See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending July 4, 2010

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  TitleUnits
this
Week		%
Change		Total
Units		Spending
this
Week		Total
Spending		Weeks
1 new Percy Jackson & The Olympians: The Lightning Thief 864,290   864,290  $16,447,439  $16,447,439 1
2 new Hot Tub Time Machine 431,487   431,487  $8,211,198  $8,211,198 1
3 new The Crazies 248,916   248,916  $3,985,145  $3,985,145 1
4 (4) Alice in Wonderland 222,411 +32% 3,440,935  $3,610,376  $60,709,709 5
5 (1) The Book of Eli 176,315 -39% 1,255,381  $3,850,720  $23,928,615 3
6 (2) Green Zone 143,308 -46% 409,190  $2,701,356  $7,787,679 2
7 (3) Remember Me 109,806 -45% 308,840  $1,748,112  $5,710,879 2
8 (16) The Twilight Saga: New Moon 105,855 +100% 6,992,490  $2,017,596  $156,268,563 16
9 (9) Avatar 82,149 -18% 7,795,072  $1,633,878  $135,271,009 11
10 (5) She's Out of My League 70,543 -51% 214,146  $1,374,883  $4,166,525 2
11 (10) Shutter Island 70,131 -27% 902,307  $1,401,919  $15,838,050 4
12 (7) Toy Story 65,439 -45% 720,965  $1,208,698  $15,016,382 714
13 (8) Toy Story 2 60,500 -49% 1,595,298  $1,139,124  $31,215,087 485
14 new The Closer: The Complete Fifth Season 57,537   57,537  $1,495,387  $1,495,387 1
15 (11) Invictus 55,510 -26% 618,437  $772,699  $10,039,126 7
16 (12) Valentine's Day 53,557 -18% 944,641  $695,705  $15,684,260 7
17 (-) Twilight 50,701 +1,572% 10,583,355  $806,354  $192,396,088 68
18 (6) Entourage: The Complete Sixth Season 45,766 -65% 175,395  $1,130,420  $4,110,591 2
19 (26) The Blind Side 44,532 +45% 5,049,013  $823,397  $81,135,965 15
20 new Eureka: Season 3.5 41,321   41,321  $784,686  $784,686 1
21 (17) The Wolfman 41,239 -21% 824,374  $721,270  $15,084,152 5
22 (21) True Blood: The Complete Second Season 39,552 +1% 845,258  $1,497,043  $30,338,891 6
23 (18) Tooth Fairy 39,246 -3% 948,474  $599,679  $16,717,398 9
24 (15) From Paris with Love 36,053 -34% 500,357  $661,573  $9,009,783 4
25 (28) The Princess and the Frog 33,893 +33% 4,081,453  $643,628  $64,737,279 16
26 (23) Legion 33,030 -10% 813,986  $615,349  $15,009,246 8
27 (22) Edge of Darkness 31,284 -15% 663,142  $527,135  $11,212,524 8
28 (-) Ferngully: The Last Rainforest 30,731 +38% 178,008  $322,368  $2,209,881 437
29 (25) Sherlock Holmes 30,285 -8% 2,421,590  $590,255  $40,104,621 14
30 (19) It’s Complicated 30,175 -24% 1,542,161  $542,848  $26,409,225 10

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.