $16,912 12/29/2018
Italy 4/6/2012 $0 0 49 49 $6,918,976 12/6/2015
Japan 9/14/2012 $845,369 191 191 573 $4,237,103 12/11/2015
Kenya 6/29/2012 $0 0 2 7 $5,825 12/29/2018
Latvia 4/13/2012 $0 0 3 11 $35,168 12/29/2018
Lebanon 3/15/2012 $0 0 1 3 $167,319 12/29/2018
Lithuania 4/13/2012 $0 0 8 41 $106,883 12/10/2015
Malaysia 3/29/2012 $0 0 8 18 $944,196 12/10/2015
Mexico 4/5/2012 $0 0 408 832 $6,564,879 12/10/2015
Netherlands 4/25/2012 $202,461 160 160 1,117 $1,322,913 12/10/2015
New Zealand 3/29/2012 $0 0 30 70 $531,735 12/6/2015
Nigeria 7/27/2012 $5,909 3 3 13 $35,459 12/29/2018
Norway 3/30/2012 $0 0 42 213 $631,842 12/10/2015
Peru 5/3/2012 $239,468 64 64 260 $996,481 12/29/2018
Poland 3/16/2012 $0 0 67 332 $1,499,833 12/29/2018
Portugal 4/12/2012 $0 0 54 116 $482,605 12/10/2015
Romania 3/16/2012 $0 0 11 11 $205,595 12/29/2018
Serbia and Montenegro 3/22/2012 $0 0 7 49 $34,216 12/29/2018
Singapore 4/5/2012 $0 0 17 22 $1,060,056 12/6/2015
Slovakia 4/5/2012 $0 0 19 64 $223,328 12/10/2015
Slovenia 4/26/2012 $0 0 10 90 $117,726 12/10/2015
South Africa 4/20/2012 $0 0 55 315 $889,206 12/10/2015
South Korea 5/3/2012 $1,554,791 385 385 757 $3,690,990 8/2/2016
Spain 3/23/2012 $0 0 178 562 $4,790,092 12/10/2015
Sweden 3/30/2012 $0 0 47 234 $444,084 12/10/2015
Switzerland 4/11/2012 $0 0 16 29 $391,098 12/6/2015
Taiwan 4/3/2012 $0 0 18 18 $989,554 12/6/2015
Thailand 3/15/2012 $0 0 1 1 $837,737 12/6/2015
United Arab Emirates 3/15/2012 $0 0 2 5 $702,475 12/29/2018
United Kingdom 4/2/2012 $0 0 410 2,141 $11,908,879 12/11/2015
Uruguay 4/6/2012 $0 0 7 31 $96,640 12/29/2018
Venezuela 4/4/2012 $0 0 44 126 $2,863,047 12/10/2015
Vietnam 4/20/2012 $0 0 19 30 $265,209 12/29/2018
 
Rest of World $9,658,170
 
International Total$108,678,315 12/29/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,001-1,100) 1,015 $108,678,315
All Time International Non-Sequel Box Office (Rank 601-700) 677 $108,678,315
Top 2012 Movies at the International Box Office 43 $108,678,315
All Time International Box Office for Based on Folk Tale/Legend/Fairytale Movies 23 $108,678,315
All Time International Box Office for Live Action Movies (Rank 701-800) 711 $108,678,315
All Time International Box Office for Fantasy Movies (Rank 101-200) 102 $108,678,315
All Time International Box Office for Adventure Movies (Rank 301-400) 322 $108,678,315
All Time International Box Office for PG Movies (Rank 201-300) 229 $108,678,315
All Time International Box Office for Relativity Movies 2 $108,678,315

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,001-1,100) 1,098 $173,613,482
All Time Worldwide Non-Sequel Box Office (Rank 701-800) 758 $173,613,482
Top 2012 Movies at the Worldwide Box Office 43 $173,613,482
All Time Worldwide Box Office for Based on Folk Tale/Legend/Fairytale Movies 23 $173,613,482
All Time Worldwide Box Office for Live Action Movies (Rank 701-800) 791 $173,613,482
All Time Worldwide Box Office for Fantasy Movies 99 $173,613,482
All Time Worldwide Box Office for Adventure Movies (Rank 301-400) 328 $173,613,482
All Time Worldwide Box Office for PG Movies (Rank 201-300) 265 $173,613,482
All Time Worldwide Box Office for Relativity Movies 2 $173,613,482

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 1, 20122569,215 569,215$8,856,985$8,856,9851
Jul 8, 20122238,358-58% 807,573$4,519,268$13,376,2532
Jul 15, 20124138,431-42% 946,004$2,624,652$16,000,9053
Jul 22, 20121269,466-50% 1,015,470$1,317,075$17,317,9804
Jul 29, 20121262,930-9% 1,078,400$1,193,153$18,511,1335
Aug 5, 20121153,132-16% 1,131,532$1,005,257$19,516,3906
Aug 12, 20121829,633-44% 1,161,165$561,842$20,078,2327
Aug 19, 20122220,739-30% 1,181,904$399,018$20,477,2508
Aug 26, 20122716,962-18% 1,198,866$321,600$20,798,8509

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 1, 20123113,885 113,885$2,373,353$2,373,3531
Jul 8, 2012436,294-68% 150,179$905,898$3,279,2512
Jul 15, 2012720,609-43% 170,788$514,391$3,793,6423

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.