Marmaduke (2010)

Marmaduke poster
Theatrical Performance
Domestic Box Office $33,644,788Details
International Box Office $56,251,142Details
Worldwide Box Office $89,895,930
Home Market Performance
Est. Domestic DVD Sales $18,137,161 Details
Est. Domestic Blu-ray Sales $1,375,604 Details
Total Est. Domestic Video Sales $19,512,765
Further financial details...

Synopsis

Marmaduke is helping his family adjust to its new life in Orange County, California. But fitting in with his new four-legged friends -- and a potential romantic interest -- isn't always easy for a super-sized teenage dog.

Metrics

Opening Weekend:$11,599,661 (34.5% of total gross)
Legs:2.90 (domestic box office/biggest weekend)
Domestic Share:37.4% (domestic box office/worldwide)
Production Budget:$50,000,000 (worldwide box office is 1.8 times production budget)
Theater counts:3,213 opening theaters/3,213 max. theaters, 3.8 weeks average run per theater
Infl. Adj. Dom. BO $45,968,421

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,701-2,800) 2,726 $33,644,788
All Time International Box Office (Rank 1,801-1,900) 1,842 $56,251,142
All Time Worldwide Box Office (Rank 2,001-2,100) 2,035 $89,895,930
All Time Domestic Box Office for Comedy Movies (Rank 501-600) 529 $33,644,788
All Time International Box Office for Comedy Movies (Rank 201-300) 209 $56,251,142
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 301 $89,895,930

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

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Movie Details

Domestic Releases: June 4th, 2010 (Wide) by 20th Century Fox
Video Release: August 31st, 2010 by Fox Home Entertainment
MPAA Rating: PG for some rude humor and language
(Rating bulletin 2110 (Cert #45811), 3/3/2010)
Running Time: 88 minutes
Comparisons: vs. Peter Rabbit 2: The Runaway
Create your own comparison chart…
Keywords: Family Comedy, Animal Lead, Moving, Talking Animals, Dysfunctional Family, Famously Bad
Source:Based on Comic/Graphic Novel
Genre:Comedy
Production Method:Animation/Live Action
Creative Type:Kids Fiction
Production/Financing Companies: Davis Entertainment, Regency Enterprises, 20th Century Fox
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 2,701-2,800) 2,726 $33,644,788
All Time Domestic Inflation Adjusted Box Office (Rank 3,301-3,400) 3,370 $45,968,421
All Time Domestic Non-Sequel Box Office (Rank 2,101-2,200) 2,177 $33,644,788
Top 2010 Movies at the Domestic Box Office 87 $33,644,788
All Time Domestic Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200) 153 $33,644,788
All Time Domestic Box Office for Animation/Live Action Movies (Rank 101-200) 170 $33,644,788
All Time Domestic Box Office for Kids Fiction Movies (Rank 201-300) 274 $33,644,788
All Time Domestic Box Office for Comedy Movies (Rank 501-600) 529 $33,644,788
All Time Domestic Box Office for PG Movies (Rank 601-700) 636 $33,644,788
All Time Domestic Box Office for 20th Century Fox Movies (Rank 201-300) 295 $33,644,788

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 4, 2010 6 $11,599,661   3,213 $3,610   $11,599,661 1
Jun 11, 2010 7 $6,006,704 -48% 3,213 $1,870   $22,285,540 2
Jun 18, 2010 10 $2,474,195 -59% 2,495 $992   $27,711,000 3
Jun 25, 2010 13 $977,386 -60% 1,110 $881   $30,008,941 4
Jul 2, 2010 20 $359,085 -63% 475 $756   $30,815,126 5
Jul 9, 2010 19 $353,815 -1% 383 $924   $31,545,737 6
Jul 16, 2010 22 $273,980 -23% 274 $1,000   $32,090,405 7
Jul 23, 2010 22 $245,338 -10% 254 $966   $32,577,298 8
Jul 30, 2010 25 $160,245 -35% 230 $697   $32,915,881 9
Aug 6, 2010 33 $108,398 -32% 170 $638   $33,153,652 10
Aug 13, 2010 33 $98,064 -10% 151 $649   $33,341,633 11
Aug 20, 2010 39 $80,561 -18% 122 $660   $33,492,950 12
Aug 27, 2010 50 $40,285 -50% 66 $610   $33,566,226 13
Sep 3, 2010 54 $37,459 -7% 45 $832   $33,620,741 14
Sep 10, 2010 78 $9,864 -74% 24 $411   $33,643,461 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 4, 2010 6 $3,458,663     3,213 $1,076   $3,458,663 1
Jun 5, 2010 6 $4,694,501 +36%   3,213 $1,461   $8,153,164 2
Jun 6, 2010 5 $3,446,497 -27%   3,213 $1,073   $11,599,661 3
Jun 7, 2010 6 $991,791 -71%   3,213 $309   $12,591,452 4
Jun 8, 2010 6 $1,270,097 +28%   3,213 $395   $13,861,549 5
Jun 9, 2010 6 $1,265,613 n/c   3,213 $394   $15,127,162 6
Jun 10, 2010 6 $1,151,674 -9%   3,213 $358   $16,278,836 7
Jun 11, 2010 7 $1,877,502 +63% -46% 3,213 $584   $18,156,338 8
Jun 12, 2010 7 $2,466,813 +31% -47% 3,213 $768   $20,623,151 9
Jun 13, 2010 7 $1,662,389 -33% -52% 3,213 $517   $22,285,540 10
Jun 14, 2010 8 $702,262 -58% -29% 3,213 $219   $22,987,802 11
Jun 15, 2010 7 $803,675 +14% -37% 3,213 $250   $23,791,477 12
Jun 16, 2010 7 $762,821 -5% -40% 3,213 $237   $24,554,298 13
Jun 17, 2010 8 $682,507 -11% -41% 3,213 $212   $25,236,805 14
Jun 18, 2010 11 $678,029 -1% -64% 2,495 $272   $25,914,834 15
Jun 19, 2010 9 $1,212,943 +79% -51% 2,495 $486   $27,127,777 16
Jun 20, 2010 10 $583,223 -52% -65% 2,495 $234   $27,711,000 17
Jun 21, 2010 11 $313,691 -46% -55% 2,495 $126   $28,024,691 18
Jun 22, 2010 10 $392,932 +25% -51% 2,495 $157   $28,417,623 19
Jun 23, 2010 11 $304,919 -22% -60% 1,748 $174   $28,722,542 20
Jun 24, 2010 12 $309,013 +1% -55% 1,748 $177   $29,031,555 21
Jun 25, 2010 13 $315,112 +2% -54% 1,110 $284   $29,346,667 22
Jun 26, 2010 13 $394,416 +25% -67% 1,110 $355   $29,741,083 23
Jun 27, 2010 13 $267,858 -32% -54% 1,110 $241   $30,008,941 24
Jun 28, 2010 13 $157,106 -41% -50% 1,110 $142   $30,166,047 25
Jun 29, 2010 14 $163,627 +4% -58% 1,110 $147   $30,329,674 26
Jun 30, 2010 - $73,759 -55% -76% 481 $153   $30,403,433 27
Jul 1, 2010 - $52,608 -29% -83% 385 $137   $30,456,041 28
Jul 2, 2010 - $134,748 +156% -57% 475 $284   $30,590,789 29
Jul 3, 2010 - $138,357 +3% -65% 475 $291   $30,729,146 30
Jul 4, 2010 - $85,980 -38% -68% 475 $181   $30,815,126 31
Jul 5, 2010 21 $124,612 +45% -21% 475 $262   $30,939,738 32
Jul 6, 2010 - $81,997 -34% -50% 475 $173   $31,021,735 33
Jul 7, 2010 - $83,500 +2% +13% 475 $176   $31,105,235 34
Jul 8, 2010 - $86,687 +4% +65% 475 $182   $31,191,922 35
Jul 9, 2010 - $122,319 +41% -9% 383 $319   $31,314,241 36
Jul 10, 2010 - $140,404 +15% +1% 383 $367   $31,454,645 37
Jul 11, 2010 - $91,092 -35% +6% 383 $238   $31,545,737 38
Jul 12, 2010 - $57,397 -37% -54% 383 $150   $31,603,134 39
Jul 13, 2010 - $80,345 +40% -2% 383 $210   $31,683,479 40
Jul 14, 2010 - $67,276 -16% -19% 383 $176   $31,750,755 41
Jul 15, 2010 - $65,670 -2% -24% 383 $171   $31,816,425 42
Jul 16, 2010 - $89,625 +36% -27% 274 $327   $31,906,050 43
Jul 17, 2010 - $107,038 +19% -24% 274 $391   $32,013,088 44
Jul 18, 2010 - $77,317 -28% -15% 274 $282   $32,090,405 45
Jul 19, 2010 - $52,371 -32% -9% 274 $191   $32,142,776 46
Jul 20, 2010 - $67,526 +29% -16% 274 $246   $32,210,302 47
Jul 21, 2010 - $60,345 -11% -10% 274 $220   $32,270,647 48
Jul 22, 2010 - $61,313 +2% -7% 274 $224   $32,331,960 49
Jul 23, 2010 - $82,060 +34% -8% 254 $323   $32,414,020 50
Jul 24, 2010 - $96,555 +18% -10% 254 $380   $32,510,575 51
Jul 25, 2010 - $66,723 -31% -14% 254 $263   $32,577,298 52
Jul 26, 2010 - $35,565 -47% -32% 254 $140   $32,612,863 53
Jul 27, 2010 - $50,248 +41% -26% 254 $198   $32,663,111 54
Jul 28, 2010 - $46,531 -7% -23% 254 $183   $32,709,642 55
Jul 29, 2010 - $45,994 -1% -25% 254 $181   $32,755,636 56
Jul 30, 2010 - $50,171 +9% -39% 230 $218   $32,805,807 57
Jul 31, 2010 - $63,028 +26% -35% 230 $274   $32,868,835 58
Aug 1, 2010 - $47,046 -25% -29% 230 $205   $32,915,881 59
Aug 2, 2010 - $25,955 -45% -27% 230 $113   $32,941,836 60
Aug 3, 2010 - $35,820 +38% -29% 230 $156   $32,977,656 61
Aug 4, 2010 - $34,928 -2% -25% 230 $152   $33,012,584 62
Aug 5, 2010 - $32,670 -6% -29% 230 $142   $33,045,254 63
Aug 6, 2010 - $33,918 +4% -32% 170 $200   $33,079,172 64
Aug 7, 2010 - $43,142 +27% -32% 170 $254   $33,122,314 65
Aug 8, 2010 - $31,338 -27% -33% 170 $184   $33,153,652 66
Aug 9, 2010 - $18,841 -40% -27% 170 $111   $33,172,493 67
Aug 10, 2010 - $26,204 +39% -27% 170 $154   $33,198,697 68
Aug 11, 2010 - $22,070 -16% -37% 170 $130   $33,220,767 69
Aug 12, 2010 - $22,802 +3% -30% 170 $134   $33,243,569 70
Aug 13, 2010 - $30,621 +34% -10% 151 $203   $33,274,190 71
Aug 14, 2010 - $38,935 +27% -10% 151 $258   $33,313,125 72
Aug 15, 2010 - $28,508 -27% -9% 151 $189   $33,341,633 73
Aug 16, 2010 - $15,424 -46% -18% 151 $102   $33,357,057 74
Aug 17, 2010 - $19,881 +29% -24% 151 $132   $33,376,938 75
Aug 18, 2010 - $17,569 -12% -20% 151 $116   $33,394,507 76
Aug 19, 2010 - $17,882 +2% -22% 151 $118   $33,412,389 77
Aug 20, 2010 - $20,073 +12% -34% 122 $165   $33,432,462 78
Aug 21, 2010 - $35,991 +79% -8% 122 $295   $33,468,453 79
Aug 22, 2010 - $24,497 -32% -14% 122 $201   $33,492,950 80
Aug 23, 2010 - $8,284 -66% -46% 122 $68   $33,501,234 81
Aug 24, 2010 - $9,950 +20% -50% 122 $82   $33,511,184 82
Aug 25, 2010 - $7,526 -24% -57% 122 $62   $33,518,710 83
Aug 26, 2010 - $7,231 -4% -60% 122 $59   $33,525,941 84
Aug 27, 2010 - $8,759 +21% -56% 66 $133   $33,534,700 85
Aug 28, 2010 - $18,389 +110% -49% 66 $279   $33,553,089 86
Aug 29, 2010 - $13,137 -29% -46% 66 $199   $33,566,226 87
Aug 30, 2010 - $4,461 -66% -46% 66 $68   $33,570,687 88
Aug 31, 2010 - $4,423 -1% -56% 66 $67   $33,575,110 89
Sep 1, 2010 - $4,020 -9% -47% 66 $61   $33,579,130 90
Sep 2, 2010 - $4,152 +3% -43% 66 $63   $33,583,282 91
Sep 3, 2010 - $6,177 +49% -29% 45 $137   $33,589,459 92
Sep 4, 2010 - $11,257 +82% -39% 45 $250   $33,600,716 93
Sep 5, 2010 - $20,025 +78% +52% 45 $445   $33,620,741 94
Sep 6, 2010 53 $9,606 -52% +115% 45 $213   $33,630,347 95
Sep 7, 2010 - $1,607 -83% -64% 45 $36   $33,631,954 96
Sep 8, 2010 - $733 -54% -82% 45 $16   $33,632,687 97
Sep 9, 2010 - $910 +24% -78% 45 $20   $33,633,597 98

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 4, 2010 6 $16,278,836   3,213 $5,067   $16,278,836 1
Jun 11, 2010 7 $8,957,969 -45% 3,213 $2,788   $25,236,805 2
Jun 18, 2010 12 $3,794,750 -58% 2,495 $1,521   $29,031,555 3
Jun 25, 2010 16 $1,424,486 -62% 1,110 $1,283   $30,456,041 4
Jul 2, 2010 19 $735,881 -48% 475 $1,549   $31,191,922 5
Jul 9, 2010 19 $624,503 -15% 383 $1,631   $31,816,425 6
Jul 16, 2010 19 $515,535 -17% 274 $1,882   $32,331,960 7
Jul 23, 2010 23 $423,676 -18% 254 $1,668   $32,755,636 8
Jul 30, 2010 25 $289,618 -32% 230 $1,259   $33,045,254 9
Aug 6, 2010 30 $198,315 -32% 170 $1,167   $33,243,569 10
Aug 13, 2010 35 $168,820 -15% 151 $1,118   $33,412,389 11
Aug 20, 2010 40 $113,552 -33% 122 $931   $33,525,941 12
Aug 27, 2010 51 $57,341 -50% 66 $869   $33,583,282 13
Sep 3, 2010 54 $50,315 -12% 45 $1,118   $33,633,597 14
Sep 10, 2010 88 $11,191 -78% 24 $466   $33,644,788 15

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,801-1,900) 1,842 $56,251,142
All Time International Non-Sequel Box Office (Rank 1,301-1,400) 1,355 $56,251,142
Top 2010 Movies at the International Box Office 63 $56,251,142
All Time International Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200) 160 $56,251,142
All Time International Box Office for Animation/Live Action Movies (Rank 101-200) 162 $56,251,142
All Time International Box Office for Kids Fiction Movies (Rank 201-300) 228 $56,251,142
All Time International Box Office for Comedy Movies (Rank 201-300) 209 $56,251,142
All Time International Box Office for PG Movies (Rank 301-400) 350 $56,251,142
All Time International Box Office for 20th Century Fox Movies (Rank 101-200) 177 $56,251,142

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,001-2,100) 2,035 $89,895,930
All Time Worldwide Non-Sequel Box Office (Rank 1,501-1,600) 1,531 $89,895,930
Top 2010 Movies at the Worldwide Box Office 70 $89,895,930
All Time Worldwide Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200) 153 $89,895,930
All Time Worldwide Box Office for Animation/Live Action Movies (Rank 101-200) 163 $89,895,930
All Time Worldwide Box Office for Kids Fiction Movies (Rank 201-300) 253 $89,895,930
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 301 $89,895,930
All Time Worldwide Box Office for PG Movies (Rank 401-500) 436 $89,895,930
All Time Worldwide Box Office for 20th Century Fox Movies (Rank 201-300) 206 $89,895,930

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 5, 20102240,051 240,051$4,078,466$4,078,4661
Sep 12, 20107113,494-53% 353,545$1,928,263$6,006,7292
Sep 19, 20101456,975-50% 410,520$1,063,154$7,069,8833
Oct 10, 20102144,198 521,164$801,310$9,190,3436
Oct 17, 20101548,363+9% 569,527$828,458$10,018,8017
Oct 24, 20101644,242-9% 613,769$738,841$10,757,6428
Nov 7, 20102716,365 643,805$276,896$11,294,15010
Nov 14, 20101850,706+210% 694,511$676,925$11,971,07511

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 5, 2010422,883 22,883$599,759$599,7591
Sep 12, 2010196,535-71% 29,418$163,950$763,7092

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Owen Wilson    Marmaduke

Supporting Cast

Lee Pace    Phil Winslow
Judy Greer    Debbie Winslow
William H. Macy    Don Twombly
Steve Coogan    Giuseppe
Sam Elliott    Chupadogra
Fergie*    Jezebel
George Lopez    Carlos
Christopher Mintz-Plasse    Giuseppe
Emma Stone    Mazie
Kiefer Sutherland    Bosco
Marlon Wayans    Lightning
Damon Wayans Jr.    Thunder
David Walliams    Anton Harrison
Mandy Haines    Sarah Winslow
Milana Haines    Sarah Winslow
Glenn McCuen    Bodie
Frank Topol    Bosco's Owner
Graylen Cameron    Giant Teenage Boy
Alex Rockhill    Dog Catcher
Cameron Cowles    Skater Boy #1
John Daily    Skater Boy #2
Tyler Abiew    Skater Boy #3
Heather Doerksen    Female Executive
Ashley Liu    Male Executive
Madison Desjarlais    Brunette Girl
Erin Kerr    Redhead Girl
Nicole Munoz    3rd OC Girl
Christopher Attadia    Jock
Jason Bryden    Man on Bench
Raugi Yu    Drama Trainer
Izaak Smith    Basketball Captain
Caroline Sunshine    Barbara Winslow
Finley Jacobsen    Brian Winslow
Keith Blackman Dallas    Emergency Road Worker
P.J. Prinsloo    Lead Fireman
Colin Decker    Fireman
Charles Jarman    Fireman
Garvin Cross    Fireman
Chris Bradford    Fireman
Graham MacDonald    Orange County Policeman
David Stanfield    Announcer
Randall Montgomery    Sweater Dog
Hope Levy    Afghan #1
Anjelah N. Johnson    Afghan #2
Devon Werkheiser    Drama Dog #1
Chris Colfer    Drama Dog #2
David Z. Price    Party Dog #2
Hudson Thames    Delinquent Dog
Francisco Ramos    Purse Dog #1
Bernardo de Paula    Purse Dog #2
Eddie Sotelo    Purse Dog #3
Todd Glass    Doberman
Ryan Devlin    Beach Dog #2
Jeffrey Garcia    Beach Dog #3
King Kedar    Surfing Award Dog
Liza Lapira    Party Dog #1
Jack McGee    Dalmatian
Josh Gad    Bandana Dog

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tom Dey    Director
John Davis    Producer
Tim Rasmussen    Screenwriter
Vince Di Meglio    Screenwriter
Brad Anderson    Story from the Comic 'Marmaduke' Created by
Phil Leeming    Story from the Comic 'Marmaduke' Created by
Arnon Milchan    Executive Producer
Tariq Jalil    Executive Producer
Jeffrey Stott    Executive Producer
Derek Dauchy    Executive Producer
Greg Gardiner    Director of Photography
Don Zimmerman    Editor
Karen Matthews    Costume Designer
Christopher Lennertz    Composer
Jojo Villanueva    Music Supervisor
Dave Jordan    Music Supervisor
John Wildermuth    Assistant Director
Greg Michael    Second Unit Director
Jeffrey Stott    Unit Production Manager
Drew Locke    Unit Production Manager
Jim Behnke    Unit Production Manager
Sandy Cochrane    Production Designer
Don MacAulay    Art Director
Gary Myers    Art Director
Linda Vipond    Set Decorator
Jeffrey A. Kushon    Set Decorator
Ron Hersey    Second Unit Director
Craig Lyn    Visual Effects Supervisor
Matt Johnson    Visual Effects Supervisor
Mike O'Neal    Visual Effects Supervisor
Wayne Szybunka    Special Effects Coordinator
Janice K. Swayze    Costume Supervisor
Julie M. Robar    Costume Supervisor
H. Dwight Raymond IV    Assistant Editor
Chris Duesterdiek    Sound Mixer
Steve Maslow    Re-recording Mixer
Gregg Landaker    Re-recording Mixer
Jim Brookshire    Supervising Sound Editor
Dave Grimaldi    Sound Effects Editor
Chuck Michael    Sound Designer
Benjamin Beardwood    Dialogue Editor
Dan DiPrima    Music Editor
Todd McIntosh    Make up
David De Leon    Make up
Karen Asano-Myers    Hairstylist
Bill Terezakis    Special Make-up Effects
Christian Kaplan    Casting Director
Heike Brandstatter    Casting Director
Coreen Mayrs    Casting Director
Melissa Stubbs    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: New Releases Sweep Top of the Chart

September 13th, 2010

Six new releases reached the top 30 on this week's sales chart, including five new releases in the top five. A clean sweep of the top five is quite impressive. Leading the way was Why Did I Get Married Too? with 553,000 units / $9.91 million in consumer spending during its opening week on the home market. This is almost identical to the opening week of I Can Do Bad All By Myself. More...

DVD and Blu-ray Releases for August 31st, 2010

August 30th, 2010

It's a devastatingly slow week on the home market when it comes to first run releases with only a couple making an appearance, and combined these two films failed to reach $100 million at the box office. There are a few TV on DVD releases that try to make up the difference, but overall it is still a very slow week. Looking at the best of the best, House, M.D.: Season Six on DVD or Blu-ray gets serious consideration for Pick of the Week, but that honor goes to Thriller: The Complete Series on DVD. More...

International Details: Inception's Fast Start

August 1st, 2010

After opening in a few markets last weekend, Inception got its international run off in earnest last weekend and climbed into second place with $56.78 million on 5,177 screens in 36 markets for a still early total of $87.86 million. It opened in a number of major markets and debuted in first place in most of them. The biggest was Japan with $7.86 million on 525 screens over the weekend and $8.94 million in total. France was also a lucrative market for the film with $8.01 million on 626 screens, while in South Korea it made $6.01 million on 583 screens over the weekend and $7.89 million in total. Russia added $7.08 million on 895 screens to its weekend haul, while Australia produced $6.67 million on 413. The film only managed seventh in Mexico with just $467,000 on 152 screens, but this was a low screen count. In the U.K. the film was down just 29% to $6.47 million on 456 screens over the weekend for a total of $22.01 after two. More...

International Details: Twilight Setting But Still Strong

July 25th, 2010

The Twilight Saga: Eclipse slipped to second place with $43.82 million on 9,527 screens in 61 markets for a total of $295.66 million internationally and $560.45 million worldwide. This includes a first place debut in Germany with $9.76 million on 767 screens over the weekend and $12.30 million in total. On the other hand, the film was down a stunning 75% in the U.K. to $5.19 million over the weekend and $33.84 million after two. The amazing growth the franchise saw from installment one to two is gone, but this is still a fantastically profitable movie. More...

International Details: Robin Hood Nears Major Milestone

June 20th, 2010

For the third weekend in a row, Robin Hood remained in fourth place. This time it pulled in $7.19 million on 5742 screens in 54 markets for a total of $183.71 million internationally and $283.17 million worldwide. This week it opened in China and India, two countries that rarely release box office numbers in a timely fashion. More...

Karate Kid Scores Convincing Takedown

June 14th, 2010

It turns out that the battle of the 80s superstars was a one-sided affair, as The Karate Kid easily took the top spot. Overall, the box office brought in $151 million over the weekend, which was 18% higher than last weekend and nearly 10% higher than the same weekend last year. It will take a few more weekends like this before the exuberance from earlier in the year returns, but this is a welcome result. Year-to-date, 2010 has now made $4.68 billion compared to last year's running tally of $4.53 billion, but its lead is due to much higher ticket prices. Attendance is down by 3%. More...

International Details: Box Office as a Strong Indian Flavor

June 13th, 2010

Rajneeti was the second Indian film within a few weeks to open strong on the global scene. Internationally, it earned third place with $11.01 million on 925 screens in 16 markets, which is an excellent start for this type of film. After Kites opened respectively well, it quickly collapsed. Thanks to a higher than average production budget, it will end up costing the studio money. However, this film is already well on its way to profitability and hopefully it will show much better legs. More...

Contest: Burn, Baby, Burn: Winning Announcement

June 11th, 2010

The winners of our Burn, Baby, Burn contest were determined and they are... More...

Time to Panic?

June 8th, 2010

Well, that was bad. After the worst Memorial Day long weekend in nearly two decades (at least in terms of tickets sold) we had another weekend full of disappointing new releases. The overall box office was $129 million, which was down 15% from last weekend. Since it is a post-holiday weekend, this drop-off is not surprising. However, it was also down 22% from the same weekend last year, which is the third weekend in a row where we've seen double-digit declines year-over-year. Year-to-date, 2010 is still ahead of 2009, but the lead has shrunk to less than 4% at $4.47 billion to $4.31 billion. More...

Will May's Slump Continue into June?

June 3rd, 2010

With May over and not a single wide release beating expectations, the beginning of June can be looked upon with joy or trepidation. On the one hand, maybe we can put May behind us and move on. On the other hand, perhaps the slump will just continue and make matters worse. It is unlikely that any of the new releases will keep up with last year's champion, The Hangover. But perhaps the combined efforts of all four new releases will top the combined efforts of the three wide releases from last year. While there is no likely breakout hit like we had last year, four films have a legitimate shot at top spot. More...

2010 Preview: June

June 1st, 2010

So far this summer the disappointments are outnumbering the pleasant surprises by a disturbing margin. Granted, we've only just finished May, but none of the May wide releases met expectations. None. Iron Man 2 was still a massive hit, but no film since then has come close to matching its box office prowess and we are coming close to hitting the panic button at the box office. Worse still, June of 2009 was better than expected with two massive hits that came out of nowhere. Plus, there was the release of the Revenge of the Fallen, which for much of the year looked like it would be the biggest hit of 2009. So, do we have any films likely to do as well as Revenge this June? Maybe. And hopefully we will have more depth, because outside those three films, the rest of June 2009 struggled. More...

Contest: Burn, Baby, Burn

May 28th, 2010

Next week is a busy week with four wide releases, none of which seems like obvious blockbusters. The widest release of the week is Marmaduke, which might be the only saturation level release, and that should give it the edge. Whether or not this turns out to be true, it is the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Marmaduke. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Burn Notice: Season Three on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Burn Notice: Season Three on DVD. Finally, one additional person will be chosen at random and they will win the final copy of Burn Notice: Season Three on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Marmaduke is helping his family adjust to its new life in Orange County, California. But fitting in with his new four-legged friends -- and a potential romantic interest -- isn't always easy for a super-sized teenage dog.

Metrics

Opening Weekend:$11,599,661 (34.5% of total gross)
Legs:2.90 (domestic box office/biggest weekend)
Domestic Share:37.4% (domestic box office/worldwide)
Production Budget:$50,000,000 (worldwide box office is 1.8 times production budget)
Theater counts:3,213 opening theaters/3,213 max. theaters, 3.8 weeks average run per theater
Infl. Adj. Dom. BO $45,968,421

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,701-2,800) 2,726 $33,644,788
All Time International Box Office (Rank 1,801-1,900) 1,842 $56,251,142
All Time Worldwide Box Office (Rank 2,001-2,100) 2,035 $89,895,930
All Time Domestic Box Office for Comedy Movies (Rank 501-600) 529 $33,644,788
All Time International Box Office for Comedy Movies (Rank 201-300) 209 $56,251,142
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 301 $89,895,930

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: June 4th, 2010 (Wide) by 20th Century Fox
Video Release: August 31st, 2010 by Fox Home Entertainment
MPAA Rating: PG for some rude humor and language
(Rating bulletin 2110 (Cert #45811), 3/3/2010)
Running Time: 88 minutes
Comparisons: vs. Peter Rabbit 2: The Runaway
Create your own comparison chart…
Keywords: Family Comedy, Animal Lead, Moving, Talking Animals, Dysfunctional Family, Famously Bad
Source:Based on Comic/Graphic Novel
Genre:Comedy
Production Method:Animation/Live Action
Creative Type:Kids Fiction
Production/Financing Companies: Davis Entertainment, Regency Enterprises, 20th Century Fox
Production Countries: United States
Languages: English

Leading Cast

Owen Wilson    Marmaduke

Supporting Cast

Lee Pace    Phil Winslow
Judy Greer    Debbie Winslow
William H. Macy    Don Twombly
Steve Coogan    Giuseppe
Sam Elliott    Chupadogra
Fergie*    Jezebel
George Lopez    Carlos
Christopher Mintz-Plasse    Giuseppe
Emma Stone    Mazie
Kiefer Sutherland    Bosco
Marlon Wayans    Lightning
Damon Wayans Jr.    Thunder
David Walliams    Anton Harrison
Mandy Haines    Sarah Winslow
Milana Haines    Sarah Winslow
Glenn McCuen    Bodie
Frank Topol    Bosco's Owner
Graylen Cameron    Giant Teenage Boy
Alex Rockhill    Dog Catcher
Cameron Cowles    Skater Boy #1
John Daily    Skater Boy #2
Tyler Abiew    Skater Boy #3
Heather Doerksen    Female Executive
Ashley Liu    Male Executive
Madison Desjarlais    Brunette Girl
Erin Kerr    Redhead Girl
Nicole Munoz    3rd OC Girl
Christopher Attadia    Jock
Jason Bryden    Man on Bench
Raugi Yu    Drama Trainer
Izaak Smith    Basketball Captain
Caroline Sunshine    Barbara Winslow
Finley Jacobsen    Brian Winslow
Keith Blackman Dallas    Emergency Road Worker
P.J. Prinsloo    Lead Fireman
Colin Decker    Fireman
Charles Jarman    Fireman
Garvin Cross    Fireman
Chris Bradford    Fireman
Graham MacDonald    Orange County Policeman
David Stanfield    Announcer
Randall Montgomery    Sweater Dog
Hope Levy    Afghan #1
Anjelah N. Johnson    Afghan #2
Devon Werkheiser    Drama Dog #1
Chris Colfer    Drama Dog #2
David Z. Price    Party Dog #2
Hudson Thames    Delinquent Dog
Francisco Ramos    Purse Dog #1
Bernardo de Paula    Purse Dog #2
Eddie Sotelo    Purse Dog #3
Todd Glass    Doberman
Ryan Devlin    Beach Dog #2
Jeffrey Garcia    Beach Dog #3
King Kedar    Surfing Award Dog
Liza Lapira    Party Dog #1
Jack McGee    Dalmatian
Josh Gad    Bandana Dog

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tom Dey    Director
John Davis    Producer
Tim Rasmussen    Screenwriter
Vince Di Meglio    Screenwriter
Brad Anderson    Story from the Comic 'Marmaduke' Created by
Phil Leeming    Story from the Comic 'Marmaduke' Created by
Arnon Milchan    Executive Producer
Tariq Jalil    Executive Producer
Jeffrey Stott    Executive Producer
Derek Dauchy    Executive Producer
Greg Gardiner    Director of Photography
Don Zimmerman    Editor
Karen Matthews    Costume Designer
Christopher Lennertz    Composer
Jojo Villanueva    Music Supervisor
Dave Jordan    Music Supervisor
John Wildermuth    Assistant Director
Greg Michael    Second Unit Director
Jeffrey Stott    Unit Production Manager
Drew Locke    Unit Production Manager
Jim Behnke    Unit Production Manager
Sandy Cochrane    Production Designer
Don MacAulay    Art Director
Gary Myers    Art Director
Linda Vipond    Set Decorator
Jeffrey A. Kushon    Set Decorator
Ron Hersey    Second Unit Director
Craig Lyn    Visual Effects Supervisor
Matt Johnson    Visual Effects Supervisor
Mike O'Neal    Visual Effects Supervisor
Wayne Szybunka    Special Effects Coordinator
Janice K. Swayze    Costume Supervisor
Julie M. Robar    Costume Supervisor
H. Dwight Raymond IV    Assistant Editor
Chris Duesterdiek    Sound Mixer
Steve Maslow    Re-recording Mixer
Gregg Landaker    Re-recording Mixer
Jim Brookshire    Supervising Sound Editor
Dave Grimaldi    Sound Effects Editor
Chuck Michael    Sound Designer
Benjamin Beardwood    Dialogue Editor
Dan DiPrima    Music Editor
Todd McIntosh    Make up
David De Leon    Make up
Karen Asano-Myers    Hairstylist
Bill Terezakis    Special Make-up Effects
Christian Kaplan    Casting Director
Heike Brandstatter    Casting Director
Coreen Mayrs    Casting Director
Melissa Stubbs    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: New Releases Sweep Top of the Chart

September 13th, 2010

Six new releases reached the top 30 on this week's sales chart, including five new releases in the top five. A clean sweep of the top five is quite impressive. Leading the way was Why Did I Get Married Too? with 553,000 units / $9.91 million in consumer spending during its opening week on the home market. This is almost identical to the opening week of I Can Do Bad All By Myself. More...

DVD and Blu-ray Releases for August 31st, 2010

August 30th, 2010

It's a devastatingly slow week on the home market when it comes to first run releases with only a couple making an appearance, and combined these two films failed to reach $100 million at the box office. There are a few TV on DVD releases that try to make up the difference, but overall it is still a very slow week. Looking at the best of the best, House, M.D.: Season Six on DVD or Blu-ray gets serious consideration for Pick of the Week, but that honor goes to Thriller: The Complete Series on DVD. More...

International Details: Inception's Fast Start

August 1st, 2010

After opening in a few markets last weekend, Inception got its international run off in earnest last weekend and climbed into second place with $56.78 million on 5,177 screens in 36 markets for a still early total of $87.86 million. It opened in a number of major markets and debuted in first place in most of them. The biggest was Japan with $7.86 million on 525 screens over the weekend and $8.94 million in total. France was also a lucrative market for the film with $8.01 million on 626 screens, while in South Korea it made $6.01 million on 583 screens over the weekend and $7.89 million in total. Russia added $7.08 million on 895 screens to its weekend haul, while Australia produced $6.67 million on 413. The film only managed seventh in Mexico with just $467,000 on 152 screens, but this was a low screen count. In the U.K. the film was down just 29% to $6.47 million on 456 screens over the weekend for a total of $22.01 after two. More...

International Details: Twilight Setting But Still Strong

July 25th, 2010

The Twilight Saga: Eclipse slipped to second place with $43.82 million on 9,527 screens in 61 markets for a total of $295.66 million internationally and $560.45 million worldwide. This includes a first place debut in Germany with $9.76 million on 767 screens over the weekend and $12.30 million in total. On the other hand, the film was down a stunning 75% in the U.K. to $5.19 million over the weekend and $33.84 million after two. The amazing growth the franchise saw from installment one to two is gone, but this is still a fantastically profitable movie. More...

International Details: Robin Hood Nears Major Milestone

June 20th, 2010

For the third weekend in a row, Robin Hood remained in fourth place. This time it pulled in $7.19 million on 5742 screens in 54 markets for a total of $183.71 million internationally and $283.17 million worldwide. This week it opened in China and India, two countries that rarely release box office numbers in a timely fashion. More...

Karate Kid Scores Convincing Takedown

June 14th, 2010

It turns out that the battle of the 80s superstars was a one-sided affair, as The Karate Kid easily took the top spot. Overall, the box office brought in $151 million over the weekend, which was 18% higher than last weekend and nearly 10% higher than the same weekend last year. It will take a few more weekends like this before the exuberance from earlier in the year returns, but this is a welcome result. Year-to-date, 2010 has now made $4.68 billion compared to last year's running tally of $4.53 billion, but its lead is due to much higher ticket prices. Attendance is down by 3%. More...

International Details: Box Office as a Strong Indian Flavor

June 13th, 2010

Rajneeti was the second Indian film within a few weeks to open strong on the global scene. Internationally, it earned third place with $11.01 million on 925 screens in 16 markets, which is an excellent start for this type of film. After Kites opened respectively well, it quickly collapsed. Thanks to a higher than average production budget, it will end up costing the studio money. However, this film is already well on its way to profitability and hopefully it will show much better legs. More...

Contest: Burn, Baby, Burn: Winning Announcement

June 11th, 2010

The winners of our Burn, Baby, Burn contest were determined and they are... More...

Time to Panic?

June 8th, 2010

Well, that was bad. After the worst Memorial Day long weekend in nearly two decades (at least in terms of tickets sold) we had another weekend full of disappointing new releases. The overall box office was $129 million, which was down 15% from last weekend. Since it is a post-holiday weekend, this drop-off is not surprising. However, it was also down 22% from the same weekend last year, which is the third weekend in a row where we've seen double-digit declines year-over-year. Year-to-date, 2010 is still ahead of 2009, but the lead has shrunk to less than 4% at $4.47 billion to $4.31 billion. More...

Will May's Slump Continue into June?

June 3rd, 2010

With May over and not a single wide release beating expectations, the beginning of June can be looked upon with joy or trepidation. On the one hand, maybe we can put May behind us and move on. On the other hand, perhaps the slump will just continue and make matters worse. It is unlikely that any of the new releases will keep up with last year's champion, The Hangover. But perhaps the combined efforts of all four new releases will top the combined efforts of the three wide releases from last year. While there is no likely breakout hit like we had last year, four films have a legitimate shot at top spot. More...

2010 Preview: June

June 1st, 2010

So far this summer the disappointments are outnumbering the pleasant surprises by a disturbing margin. Granted, we've only just finished May, but none of the May wide releases met expectations. None. Iron Man 2 was still a massive hit, but no film since then has come close to matching its box office prowess and we are coming close to hitting the panic button at the box office. Worse still, June of 2009 was better than expected with two massive hits that came out of nowhere. Plus, there was the release of the Revenge of the Fallen, which for much of the year looked like it would be the biggest hit of 2009. So, do we have any films likely to do as well as Revenge this June? Maybe. And hopefully we will have more depth, because outside those three films, the rest of June 2009 struggled. More...

Contest: Burn, Baby, Burn

May 28th, 2010

Next week is a busy week with four wide releases, none of which seems like obvious blockbusters. The widest release of the week is Marmaduke, which might be the only saturation level release, and that should give it the edge. Whether or not this turns out to be true, it is the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Marmaduke. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Burn Notice: Season Three on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Burn Notice: Season Three on DVD. Finally, one additional person will be chosen at random and they will win the final copy of Burn Notice: Season Three on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 2,701-2,800) 2,726 $33,644,788
All Time Domestic Inflation Adjusted Box Office (Rank 3,301-3,400) 3,370 $45,968,421
All Time Domestic Non-Sequel Box Office (Rank 2,101-2,200) 2,177 $33,644,788
Top 2010 Movies at the Domestic Box Office 87 $33,644,788
All Time Domestic Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200) 153 $33,644,788
All Time Domestic Box Office for Animation/Live Action Movies (Rank 101-200) 170 $33,644,788
All Time Domestic Box Office for Kids Fiction Movies (Rank 201-300) 274 $33,644,788
All Time Domestic Box Office for Comedy Movies (Rank 501-600) 529 $33,644,788
All Time Domestic Box Office for PG Movies (Rank 601-700) 636 $33,644,788
All Time Domestic Box Office for 20th Century Fox Movies (Rank 201-300) 295 $33,644,788

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 4, 2010 6 $11,599,661   3,213 $3,610   $11,599,661 1
Jun 11, 2010 7 $6,006,704 -48% 3,213 $1,870   $22,285,540 2
Jun 18, 2010 10 $2,474,195 -59% 2,495 $992   $27,711,000 3
Jun 25, 2010 13 $977,386 -60% 1,110 $881   $30,008,941 4
Jul 2, 2010 20 $359,085 -63% 475 $756   $30,815,126 5
Jul 9, 2010 19 $353,815 -1% 383 $924   $31,545,737 6
Jul 16, 2010 22 $273,980 -23% 274 $1,000   $32,090,405 7
Jul 23, 2010 22 $245,338 -10% 254 $966   $32,577,298 8
Jul 30, 2010 25 $160,245 -35% 230 $697   $32,915,881 9
Aug 6, 2010 33 $108,398 -32% 170 $638   $33,153,652 10
Aug 13, 2010 33 $98,064 -10% 151 $649   $33,341,633 11
Aug 20, 2010 39 $80,561 -18% 122 $660   $33,492,950 12
Aug 27, 2010 50 $40,285 -50% 66 $610   $33,566,226 13
Sep 3, 2010 54 $37,459 -7% 45 $832   $33,620,741 14
Sep 10, 2010 78 $9,864 -74% 24 $411   $33,643,461 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 4, 2010 6 $3,458,663     3,213 $1,076   $3,458,663 1
Jun 5, 2010 6 $4,694,501 +36%   3,213 $1,461   $8,153,164 2
Jun 6, 2010 5 $3,446,497 -27%   3,213 $1,073   $11,599,661 3
Jun 7, 2010 6 $991,791 -71%   3,213 $309   $12,591,452 4
Jun 8, 2010 6 $1,270,097 +28%   3,213 $395   $13,861,549 5
Jun 9, 2010 6 $1,265,613 n/c   3,213 $394   $15,127,162 6
Jun 10, 2010 6 $1,151,674 -9%   3,213 $358   $16,278,836 7
Jun 11, 2010 7 $1,877,502 +63% -46% 3,213 $584   $18,156,338 8
Jun 12, 2010 7 $2,466,813 +31% -47% 3,213 $768   $20,623,151 9
Jun 13, 2010 7 $1,662,389 -33% -52% 3,213 $517   $22,285,540 10
Jun 14, 2010 8 $702,262 -58% -29% 3,213 $219   $22,987,802 11
Jun 15, 2010 7 $803,675 +14% -37% 3,213 $250   $23,791,477 12
Jun 16, 2010 7 $762,821 -5% -40% 3,213 $237   $24,554,298 13
Jun 17, 2010 8 $682,507 -11% -41% 3,213 $212   $25,236,805 14
Jun 18, 2010 11 $678,029 -1% -64% 2,495 $272   $25,914,834 15
Jun 19, 2010 9 $1,212,943 +79% -51% 2,495 $486   $27,127,777 16
Jun 20, 2010 10 $583,223 -52% -65% 2,495 $234   $27,711,000 17
Jun 21, 2010 11 $313,691 -46% -55% 2,495 $126   $28,024,691 18
Jun 22, 2010 10 $392,932 +25% -51% 2,495 $157   $28,417,623 19
Jun 23, 2010 11 $304,919 -22% -60% 1,748 $174   $28,722,542 20
Jun 24, 2010 12 $309,013 +1% -55% 1,748 $177   $29,031,555 21
Jun 25, 2010 13 $315,112 +2% -54% 1,110 $284   $29,346,667 22
Jun 26, 2010 13 $394,416 +25% -67% 1,110 $355   $29,741,083 23
Jun 27, 2010 13 $267,858 -32% -54% 1,110 $241   $30,008,941 24
Jun 28, 2010 13 $157,106 -41% -50% 1,110 $142   $30,166,047 25
Jun 29, 2010 14 $163,627 +4% -58% 1,110 $147   $30,329,674 26
Jun 30, 2010 - $73,759 -55% -76% 481 $153   $30,403,433 27
Jul 1, 2010 - $52,608 -29% -83% 385 $137   $30,456,041 28
Jul 2, 2010 - $134,748 +156% -57% 475 $284   $30,590,789 29
Jul 3, 2010 - $138,357 +3% -65% 475 $291   $30,729,146 30
Jul 4, 2010 - $85,980 -38% -68% 475 $181   $30,815,126 31
Jul 5, 2010 21 $124,612 +45% -21% 475 $262   $30,939,738 32
Jul 6, 2010 - $81,997 -34% -50% 475 $173   $31,021,735 33
Jul 7, 2010 - $83,500 +2% +13% 475 $176   $31,105,235 34
Jul 8, 2010 - $86,687 +4% +65% 475 $182   $31,191,922 35
Jul 9, 2010 - $122,319 +41% -9% 383 $319   $31,314,241 36
Jul 10, 2010 - $140,404 +15% +1% 383 $367   $31,454,645 37
Jul 11, 2010 - $91,092 -35% +6% 383 $238   $31,545,737 38
Jul 12, 2010 - $57,397 -37% -54% 383 $150   $31,603,134 39
Jul 13, 2010 - $80,345 +40% -2% 383 $210   $31,683,479 40
Jul 14, 2010 - $67,276 -16% -19% 383 $176   $31,750,755 41
Jul 15, 2010 - $65,670 -2% -24% 383 $171   $31,816,425 42
Jul 16, 2010 - $89,625 +36% -27% 274 $327   $31,906,050 43
Jul 17, 2010 - $107,038 +19% -24% 274 $391   $32,013,088 44
Jul 18, 2010 - $77,317 -28% -15% 274 $282   $32,090,405 45
Jul 19, 2010 - $52,371 -32% -9% 274 $191   $32,142,776 46
Jul 20, 2010 - $67,526 +29% -16% 274 $246   $32,210,302 47
Jul 21, 2010 - $60,345 -11% -10% 274 $220   $32,270,647 48
Jul 22, 2010 - $61,313 +2% -7% 274 $224   $32,331,960 49
Jul 23, 2010 - $82,060 +34% -8% 254 $323   $32,414,020 50
Jul 24, 2010 - $96,555 +18% -10% 254 $380   $32,510,575 51
Jul 25, 2010 - $66,723 -31% -14% 254 $263   $32,577,298 52
Jul 26, 2010 - $35,565 -47% -32% 254 $140   $32,612,863 53
Jul 27, 2010 - $50,248 +41% -26% 254 $198   $32,663,111 54
Jul 28, 2010 - $46,531 -7% -23% 254 $183   $32,709,642 55
Jul 29, 2010 - $45,994 -1% -25% 254 $181   $32,755,636 56
Jul 30, 2010 - $50,171 +9% -39% 230 $218   $32,805,807 57
Jul 31, 2010 - $63,028 +26% -35% 230 $274   $32,868,835 58
Aug 1, 2010 - $47,046 -25% -29% 230 $205   $32,915,881 59
Aug 2, 2010 - $25,955 -45% -27% 230 $113   $32,941,836 60
Aug 3, 2010 - $35,820 +38% -29% 230 $156   $32,977,656 61
Aug 4, 2010 - $34,928 -2% -25% 230 $152   $33,012,584 62
Aug 5, 2010 - $32,670 -6% -29% 230 $142   $33,045,254 63
Aug 6, 2010 - $33,918 +4% -32% 170 $200   $33,079,172 64
Aug 7, 2010 - $43,142 +27% -32% 170 $254   $33,122,314 65
Aug 8, 2010 - $31,338 -27% -33% 170 $184   $33,153,652 66
Aug 9, 2010 - $18,841 -40% -27% 170 $111   $33,172,493 67
Aug 10, 2010 - $26,204 +39% -27% 170 $154   $33,198,697 68
Aug 11, 2010 - $22,070 -16% -37% 170 $130   $33,220,767 69
Aug 12, 2010 - $22,802 +3% -30% 170 $134   $33,243,569 70
Aug 13, 2010 - $30,621 +34% -10% 151 $203   $33,274,190 71
Aug 14, 2010 - $38,935 +27% -10% 151 $258   $33,313,125 72
Aug 15, 2010 - $28,508 -27% -9% 151 $189   $33,341,633 73
Aug 16, 2010 - $15,424 -46% -18% 151 $102   $33,357,057 74
Aug 17, 2010 - $19,881 +29% -24% 151 $132   $33,376,938 75
Aug 18, 2010 - $17,569 -12% -20% 151 $116   $33,394,507 76
Aug 19, 2010 - $17,882 +2% -22% 151 $118   $33,412,389 77
Aug 20, 2010 - $20,073 +12% -34% 122 $165   $33,432,462 78
Aug 21, 2010 - $35,991 +79% -8% 122 $295   $33,468,453 79
Aug 22, 2010 - $24,497 -32% -14% 122 $201   $33,492,950 80
Aug 23, 2010 - $8,284 -66% -46% 122 $68   $33,501,234 81
Aug 24, 2010 - $9,950 +20% -50% 122 $82   $33,511,184 82
Aug 25, 2010 - $7,526 -24% -57% 122 $62   $33,518,710 83
Aug 26, 2010 - $7,231 -4% -60% 122 $59   $33,525,941 84
Aug 27, 2010 - $8,759 +21% -56% 66 $133   $33,534,700 85
Aug 28, 2010 - $18,389 +110% -49% 66 $279   $33,553,089 86
Aug 29, 2010 - $13,137 -29% -46% 66 $199   $33,566,226 87
Aug 30, 2010 - $4,461 -66% -46% 66 $68   $33,570,687 88
Aug 31, 2010 - $4,423 -1% -56% 66 $67   $33,575,110 89
Sep 1, 2010 - $4,020 -9% -47% 66 $61   $33,579,130 90
Sep 2, 2010 - $4,152 +3% -43% 66 $63   $33,583,282 91
Sep 3, 2010 - $6,177 +49% -29% 45 $137   $33,589,459 92
Sep 4, 2010 - $11,257 +82% -39% 45 $250   $33,600,716 93
Sep 5, 2010 - $20,025 +78% +52% 45 $445   $33,620,741 94
Sep 6, 2010 53 $9,606 -52% +115% 45 $213   $33,630,347 95
Sep 7, 2010 - $1,607 -83% -64% 45 $36   $33,631,954 96
Sep 8, 2010 - $733 -54% -82% 45 $16   $33,632,687 97
Sep 9, 2010 - $910 +24% -78% 45 $20   $33,633,597 98

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 4, 2010 6 $16,278,836   3,213 $5,067   $16,278,836 1
Jun 11, 2010 7 $8,957,969 -45% 3,213 $2,788   $25,236,805 2
Jun 18, 2010 12 $3,794,750 -58% 2,495 $1,521   $29,031,555 3
Jun 25, 2010 16 $1,424,486 -62% 1,110 $1,283   $30,456,041 4
Jul 2, 2010 19 $735,881 -48% 475 $1,549   $31,191,922 5
Jul 9, 2010 19 $624,503 -15% 383 $1,631   $31,816,425 6
Jul 16, 2010 19 $515,535 -17% 274 $1,882   $32,331,960 7
Jul 23, 2010 23 $423,676 -18% 254 $1,668   $32,755,636 8
Jul 30, 2010 25 $289,618 -32% 230 $1,259   $33,045,254 9
Aug 6, 2010 30 $198,315 -32% 170 $1,167   $33,243,569 10
Aug 13, 2010 35 $168,820 -15% 151 $1,118   $33,412,389 11
Aug 20, 2010 40 $113,552 -33% 122 $931   $33,525,941 12
Aug 27, 2010 51 $57,341 -50% 66 $869   $33,583,282 13
Sep 3, 2010 54 $50,315 -12% 45 $1,118   $33,633,597 14
Sep 10, 2010 88 $11,191 -78% 24 $466   $33,644,788 15

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,801-1,900) 1,842 $56,251,142
All Time International Non-Sequel Box Office (Rank 1,301-1,400) 1,355 $56,251,142
Top 2010 Movies at the International Box Office 63 $56,251,142
All Time International Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200) 160 $56,251,142
All Time International Box Office for Animation/Live Action Movies (Rank 101-200) 162 $56,251,142
All Time International Box Office for Kids Fiction Movies (Rank 201-300) 228 $56,251,142
All Time International Box Office for Comedy Movies (Rank 201-300) 209 $56,251,142
All Time International Box Office for PG Movies (Rank 301-400) 350 $56,251,142
All Time International Box Office for 20th Century Fox Movies (Rank 101-200) 177 $56,251,142

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,001-2,100) 2,035 $89,895,930
All Time Worldwide Non-Sequel Box Office (Rank 1,501-1,600) 1,531 $89,895,930
Top 2010 Movies at the Worldwide Box Office 70 $89,895,930
All Time Worldwide Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200) 153 $89,895,930
All Time Worldwide Box Office for Animation/Live Action Movies (Rank 101-200) 163 $89,895,930
All Time Worldwide Box Office for Kids Fiction Movies (Rank 201-300) 253 $89,895,930
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 301 $89,895,930
All Time Worldwide Box Office for PG Movies (Rank 401-500) 436 $89,895,930
All Time Worldwide Box Office for 20th Century Fox Movies (Rank 201-300) 206 $89,895,930

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 5, 20102240,051 240,051$4,078,466$4,078,4661
Sep 12, 20107113,494-53% 353,545$1,928,263$6,006,7292
Sep 19, 20101456,975-50% 410,520$1,063,154$7,069,8833
Oct 10, 20102144,198 521,164$801,310$9,190,3436
Oct 17, 20101548,363+9% 569,527$828,458$10,018,8017
Oct 24, 20101644,242-9% 613,769$738,841$10,757,6428
Nov 7, 20102716,365 643,805$276,896$11,294,15010
Nov 14, 20101850,706+210% 694,511$676,925$11,971,07511

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 5, 2010422,883 22,883$599,759$599,7591
Sep 12, 2010196,535-71% 29,418$163,950$763,7092

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.