31 (2016)

31 poster
Theatrical Performance
Domestic Box Office $779,820Details
International Box Office $142,907Details
Worldwide Box Office $922,727
Home Market Performance
Est. Domestic DVD Sales $2,904,611 Details
Est. Domestic Blu-ray Sales $2,176,812 Details
Total Est. Domestic Video Sales $5,081,423
Further financial details...

Synopsis

The horrific story of five carnival workers who are kidnapped the night before Halloween and held hostage in a large compound. At the mercy of their captors, they are forced to play a twisted game or life or death called 31. For the next 12 hours they must fight for their lives against an endless parade of homicidal maniacs.

Metrics

Opening Weekend:$11,842 (1.5% of total gross)
Legs:65.85 (domestic box office/biggest weekend)
Domestic Share:84.5% (domestic box office/worldwide)
Production Budget:$1,500,000 (worldwide box office is 0.6 times production budget)
Theater counts:14 opening theaters/538 max. theaters, 0.0 weeks average run per theater
Infl. Adj. Dom. BO $971,839

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 9,401-9,500) 9,429 $779,820
All Time International Box Office (Rank 17,101-17,200) 17,115 $142,907
All Time Worldwide Box Office (Rank 16,001-16,100) 16,029 $922,727
All Time Domestic Highest Grossing Limited Release Movies (Rank 1,901-2,000) 1,975 $779,820
All Time Domestic Box Office for R Movies (Rank 3,401-3,500) 3,433 $779,820
All Time International Box Office for R Movies (Rank 3,101-3,200) 3,145 $142,907
All Time Worldwide Box Office for R Movies (Rank 4,001-4,100) 4,026 $922,727

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu

Movie Details

Domestic Releases: September 1st, 2016 (Special Engagement) by Saban Films
October 21st, 2016 (Limited) by Saban Films
International Releases: September 16th, 2016 (Wide) (Russia (CIS))
Video Release: December 20th, 2016 by Fox Home Entertainment
MPAA Rating: R for strong bloody horror violence, pervasive language, sexual content and drug use.
(Rating bulletin 2406 (Cert #50207), 1/6/2016)
Running Time: 102 minutes
Comparisons: vs. Suspiria
Create your own comparison chart…
Keywords: Kidnap, Halloween, Hostage, Body Horror, Early / Simultaneous Video-on-Demand release, Family Affair, 1970s
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Bow & Arrow, Alchemy, Spookhouse International, Spectacle Entertainment
Production Countries: United States
Languages: English, Spanish

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 9,401-9,500) 9,429 $779,820
All Time Domestic Inflation Adjusted Box Office (Rank 9,001-9,100) 9,091 $971,839
All Time Domestic Non-Sequel Box Office (Rank 8,501-8,600) 8,520 $779,820
Top 2016 Movies at the Domestic Box Office (Rank 201-300) 249 $779,820
All Time Domestic Highest Grossing Limited Release Movies (Rank 1,901-2,000) 1,975 $779,820
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 2,101-2,200) 2,171 $971,839
Top 2016 Limited Release Movies at the Domestic Box Office 94 $779,820
All Time Domestic Box Office for Original Screenplay Movies (Rank 4,801-4,900) 4,891 $779,820
All Time Domestic Box Office for Live Action Movies (Rank 8,401-8,500) 8,447 $779,820
All Time Domestic Box Office for Historical Fiction Movies (Rank 1,101-1,200) 1,124 $779,820
All Time Domestic Box Office for Horror Movies (Rank 601-700) 660 $779,820
All Time Domestic Box Office for R Movies (Rank 3,401-3,500) 3,433 $779,820
All Time Domestic Box Office for Saban Films Movies 2 $779,820

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 21, 2016 71 $11,842   14 $846   $771,757 8
Oct 28, 2016 85 $2,603 -78% 6 $434   $779,820 9

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 26, 2016 21 $704,090   538 $1,309   $704,090 1
Oct 14, 2016 53 $55,825   301 $185   $759,915 8
Oct 21, 2016 73 $17,302 -69% 14 $1,236   $777,217 9

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Russia (CIS) 9/16/2016 $37,017 209 209 355 $70,599 12/31/2018
 
Rest of World $72,308
 
International Total$142,907 12/31/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 17,101-17,200) 17,115 $142,907
All Time International Non-Sequel Box Office (Rank 15,801-15,900) 15,874 $142,907
All Time International Box Office for Original Screenplay Movies (Rank 9,801-9,900) 9,847 $142,907
All Time International Box Office for Live Action Movies (Rank 14,401-14,500) 14,469 $142,907
All Time International Box Office for Historical Fiction Movies (Rank 1,501-1,600) 1,543 $142,907
All Time International Box Office for Horror Movies (Rank 1,001-1,100) 1,036 $142,907
All Time International Box Office for R Movies (Rank 3,101-3,200) 3,145 $142,907
All Time International Box Office for Saban Films Movies 60 $142,907

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 16,001-16,100) 16,029 $922,727
All Time Worldwide Non-Sequel Box Office (Rank 14,701-14,800) 14,707 $922,727
All Time Worldwide Box Office for Original Screenplay Movies (Rank 8,801-8,900) 8,811 $922,727
All Time Worldwide Box Office for Live Action Movies (Rank 13,601-13,700) 13,696 $922,727
All Time Worldwide Box Office for Historical Fiction Movies (Rank 1,601-1,700) 1,638 $922,727
All Time Worldwide Box Office for Horror Movies (Rank 801-900) 888 $922,727
All Time Worldwide Box Office for R Movies (Rank 4,001-4,100) 4,026 $922,727
All Time Worldwide Box Office for Saban Films Movies 23 $922,727

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Dec 25, 20161860,823 60,823$774,885$774,8851
Jan 1, 20171026,471-56% 87,294$295,416$1,070,3012
Jan 8, 20171718,639-30% 105,933$202,420$1,272,7213
Jan 15, 20171713,076-30% 119,009$142,005$1,414,7264
Jan 22, 20172510,152-22% 129,161$110,454$1,525,1805
Jan 29, 2017259,939-2% 139,100$99,390$1,624,5706
Nov 3, 20192511,460 252,363$55,352$2,477,524150
Nov 10, 2019309,419-18% 261,782$49,167$2,526,691151

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Dec 25, 20161853,001 53,001$1,079,110$1,079,1101
Jan 1, 20171417,933-66% 70,934$312,928$1,392,0382
Jan 8, 20171710,216-43% 81,150$175,927$1,567,9653

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Sheri Moon Zombie    Charly
Jeff Daniel Phillips    Roscoe
Lawrence Hilton-Jacobs    Panda Thomas
Meg Foster    Venus Virgo
Kevin Jackson    Levon
Richard Brake    Doom-Head
Lew Temple    Psycho-Head
Jane Carr    Sister Serpent
Judy Geeson    Sister Dragon
Malcolm McDowell    Father Murder

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Rob Zombie    Director
Rob Zombie    Screenwriter
Andy Gould    Producer
Rob Zombie    Producer
Matthew Perniciaro    Producer
Michael Sherman    Producer
Mike Elliott    Producer
Eddie Vaisman    Producer
Joseph Aliberti    Executive Producer
Robert Barnum    Executive Producer
Bradley Curneal    Executive Producer
Patrick DePeters    Executive Producer
Albert T. Dickerson    Executive Producer
Blayne Fender    Executive Producer
Kevin Scott Frakes    Executive Producer
Matthew Helderman    Executive Producer
Greg Holstein    Executive Producer
Chris Woody McElroy    Executive Producer
Buddy Patrick    Executive Producer
Robert Rhine    Executive Producer
Brian Slagel    Executive Producer
Luke Taylor    Executive Producer
Eric Thirteen    Executive Producer
Rodrigo Cabral    Production Designer
Glenn Garland    Editor

Home Market Releases for December 20th, 2016

December 19th, 2016

Sully

It’s the final Tuesday before Christmas and there are a few big releases that are trying to become last minute gifts. Sully is the best of the big releases, but according to Amazon.com, Dolly Parton's Christmas of Many Colors: Circle of Love is the best-selling new release of the week. I guess a very recent Christmas TV special makes sense near the top, but appearing at the very top it is surprising. As for the Pick of the Week, it is a coin-toss between Sully and Hitchcock/Truffaut on DVD or Blu-ray. Sully won the coin-toss. More...

Limited and VOD Releases: Waiting All Week for Limited Releases

September 16th, 2016

The Beatles: Eight Days a Week, The Working Years

There are almost 30 films opening in limited release this week, so obviously I won’t have time talk about all of them. I won’t have time to talk about half of them. The two films that stand out in this crowd are The Beatles: Eight Days a Week, The Working Years and Miss Stevens. Both are earning great reviews, but the former is a documentary and the latter debuts on VOD on Tuesday, so neither has a great shot at box office success. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

The horrific story of five carnival workers who are kidnapped the night before Halloween and held hostage in a large compound. At the mercy of their captors, they are forced to play a twisted game or life or death called 31. For the next 12 hours they must fight for their lives against an endless parade of homicidal maniacs.

Metrics

Opening Weekend:$11,842 (1.5% of total gross)
Legs:65.85 (domestic box office/biggest weekend)
Domestic Share:84.5% (domestic box office/worldwide)
Production Budget:$1,500,000 (worldwide box office is 0.6 times production budget)
Theater counts:14 opening theaters/538 max. theaters, 0.0 weeks average run per theater
Infl. Adj. Dom. BO $971,839

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 9,401-9,500) 9,429 $779,820
All Time International Box Office (Rank 17,101-17,200) 17,115 $142,907
All Time Worldwide Box Office (Rank 16,001-16,100) 16,029 $922,727
All Time Domestic Highest Grossing Limited Release Movies (Rank 1,901-2,000) 1,975 $779,820
All Time Domestic Box Office for R Movies (Rank 3,401-3,500) 3,433 $779,820
All Time International Box Office for R Movies (Rank 3,101-3,200) 3,145 $142,907
All Time Worldwide Box Office for R Movies (Rank 4,001-4,100) 4,026 $922,727

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu

Movie Details

Domestic Releases: September 1st, 2016 (Special Engagement) by Saban Films
October 21st, 2016 (Limited) by Saban Films
International Releases: September 16th, 2016 (Wide) (Russia (CIS))
Video Release: December 20th, 2016 by Fox Home Entertainment
MPAA Rating: R for strong bloody horror violence, pervasive language, sexual content and drug use.
(Rating bulletin 2406 (Cert #50207), 1/6/2016)
Running Time: 102 minutes
Comparisons: vs. Suspiria
Create your own comparison chart…
Keywords: Kidnap, Halloween, Hostage, Body Horror, Early / Simultaneous Video-on-Demand release, Family Affair, 1970s
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Bow & Arrow, Alchemy, Spookhouse International, Spectacle Entertainment
Production Countries: United States
Languages: English, Spanish

Lead Ensemble Members

Sheri Moon Zombie    Charly
Jeff Daniel Phillips    Roscoe
Lawrence Hilton-Jacobs    Panda Thomas
Meg Foster    Venus Virgo
Kevin Jackson    Levon
Richard Brake    Doom-Head
Lew Temple    Psycho-Head
Jane Carr    Sister Serpent
Judy Geeson    Sister Dragon
Malcolm McDowell    Father Murder

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Rob Zombie    Director
Rob Zombie    Screenwriter
Andy Gould    Producer
Rob Zombie    Producer
Matthew Perniciaro    Producer
Michael Sherman    Producer
Mike Elliott    Producer
Eddie Vaisman    Producer
Joseph Aliberti    Executive Producer
Robert Barnum    Executive Producer
Bradley Curneal    Executive Producer
Patrick DePeters    Executive Producer
Albert T. Dickerson    Executive Producer
Blayne Fender    Executive Producer
Kevin Scott Frakes    Executive Producer
Matthew Helderman    Executive Producer
Greg Holstein    Executive Producer
Chris Woody McElroy    Executive Producer
Buddy Patrick    Executive Producer
Robert Rhine    Executive Producer
Brian Slagel    Executive Producer
Luke Taylor    Executive Producer
Eric Thirteen    Executive Producer
Rodrigo Cabral    Production Designer
Glenn Garland    Editor

Home Market Releases for December 20th, 2016

December 19th, 2016

Sully

It’s the final Tuesday before Christmas and there are a few big releases that are trying to become last minute gifts. Sully is the best of the big releases, but according to Amazon.com, Dolly Parton's Christmas of Many Colors: Circle of Love is the best-selling new release of the week. I guess a very recent Christmas TV special makes sense near the top, but appearing at the very top it is surprising. As for the Pick of the Week, it is a coin-toss between Sully and Hitchcock/Truffaut on DVD or Blu-ray. Sully won the coin-toss. More...

Limited and VOD Releases: Waiting All Week for Limited Releases

September 16th, 2016

The Beatles: Eight Days a Week, The Working Years

There are almost 30 films opening in limited release this week, so obviously I won’t have time talk about all of them. I won’t have time to talk about half of them. The two films that stand out in this crowd are The Beatles: Eight Days a Week, The Working Years and Miss Stevens. Both are earning great reviews, but the former is a documentary and the latter debuts on VOD on Tuesday, so neither has a great shot at box office success. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 9,401-9,500) 9,429 $779,820
All Time Domestic Inflation Adjusted Box Office (Rank 9,001-9,100) 9,091 $971,839
All Time Domestic Non-Sequel Box Office (Rank 8,501-8,600) 8,520 $779,820
Top 2016 Movies at the Domestic Box Office (Rank 201-300) 249 $779,820
All Time Domestic Highest Grossing Limited Release Movies (Rank 1,901-2,000) 1,975 $779,820
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 2,101-2,200) 2,171 $971,839
Top 2016 Limited Release Movies at the Domestic Box Office 94 $779,820
All Time Domestic Box Office for Original Screenplay Movies (Rank 4,801-4,900) 4,891 $779,820
All Time Domestic Box Office for Live Action Movies (Rank 8,401-8,500) 8,447 $779,820
All Time Domestic Box Office for Historical Fiction Movies (Rank 1,101-1,200) 1,124 $779,820
All Time Domestic Box Office for Horror Movies (Rank 601-700) 660 $779,820
All Time Domestic Box Office for R Movies (Rank 3,401-3,500) 3,433 $779,820
All Time Domestic Box Office for Saban Films Movies 2 $779,820

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 21, 2016 71 $11,842   14 $846   $771,757 8
Oct 28, 2016 85 $2,603 -78% 6 $434   $779,820 9

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 26, 2016 21 $704,090   538 $1,309   $704,090 1
Oct 14, 2016 53 $55,825   301 $185   $759,915 8
Oct 21, 2016 73 $17,302 -69% 14 $1,236   $777,217 9

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Russia (CIS) 9/16/2016 $37,017 209 209 355 $70,599 12/31/2018
 
Rest of World $72,308
 
International Total$142,907 12/31/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 17,101-17,200) 17,115 $142,907
All Time International Non-Sequel Box Office (Rank 15,801-15,900) 15,874 $142,907
All Time International Box Office for Original Screenplay Movies (Rank 9,801-9,900) 9,847 $142,907
All Time International Box Office for Live Action Movies (Rank 14,401-14,500) 14,469 $142,907
All Time International Box Office for Historical Fiction Movies (Rank 1,501-1,600) 1,543 $142,907
All Time International Box Office for Horror Movies (Rank 1,001-1,100) 1,036 $142,907
All Time International Box Office for R Movies (Rank 3,101-3,200) 3,145 $142,907
All Time International Box Office for Saban Films Movies 60 $142,907

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 16,001-16,100) 16,029 $922,727
All Time Worldwide Non-Sequel Box Office (Rank 14,701-14,800) 14,707 $922,727
All Time Worldwide Box Office for Original Screenplay Movies (Rank 8,801-8,900) 8,811 $922,727
All Time Worldwide Box Office for Live Action Movies (Rank 13,601-13,700) 13,696 $922,727
All Time Worldwide Box Office for Historical Fiction Movies (Rank 1,601-1,700) 1,638 $922,727
All Time Worldwide Box Office for Horror Movies (Rank 801-900) 888 $922,727
All Time Worldwide Box Office for R Movies (Rank 4,001-4,100) 4,026 $922,727
All Time Worldwide Box Office for Saban Films Movies 23 $922,727

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Dec 25, 20161860,823 60,823$774,885$774,8851
Jan 1, 20171026,471-56% 87,294$295,416$1,070,3012
Jan 8, 20171718,639-30% 105,933$202,420$1,272,7213
Jan 15, 20171713,076-30% 119,009$142,005$1,414,7264
Jan 22, 20172510,152-22% 129,161$110,454$1,525,1805
Jan 29, 2017259,939-2% 139,100$99,390$1,624,5706
Nov 3, 20192511,460 252,363$55,352$2,477,524150
Nov 10, 2019309,419-18% 261,782$49,167$2,526,691151

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Dec 25, 20161853,001 53,001$1,079,110$1,079,1101
Jan 1, 20171417,933-66% 70,934$312,928$1,392,0382
Jan 8, 20171710,216-43% 81,150$175,927$1,567,9653

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.