My Soul to Take (2010)

My Soul to Take poster
Theatrical Performance
Domestic Box Office $14,744,435Details
International Box Office $1,983,035Details
Worldwide Box Office $16,727,470
Home Market Performance
Est. Domestic DVD Sales $5,272,065 Details
Est. Domestic Blu-ray Sales $1,121,561 Details
Total Est. Domestic Video Sales $6,393,626
Further financial details...

Metrics

Opening Weekend:$6,842,220 (46.4% of total gross)
Legs:2.15 (domestic box office/biggest weekend)
Domestic Share:88.1% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 0.7 times production budget)
Theater counts:2,572 opening theaters/2,572 max. theaters, 2.9 weeks average run per theater
Infl. Adj. Dom. BO $20,145,125

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,501-4,600) 4,575 $14,744,435
All Time International Box Office (Rank 9,001-9,100) 9,006 $1,983,035
All Time Worldwide Box Office (Rank 6,001-6,100) 6,064 $16,727,470
All Time Domestic Box Office for R Movies (Rank 1,601-1,700) 1,633 $14,744,435
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,090 $1,983,035
All Time Worldwide Box Office for R Movies (Rank 1,801-1,900) 1,885 $16,727,470

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: October 8th, 2010 (Wide) by Universal
Video Release: February 8th, 2011 by Universal Home Entertainment
MPAA Rating: R for strong bloody violence, and pervasive language including sexual references
Running Time: 107 minutes
Comparisons: vs. Doctor Sleep
Create your own comparison chart…
Keywords: Slasher Horror, Mental Illness, Serial Killer, Reincarnation, Possessed, Surprise Twist, 3-D, 3-D - Post-production Conversion
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Rogue Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Columbus Day (All Movies, 3-Day) 140 $6,842,220 Oct 8, 2010 3
Columbus Day (All Movies, 3-Day, Inflation Adjusted) 198 $9,530,550 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon) 120 $7,497,630 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 136 $10,443,467 Oct 8, 2010 3
Columbus Day (Opening, 3-Day) 64 $6,842,220 Oct 8, 2010 3
Columbus Day (Opening, 3-Day, Inflation Adjusted) 82 $9,530,550 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon) 52 $7,497,630 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 59 $10,443,467 Oct 8, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 4,501-4,600) 4,575 $14,744,435
All Time Domestic Inflation Adjusted Box Office (Rank 4,901-5,000) 4,987 $20,145,125
All Time Domestic Non-Sequel Box Office (Rank 3,801-3,900) 3,882 $14,744,435
Top 2010 Movies at the Domestic Box Office (Rank 101-200) 125 $14,744,435
All Time Domestic Box Office for Original Screenplay Movies (Rank 2,301-2,400) 2,318 $14,744,435
All Time Domestic Box Office for Live Action Movies (Rank 4,001-4,100) 4,053 $14,744,435
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) 2,423 $14,744,435
All Time Domestic Box Office for Horror Movies (Rank 301-400) 392 $14,744,435
All Time Domestic Box Office for R Movies (Rank 1,601-1,700) 1,633 $14,744,435
All Time Domestic Box Office for Universal Movies (Rank 501-600) 559 $14,744,435

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 5 $6,842,220   2,572 $2,660   $6,842,220 1
Oct 15, 2010 8 $3,170,310 -54% 2,529 $1,254   $11,915,595 2
Oct 22, 2010 12 $1,072,515 -66% 1,689 $635   $13,985,795 3
Oct 29, 2010 24 $288,675 -73% 713 $405   $14,637,490 4

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 8, 2010 4 $2,649,160     2,572 $1,030   $2,649,160 1
Oct 9, 2010 6 $2,610,665 -1%   2,572 $1,015   $5,259,825 2
Oct 10, 2010 6 $1,582,395 -39%   2,572 $615   $6,842,220 3
Oct 11, 2010 6 $655,410 -59%   2,572 $255   $7,497,630 4
Oct 12, 2010 5 $488,305 -25%   2,572 $190   $7,985,935 5
Oct 13, 2010 6 $386,125 -21%   2,572 $150   $8,372,060 6
Oct 14, 2010 7 $373,225 -3%   2,572 $145   $8,745,285 7
Oct 15, 2010 8 $1,010,405 +171% -62% 2,529 $400   $9,755,690 8
Oct 16, 2010 8 $1,402,450 +39% -46% 2,529 $555   $11,158,140 9
Oct 17, 2010 8 $757,455 -46% -52% 2,529 $300   $11,915,595 10
Oct 18, 2010 8 $252,105 -67% -62% 2,529 $100   $12,167,700 11
Oct 19, 2010 7 $264,290 +5% -46% 2,529 $105   $12,431,990 12
Oct 20, 2010 7 $252,785 -4% -35% 2,529 $100   $12,684,775 13
Oct 21, 2010 8 $228,505 -10% -39% 2,529 $90   $12,913,280 14
Oct 22, 2010 12 $346,245 +52% -66% 1,689 $205   $13,259,525 15
Oct 23, 2010 - $472,920 +37% -66% 1,689 $280   $13,732,445 16
Oct 24, 2010 12 $253,350 -46% -67% 1,689 $150   $13,985,795 17
Oct 25, 2010 11 $101,340 -60% -60% 1,689 $60   $14,087,135 18
Oct 26, 2010 12 $101,225 n/c -62% 1,689 $60   $14,188,360 19
Oct 27, 2010 13 $92,895 -8% -63% 1,689 $55   $14,281,255 20
Oct 28, 2010 13 $67,560 -27% -70% 1,689 $40   $14,348,815 21
Oct 29, 2010 - $89,050 +32% -74% 713 $125   $14,437,865 22
Oct 30, 2010 - $128,340 +44% -73% 713 $180   $14,566,205 23
Oct 31, 2010 - $71,285 -44% -72% 713 $100   $14,637,490 24
Nov 1, 2010 - $28,520 -60% -72% 713 $40   $14,666,010 25
Nov 2, 2010 - $28,410 n/c -72% 713 $40   $14,694,420 26
Nov 3, 2010 - $24,705 -13% -73% 713 $35   $14,719,125 27
Nov 4, 2010 - $25,310 +2% -63% 713 $35   $14,744,435 28

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 6 $8,745,285   2,572 $3,400   $8,745,285 1
Oct 15, 2010 8 $4,167,995 -52% 2,529 $1,648   $12,913,280 2
Oct 22, 2010 12 $1,435,535 -66% 1,689 $850   $14,348,815 3
Oct 29, 2010 23 $395,620 -72% 713 $555   $14,744,435 4

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 9,001-9,100) 9,006 $1,983,035
All Time International Non-Sequel Box Office (Rank 8,001-8,100) 8,026 $1,983,035
All Time International Box Office for Original Screenplay Movies (Rank 4,901-5,000) 4,914 $1,983,035
All Time International Box Office for Live Action Movies (Rank 7,401-7,500) 7,495 $1,983,035
All Time International Box Office for Contemporary Fiction Movies (Rank 4,701-4,800) 4,720 $1,983,035
All Time International Box Office for Horror Movies (Rank 501-600) 504 $1,983,035
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,090 $1,983,035
All Time International Box Office for Universal Movies (Rank 401-500) 433 $1,983,035

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 6,001-6,100) 6,064 $16,727,470
All Time Worldwide Non-Sequel Box Office (Rank 5,201-5,300) 5,202 $16,727,470
Top 2010 Movies at the Worldwide Box Office (Rank 101-200) 172 $16,727,470
All Time Worldwide Box Office for Original Screenplay Movies (Rank 3,101-3,200) 3,145 $16,727,470
All Time Worldwide Box Office for Live Action Movies (Rank 5,201-5,300) 5,274 $16,727,470
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 3,201-3,300) 3,210 $16,727,470
All Time Worldwide Box Office for Horror Movies (Rank 401-500) 418 $16,727,470
All Time Worldwide Box Office for R Movies (Rank 1,801-1,900) 1,885 $16,727,470
All Time Worldwide Box Office for Universal Movies (Rank 501-600) 556 $16,727,470

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 20111285,041 85,041$1,529,888$1,529,8881

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 20111716,942 16,942$440,322$440,3221

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Max Thieriot    Bug
Denzel Whitaker    Jerome
Raul Esparza    Abel
Shareeka Epps    Chandelle
John Magaro    Alex
Zena Grey    Penelope
Nick Lashaway    Brandon
Paulina Olszynski    Brittany

Supporting Cast

Jeremy Chu    Jay
Emily Meade    Fang
Jessica Hecht    May
Frank Grillo    Paterson
Danai Gurira    Jeanne-Baptiste
Harris Yulin    Dr. Blake
Dennis Boutsikaris    Principal Pratt
Felix Solis    Mr. Kaiser
Elena Hurst    Maria
Trevor St. John    Lake
Shannon Walsh    Melanie Pratt
Alexandra Wilson    Sarah
Eric Zuckerman    Gus
Alberto Vasquez    Officer Ramirez
Lou Sumrall    Quint
Lynnanne Zager    Podcast Host/Betty O'Neil
Michael Bell    Podcast Guest
Courtney Stow    Young Leah
Kaitlyn Stow    Young Leah
Richard Rutkowski    News Anchor
Robert Clotworthy    Voice of News Anchor
Terri Douglas    Riverton Radio Host
Hannah Hodson    Girl in Hallway
Nicole Brittany Patrick    Girl in Hallway
Amber Efe    Other Nurse
Christopher Place    The Ripper

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Wes Craven    Director
Wes Craven    Screenwriter
Wes Craven    Producer
Iya Labunka    Producer
Anthony Katagas    Producer
Ryan Kavanaugh    Executive Producer
Tucker Tooley    Executive Producer
Andrew Rona    Executive Producer
Petra Korner    Director of Photograpy
Adam Stockhausen    Production Designer
Peter McNulty    Editor
Marco Beltrami    Composer
Ed Gerrard    Music Supervisor
Kurt and Bart    Costume Designer
Avy Kaufman    Casting Director
Carly Feingold    Associate Producer
Doug Torres    Assistant Director
Rebecca Strickland    Assistant Director
Anthony Katagas    Unit Production Manager
John P. Fedynich    Production Supervisor
Brianne Zulauf    Art Director
Jack Balance    Art Director
Carol Silverman    Set Decorator
Ellen Christiansen    Set Decorator
Richard Rutkowski    Additional Photography
William Rexer II    Additional Photography
Aaron Weintraub    Visual Effects Supervisor
Drew Jiritano    Special Effects Coordinator
Kurt Swanson    Costume Designer
Bart Mueller    Costume Designer
Noah Timan    Sound Mixer
Damian Elias Canelos    Sound Mixer
Patrick Cyccone    Re-recording Mixer
Christian P. Minkler    Re-recording Mixer
Todd Toon    Supervising Sound Editor
Charles W. Ritter    Sound Editor
Adam Kopald    Sound Editor
Odin Benitez    Sound Editor
Victoria Sampson    Dialogue Editor
John Kwiatkowski    Dialogue Editor
Ben Schor    Music Editor
Joe Campayno    Make up
Craig Lindberg    Make up
Robin Day    Hairstylist
Mark Schmidt    Hairstylist
Frank Barbosa    Hairstylist
Milton Buras    Hairstylist
Alex Diaz    Special Make-up Effects
Manny Siverio    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 8th, 2011

February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

Making a Jackass out of Analysts

October 18th, 2010

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Social is still Popular with the People

October 11th, 2010

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Will There Be a Real Horse Race at the Box Office?

October 7th, 2010

There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace. More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$6,842,220 (46.4% of total gross)
Legs:2.15 (domestic box office/biggest weekend)
Domestic Share:88.1% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 0.7 times production budget)
Theater counts:2,572 opening theaters/2,572 max. theaters, 2.9 weeks average run per theater
Infl. Adj. Dom. BO $20,145,125

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,501-4,600) 4,575 $14,744,435
All Time International Box Office (Rank 9,001-9,100) 9,006 $1,983,035
All Time Worldwide Box Office (Rank 6,001-6,100) 6,064 $16,727,470
All Time Domestic Box Office for R Movies (Rank 1,601-1,700) 1,633 $14,744,435
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,090 $1,983,035
All Time Worldwide Box Office for R Movies (Rank 1,801-1,900) 1,885 $16,727,470

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: October 8th, 2010 (Wide) by Universal
Video Release: February 8th, 2011 by Universal Home Entertainment
MPAA Rating: R for strong bloody violence, and pervasive language including sexual references
Running Time: 107 minutes
Comparisons: vs. Doctor Sleep
Create your own comparison chart…
Keywords: Slasher Horror, Mental Illness, Serial Killer, Reincarnation, Possessed, Surprise Twist, 3-D, 3-D - Post-production Conversion
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Rogue Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Columbus Day (All Movies, 3-Day) 140 $6,842,220 Oct 8, 2010 3
Columbus Day (All Movies, 3-Day, Inflation Adjusted) 198 $9,530,550 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon) 120 $7,497,630 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 136 $10,443,467 Oct 8, 2010 3
Columbus Day (Opening, 3-Day) 64 $6,842,220 Oct 8, 2010 3
Columbus Day (Opening, 3-Day, Inflation Adjusted) 82 $9,530,550 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon) 52 $7,497,630 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 59 $10,443,467 Oct 8, 2010 3

Lead Ensemble Members

Max Thieriot    Bug
Denzel Whitaker    Jerome
Raul Esparza    Abel
Shareeka Epps    Chandelle
John Magaro    Alex
Zena Grey    Penelope
Nick Lashaway    Brandon
Paulina Olszynski    Brittany

Supporting Cast

Jeremy Chu    Jay
Emily Meade    Fang
Jessica Hecht    May
Frank Grillo    Paterson
Danai Gurira    Jeanne-Baptiste
Harris Yulin    Dr. Blake
Dennis Boutsikaris    Principal Pratt
Felix Solis    Mr. Kaiser
Elena Hurst    Maria
Trevor St. John    Lake
Shannon Walsh    Melanie Pratt
Alexandra Wilson    Sarah
Eric Zuckerman    Gus
Alberto Vasquez    Officer Ramirez
Lou Sumrall    Quint
Lynnanne Zager    Podcast Host/Betty O'Neil
Michael Bell    Podcast Guest
Courtney Stow    Young Leah
Kaitlyn Stow    Young Leah
Richard Rutkowski    News Anchor
Robert Clotworthy    Voice of News Anchor
Terri Douglas    Riverton Radio Host
Hannah Hodson    Girl in Hallway
Nicole Brittany Patrick    Girl in Hallway
Amber Efe    Other Nurse
Christopher Place    The Ripper

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Wes Craven    Director
Wes Craven    Screenwriter
Wes Craven    Producer
Iya Labunka    Producer
Anthony Katagas    Producer
Ryan Kavanaugh    Executive Producer
Tucker Tooley    Executive Producer
Andrew Rona    Executive Producer
Petra Korner    Director of Photograpy
Adam Stockhausen    Production Designer
Peter McNulty    Editor
Marco Beltrami    Composer
Ed Gerrard    Music Supervisor
Kurt and Bart    Costume Designer
Avy Kaufman    Casting Director
Carly Feingold    Associate Producer
Doug Torres    Assistant Director
Rebecca Strickland    Assistant Director
Anthony Katagas    Unit Production Manager
John P. Fedynich    Production Supervisor
Brianne Zulauf    Art Director
Jack Balance    Art Director
Carol Silverman    Set Decorator
Ellen Christiansen    Set Decorator
Richard Rutkowski    Additional Photography
William Rexer II    Additional Photography
Aaron Weintraub    Visual Effects Supervisor
Drew Jiritano    Special Effects Coordinator
Kurt Swanson    Costume Designer
Bart Mueller    Costume Designer
Noah Timan    Sound Mixer
Damian Elias Canelos    Sound Mixer
Patrick Cyccone    Re-recording Mixer
Christian P. Minkler    Re-recording Mixer
Todd Toon    Supervising Sound Editor
Charles W. Ritter    Sound Editor
Adam Kopald    Sound Editor
Odin Benitez    Sound Editor
Victoria Sampson    Dialogue Editor
John Kwiatkowski    Dialogue Editor
Ben Schor    Music Editor
Joe Campayno    Make up
Craig Lindberg    Make up
Robin Day    Hairstylist
Mark Schmidt    Hairstylist
Frank Barbosa    Hairstylist
Milton Buras    Hairstylist
Alex Diaz    Special Make-up Effects
Manny Siverio    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 8th, 2011

February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

Making a Jackass out of Analysts

October 18th, 2010

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Social is still Popular with the People

October 11th, 2010

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Will There Be a Real Horse Race at the Box Office?

October 7th, 2010

There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace. More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 4,501-4,600) 4,575 $14,744,435
All Time Domestic Inflation Adjusted Box Office (Rank 4,901-5,000) 4,987 $20,145,125
All Time Domestic Non-Sequel Box Office (Rank 3,801-3,900) 3,882 $14,744,435
Top 2010 Movies at the Domestic Box Office (Rank 101-200) 125 $14,744,435
All Time Domestic Box Office for Original Screenplay Movies (Rank 2,301-2,400) 2,318 $14,744,435
All Time Domestic Box Office for Live Action Movies (Rank 4,001-4,100) 4,053 $14,744,435
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) 2,423 $14,744,435
All Time Domestic Box Office for Horror Movies (Rank 301-400) 392 $14,744,435
All Time Domestic Box Office for R Movies (Rank 1,601-1,700) 1,633 $14,744,435
All Time Domestic Box Office for Universal Movies (Rank 501-600) 559 $14,744,435

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 5 $6,842,220   2,572 $2,660   $6,842,220 1
Oct 15, 2010 8 $3,170,310 -54% 2,529 $1,254   $11,915,595 2
Oct 22, 2010 12 $1,072,515 -66% 1,689 $635   $13,985,795 3
Oct 29, 2010 24 $288,675 -73% 713 $405   $14,637,490 4

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 8, 2010 4 $2,649,160     2,572 $1,030   $2,649,160 1
Oct 9, 2010 6 $2,610,665 -1%   2,572 $1,015   $5,259,825 2
Oct 10, 2010 6 $1,582,395 -39%   2,572 $615   $6,842,220 3
Oct 11, 2010 6 $655,410 -59%   2,572 $255   $7,497,630 4
Oct 12, 2010 5 $488,305 -25%   2,572 $190   $7,985,935 5
Oct 13, 2010 6 $386,125 -21%   2,572 $150   $8,372,060 6
Oct 14, 2010 7 $373,225 -3%   2,572 $145   $8,745,285 7
Oct 15, 2010 8 $1,010,405 +171% -62% 2,529 $400   $9,755,690 8
Oct 16, 2010 8 $1,402,450 +39% -46% 2,529 $555   $11,158,140 9
Oct 17, 2010 8 $757,455 -46% -52% 2,529 $300   $11,915,595 10
Oct 18, 2010 8 $252,105 -67% -62% 2,529 $100   $12,167,700 11
Oct 19, 2010 7 $264,290 +5% -46% 2,529 $105   $12,431,990 12
Oct 20, 2010 7 $252,785 -4% -35% 2,529 $100   $12,684,775 13
Oct 21, 2010 8 $228,505 -10% -39% 2,529 $90   $12,913,280 14
Oct 22, 2010 12 $346,245 +52% -66% 1,689 $205   $13,259,525 15
Oct 23, 2010 - $472,920 +37% -66% 1,689 $280   $13,732,445 16
Oct 24, 2010 12 $253,350 -46% -67% 1,689 $150   $13,985,795 17
Oct 25, 2010 11 $101,340 -60% -60% 1,689 $60   $14,087,135 18
Oct 26, 2010 12 $101,225 n/c -62% 1,689 $60   $14,188,360 19
Oct 27, 2010 13 $92,895 -8% -63% 1,689 $55   $14,281,255 20
Oct 28, 2010 13 $67,560 -27% -70% 1,689 $40   $14,348,815 21
Oct 29, 2010 - $89,050 +32% -74% 713 $125   $14,437,865 22
Oct 30, 2010 - $128,340 +44% -73% 713 $180   $14,566,205 23
Oct 31, 2010 - $71,285 -44% -72% 713 $100   $14,637,490 24
Nov 1, 2010 - $28,520 -60% -72% 713 $40   $14,666,010 25
Nov 2, 2010 - $28,410 n/c -72% 713 $40   $14,694,420 26
Nov 3, 2010 - $24,705 -13% -73% 713 $35   $14,719,125 27
Nov 4, 2010 - $25,310 +2% -63% 713 $35   $14,744,435 28

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 6 $8,745,285   2,572 $3,400   $8,745,285 1
Oct 15, 2010 8 $4,167,995 -52% 2,529 $1,648   $12,913,280 2
Oct 22, 2010 12 $1,435,535 -66% 1,689 $850   $14,348,815 3
Oct 29, 2010 23 $395,620 -72% 713 $555   $14,744,435 4

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 9,001-9,100) 9,006 $1,983,035
All Time International Non-Sequel Box Office (Rank 8,001-8,100) 8,026 $1,983,035
All Time International Box Office for Original Screenplay Movies (Rank 4,901-5,000) 4,914 $1,983,035
All Time International Box Office for Live Action Movies (Rank 7,401-7,500) 7,495 $1,983,035
All Time International Box Office for Contemporary Fiction Movies (Rank 4,701-4,800) 4,720 $1,983,035
All Time International Box Office for Horror Movies (Rank 501-600) 504 $1,983,035
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,090 $1,983,035
All Time International Box Office for Universal Movies (Rank 401-500) 433 $1,983,035

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 6,001-6,100) 6,064 $16,727,470
All Time Worldwide Non-Sequel Box Office (Rank 5,201-5,300) 5,202 $16,727,470
Top 2010 Movies at the Worldwide Box Office (Rank 101-200) 172 $16,727,470
All Time Worldwide Box Office for Original Screenplay Movies (Rank 3,101-3,200) 3,145 $16,727,470
All Time Worldwide Box Office for Live Action Movies (Rank 5,201-5,300) 5,274 $16,727,470
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 3,201-3,300) 3,210 $16,727,470
All Time Worldwide Box Office for Horror Movies (Rank 401-500) 418 $16,727,470
All Time Worldwide Box Office for R Movies (Rank 1,801-1,900) 1,885 $16,727,470
All Time Worldwide Box Office for Universal Movies (Rank 501-600) 556 $16,727,470

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 20111285,041 85,041$1,529,888$1,529,8881

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 20111716,942 16,942$440,322$440,3221

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.