No Strings Attached (2011)

No Strings Attached poster
Theatrical Performance
Domestic Box Office $70,662,220Details
International Box Office $78,565,858Details
Worldwide Box Office $149,228,078
Home Market Performance
Est. Domestic DVD Sales $13,049,366 Details
Est. Domestic Blu-ray Sales $3,764,926 Details
Total Est. Domestic Video Sales $16,814,292
Further financial details...

Synopsis

In this comedy, Emma and Adam are life-long friends who almost ruin everything by having sex one morning. In order to protect their friendship, they make a pact to keep their relationship strictly "no strings attached." "No Strings" means no jealousy, no expectations, no fighting, no flowers, no baby voices. It means they can do whatever they want, in whatever public place they want, as long as they don't fall in love. The question becomes - who’s going to fall first? And can their friendship survive?

Metrics

Opening Weekend:$19,652,921 (27.8% of total gross)
Legs:3.60 (domestic box office/biggest weekend)
Domestic Share:47.4% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 6.0 times production budget)
Theater counts:3,018 opening theaters/3,050 max. theaters, 5.4 weeks average run per theater
Infl. Adj. Dom. BO $96,057,853

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,201-1,300) 1,258 $70,662,220
All Time International Box Office (Rank 1,401-1,500) 1,425 $78,565,858
All Time Worldwide Box Office (Rank 1,301-1,400) 1,313 $149,228,078
All Time Domestic Box Office for R Movies (Rank 301-400) 309 $70,662,220
All Time International Box Office for R Movies (Rank 301-400) 311 $78,565,858
All Time Worldwide Box Office for R Movies (Rank 301-400) 307 $149,228,078

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: January 21st, 2011 (Wide) by Paramount Pictures
Video Release: May 10th, 2011 by Dreamworks Video
MPAA Rating: R for sexual content, language and some drug material.
(Rating bulletin 2152, 12/22/2010)
Running Time: 106 minutes
Comparisons: vs. Date Night
Create your own comparison chart…
Keywords: Romance, Relationship Advice, LGBTQ+, Medical and Hospitals, Doctors, Prologue, TV Industry, Writing and Writers, Relationships Gone Wrong, Dysfunctional Family, Directing Yourself, Epilogue, Romantic Comedy
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Cold Springs Pictures, Spyglass Entertainment, Montecito Picture Company
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Super Bowl (All Movies, 3-Day) 73 $8,004,834 Feb 4, 2011 17
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 120 $11,051,896 Feb 4, 2011 17

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,201-1,300) 1,258 $70,662,220
All Time Domestic Inflation Adjusted Box Office (Rank 1,701-1,800) 1,786 $96,057,853
All Time Domestic Non-Sequel Box Office (Rank 901-1,000) 918 $70,662,220
Top 2011 Movies at the Domestic Box Office 51 $70,662,220
All Time Domestic Box Office for Original Screenplay Movies (Rank 501-600) 547 $70,662,220
All Time Domestic Box Office for Live Action Movies (Rank 901-1,000) 959 $70,662,220
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 501-600) 521 $70,662,220
All Time Domestic Box Office for Romantic Comedy Movies 58 $70,662,220
All Time Domestic Box Office for R Movies (Rank 301-400) 309 $70,662,220
All Time Domestic Box Office for Paramount Pictures Movies (Rank 101-200) 180 $70,662,220

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 21, 2011 1 $19,652,921   3,018 $6,512   $19,652,921 1
Jan 28, 2011 2 $13,410,229 -32% 3,022 $4,438   $39,502,304 2
Feb 4, 2011 3 $8,004,834 -40% 3,050 $2,625   $51,392,705 3
Feb 11, 2011 7 $5,810,291 -27% 2,756 $2,108   $60,031,078 4
Feb 18, 2011 10 $3,080,033 -47% 1,966 $1,567   $65,993,320 5
Feb 25, 2011 14 $1,450,649 -53% 1,366 $1,062   $68,760,038 6
Mar 4, 2011 22 $370,321 -74% 425 $871   $69,659,794 7
Mar 11, 2011 26 $186,636 -50% 254 $735   $70,002,410 8
Mar 18, 2011 28 $160,905 -14% 232 $694   $70,257,767 9
Mar 25, 2011 34 $136,249 -15% 213 $640   $70,477,777 10
Apr 1, 2011 38 $81,406 -40% 145 $561   $70,625,986 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 21, 2011 1 $7,289,609     3,018 $2,415   $7,289,609 1
Jan 22, 2011 2 $8,222,236 +13%   3,018 $2,724   $15,511,845 2
Jan 23, 2011 1 $4,141,076 -50%   3,018 $1,372   $19,652,921 3
Jan 24, 2011 1 $1,542,171 -63%   3,018 $511   $21,195,092 4
Jan 25, 2011 1 $1,873,218 +21%   3,018 $621   $23,068,310 5
Jan 26, 2011 1 $1,414,887 -24%   3,018 $469   $24,483,197 6
Jan 27, 2011 1 $1,608,878 +14%   3,018 $533   $26,092,075 7
Jan 28, 2011 2 $4,369,239 +172% -40% 3,022 $1,446   $30,461,314 8
Jan 29, 2011 2 $5,758,627 +32% -30% 3,022 $1,906   $36,219,941 9
Jan 30, 2011 2 $3,282,363 -43% -21% 3,022 $1,086   $39,502,304 10
Jan 31, 2011 3 $908,445 -72% -41% 3,022 $301   $40,410,749 11
Feb 1, 2011 1 $976,126 +7% -48% 3,022 $323   $41,386,875 12
Feb 2, 2011 1 $982,078 +1% -31% 3,022 $325   $42,368,953 13
Feb 3, 2011 1 $1,018,918 +4% -37% 3,022 $337   $43,387,871 14
Feb 4, 2011 3 $2,944,117 +189% -33% 3,050 $965   $46,331,988 15
Feb 5, 2011 4 $3,924,380 +33% -32% 3,050 $1,287   $50,256,368 16
Feb 6, 2011 4 $1,136,337 -71% -65% 3,050 $373   $51,392,705 17
Feb 7, 2011 3 $653,440 -42% -28% 3,050 $214   $52,046,145 18
Feb 8, 2011 3 $796,022 +22% -18% 3,050 $261   $52,842,167 19
Feb 9, 2011 3 $665,879 -16% -32% 3,050 $218   $53,508,046 20
Feb 10, 2011 2 $712,741 +7% -30% 3,050 $234   $54,220,787 21
Feb 11, 2011 7 $1,686,791 +137% -43% 2,756 $612   $55,907,578 22
Feb 12, 2011 7 $2,625,218 +56% -33% 2,756 $953   $58,532,796 23
Feb 13, 2011 8 $1,498,282 -43% +32% 2,756 $544   $60,031,078 24
Feb 14, 2011 5 $1,528,835 +2% +134% 2,756 $555   $61,559,913 25
Feb 15, 2011 6 $502,524 -67% -37% 2,756 $182   $62,062,437 26
Feb 16, 2011 6 $415,426 -17% -38% 2,756 $151   $62,477,863 27
Feb 17, 2011 6 $435,424 +5% -39% 2,756 $158   $62,913,287 28
Feb 18, 2011 10 $897,576 +106% -47% 1,966 $457   $63,810,863 29
Feb 19, 2011 10 $1,272,654 +42% -52% 1,966 $647   $65,083,517 30
Feb 20, 2011 10 $909,803 -29% -39% 1,966 $463   $65,993,320 31
Feb 21, 2011 10 $496,764 -45% -68% 1,966 $253   $66,490,084 32
Feb 22, 2011 10 $295,038 -41% -41% 1,966 $150   $66,785,122 33
Feb 23, 2011 9 $258,055 -13% -38% 1,966 $131   $67,043,177 34
Feb 24, 2011 9 $266,212 +3% -39% 1,966 $135   $67,309,389 35
Feb 25, 2011 12 $469,039 +76% -48% 1,366 $343   $67,778,428 36
Feb 26, 2011 15 $661,873 +41% -48% 1,366 $485   $68,440,301 37
Feb 27, 2011 14 $319,737 -52% -65% 1,366 $234   $68,760,038 38
Feb 28, 2011 14 $120,100 -62% -76% 1,366 $88   $68,880,138 39
Mar 1, 2011 12 $145,852 +21% -51% 1,366 $107   $69,025,990 40
Mar 2, 2011 12 $127,536 -13% -51% 1,366 $93   $69,153,526 41
Mar 3, 2011 12 $135,947 +7% -49% 1,366 $100   $69,289,473 42
Mar 4, 2011 - $116,547 -14% -75% 425 $274   $69,406,020 43
Mar 5, 2011 - $162,276 +39% -75% 425 $382   $69,568,296 44
Mar 6, 2011 - $91,498 -44% -71% 425 $215   $69,659,794 45
Mar 7, 2011 - $35,152 -62% -71% 425 $83   $69,694,946 46
Mar 8, 2011 - $41,959 +19% -71% 425 $99   $69,736,905 47
Mar 9, 2011 - $39,177 -7% -69% 425 $92   $69,776,082 48
Mar 10, 2011 - $39,692 +1% -71% 425 $93   $69,815,774 49
Mar 11, 2011 - $55,902 +41% -52% 254 $220   $69,871,676 50
Mar 12, 2011 - $84,284 +51% -48% 254 $332   $69,955,960 51
Mar 13, 2011 - $46,450 -45% -49% 254 $183   $70,002,410 52
Mar 14, 2011 - $21,512 -54% -39% 254 $85   $70,023,922 53
Mar 15, 2011 - $28,768 +34% -31% 254 $113   $70,052,690 54
Mar 16, 2011 - $24,605 -14% -37% 254 $97   $70,077,295 55
Mar 17, 2011 - $19,567 -20% -51% 254 $77   $70,096,862 56
Mar 18, 2011 - $52,951 +171% -5% 232 $228   $70,149,813 57
Mar 19, 2011 - $66,574 +26% -21% 232 $287   $70,216,387 58
Mar 20, 2011 - $41,380 -38% -11% 232 $178   $70,257,767 59
Mar 21, 2011 - $19,500 -53% -9% 232 $84   $70,277,267 60
Mar 22, 2011 - $22,874 +17% -20% 232 $99   $70,300,141 61
Mar 23, 2011 - $20,384 -11% -17% 232 $88   $70,320,525 62
Mar 24, 2011 - $21,003 +3% +7% 232 $91   $70,341,528 63
Mar 25, 2011 - $42,135 +101% -20% 213 $198   $70,383,663 64
Mar 26, 2011 - $57,876 +37% -13% 213 $272   $70,441,539 65
Mar 27, 2011 - $36,238 -37% -12% 213 $170   $70,477,777 66
Mar 28, 2011 - $15,031 -59% -23% 213 $71   $70,492,808 67
Mar 29, 2011 - $18,320 +22% -20% 213 $86   $70,511,128 68
Mar 30, 2011 - $16,440 -10% -19% 213 $77   $70,527,568 69
Mar 31, 2011 - $17,012 +3% -19% 213 $80   $70,544,580 70
Apr 1, 2011 - $26,396 +55% -37% 145 $182   $70,570,976 71
Apr 2, 2011 - $33,804 +28% -42% 145 $233   $70,604,780 72
Apr 3, 2011 - $21,206 -37% -41% 145 $146   $70,625,986 73
Apr 4, 2011 - $7,369 -65% -51% 145 $51   $70,633,355 74
Apr 5, 2011 - $10,266 +39% -44% 145 $71   $70,643,621 75
Apr 6, 2011 - $8,708 -15% -47% 145 $60   $70,652,329 76
Apr 7, 2011 - $9,891 +14% -42% 145 $68   $70,662,220 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 21, 2011 1 $26,092,075   3,018 $8,645   $26,092,075 1
Jan 28, 2011 2 $17,295,796 -34% 3,022 $5,723   $43,387,871 2
Feb 4, 2011 3 $10,832,916 -37% 3,050 $3,552   $54,220,787 3
Feb 11, 2011 7 $8,692,500 -20% 2,756 $3,154   $62,913,287 4
Feb 18, 2011 10 $4,396,102 -49% 1,966 $2,236   $67,309,389 5
Feb 25, 2011 14 $1,980,084 -55% 1,366 $1,450   $69,289,473 6
Mar 4, 2011 22 $526,301 -73% 425 $1,238   $69,815,774 7
Mar 11, 2011 27 $281,088 -47% 254 $1,107   $70,096,862 8
Mar 18, 2011 29 $244,666 -13% 232 $1,055   $70,341,528 9
Mar 25, 2011 34 $203,052 -17% 213 $953   $70,544,580 10
Apr 1, 2011 39 $117,640 -42% 145 $811   $70,662,220 11

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,401-1,500) 1,425 $78,565,858
All Time International Non-Sequel Box Office (Rank 1,001-1,100) 1,004 $78,565,858
Top 2011 Movies at the International Box Office 53 $78,565,858
All Time International Box Office for Original Screenplay Movies (Rank 601-700) 649 $78,565,858
All Time International Box Office for Live Action Movies (Rank 1,001-1,100) 1,071 $78,565,858
All Time International Box Office for Contemporary Fiction Movies (Rank 501-600) 566 $78,565,858
All Time International Box Office for Romantic Comedy Movies 66 $78,565,858
All Time International Box Office for R Movies (Rank 301-400) 311 $78,565,858
All Time International Box Office for Paramount Pictures Movies (Rank 101-200) 136 $78,565,858

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,301-1,400) 1,313 $149,228,078
All Time Worldwide Non-Sequel Box Office (Rank 901-1,000) 918 $149,228,078
Top 2011 Movies at the Worldwide Box Office 51 $149,228,078
All Time Worldwide Box Office for Original Screenplay Movies (Rank 501-600) 587 $149,228,078
All Time Worldwide Box Office for Live Action Movies (Rank 901-1,000) 987 $149,228,078
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 501-600) 523 $149,228,078
All Time Worldwide Box Office for Romantic Comedy Movies 60 $149,228,078
All Time Worldwide Box Office for R Movies (Rank 301-400) 307 $149,228,078
All Time Worldwide Box Office for Paramount Pictures Movies (Rank 101-200) 151 $149,228,078

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 15, 20112284,724 284,724$4,888,711$4,888,7111
May 22, 20113165,202-42% 449,926$2,476,378$7,365,0892
May 29, 20117105,778-36% 555,704$1,479,834$8,844,9233
Jun 5, 20111540,206-62% 595,910$548,008$9,392,9314
Jun 12, 20112328,655-29% 624,565$386,556$9,779,4875
Jun 19, 20112237,363+30% 661,928$530,555$10,310,0426
Jun 26, 20112524,611-34% 686,539$386,393$10,696,4357
Jul 3, 20113016,027-35% 702,566$180,785$10,877,2208
Jul 10, 20113012,968-19% 715,534$103,614$10,980,8349
Jul 17, 20111920,440+58% 735,974$186,617$11,167,45110
Jul 24, 20112823,569+15% 759,543$208,586$11,376,03711
Jul 31, 20112621,186-10% 780,729$184,318$11,560,35512

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 15, 2011270,181 70,181$1,486,437$1,486,4371
May 22, 2011532,588-54% 102,769$571,915$2,058,3522
May 29, 2011919,833-39% 122,602$356,799$2,415,1513
Jan 5, 20202013,278 203,401$119,504$3,728,384452

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Natalie Portman    Emma
Ashton Kutcher    Adam

Supporting Cast

Kevin Kline    Alvin
Cary Elwes    Dr. Metzner
Greta Gerwig    Patrice
Lake Bell    Lucy
Olivia Thirlby    Katie
Chris ‘Ludacris’ Bridges    Wallace
Jake Johnson    Eli
Mindy Kaling    Shira
Talia Balsam    Sandra Kurtzman
Ophelia Lovibond    Vanessa
Guy Branum    Guy
Ben Lawson    Sam
Jennifer Irwin    Megan
Adhir Kalyan    Kevin
Brian Dierker    Bones
Abby Elliott    Joy
Vedette Lim    Lisa
Gary David Goldberg    Emma's Relative
Armen Weitzman    Taxi Driver
T. Shaun Russell    LACMA Guard
Nealla Gordon    Lydia (Female Dr)
Seth Morris    Man with Dog
Nasim Pedrad    Writer
Elizabeth Meriwether    Writer
Mollee Gray    Sari
Derek Ferguson    Benji
Matthew Moy    Chuck
Tyne Stecklein    Victoria
Kym Connor    Stage Mom
Renna Bartlett    Stage Assistant Director
Jennifer Hamilton    On Camera Choreographer

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ivan Reitman    Producer
Joe Medjuck    Producer
Jeffrey Clifford    Producer
Roger Birnbaum    Executive Producer
Gary Barber    Executive Producer
Jonathan Glickman    Executive Producer
Natalie Portman    Executive Producer
Tom Pollock    Executive Producer
Ali Bell    Co-Producer
Annette Savitch    Co-Producer
Lisa Bruce    Co-Executive Producer
Ivan Reitman    Director
Elizabeth Meriwether    Screenwriter
Mike Samonek    Story Creator
Elizabeth Meriwether    Story Creator
Rogier Stoffers    Cinematographer
Dana E. Glauberman    Editor
John Debney    Composer
Ida Random    Production Designer
Greg Berry    Art Director
Anshuman Prasad    Set Designer
Jim Wallis    Art Director
Danielle Berman    Set Decorator
Edward Tise    Sound Mixer
Michael J. Benavente    Supervising Sound Editor
Steve Pederson    Re-recording Mixer
Brad Sherman    Re-recording Mixer
John Hartigan    Special Effects Coordinator
Jamie Dixon    Visual Effects Supervisor
Conrad Palmisano    Stunt Coordinator
Marguerite Pomerhn Derricks    Choreographer
John Wildermuth    Associate Producer
John Wildermuth    Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

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May 31st, 2011

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Blu-ray Sales: New Releases Not Attached to Top Spot

May 25th, 2011

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DVD Sales: Bieber Makes Short Work of Competition

May 24th, 2011

Despite coming out a few days later than the rest of the new releases, Justin Bieber: Never Say Never topped the DVD sales chart this week with 471,000 units sold and $7.26 million in consumer spending at retail. No Strings Attached opened in second place with 315,000 units / $5.41 million, which is not particularly strong, but not too bad, all things considered. Harry Potter and the Deathly Hallows, Part I remained in third place adding 168,000 units / $2.68 million for the week for running tallies of 4.92 million units / $68.61 million after five. It should quickly become the second DVD release of 2011 to sell 5 million units. More...

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May 16th, 2011

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Featured Blu-ray / DVD Review: No Strings Attached

May 14th, 2011

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DVD and Blu-ray Releases for May 10th, 2011

May 9th, 2011

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International Box Office: Swan's Song a Three-Part Harmony

March 2nd, 2011

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International Box Office: Swan and Speech Have Unlimited Success

February 23rd, 2011

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February 7th, 2011

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Room for Improvement

February 3rd, 2011

It's a new month and the industry is hoping for a fresh start, as January was not a month that will remembered fondly. Unfortunately, a fresh start likely won't be the case. There are two wide releases coming out this week, but they are best described as middling. Conversely, this time last year, Dear John opened with more than $30 million, and there's almost no chance that will happen this weekend, so 2011 will fall further behind 2010. More...

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January 31st, 2011

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Hitmen vs. Exorcists

January 27th, 2011

It's the last weekend of January, so it's one last chance for 2011 to avoid a catastrophic start. At the beginning of the month I thought that if January 2011 was 20% lower than January 2010, it would be bad news. As of the end of last weekend, that figure was closer to 30%. This weekend, there's almost no chance things will improve, as this time last year Avatar earned more than $30 million, while this year the top two films combined likely won't earn that much. Hopefully the two wide releases this weekend will be competitive with last year's two wide releases, but even that doesn't seem particularly likely. More...

Contest: No Complications: Winning Announcement

January 25th, 2011

The winners of our No Complications contest were determined and they are... More...

Strings Provides No Boost for Box Office

January 24th, 2011

It's getting harder and harder to to spin the weekend numbers, as this time around the overall box office was down significantly, even if you ignore Avatar. The total box office was $103 million, which was 21% lower than last weekend and a stunning 29% lower than the same weekend last year. Year-to-date 2011 is already almost $250 million behind $2010 at $730 million to $979 million. Granted, it's far too early in the year to panic, but we haven't seen year-over-year growth for nearly three months. More...

Weekend Estimates: No Strings Attached Tops with $20 Million

January 23rd, 2011

A decent $20.3 million estimated opening for No Strings Attached and some surprisingly good holds in the top four wasn't enough to halt 2011's early box office slump. Overall, the weekend's box office take looks like it will be about $35 million below last year's total, once more uncannily close to the haul of Avatar in the equivalent period. More...

No Competition for No Strings

January 20th, 2011

There's only one wide release this week, and it has a clear path to first place at the box office. However, while No Strings Attached will have little trouble winning, the real question box office watchers are asking is: How well will 2011 do compared to 2010? So far the answer to that question as been, "Disastrously." That trend will continue. This weekend last year, Avatar earned close to $35 million, while no new release will make that much. In fact, the top two films will barely earn more than that. If both No Strings Attached and The Green Hornet can earn more than Legion opened with last year, then I'll be willing to call it a victory, of sorts. Not a true victory, but at least we can look at things with some optimism. More...

Contest: No Complications

January 14th, 2011

It's a very simple week for the box office prediction contest, as there's only one wide release next week, No Strings Attached. So obviously, it is the only choice for target film. In order to win, one must simply predict the opening weekend box office number for No Strings Attached. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Alpha and Omega on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Diego's Ultimate Rescue League on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: January

January 1st, 2011

Well, 2010 is over and while it started amazingly, it ended on a real down note. I'm not saying December was a disaster. ... Actually I am. There were only ten wide releases, and of those, eight missed expectations, some by very wide margins. Despite having a $200 million lead going into the month, 2010 still managed to lose out to 2009. The bad news continues in 2011, as Avatar made $300 million during January alone. With no strong holdovers to help power the box office, and only one or two potential solid hits among the new releases, 2011 will likely get off to a very weak start. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

In this comedy, Emma and Adam are life-long friends who almost ruin everything by having sex one morning. In order to protect their friendship, they make a pact to keep their relationship strictly "no strings attached." "No Strings" means no jealousy, no expectations, no fighting, no flowers, no baby voices. It means they can do whatever they want, in whatever public place they want, as long as they don't fall in love. The question becomes - who’s going to fall first? And can their friendship survive?

Metrics

Opening Weekend:$19,652,921 (27.8% of total gross)
Legs:3.60 (domestic box office/biggest weekend)
Domestic Share:47.4% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 6.0 times production budget)
Theater counts:3,018 opening theaters/3,050 max. theaters, 5.4 weeks average run per theater
Infl. Adj. Dom. BO $96,057,853

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,201-1,300) 1,258 $70,662,220
All Time International Box Office (Rank 1,401-1,500) 1,425 $78,565,858
All Time Worldwide Box Office (Rank 1,301-1,400) 1,313 $149,228,078
All Time Domestic Box Office for R Movies (Rank 301-400) 309 $70,662,220
All Time International Box Office for R Movies (Rank 301-400) 311 $78,565,858
All Time Worldwide Box Office for R Movies (Rank 301-400) 307 $149,228,078

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: January 21st, 2011 (Wide) by Paramount Pictures
Video Release: May 10th, 2011 by Dreamworks Video
MPAA Rating: R for sexual content, language and some drug material.
(Rating bulletin 2152, 12/22/2010)
Running Time: 106 minutes
Comparisons: vs. Date Night
Create your own comparison chart…
Keywords: Romance, Relationship Advice, LGBTQ+, Medical and Hospitals, Doctors, Prologue, TV Industry, Writing and Writers, Relationships Gone Wrong, Dysfunctional Family, Directing Yourself, Epilogue, Romantic Comedy
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Cold Springs Pictures, Spyglass Entertainment, Montecito Picture Company
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Super Bowl (All Movies, 3-Day) 73 $8,004,834 Feb 4, 2011 17
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 120 $11,051,896 Feb 4, 2011 17

Leading Cast

Natalie Portman    Emma
Ashton Kutcher    Adam

Supporting Cast

Kevin Kline    Alvin
Cary Elwes    Dr. Metzner
Greta Gerwig    Patrice
Lake Bell    Lucy
Olivia Thirlby    Katie
Chris ‘Ludacris’ Bridges    Wallace
Jake Johnson    Eli
Mindy Kaling    Shira
Talia Balsam    Sandra Kurtzman
Ophelia Lovibond    Vanessa
Guy Branum    Guy
Ben Lawson    Sam
Jennifer Irwin    Megan
Adhir Kalyan    Kevin
Brian Dierker    Bones
Abby Elliott    Joy
Vedette Lim    Lisa
Gary David Goldberg    Emma's Relative
Armen Weitzman    Taxi Driver
T. Shaun Russell    LACMA Guard
Nealla Gordon    Lydia (Female Dr)
Seth Morris    Man with Dog
Nasim Pedrad    Writer
Elizabeth Meriwether    Writer
Mollee Gray    Sari
Derek Ferguson    Benji
Matthew Moy    Chuck
Tyne Stecklein    Victoria
Kym Connor    Stage Mom
Renna Bartlett    Stage Assistant Director
Jennifer Hamilton    On Camera Choreographer

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ivan Reitman    Producer
Joe Medjuck    Producer
Jeffrey Clifford    Producer
Roger Birnbaum    Executive Producer
Gary Barber    Executive Producer
Jonathan Glickman    Executive Producer
Natalie Portman    Executive Producer
Tom Pollock    Executive Producer
Ali Bell    Co-Producer
Annette Savitch    Co-Producer
Lisa Bruce    Co-Executive Producer
Ivan Reitman    Director
Elizabeth Meriwether    Screenwriter
Mike Samonek    Story Creator
Elizabeth Meriwether    Story Creator
Rogier Stoffers    Cinematographer
Dana E. Glauberman    Editor
John Debney    Composer
Ida Random    Production Designer
Greg Berry    Art Director
Anshuman Prasad    Set Designer
Jim Wallis    Art Director
Danielle Berman    Set Decorator
Edward Tise    Sound Mixer
Michael J. Benavente    Supervising Sound Editor
Steve Pederson    Re-recording Mixer
Brad Sherman    Re-recording Mixer
John Hartigan    Special Effects Coordinator
Jamie Dixon    Visual Effects Supervisor
Conrad Palmisano    Stunt Coordinator
Marguerite Pomerhn Derricks    Choreographer
John Wildermuth    Associate Producer
John Wildermuth    Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: The Fix is in for The Mechanic

June 1st, 2011

While The Mechanic had to settle for second place on this week's DVD Sales Chart, it led the way with ease on the Blu-ray Sales Chart with 230,000 units / $3.90 million. Its Blu-ray sales ratio of 37% is strong for a decidedly second-tier release. More...

DVD Sales: Never Repeats During First Full Week

May 31st, 2011

It's not like there were no new releases, but Justin Bieber: Never Say Never didn't have a lot of trouble keeping top spot on the DVD sales chart to itself. During its first full week of release it sold an additional 476,000 units, lifting its totals to 967,000 units / $17.26 million after two. Given its target demographic, Fangirls, it's not exactly surprising that it is selling so well on DVD. More...

Blu-ray Sales: New Releases Not Attached to Top Spot

May 25th, 2011

As I mentioned at the time, the list of Blu-rays were weak this week, so weak that Harry Potter and the Deathly Hallows, Part I was able to return to top spot. That said, its weekly sales of 94,000 units and $2.16 million was terribly weak for the number one Blu-ray. On the other hand, its totals after five weeks of release are 2.79 million units and $63.26 million, which are the best of the year so far. More...

DVD Sales: Bieber Makes Short Work of Competition

May 24th, 2011

Despite coming out a few days later than the rest of the new releases, Justin Bieber: Never Say Never topped the DVD sales chart this week with 471,000 units sold and $7.26 million in consumer spending at retail. No Strings Attached opened in second place with 315,000 units / $5.41 million, which is not particularly strong, but not too bad, all things considered. Harry Potter and the Deathly Hallows, Part I remained in third place adding 168,000 units / $2.68 million for the week for running tallies of 4.92 million units / $68.61 million after five. It should quickly become the second DVD release of 2011 to sell 5 million units. More...

DVD and Blu-ray Releases for May 17th, 2011

May 16th, 2011

It's kind of an odd week for DVD / Blu-ray releases. While it is a busier week than average when it comes to first run releases, none of them did well with critics and I don't think any of them will be big sellers. There are a few limited releases, TV on DVD releases, and catalogue titles that are vying to make up the difference. As far the best, there's not a lot here that can even compete with The Hustler's Blu-ray debut. More...

Featured Blu-ray / DVD Review: No Strings Attached

May 14th, 2011

No Strings Attached came out right when Natalie Portman's Oscar buzz for Black Swan was reaching its peak. To have an Oscar-nominated actress in the lead could only help matters. On the other hand, Ashton Kutcher has been acting in movies for a decade and not once, not once, have any of his films earned overall positive reviews. When these two forces combine, what is the result? More...

DVD and Blu-ray Releases for May 10th, 2011

May 9th, 2011

While summer is the busiest time of year at the box office, it's the weakest time of year on the home market. That said, this week isn't bad with a few high profile releases. Unfortunately for me, I'm still waiting on the screeners for several of these. As far as the best of the best is concerned, there are a few contenders for Pick of the Week, including the pair of Doctor Who releases. But in the end I went with The Illusionist on Blu-ray / DVD Combo Pack. More...

International Box Office: Swan's Song a Three-Part Harmony

March 2nd, 2011

For the third weekend in a row, Black Swan led the way on the international chart, pulling in $17.50 million on 3,950 screens in 45 markets for a total of $123.37 million internationally and $226.95 million worldwide. In Spain it remained in first place with $2.52 million on 319 screens over the weekend for a total of $6.47 million after two. It added $2.81 million on 363 screens over the weekend for a total of $13.74 million after three. It doesn't have many markets left to open in, but the film has already made nearly a quarter billion dollars on a production budget of just $13 million, so it is fantastically profitable. More...

International Box Office: Swan and Speech Have Unlimited Success

February 23rd, 2011

As I've stated in the past, it is quite rare for a film that opened in limited release in the United States to go on and have success internationally. Most markets are simply too small to have the infrastructure to support limited releases. So it's quite a pleasant surprise to find two such films atop the international box office. Leading the way for the second weekend in a row is Black Swan, this time earning $17.60 million on 3,699 screens in 39 markets. In total it has $98.24 million and it has likely already reached the century mark. It opened in first place in Spain with $2.91 million on 296 screens, but it was not as strong in Italy with $1.50 million on 257 screens, which was only enough for third place. Oscar contenders tend to perform really well in Italy, so this is a bit of a disappointment. As far as holdovers are concerned, the film was down just 18% in France, adding $3.82 million on 338 screens over the weekend for a total of $9.77 million after just two weeks of release. More...

Room Can't Fill the Vacancy at the Box Office

February 7th, 2011

The Super Bowl turned out to be a rather good game and it broke ratings records with 111 million people turning in to watch at least part of it. On the other hand, the box office was anything but record-breaking. Overall the box office was down 20% from last weekend to $87 million. Even worse, that was 24% lower than the same weekend last year. Year-to-date, 2011 is already $310 million behind 2010 with a total of $988 million. 2011 is almost two full weeks behind 2010's pace, and I don't think things will get a whole lot better next weekend. More...

Room for Improvement

February 3rd, 2011

It's a new month and the industry is hoping for a fresh start, as January was not a month that will remembered fondly. Unfortunately, a fresh start likely won't be the case. There are two wide releases coming out this week, but they are best described as middling. Conversely, this time last year, Dear John opened with more than $30 million, and there's almost no chance that will happen this weekend, so 2011 will fall further behind 2010. More...

New Releases Can't Rite Sinking Box Office

January 31st, 2011

Twelve. The year-over-year slump has reached twelve weeks, and it won't be long before that story becomes the biggest news in the industry. (Thank goodness for Oscars, otherwise that would already be the case.) The final weekend of January pulled in $109 million, which was 6% higher than last weekend, but it was also 13% lower than the same weekend last year. Year-to-date, 2011 has managed $872 million, but that pales compared to the $1.15 billion 2010 had earned at this point. 2011 is already nearly $300 million behind last year's pace after just one month. And sadly, I'm not seeing a lot of reason for optimism over the next month either. More...

Hitmen vs. Exorcists

January 27th, 2011

It's the last weekend of January, so it's one last chance for 2011 to avoid a catastrophic start. At the beginning of the month I thought that if January 2011 was 20% lower than January 2010, it would be bad news. As of the end of last weekend, that figure was closer to 30%. This weekend, there's almost no chance things will improve, as this time last year Avatar earned more than $30 million, while this year the top two films combined likely won't earn that much. Hopefully the two wide releases this weekend will be competitive with last year's two wide releases, but even that doesn't seem particularly likely. More...

Contest: No Complications: Winning Announcement

January 25th, 2011

The winners of our No Complications contest were determined and they are... More...

Strings Provides No Boost for Box Office

January 24th, 2011

It's getting harder and harder to to spin the weekend numbers, as this time around the overall box office was down significantly, even if you ignore Avatar. The total box office was $103 million, which was 21% lower than last weekend and a stunning 29% lower than the same weekend last year. Year-to-date 2011 is already almost $250 million behind $2010 at $730 million to $979 million. Granted, it's far too early in the year to panic, but we haven't seen year-over-year growth for nearly three months. More...

Weekend Estimates: No Strings Attached Tops with $20 Million

January 23rd, 2011

A decent $20.3 million estimated opening for No Strings Attached and some surprisingly good holds in the top four wasn't enough to halt 2011's early box office slump. Overall, the weekend's box office take looks like it will be about $35 million below last year's total, once more uncannily close to the haul of Avatar in the equivalent period. More...

No Competition for No Strings

January 20th, 2011

There's only one wide release this week, and it has a clear path to first place at the box office. However, while No Strings Attached will have little trouble winning, the real question box office watchers are asking is: How well will 2011 do compared to 2010? So far the answer to that question as been, "Disastrously." That trend will continue. This weekend last year, Avatar earned close to $35 million, while no new release will make that much. In fact, the top two films will barely earn more than that. If both No Strings Attached and The Green Hornet can earn more than Legion opened with last year, then I'll be willing to call it a victory, of sorts. Not a true victory, but at least we can look at things with some optimism. More...

Contest: No Complications

January 14th, 2011

It's a very simple week for the box office prediction contest, as there's only one wide release next week, No Strings Attached. So obviously, it is the only choice for target film. In order to win, one must simply predict the opening weekend box office number for No Strings Attached. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Alpha and Omega on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Diego's Ultimate Rescue League on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: January

January 1st, 2011

Well, 2010 is over and while it started amazingly, it ended on a real down note. I'm not saying December was a disaster. ... Actually I am. There were only ten wide releases, and of those, eight missed expectations, some by very wide margins. Despite having a $200 million lead going into the month, 2010 still managed to lose out to 2009. The bad news continues in 2011, as Avatar made $300 million during January alone. With no strong holdovers to help power the box office, and only one or two potential solid hits among the new releases, 2011 will likely get off to a very weak start. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,201-1,300) 1,258 $70,662,220
All Time Domestic Inflation Adjusted Box Office (Rank 1,701-1,800) 1,786 $96,057,853
All Time Domestic Non-Sequel Box Office (Rank 901-1,000) 918 $70,662,220
Top 2011 Movies at the Domestic Box Office 51 $70,662,220
All Time Domestic Box Office for Original Screenplay Movies (Rank 501-600) 547 $70,662,220
All Time Domestic Box Office for Live Action Movies (Rank 901-1,000) 959 $70,662,220
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 501-600) 521 $70,662,220
All Time Domestic Box Office for Romantic Comedy Movies 58 $70,662,220
All Time Domestic Box Office for R Movies (Rank 301-400) 309 $70,662,220
All Time Domestic Box Office for Paramount Pictures Movies (Rank 101-200) 180 $70,662,220

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 21, 2011 1 $19,652,921   3,018 $6,512   $19,652,921 1
Jan 28, 2011 2 $13,410,229 -32% 3,022 $4,438   $39,502,304 2
Feb 4, 2011 3 $8,004,834 -40% 3,050 $2,625   $51,392,705 3
Feb 11, 2011 7 $5,810,291 -27% 2,756 $2,108   $60,031,078 4
Feb 18, 2011 10 $3,080,033 -47% 1,966 $1,567   $65,993,320 5
Feb 25, 2011 14 $1,450,649 -53% 1,366 $1,062   $68,760,038 6
Mar 4, 2011 22 $370,321 -74% 425 $871   $69,659,794 7
Mar 11, 2011 26 $186,636 -50% 254 $735   $70,002,410 8
Mar 18, 2011 28 $160,905 -14% 232 $694   $70,257,767 9
Mar 25, 2011 34 $136,249 -15% 213 $640   $70,477,777 10
Apr 1, 2011 38 $81,406 -40% 145 $561   $70,625,986 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 21, 2011 1 $7,289,609     3,018 $2,415   $7,289,609 1
Jan 22, 2011 2 $8,222,236 +13%   3,018 $2,724   $15,511,845 2
Jan 23, 2011 1 $4,141,076 -50%   3,018 $1,372   $19,652,921 3
Jan 24, 2011 1 $1,542,171 -63%   3,018 $511   $21,195,092 4
Jan 25, 2011 1 $1,873,218 +21%   3,018 $621   $23,068,310 5
Jan 26, 2011 1 $1,414,887 -24%   3,018 $469   $24,483,197 6
Jan 27, 2011 1 $1,608,878 +14%   3,018 $533   $26,092,075 7
Jan 28, 2011 2 $4,369,239 +172% -40% 3,022 $1,446   $30,461,314 8
Jan 29, 2011 2 $5,758,627 +32% -30% 3,022 $1,906   $36,219,941 9
Jan 30, 2011 2 $3,282,363 -43% -21% 3,022 $1,086   $39,502,304 10
Jan 31, 2011 3 $908,445 -72% -41% 3,022 $301   $40,410,749 11
Feb 1, 2011 1 $976,126 +7% -48% 3,022 $323   $41,386,875 12
Feb 2, 2011 1 $982,078 +1% -31% 3,022 $325   $42,368,953 13
Feb 3, 2011 1 $1,018,918 +4% -37% 3,022 $337   $43,387,871 14
Feb 4, 2011 3 $2,944,117 +189% -33% 3,050 $965   $46,331,988 15
Feb 5, 2011 4 $3,924,380 +33% -32% 3,050 $1,287   $50,256,368 16
Feb 6, 2011 4 $1,136,337 -71% -65% 3,050 $373   $51,392,705 17
Feb 7, 2011 3 $653,440 -42% -28% 3,050 $214   $52,046,145 18
Feb 8, 2011 3 $796,022 +22% -18% 3,050 $261   $52,842,167 19
Feb 9, 2011 3 $665,879 -16% -32% 3,050 $218   $53,508,046 20
Feb 10, 2011 2 $712,741 +7% -30% 3,050 $234   $54,220,787 21
Feb 11, 2011 7 $1,686,791 +137% -43% 2,756 $612   $55,907,578 22
Feb 12, 2011 7 $2,625,218 +56% -33% 2,756 $953   $58,532,796 23
Feb 13, 2011 8 $1,498,282 -43% +32% 2,756 $544   $60,031,078 24
Feb 14, 2011 5 $1,528,835 +2% +134% 2,756 $555   $61,559,913 25
Feb 15, 2011 6 $502,524 -67% -37% 2,756 $182   $62,062,437 26
Feb 16, 2011 6 $415,426 -17% -38% 2,756 $151   $62,477,863 27
Feb 17, 2011 6 $435,424 +5% -39% 2,756 $158   $62,913,287 28
Feb 18, 2011 10 $897,576 +106% -47% 1,966 $457   $63,810,863 29
Feb 19, 2011 10 $1,272,654 +42% -52% 1,966 $647   $65,083,517 30
Feb 20, 2011 10 $909,803 -29% -39% 1,966 $463   $65,993,320 31
Feb 21, 2011 10 $496,764 -45% -68% 1,966 $253   $66,490,084 32
Feb 22, 2011 10 $295,038 -41% -41% 1,966 $150   $66,785,122 33
Feb 23, 2011 9 $258,055 -13% -38% 1,966 $131   $67,043,177 34
Feb 24, 2011 9 $266,212 +3% -39% 1,966 $135   $67,309,389 35
Feb 25, 2011 12 $469,039 +76% -48% 1,366 $343   $67,778,428 36
Feb 26, 2011 15 $661,873 +41% -48% 1,366 $485   $68,440,301 37
Feb 27, 2011 14 $319,737 -52% -65% 1,366 $234   $68,760,038 38
Feb 28, 2011 14 $120,100 -62% -76% 1,366 $88   $68,880,138 39
Mar 1, 2011 12 $145,852 +21% -51% 1,366 $107   $69,025,990 40
Mar 2, 2011 12 $127,536 -13% -51% 1,366 $93   $69,153,526 41
Mar 3, 2011 12 $135,947 +7% -49% 1,366 $100   $69,289,473 42
Mar 4, 2011 - $116,547 -14% -75% 425 $274   $69,406,020 43
Mar 5, 2011 - $162,276 +39% -75% 425 $382   $69,568,296 44
Mar 6, 2011 - $91,498 -44% -71% 425 $215   $69,659,794 45
Mar 7, 2011 - $35,152 -62% -71% 425 $83   $69,694,946 46
Mar 8, 2011 - $41,959 +19% -71% 425 $99   $69,736,905 47
Mar 9, 2011 - $39,177 -7% -69% 425 $92   $69,776,082 48
Mar 10, 2011 - $39,692 +1% -71% 425 $93   $69,815,774 49
Mar 11, 2011 - $55,902 +41% -52% 254 $220   $69,871,676 50
Mar 12, 2011 - $84,284 +51% -48% 254 $332   $69,955,960 51
Mar 13, 2011 - $46,450 -45% -49% 254 $183   $70,002,410 52
Mar 14, 2011 - $21,512 -54% -39% 254 $85   $70,023,922 53
Mar 15, 2011 - $28,768 +34% -31% 254 $113   $70,052,690 54
Mar 16, 2011 - $24,605 -14% -37% 254 $97   $70,077,295 55
Mar 17, 2011 - $19,567 -20% -51% 254 $77   $70,096,862 56
Mar 18, 2011 - $52,951 +171% -5% 232 $228   $70,149,813 57
Mar 19, 2011 - $66,574 +26% -21% 232 $287   $70,216,387 58
Mar 20, 2011 - $41,380 -38% -11% 232 $178   $70,257,767 59
Mar 21, 2011 - $19,500 -53% -9% 232 $84   $70,277,267 60
Mar 22, 2011 - $22,874 +17% -20% 232 $99   $70,300,141 61
Mar 23, 2011 - $20,384 -11% -17% 232 $88   $70,320,525 62
Mar 24, 2011 - $21,003 +3% +7% 232 $91   $70,341,528 63
Mar 25, 2011 - $42,135 +101% -20% 213 $198   $70,383,663 64
Mar 26, 2011 - $57,876 +37% -13% 213 $272   $70,441,539 65
Mar 27, 2011 - $36,238 -37% -12% 213 $170   $70,477,777 66
Mar 28, 2011 - $15,031 -59% -23% 213 $71   $70,492,808 67
Mar 29, 2011 - $18,320 +22% -20% 213 $86   $70,511,128 68
Mar 30, 2011 - $16,440 -10% -19% 213 $77   $70,527,568 69
Mar 31, 2011 - $17,012 +3% -19% 213 $80   $70,544,580 70
Apr 1, 2011 - $26,396 +55% -37% 145 $182   $70,570,976 71
Apr 2, 2011 - $33,804 +28% -42% 145 $233   $70,604,780 72
Apr 3, 2011 - $21,206 -37% -41% 145 $146   $70,625,986 73
Apr 4, 2011 - $7,369 -65% -51% 145 $51   $70,633,355 74
Apr 5, 2011 - $10,266 +39% -44% 145 $71   $70,643,621 75
Apr 6, 2011 - $8,708 -15% -47% 145 $60   $70,652,329 76
Apr 7, 2011 - $9,891 +14% -42% 145 $68   $70,662,220 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 21, 2011 1 $26,092,075   3,018 $8,645   $26,092,075 1
Jan 28, 2011 2 $17,295,796 -34% 3,022 $5,723   $43,387,871 2
Feb 4, 2011 3 $10,832,916 -37% 3,050 $3,552   $54,220,787 3
Feb 11, 2011 7 $8,692,500 -20% 2,756 $3,154   $62,913,287 4
Feb 18, 2011 10 $4,396,102 -49% 1,966 $2,236   $67,309,389 5
Feb 25, 2011 14 $1,980,084 -55% 1,366 $1,450   $69,289,473 6
Mar 4, 2011 22 $526,301 -73% 425 $1,238   $69,815,774 7
Mar 11, 2011 27 $281,088 -47% 254 $1,107   $70,096,862 8
Mar 18, 2011 29 $244,666 -13% 232 $1,055   $70,341,528 9
Mar 25, 2011 34 $203,052 -17% 213 $953   $70,544,580 10
Apr 1, 2011 39 $117,640 -42% 145 $811   $70,662,220 11

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,401-1,500) 1,425 $78,565,858
All Time International Non-Sequel Box Office (Rank 1,001-1,100) 1,004 $78,565,858
Top 2011 Movies at the International Box Office 53 $78,565,858
All Time International Box Office for Original Screenplay Movies (Rank 601-700) 649 $78,565,858
All Time International Box Office for Live Action Movies (Rank 1,001-1,100) 1,071 $78,565,858
All Time International Box Office for Contemporary Fiction Movies (Rank 501-600) 566 $78,565,858
All Time International Box Office for Romantic Comedy Movies 66 $78,565,858
All Time International Box Office for R Movies (Rank 301-400) 311 $78,565,858
All Time International Box Office for Paramount Pictures Movies (Rank 101-200) 136 $78,565,858

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,301-1,400) 1,313 $149,228,078
All Time Worldwide Non-Sequel Box Office (Rank 901-1,000) 918 $149,228,078
Top 2011 Movies at the Worldwide Box Office 51 $149,228,078
All Time Worldwide Box Office for Original Screenplay Movies (Rank 501-600) 587 $149,228,078
All Time Worldwide Box Office for Live Action Movies (Rank 901-1,000) 987 $149,228,078
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 501-600) 523 $149,228,078
All Time Worldwide Box Office for Romantic Comedy Movies 60 $149,228,078
All Time Worldwide Box Office for R Movies (Rank 301-400) 307 $149,228,078
All Time Worldwide Box Office for Paramount Pictures Movies (Rank 101-200) 151 $149,228,078

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 15, 20112284,724 284,724$4,888,711$4,888,7111
May 22, 20113165,202-42% 449,926$2,476,378$7,365,0892
May 29, 20117105,778-36% 555,704$1,479,834$8,844,9233
Jun 5, 20111540,206-62% 595,910$548,008$9,392,9314
Jun 12, 20112328,655-29% 624,565$386,556$9,779,4875
Jun 19, 20112237,363+30% 661,928$530,555$10,310,0426
Jun 26, 20112524,611-34% 686,539$386,393$10,696,4357
Jul 3, 20113016,027-35% 702,566$180,785$10,877,2208
Jul 10, 20113012,968-19% 715,534$103,614$10,980,8349
Jul 17, 20111920,440+58% 735,974$186,617$11,167,45110
Jul 24, 20112823,569+15% 759,543$208,586$11,376,03711
Jul 31, 20112621,186-10% 780,729$184,318$11,560,35512

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 15, 2011270,181 70,181$1,486,437$1,486,4371
May 22, 2011532,588-54% 102,769$571,915$2,058,3522
May 29, 2011919,833-39% 122,602$356,799$2,415,1513
Jan 5, 20202013,278 203,401$119,504$3,728,384452

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.