Top-Selling DVDs in the United States 2008

← 20072009 →
RankTitleUnits SoldTotal Consumer Spending
1 The Dark Knight 10,944,319 $191,678,575
2 Iron Man 8,400,343 $151,418,634
3 Alvin and the Chipmunks 7,559,643 $127,641,260
4 Kung Fu Panda 7,486,642 $115,040,292
5 WALL-E 7,413,548 $117,131,222
6 I am Legend 7,043,136 $126,160,041
7 National Treasure: Book of Secrets 5,863,257 $92,955,147
8 Enchanted 5,322,631 $86,315,101
9 Indiana Jones and the Kingdom of the Crystal Skull 5,314,370 $103,340,817
10 Bee Movie 4,712,821 $75,473,010
11 Mamma Mia! 4,609,575 $97,730,670
12 Hancock 4,575,950 $78,457,204
13 The Chronicles of Narnia: Prince Caspian 4,446,039 $70,819,316
14 American Gangster 4,308,239 $72,577,203
15 Sex and the City - The Movie 3,549,461 $72,429,126
16 Wanted 3,403,449 $57,376,309
17 Juno 3,379,209 $57,439,263
18 Horton Hears a Who! 3,331,288 $56,895,459
19 The Incredible Hulk 3,329,182 $56,557,114
20 Tinker Bell 3,324,813 $51,827,035
21 The Game Plan 2,962,725 $49,623,631
22 101 Dalmatians 2,752,455 $43,745,139
23 No Country for Old Men 2,701,262 $45,563,888
24 27 Dresses 2,687,502 $42,686,947
25 3:10 to Yuma 2,654,503 $51,177,686
26 Step Brothers 2,652,411 $46,589,681
27 Snow Buddies 2,561,705 $48,298,801
28 Tropic Thunder 2,497,511 $42,271,059
29 Sleeping Beauty 2,477,282 $36,582,477
30 Little Mermaid - Ariel's Beginning, The 2,223,661 $37,931,059
31 Hellboy 2: The Golden Army 2,203,136 $40,806,192
32 The Bucket List 2,105,725 $35,377,461
33 The Mummy: Tomb of the Dragon Emperor 1,991,863 $32,630,695
34 The Golden Compass 1,949,575 $41,383,551
35 Rambo 1,938,757 $37,835,817
36 Get Smart 1,925,943 $32,260,300
37 Beowulf 1,895,704 $35,816,686
38 Sweeney Todd - The Demon Barber of Fleet Street 1,878,250 $37,642,888
39 Saw IV 1,861,483 $31,317,513
40 Cloverfield 1,852,155 $29,031,933
41 Resident Evil - Extinction 1,823,195 $34,107,471
42 Jumper 1,810,191 $33,301,161
43 10,000 B.C. 1,714,854 $26,757,305
44 Fred Claus 1,642,981 $27,260,864
45 Tyler Perry's Why Did I Get Married? 1,622,948 $30,081,825
46 The Water Horse: Legend of the Deep 1,586,694 $30,295,690
47 21 1,564,363 $24,951,514
48 Journey to the Center of the Earth 1,563,970 $24,310,828
49 P.S., I Love You 1,563,477 $25,269,861
50 Transformers 1,515,546 $24,618,395
51 Good Luck Chuck 1,484,670 $25,752,059
52 The Spiderwick Chronicles 1,480,515 $27,057,606
53 Aliens vs. Predator - Requiem 1,470,324 $26,976,839
54 Adventures of Indiana Jones, The 1,455,759 $55,822,748
55 Across the Universe 1,439,484 $25,665,593
56 No Reservations 1,425,215 $26,607,579
57 War 1,407,101 $26,746,284
58 Batman Begins 1,397,271 $10,628,644
59 30 Days of Night 1,386,716 $26,524,542
60 The Nightmare Before Christmas 1,361,687 $30,826,949
61 Hitman 1,344,808 $27,403,716
62 Forgetting Sarah Marshall 1,304,838 $25,173,932
63 The Mist 1,271,011 $28,470,347
64 Ratatouille 1,266,331 $19,685,001
65 Superbad 1,265,727 $20,738,445
66 Step Up 2: The Streets 1,263,489 $21,081,915
67 First Sunday 1,258,710 $21,623,662
68 Star Wars: The Clone Wars 1,231,232 $21,351,107
69 There Will Be Blood 1,228,180 $23,426,412
70 You Don't Mess with the Zohan 1,223,068 $23,482,335
71 What Happens in Vegas 1,215,939 $24,098,924
72 Fool’s Gold 1,213,914 $20,343,901
73 August Rush 1,207,816 $21,011,243
74 Shrek the Halls 1,203,897 $14,296,776
75 We Own the Night 1,185,235 $22,432,128
76 Baby Mama 1,169,100 $20,622,053
77 The Forbidden Kingdom 1,167,746 $22,455,698
78 Camp Rock 1,164,163 $17,407,086
79 Skinwalkers 1,163,807 $20,748,226
80 Mr. Magorium's Wonder Emporium 1,145,692 $20,515,009
81 Indiana Jones and the Raiders of the Lost Ark 1,143,634 $18,261,788
82 Family Guy Presents - Blue Harvest 1,141,575 $17,094,532
83 The Notebook 1,132,681 $14,061,227
84 The Great Debaters 1,084,852 $23,554,787
85 Michael Clayton 1,083,781 $18,768,902
86 Rush Hour 3 1,073,426 $21,020,206
87 The Office: Season 4 1,057,620 $32,359,990
88 The Happening 1,054,527 $20,721,518
89 Simpsons Movie, The 1,053,067 $17,278,599
90 Vantage Point 1,052,042 $24,440,638
91 Harold & Kumar Escape from Guantanamo Bay 1,046,772 $23,048,625
92 Semi-Pro 1,016,187 $19,907,875
93 Nim's Island 1,003,664 $18,021,433
94 Indiana Jones and the Last Crusade 999,312 $16,414,797
95 Dan in Real Life 992,383 $18,165,673
96 Harry Potter and the Order of the Phoenix 989,402 $17,792,373
97 Indiana Jones and the Temple of Doom 988,846 $16,205,789
98 Untraceable 984,249 $19,390,232
99 Atonement 977,585 $15,581,289
100 Charlie Wilson’s War 975,701 $16,843,373

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.