See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending April 11, 2010

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  TitleUnits
this
Week		%
Change		Total
Units		Spending
this
Week		Total
Spending		Weeks
1 (1) Alvin and the Chipmunks: The Squeakquel 421,942 -83% 2,960,514  $7,000,946  $50,303,399 2
2 (2) Sherlock Holmes 350,339 -69% 1,475,434  $5,952,260  $25,067,624 2
3 (4) The Blind Side 337,512 -56% 3,836,348  $5,396,817  $62,460,591 3
4 (5) The Twilight Saga: New Moon 191,688 -64% 6,245,548  $3,352,623  $142,678,236 4
5 (6) Alice in Wonderland 146,414 -65% 565,278  $2,676,448  $10,211,811 628
6 (3) The Princess and the Frog 141,393 -83% 3,505,909  $1,978,088  $55,353,437 4
7 new Bad Lieutenant: Port of Call New Orleans 114,220   114,220  $1,712,158  $1,712,158 1
8 new The Collector 65,401   65,401  $849,559  $849,559 1
9 (22) 2012 55,739 -21% 2,508,932  $1,058,484  $42,979,598 6
10 (16) Brothers 52,743 -44% 329,812  $896,104  $5,603,507 3
11 (-) Old Dogs 51,216 +6% 1,076,668  $969,007  $18,707,160 5
12 (-) Robots 47,848 +209% 1,464,691  $591,641  $18,253,937 237
13 (-) The Hurt Locker 45,937 -9% 1,495,417  $826,407  $27,014,991 13
14 (26) The Men Who Stare at Goats 44,093 -32% 296,310  $679,914  $5,270,263 3
15 (-) Mad Men: Season Three 43,514 +21% 177,129  $782,817  $4,795,431 3
16 (-) Ninja Assassin 41,350 +4% 517,394  $681,862  $10,129,012 4
17 (17) Fantastic Mr. Fox 40,506 -47% 254,856  $728,703  $4,584,860 3
18 (9) Curious George 2: Follow That Monkey 38,674 -76% 417,938  $397,569  $4,695,755 6
19 (-) Planet 51 34,895 -24% 738,022  $621,787  $12,577,104 5
20 (15) Ponyo 34,851 -64% 551,349  $487,565  $9,749,028 6
21 (-) Boondock Saints II: All Saints Day 34,810 -3% 912,355  $591,422  $16,234,301 5
22 (-) Where the Wild Things Are 33,048 -35% 1,309,250  $582,636  $23,923,894 6
23 (-) Precious: Based on the Novel "Push" by Sapphire 32,626 -17% 1,077,745  $554,316  $18,310,887 5
24 (-) Up in the Air 30,912 -9% 839,996  $525,195  $14,271,533 5
25 (-) The Lord of the Rings (1978 Animated Film) 26,793   26,793  $441,817  $441,817 448
26 (8) Up 26,751 -84% 10,289,559  $437,588  $173,519,254 22
27 (-) Toy Story 26,199 -49% 77,986  $606,667  $1,987,578 702
28 (28) Barbie in a Mermaid Tale 22,379 -64% 674,878  $364,527  $10,188,978 5
29 (-) Dora the Explorer: Pirate Adventure 22,081 +182% 47,337  $220,368  $394,210 324
30 (-) Couples Retreat 21,857 +18% 2,037,505  $332,226  $32,710,965 9

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.