January 4th, 2011
IMAX released their 2010 numbers and they had a lot of reasons to celebrate, more than 500 million of them. Total worldwide revenues doubled from their previous record of $270 million in 2009 to $546 million in 2010. This is partially due to increased market penetration, especially internationally (international revenue tripled from $70 million to $212 million) but their per theater revenue also grew by an impressive 50%. Revenue for the fourth quarter was also up compared to last year, but by a tiny margin at $102 to $101 million. However, this should be considered a solid result, as last year was boosted by Avatar, and there was nothing that came close to matching its box office this year.
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