Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Home Market Releases for May 31st, 2016

May 29th, 2016

It's a big week for first-run releases with four such films coming out. However, none of them are top-notch releases. Race is the best, but even then it is only worth a rental. Sadly, none of the limited releases, TV on DVD releases, catalog releases, etc. are really big releases either. Hello, My Name is Doris is a great movie, but it is only coming out on Video on Demand this week. I'm going with Veggie Tales: And Now It's Time for Silly Songs with Larry: The Complete Collection on DVD as the Pick of the Week. It really is a slow week for new releases. More...

Weekend Wrap-Up: Zootopia Wins Weekend With Record-breaking Result of $75.06 million

March 8th, 2016

As expected Zootopia dominated the weekend box office earning $75.06 million. This is half of what The Hunger Games opened with, but it was still the fifth Biggest March Opening. It also broke a couple of smaller records, but more on that down below. Second place went to London Has Fallen, but it was way, way back with just $21.64 million. This is terrible for a film that cost more than $100 million to make. Overall, the box office was $159 million. This is 41% more than last weekend and 77% more than the same weekend last year. 2016's lead over 2015 rose to just a hair under 10% at $1.97 billion to $1.79 billion. Granted, by this time in 2015, none of the year's $1 billion hits had been released, so things can change rapidly, but this is still a great start so far. More...

Thursday Night Previews: Zootopia Hopps to the Top - Update

March 4th, 2016

Judy Hopps and the rest of the cast of Zootopia got off to a great start earning $1.7 million during its Thursday previews. This doesn't sound like a lot compared to Deadpool, which earned more than $12 million just a few weeks ago. However, family films rarely do this well during previews. In fact, Kung Fu Panda 3 didn't even bother with previews. A good comparison is Home, which opened this month last year. That film earned $650,000 during its previews and its reviews were only mixed. As expected, Zootopia is no longer earning 100% positive reviews, but its Tomatometer Score is still a stunning 99% positive. This should help its word-of-mouth and a record-breaking run is still well within reach. More...

Weekend Wrap-Up: Deadpool Remains Immortal pulling in $31.12 million

February 29th, 2016

As anticipated, Deadpool easily won the weekend with $31.12 million. This was more than double its nearest competitor, Gods of Egypt, which earned $14.12 million. Unfortunately, those were the only two films that earned more than $10 million over the weekend. The overall box office was $112 million, which was 21% lower than last weekend. This was still 5.1% more than the same weekend last year, while 2016's year-to-date advantage crept up ever so slightly to 3.9% at $1.78 billion to $1.71 billion. Hopefully March can continue this pace. More...

Weekend Estimates: Deadpool Enjoys Third Weekend Win

February 28th, 2016

This is shaping up to be a triumphant weekend for 20th Century Fox. The studio will take three out of the top five spots at the box office this weekend, with Deadpool claiming a third straight win with $31.5 million, taking it to a huge (for the time of year) $285.6 million by close of business on Sunday. The studio’s Kung Fu Panda 3 will be down just 28% to $9 million in third place, for $128.5 million to date, and their new release Eddie the Eagle will land in fifth with a slightly disappointing, but not horrible, $6.3 million. Oh, and The Revenant is still in the top ten in its tenth weekend in release, and is the hot favorite to win Best Picture at the Oscars this evening (more on that in a moment).

All of which is a roundabout way of saying that Gods of Egypt had a horrible opening weekend… More...

Friday Estimates: Deadpool Delivers a Mortal Blow to Gods of Egypt

February 27th, 2016

Deadpool will again earn first place at the box office, and with more than anticipated. It earned $8.95 million on Friday, which is 45% lower than last Friday's box office. If it maintains this run, then it will earn $31 million over the weekend for a total of $285 million. By this time next weekend, it will be over $300 million domestically. I don't think the studio was expecting $300 million worldwide when it gave the film the greenlight. More...

Thursday Night Previews: Gods off to a Mortal Start

February 26th, 2016

Gods of Egypt had the best showing among new releases from its Thursday previews; however, best is being used as a relative term, as it only managed $800,000. By comparison, 13 Hours pulled in $900,000 earlier this year. If the film’s reviews hurt its word of mouth, and I can’t imagine they won’t, then we are looking at a domestic total of about $40 million on a $140 million production budget. In fact, it will likely make less during its opening weekend than the $15.3 million reportedly spend on TV ads leading up to its release. More...

Weekend Predictions: Gods of Egypt Eye Top Spot

February 26th, 2016

There are three wide releases looking to overtake Deadpool at the box office. I seriously doubt any of them will be able to do so. In fact, all three combined might not top Deadpool over the weekend. Gods of Egypt is by far the biggest costing $140 million, but it likely won't earn 10% of that over the weekend. Triple 9 is a rather generic action film that bombed in its debut in the U.K., which doesn't bode well for its run here. Finally, Eddie the Eagle is a feel-good inspirational sports movie based on a real life story. Unfortunately, the sport in question is ski-jumping, which isn't popular enough to expect the movie will find an audience in theaters. This weekend last year, Focus was the top film, but Deadpool will likely beat it by $10 million over the weekend. It should be a relatively good week for 2016. More...

2016 Preview: February

February 1st, 2016

As expected, January was dominated by holdovers with Star Wars: The Force Awakens and The Revenant leading the way. That's not to say there were no new releases that did well, as Ride Along 2 and Kung Fu Panda 3 were hits with moviegoers. Looking forward, there is only one film that looks like a sure hit, Deadpool. There's a slim chance it could be a surprise $200 million hit. There's a much better chance it will be the only $100 million hit. Conversely, last February started with a $100 million hit coming out, The SpongeBob Movie: Sponge Out of Water, while there were two other $100 million movies to come out that month, Fifty Shades of Grey and Kingsman: The Secret Service. Looks like 2016 is going to lose in the year-over-year comparison. More...