The Last Exorcism (2010)

The Last Exorcism poster
Theatrical Performance
Domestic Box Office $41,034,350Details
International Box Office $29,131,550Details
Worldwide Box Office $70,165,900
Home Market Performance
Est. Domestic DVD Sales $7,354,733 Details
Est. Domestic Blu-ray Sales $1,795,282 Details
Total Est. Domestic Video Sales $9,150,015
Further financial details...

Synopsis

When he arrives on the rural Louisiana farm of Louis Sweetzer, the Reverend Cotton Marcus expects to perform just another routine "exorcism" on a disturbed religious fanatic. An earnest fundamentalist, Sweetzer has contacted the charismatic preacher as a last resort, certain his teenage daughter Nell is possessed by a demon who must be exorcized before their terrifying ordeal ends in unimaginable tragedy. Buckling under the weight of his conscience after years of parting desperate believers with their money, Cotton and his crew plan to film a confessionary documentary of this, his last exorcism. But upon arriving at the already blood drenched family farm, it is soon clear that nothing could have prepared him for the true evil he encounters there. Now, too late to turn back, Reverend Marcus' own beliefs are shaken to the core when he and his crew must find a way to save Nell - and themselves - before it is too late.

Metrics

Opening Weekend:$20,366,613 (49.6% of total gross)
Legs:2.01 (domestic box office/biggest weekend)
Domestic Share:58.5% (domestic box office/worldwide)
Production Budget:$1,800,000 (worldwide box office is 39.0 times production budget)
Theater counts:2,874 opening theaters/2,874 max. theaters, 4.0 weeks average run per theater
Infl. Adj. Dom. BO $56,064,667

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,201-2,300) 2,276 $41,034,350
All Time International Box Office (Rank 2,801-2,900) 2,886 $29,131,550
All Time Worldwide Box Office (Rank 2,401-2,500) 2,447 $70,165,900

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Hulu:Hulu

Movie Details

Domestic Releases: August 27th, 2010 (Wide) by Lionsgate
International Releases: December 3rd, 2010 (Wide) (Italy)
Video Release: January 4th, 2011 by Lionsgate Home Entertainment
MPAA Rating: PG-13 For disturbing violent content and terror, some sexual references and thematic material.
(Rating bulletin 2126, 6/22/2010)
Running Time: 100 minutes
Franchise: The Last Exorcism
Comparisons: vs. Saw
Create your own comparison chart…
Keywords: Religious, Mockumentary, Possessed, Found footage horror, Found Footage, Supernatural, Demons
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Strike Entertainment, StudioCanal
Production Countries: United States
Languages: English, English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Labor Day (All Movies, 3-Day) 117 $7,341,976 Sep 3, 2010 10
Labor Day (All Movies, 3-Day, Inflation Adjusted) 205 $10,226,657 Sep 3, 2010 10
Labor Day (All Movies, 4-Day, Fri-Mon) 109 $8,750,191 Sep 3, 2010 10
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 123 $12,188,163 Sep 3, 2010 10
Top Lionsgate Weekend Domestic 62 $20,366,613 Aug 27, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 2,201-2,300) 2,276 $41,034,350
All Time Domestic Inflation Adjusted Box Office (Rank 2,901-3,000) 2,909 $56,064,667
All Time Domestic Non-Sequel Box Office (Rank 1,701-1,800) 1,768 $41,034,350
Top 2010 Movies at the Domestic Box Office 77 $41,034,350
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,001-1,100) 1,065 $41,034,350
All Time Domestic Box Office for Live Action Movies (Rank 1,801-1,900) 1,895 $41,034,350
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,099 $41,034,350
All Time Domestic Box Office for Horror Movies (Rank 101-200) 155 $41,034,350
All Time Domestic Box Office for PG-13 Movies (Rank 901-1,000) 905 $41,034,350
All Time Domestic Box Office for Lionsgate Movies 82 $41,034,350

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 27, 2010 2 $20,366,613   2,874 $7,087   $20,366,613 1
Sep 3, 2010 4 $7,341,976 -64% 2,874 $2,555   $32,114,360 2
Sep 10, 2010 7 $3,322,853 -55% 2,731 $1,217   $38,062,322 3
Sep 17, 2010 14 $1,211,349 -64% 2,013 $602   $40,113,370 4
Sep 24, 2010 19 $344,675 -72% 707 $488   $40,773,301 5
Oct 1, 2010 37 $124,000 -64% 307 $404   $40,990,055 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 27, 2010 1 $9,406,821     2,874 $3,273   $9,406,821 1
Aug 28, 2010 2 $7,050,793 -25%   2,874 $2,453   $16,457,614 2
Aug 29, 2010 2 $3,908,999 -45%   2,874 $1,360   $20,366,613 3
Aug 30, 2010 2 $1,352,249 -65%   2,874 $471   $21,718,862 4
Aug 31, 2010 2 $1,258,996 -7%   2,874 $438   $22,977,858 5
Sep 1, 2010 3 $941,797 -25%   2,874 $328   $23,919,655 6
Sep 2, 2010 3 $852,729 -9%   2,874 $297   $24,772,384 7
Sep 3, 2010 4 $2,245,758 +163% -76% 2,874 $781   $27,018,142 8
Sep 4, 2010 4 $2,767,933 +23% -61% 2,874 $963   $29,786,075 9
Sep 5, 2010 5 $2,328,285 -16% -40% 2,874 $810   $32,114,360 10
Sep 6, 2010 6 $1,408,215 -40% +4% 2,874 $490   $33,522,575 11
Sep 7, 2010 7 $447,231 -68% -64% 2,874 $156   $33,969,806 12
Sep 8, 2010 7 $405,857 -9% -57% 2,874 $141   $34,375,663 13
Sep 9, 2010 7 $363,806 -10% -57% 2,874 $127   $34,739,469 14
Sep 10, 2010 6 $1,057,027 +191% -53% 2,731 $387   $35,796,496 15
Sep 11, 2010 7 $1,560,119 +48% -44% 2,731 $571   $37,356,615 16
Sep 12, 2010 9 $705,707 -55% -70% 2,731 $258   $38,062,322 17
Sep 13, 2010 10 $203,947 -71% -86% 2,731 $75   $38,266,269 18
Sep 14, 2010 10 $229,955 +13% -49% 2,731 $84   $38,496,224 19
Sep 15, 2010 10 $198,651 -14% -51% 2,731 $73   $38,694,875 20
Sep 16, 2010 10 $207,146 +4% -43% 2,731 $76   $38,902,021 21
Sep 17, 2010 14 $393,261 +90% -63% 2,013 $195   $39,295,282 22
Sep 18, 2010 14 $560,363 +42% -64% 2,013 $278   $39,855,645 23
Sep 19, 2010 16 $257,725 -54% -63% 2,013 $128   $40,113,370 24
Sep 20, 2010 14 $79,046 -69% -61% 2,013 $39   $40,192,416 25
Sep 21, 2010 - $79,621 +1% -65% 2,013 $40   $40,272,037 26
Sep 22, 2010 - $76,703 -4% -61% 2,013 $38   $40,348,740 27
Sep 23, 2010 - $79,886 +4% -61% 2,013 $40   $40,428,626 28
Sep 24, 2010 - $107,576 +35% -73% 707 $152   $40,536,202 29
Sep 25, 2010 - $163,598 +52% -71% 707 $231   $40,699,800 30
Sep 26, 2010 - $73,501 -55% -71% 707 $104   $40,773,301 31
Sep 27, 2010 - $22,278 -70% -72% 707 $32   $40,795,579 32
Sep 28, 2010 - $22,816 +2% -71% 707 $32   $40,818,395 33
Sep 29, 2010 - $23,462 +3% -69% 707 $33   $40,841,857 34
Sep 30, 2010 - $24,198 +3% -70% 707 $34   $40,866,055 35
Oct 1, 2010 - $38,367 +59% -64% 307 $125   $40,904,422 36
Oct 2, 2010 - $59,274 +54% -64% 307 $193   $40,963,696 37
Oct 3, 2010 - $26,359 -56% -64% 307 $86   $40,990,055 38
Oct 4, 2010 - $10,384 -61% -53% 307 $34   $41,000,439 39
Oct 5, 2010 - $11,630 +12% -49% 307 $38   $41,012,069 40
Oct 6, 2010 - $10,816 -7% -54% 307 $35   $41,022,885 41
Oct 7, 2010 - $11,465 +6% -53% 307 $37   $41,034,350 42

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 27, 2010 2 $24,772,384   2,874 $8,619   $24,772,384 1
Sep 3, 2010 5 $9,967,085 -60% 2,874 $3,468   $34,739,469 2
Sep 10, 2010 9 $4,162,552 -58% 2,731 $1,524   $38,902,021 3
Sep 17, 2010 14 $1,526,605 -63% 2,013 $758   $40,428,626 4
Sep 24, 2010 21 $437,429 -71% 707 $619   $40,866,055 5
Oct 1, 2010 37 $168,295 -62% 307 $548   $41,034,350 6

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Italy 12/3/2010 $0 0 1 1 $2,371,925 12/14/2015
 
Rest of World $26,759,625
 
International Total$29,131,550 12/14/2015

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,801-2,900) 2,886 $29,131,550
All Time International Non-Sequel Box Office (Rank 2,201-2,300) 2,274 $29,131,550
Top 2010 Movies at the International Box Office (Rank 101-200) 105 $29,131,550
All Time International Box Office for Original Screenplay Movies (Rank 1,401-1,500) 1,405 $29,131,550
All Time International Box Office for Live Action Movies (Rank 2,301-2,400) 2,349 $29,131,550
All Time International Box Office for Contemporary Fiction Movies (Rank 1,301-1,400) 1,363 $29,131,550
All Time International Box Office for Horror Movies (Rank 101-200) 184 $29,131,550
All Time International Box Office for PG-13 Movies (Rank 901-1,000) 941 $29,131,550
All Time International Box Office for Lionsgate Movies (Rank 101-200) 101 $29,131,550

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,401-2,500) 2,447 $70,165,900
All Time Worldwide Non-Sequel Box Office (Rank 1,801-1,900) 1,890 $70,165,900
Top 2010 Movies at the Worldwide Box Office 82 $70,165,900
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,101-1,200) 1,176 $70,165,900
All Time Worldwide Box Office for Live Action Movies (Rank 2,001-2,100) 2,014 $70,165,900
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,101-1,200) 1,158 $70,165,900
All Time Worldwide Box Office for Horror Movies (Rank 101-200) 170 $70,165,900
All Time Worldwide Box Office for PG-13 Movies (Rank 901-1,000) 914 $70,165,900
All Time Worldwide Box Office for Lionsgate Movies 83 $70,165,900

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 9, 20117150,516 150,516$2,536,195$2,536,1951
Jan 16, 20111658,003-61% 208,519$973,290$3,509,4852
Jan 23, 20112435,260-39% 243,779$621,634$4,131,1193

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 9, 20111026,584 26,584$635,617$635,6171

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Ashley Bell    Nell Sweetzer

Supporting Cast

Patrick Fabian    Cotton Marcus
Iris Bahr    Iris
Louis Herthum    Louis Sweetzer
Caleb Landry Jones*    Caleb Sweetzer
Tony Bentley    Gerald Manley
John Wright, Jr.*    Earl Marcus
Shanna Forrestall    Shanna Marcus
Justin Shafer    Justin Marcus
Carol Sutton    Shopkeeper
Victoria Patenaude    Motorist
John Wilmont    Spindly Man
Becky Fly    Becky Davis
Denise Lee    Nurse
Logan Craig Reid    Logan Winters
Sofia Hugabre    Cafe Manager
Daniel Moskawitz*    Daniel Moskawitz

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Danial Stamm    Director
Huck Botko    Screenwriter
Andrew Gurland    Screenwriter
Eric Newman    Producer
Eli Roth    Producer
Marc Abraham    Producer
Thomas A. Bliss    Producer
Huck Botko    Executive Producer
Andrew Gurland    Executive Producer
Phil Altman    Executive Producer
Ron Halpern    Executive Producer
Patty Long    Co-Producer
Gabielle Neimand    Co-Producer
Zoltan Honti    Director of Photography
Andrew Bofinger    Production Designer
Shilpa Khanna    Editor
Shauna Leone    Costume Designer
Lauren Bass    Casting Director

DVD Sales: Machete Cuts Through the Competition

January 18th, 2011

A total of four new releases reached the top 30 on the sales chart this week. One of those films, Machete, topped the charts with 691,000 units sold and $11.05 million in opening week sales. More...

DVD and Blu-ray Releases for January 4th, 2011

January 3rd, 2011

The first week of the year and this year starts the same way last year ends, without a whole lot of must have choices. Machete is topping the chart, and it's a good movie, but there are not enough extras on the DVD / Blu-ray to rate as Pick of the Week material. On the other hand, Howl's DVD and Blu-ray are loaded with extras, but the movie didn't live up to expectations with critics. After going over the list for a third time, I have to conclude that there are no Pick of the Week releases this time around. That should change next week. More...

Featured Blu-ray / DVD Review: The Last Exorcism

January 1st, 2011

Lionsgate has an incredible talent for finding and marketing inexpensive movies, creating mostly mid-level hits. There's a reason why they are one of the best mini-majors out there. One could argue they the best overall, as Fox Searchlight has major label support, while Summit without Twilight looks a lot like New Line without Lord of the Rings. One of their latest finds was The Last Exorcism, which cost less than $2 million to make, but earned more than $40 million theatrically. That's not a whole lot of money compared to most wide releases, so will those that discover it on the home market be in for a treat? More...

Awards Season: Winter Showed Its Independence

December 1st, 2010

The official arrival of winter is still a few weeks away, but Winter's Bone ushered in the start of Awards Season picking up seven Independent Spirit Award nominations. This was the most of any film, with The Kids Are All Right placing second with five. More...

Will Resident Evil be Good for the Box Office?

September 9th, 2010

The weekend after Labor Day long weekend is often the worst weekend at the box office for the entire year. This time around there is only one wide release, Resident Evil: Afterlife, which will have no trouble topping the chart. In fact, it will be the only film to reach $10 million over the weekend. Will it do well enough to help 2010 keep pace with last year when there were four wide releases? More...

New Releases were Hardly Working

September 7th, 2010

There was some good news and some bad news this weekend. On the one hand, none of the new releases were able to live up to expectations, which resulted in a 6% drop-off from last weekend to $106 million. On the other hand, that was over 7% more than the same weekend last year. Throw in Monday's numbers and Labor Day 2010 earned $133 million, 6% ahead of 2009. Year-to-date, 2010 extended its lead over 2009 to 4.2% at $7.71 billion to $7.37 billion. More...

Will New Releases Have to Work Hard to Succeed?

September 2nd, 2010

Labor Day long weekend is the official end of summer vacation, although the summer blockbuster season has been over for a couple weeks now. It is arguably the worst long weekend of the year to release a film, but there are three wide releases this week hoping to buck that trend. While none really have a chance at being anything more than a mid-level hit, all three have a shot at top spot, and all three might top last year's number one new release, All About Steve. Meanwhile, overall 2010 should match 2009 with plenty of room to spare. More...

Contest: Not the Last Chance to Win: Winning Announcement

August 31st, 2010

The winners of our Not the Last Chance to Win contest were determined and they are... More...

Takers Take Top Spot

August 30th, 2010

There was an upset at the box office with Takers pulling out a last minute win. However, it wasn't enough for the overall box office, as that sunk 12% from last weekend to $113 million. More importantly, it was down nearly 10% from last year. 2010 still has a $300 million lead over 2009 at $7.53 billion to $7.23 billion and I'm not concerned about the big picture, yet. More...

Not Quite the Last Weekend of Summer

August 26th, 2010

The last weekend of summer is actually the Labor Day long weekend, which is next weekend. So that makes this weekend the penultimate weekend of summer, which is one of the worst weekends of the year to open a film. Last year was a bit of an exception with The Final Destination opening with $27.41 million. There's almost no chance The Last Exorcism will perform that well; in fact, if it matches Halloween 2's opening, I think the studio will be happy. More...

Contest: Not the Last Chance to Win

August 20th, 2010

It's the last contest of the summer and it looks like The Last Exorcism will be the only true wide release of the weekend, making it the clear choice for target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for The Last Exorcism. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Strawberry Shortcake: Berrywood Here We Come on DVD and Starberry Shortcake: The Glimmerberry Ball Movie on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Strawberry Shortcake: Berrywood Here We Come on DVD and Starberry Shortcake: The Glimmerberry Ball Movie on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: August

August 1st, 2010

July started out rather well, and while there was a little weakness in the end, four films surpassed $100 million, and another could join them soon. That said, there don't appear to be any $100 million movies opening in August; in fact, there is a chance none will come close. Worse still, August of last year saw three $100 million movies open in the first three weeks. There's almost no chance that will happen this year, so 2010 will likely lose ground to 2009 in the yearly box office race. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

When he arrives on the rural Louisiana farm of Louis Sweetzer, the Reverend Cotton Marcus expects to perform just another routine "exorcism" on a disturbed religious fanatic. An earnest fundamentalist, Sweetzer has contacted the charismatic preacher as a last resort, certain his teenage daughter Nell is possessed by a demon who must be exorcized before their terrifying ordeal ends in unimaginable tragedy. Buckling under the weight of his conscience after years of parting desperate believers with their money, Cotton and his crew plan to film a confessionary documentary of this, his last exorcism. But upon arriving at the already blood drenched family farm, it is soon clear that nothing could have prepared him for the true evil he encounters there. Now, too late to turn back, Reverend Marcus' own beliefs are shaken to the core when he and his crew must find a way to save Nell - and themselves - before it is too late.

Metrics

Opening Weekend:$20,366,613 (49.6% of total gross)
Legs:2.01 (domestic box office/biggest weekend)
Domestic Share:58.5% (domestic box office/worldwide)
Production Budget:$1,800,000 (worldwide box office is 39.0 times production budget)
Theater counts:2,874 opening theaters/2,874 max. theaters, 4.0 weeks average run per theater
Infl. Adj. Dom. BO $56,064,667

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,201-2,300) 2,276 $41,034,350
All Time International Box Office (Rank 2,801-2,900) 2,886 $29,131,550
All Time Worldwide Box Office (Rank 2,401-2,500) 2,447 $70,165,900

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Hulu:Hulu

Movie Details

Domestic Releases: August 27th, 2010 (Wide) by Lionsgate
International Releases: December 3rd, 2010 (Wide) (Italy)
Video Release: January 4th, 2011 by Lionsgate Home Entertainment
MPAA Rating: PG-13 For disturbing violent content and terror, some sexual references and thematic material.
(Rating bulletin 2126, 6/22/2010)
Running Time: 100 minutes
Franchise: The Last Exorcism
Comparisons: vs. Saw
Create your own comparison chart…
Keywords: Religious, Mockumentary, Possessed, Found footage horror, Found Footage, Supernatural, Demons
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Strike Entertainment, StudioCanal
Production Countries: United States
Languages: English, English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Labor Day (All Movies, 3-Day) 117 $7,341,976 Sep 3, 2010 10
Labor Day (All Movies, 3-Day, Inflation Adjusted) 205 $10,226,657 Sep 3, 2010 10
Labor Day (All Movies, 4-Day, Fri-Mon) 109 $8,750,191 Sep 3, 2010 10
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 123 $12,188,163 Sep 3, 2010 10
Top Lionsgate Weekend Domestic 62 $20,366,613 Aug 27, 2010 3

Leading Cast

Ashley Bell    Nell Sweetzer

Supporting Cast

Patrick Fabian    Cotton Marcus
Iris Bahr    Iris
Louis Herthum    Louis Sweetzer
Caleb Landry Jones*    Caleb Sweetzer
Tony Bentley    Gerald Manley
John Wright, Jr.*    Earl Marcus
Shanna Forrestall    Shanna Marcus
Justin Shafer    Justin Marcus
Carol Sutton    Shopkeeper
Victoria Patenaude    Motorist
John Wilmont    Spindly Man
Becky Fly    Becky Davis
Denise Lee    Nurse
Logan Craig Reid    Logan Winters
Sofia Hugabre    Cafe Manager
Daniel Moskawitz*    Daniel Moskawitz

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Danial Stamm    Director
Huck Botko    Screenwriter
Andrew Gurland    Screenwriter
Eric Newman    Producer
Eli Roth    Producer
Marc Abraham    Producer
Thomas A. Bliss    Producer
Huck Botko    Executive Producer
Andrew Gurland    Executive Producer
Phil Altman    Executive Producer
Ron Halpern    Executive Producer
Patty Long    Co-Producer
Gabielle Neimand    Co-Producer
Zoltan Honti    Director of Photography
Andrew Bofinger    Production Designer
Shilpa Khanna    Editor
Shauna Leone    Costume Designer
Lauren Bass    Casting Director

DVD Sales: Machete Cuts Through the Competition

January 18th, 2011

A total of four new releases reached the top 30 on the sales chart this week. One of those films, Machete, topped the charts with 691,000 units sold and $11.05 million in opening week sales. More...

DVD and Blu-ray Releases for January 4th, 2011

January 3rd, 2011

The first week of the year and this year starts the same way last year ends, without a whole lot of must have choices. Machete is topping the chart, and it's a good movie, but there are not enough extras on the DVD / Blu-ray to rate as Pick of the Week material. On the other hand, Howl's DVD and Blu-ray are loaded with extras, but the movie didn't live up to expectations with critics. After going over the list for a third time, I have to conclude that there are no Pick of the Week releases this time around. That should change next week. More...

Featured Blu-ray / DVD Review: The Last Exorcism

January 1st, 2011

Lionsgate has an incredible talent for finding and marketing inexpensive movies, creating mostly mid-level hits. There's a reason why they are one of the best mini-majors out there. One could argue they the best overall, as Fox Searchlight has major label support, while Summit without Twilight looks a lot like New Line without Lord of the Rings. One of their latest finds was The Last Exorcism, which cost less than $2 million to make, but earned more than $40 million theatrically. That's not a whole lot of money compared to most wide releases, so will those that discover it on the home market be in for a treat? More...

Awards Season: Winter Showed Its Independence

December 1st, 2010

The official arrival of winter is still a few weeks away, but Winter's Bone ushered in the start of Awards Season picking up seven Independent Spirit Award nominations. This was the most of any film, with The Kids Are All Right placing second with five. More...

Will Resident Evil be Good for the Box Office?

September 9th, 2010

The weekend after Labor Day long weekend is often the worst weekend at the box office for the entire year. This time around there is only one wide release, Resident Evil: Afterlife, which will have no trouble topping the chart. In fact, it will be the only film to reach $10 million over the weekend. Will it do well enough to help 2010 keep pace with last year when there were four wide releases? More...

New Releases were Hardly Working

September 7th, 2010

There was some good news and some bad news this weekend. On the one hand, none of the new releases were able to live up to expectations, which resulted in a 6% drop-off from last weekend to $106 million. On the other hand, that was over 7% more than the same weekend last year. Throw in Monday's numbers and Labor Day 2010 earned $133 million, 6% ahead of 2009. Year-to-date, 2010 extended its lead over 2009 to 4.2% at $7.71 billion to $7.37 billion. More...

Will New Releases Have to Work Hard to Succeed?

September 2nd, 2010

Labor Day long weekend is the official end of summer vacation, although the summer blockbuster season has been over for a couple weeks now. It is arguably the worst long weekend of the year to release a film, but there are three wide releases this week hoping to buck that trend. While none really have a chance at being anything more than a mid-level hit, all three have a shot at top spot, and all three might top last year's number one new release, All About Steve. Meanwhile, overall 2010 should match 2009 with plenty of room to spare. More...

Contest: Not the Last Chance to Win: Winning Announcement

August 31st, 2010

The winners of our Not the Last Chance to Win contest were determined and they are... More...

Takers Take Top Spot

August 30th, 2010

There was an upset at the box office with Takers pulling out a last minute win. However, it wasn't enough for the overall box office, as that sunk 12% from last weekend to $113 million. More importantly, it was down nearly 10% from last year. 2010 still has a $300 million lead over 2009 at $7.53 billion to $7.23 billion and I'm not concerned about the big picture, yet. More...

Not Quite the Last Weekend of Summer

August 26th, 2010

The last weekend of summer is actually the Labor Day long weekend, which is next weekend. So that makes this weekend the penultimate weekend of summer, which is one of the worst weekends of the year to open a film. Last year was a bit of an exception with The Final Destination opening with $27.41 million. There's almost no chance The Last Exorcism will perform that well; in fact, if it matches Halloween 2's opening, I think the studio will be happy. More...

Contest: Not the Last Chance to Win

August 20th, 2010

It's the last contest of the summer and it looks like The Last Exorcism will be the only true wide release of the weekend, making it the clear choice for target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for The Last Exorcism. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Strawberry Shortcake: Berrywood Here We Come on DVD and Starberry Shortcake: The Glimmerberry Ball Movie on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Strawberry Shortcake: Berrywood Here We Come on DVD and Starberry Shortcake: The Glimmerberry Ball Movie on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: August

August 1st, 2010

July started out rather well, and while there was a little weakness in the end, four films surpassed $100 million, and another could join them soon. That said, there don't appear to be any $100 million movies opening in August; in fact, there is a chance none will come close. Worse still, August of last year saw three $100 million movies open in the first three weeks. There's almost no chance that will happen this year, so 2010 will likely lose ground to 2009 in the yearly box office race. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 2,201-2,300) 2,276 $41,034,350
All Time Domestic Inflation Adjusted Box Office (Rank 2,901-3,000) 2,909 $56,064,667
All Time Domestic Non-Sequel Box Office (Rank 1,701-1,800) 1,768 $41,034,350
Top 2010 Movies at the Domestic Box Office 77 $41,034,350
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,001-1,100) 1,065 $41,034,350
All Time Domestic Box Office for Live Action Movies (Rank 1,801-1,900) 1,895 $41,034,350
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,099 $41,034,350
All Time Domestic Box Office for Horror Movies (Rank 101-200) 155 $41,034,350
All Time Domestic Box Office for PG-13 Movies (Rank 901-1,000) 905 $41,034,350
All Time Domestic Box Office for Lionsgate Movies 82 $41,034,350

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 27, 2010 2 $20,366,613   2,874 $7,087   $20,366,613 1
Sep 3, 2010 4 $7,341,976 -64% 2,874 $2,555   $32,114,360 2
Sep 10, 2010 7 $3,322,853 -55% 2,731 $1,217   $38,062,322 3
Sep 17, 2010 14 $1,211,349 -64% 2,013 $602   $40,113,370 4
Sep 24, 2010 19 $344,675 -72% 707 $488   $40,773,301 5
Oct 1, 2010 37 $124,000 -64% 307 $404   $40,990,055 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 27, 2010 1 $9,406,821     2,874 $3,273   $9,406,821 1
Aug 28, 2010 2 $7,050,793 -25%   2,874 $2,453   $16,457,614 2
Aug 29, 2010 2 $3,908,999 -45%   2,874 $1,360   $20,366,613 3
Aug 30, 2010 2 $1,352,249 -65%   2,874 $471   $21,718,862 4
Aug 31, 2010 2 $1,258,996 -7%   2,874 $438   $22,977,858 5
Sep 1, 2010 3 $941,797 -25%   2,874 $328   $23,919,655 6
Sep 2, 2010 3 $852,729 -9%   2,874 $297   $24,772,384 7
Sep 3, 2010 4 $2,245,758 +163% -76% 2,874 $781   $27,018,142 8
Sep 4, 2010 4 $2,767,933 +23% -61% 2,874 $963   $29,786,075 9
Sep 5, 2010 5 $2,328,285 -16% -40% 2,874 $810   $32,114,360 10
Sep 6, 2010 6 $1,408,215 -40% +4% 2,874 $490   $33,522,575 11
Sep 7, 2010 7 $447,231 -68% -64% 2,874 $156   $33,969,806 12
Sep 8, 2010 7 $405,857 -9% -57% 2,874 $141   $34,375,663 13
Sep 9, 2010 7 $363,806 -10% -57% 2,874 $127   $34,739,469 14
Sep 10, 2010 6 $1,057,027 +191% -53% 2,731 $387   $35,796,496 15
Sep 11, 2010 7 $1,560,119 +48% -44% 2,731 $571   $37,356,615 16
Sep 12, 2010 9 $705,707 -55% -70% 2,731 $258   $38,062,322 17
Sep 13, 2010 10 $203,947 -71% -86% 2,731 $75   $38,266,269 18
Sep 14, 2010 10 $229,955 +13% -49% 2,731 $84   $38,496,224 19
Sep 15, 2010 10 $198,651 -14% -51% 2,731 $73   $38,694,875 20
Sep 16, 2010 10 $207,146 +4% -43% 2,731 $76   $38,902,021 21
Sep 17, 2010 14 $393,261 +90% -63% 2,013 $195   $39,295,282 22
Sep 18, 2010 14 $560,363 +42% -64% 2,013 $278   $39,855,645 23
Sep 19, 2010 16 $257,725 -54% -63% 2,013 $128   $40,113,370 24
Sep 20, 2010 14 $79,046 -69% -61% 2,013 $39   $40,192,416 25
Sep 21, 2010 - $79,621 +1% -65% 2,013 $40   $40,272,037 26
Sep 22, 2010 - $76,703 -4% -61% 2,013 $38   $40,348,740 27
Sep 23, 2010 - $79,886 +4% -61% 2,013 $40   $40,428,626 28
Sep 24, 2010 - $107,576 +35% -73% 707 $152   $40,536,202 29
Sep 25, 2010 - $163,598 +52% -71% 707 $231   $40,699,800 30
Sep 26, 2010 - $73,501 -55% -71% 707 $104   $40,773,301 31
Sep 27, 2010 - $22,278 -70% -72% 707 $32   $40,795,579 32
Sep 28, 2010 - $22,816 +2% -71% 707 $32   $40,818,395 33
Sep 29, 2010 - $23,462 +3% -69% 707 $33   $40,841,857 34
Sep 30, 2010 - $24,198 +3% -70% 707 $34   $40,866,055 35
Oct 1, 2010 - $38,367 +59% -64% 307 $125   $40,904,422 36
Oct 2, 2010 - $59,274 +54% -64% 307 $193   $40,963,696 37
Oct 3, 2010 - $26,359 -56% -64% 307 $86   $40,990,055 38
Oct 4, 2010 - $10,384 -61% -53% 307 $34   $41,000,439 39
Oct 5, 2010 - $11,630 +12% -49% 307 $38   $41,012,069 40
Oct 6, 2010 - $10,816 -7% -54% 307 $35   $41,022,885 41
Oct 7, 2010 - $11,465 +6% -53% 307 $37   $41,034,350 42

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 27, 2010 2 $24,772,384   2,874 $8,619   $24,772,384 1
Sep 3, 2010 5 $9,967,085 -60% 2,874 $3,468   $34,739,469 2
Sep 10, 2010 9 $4,162,552 -58% 2,731 $1,524   $38,902,021 3
Sep 17, 2010 14 $1,526,605 -63% 2,013 $758   $40,428,626 4
Sep 24, 2010 21 $437,429 -71% 707 $619   $40,866,055 5
Oct 1, 2010 37 $168,295 -62% 307 $548   $41,034,350 6

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Italy 12/3/2010 $0 0 1 1 $2,371,925 12/14/2015
 
Rest of World $26,759,625
 
International Total$29,131,550 12/14/2015

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,801-2,900) 2,886 $29,131,550
All Time International Non-Sequel Box Office (Rank 2,201-2,300) 2,274 $29,131,550
Top 2010 Movies at the International Box Office (Rank 101-200) 105 $29,131,550
All Time International Box Office for Original Screenplay Movies (Rank 1,401-1,500) 1,405 $29,131,550
All Time International Box Office for Live Action Movies (Rank 2,301-2,400) 2,349 $29,131,550
All Time International Box Office for Contemporary Fiction Movies (Rank 1,301-1,400) 1,363 $29,131,550
All Time International Box Office for Horror Movies (Rank 101-200) 184 $29,131,550
All Time International Box Office for PG-13 Movies (Rank 901-1,000) 941 $29,131,550
All Time International Box Office for Lionsgate Movies (Rank 101-200) 101 $29,131,550

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,401-2,500) 2,447 $70,165,900
All Time Worldwide Non-Sequel Box Office (Rank 1,801-1,900) 1,890 $70,165,900
Top 2010 Movies at the Worldwide Box Office 82 $70,165,900
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,101-1,200) 1,176 $70,165,900
All Time Worldwide Box Office for Live Action Movies (Rank 2,001-2,100) 2,014 $70,165,900
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,101-1,200) 1,158 $70,165,900
All Time Worldwide Box Office for Horror Movies (Rank 101-200) 170 $70,165,900
All Time Worldwide Box Office for PG-13 Movies (Rank 901-1,000) 914 $70,165,900
All Time Worldwide Box Office for Lionsgate Movies 83 $70,165,900

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 9, 20117150,516 150,516$2,536,195$2,536,1951
Jan 16, 20111658,003-61% 208,519$973,290$3,509,4852
Jan 23, 20112435,260-39% 243,779$621,634$4,131,1193

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 9, 20111026,584 26,584$635,617$635,6171

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.