November 1st, 2018
October continued 2018’s phenomenal box office run, for the most part. There were a couple of films that missed expectations by $10 million or more, but on the other hand, Vemon and Halloween were smash hits and are now the first and second biggest October debuts of all time. Furthermore, 2018’s lead over 2017 is, as I’m writing this, just shy of $1 billion and if 2018 can maintain this lead, it will be one of the biggest year-over-year increases of all time. It won’t. The fun times end now. Why is that? Last November was amazing. There were only eight wide releases, but six of them earned more than $100 million. Three of those hit $200 million, including Thor: Ragnarok, which earned over $300 million. This year, there are a lot more movies opening in November, but it is a case of quantity over quality. No movie is expected to come close to $300 million and it would take a bit of luck just to have five $100 million hits. The film I’m looking forward to the most is Ralph Breaks the Internet, while it, Dr. Seuss’ The Grinch, and Fantastic Beasts: The Crimes of Grindelwald are all aiming for $200 million this month. Fortunately, even if 2018 is behind 2017’s pace by around $300 million, 2018 has built up such a large lead that it should still go into December with an insurmountable lead at the box office.
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November 1st, 2017
October wasn’t a good month; then again, outside of a few bright spots, the overall box office has been a disaster since early summer. I would love to say November will turn things around, but, while it should be better, in this case “better” is a relative term. There are two films on this list with a chance at $300 million, Thor: Ragnarok and Justice League, while Coco is nearly a guarantee for $200 million. By comparison, last November had a similar result with three films earning between $200 million and $300 million, but none topping that figure. This means, if Thor: Ragnarok and Justice League both get to that milestone, then 2017 could cut into 2016’s lead during the month. It will still take a minor miracle for 2017 to catch up in the end, but just cutting the lead in half by the end of December would be a reason to celebrate at this point.
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December 1st, 2015
November ended on a positive note with a strong Thanksgiving weekend. Even so, the overall numbers were mixed with a lot of misses mixed in with a few hits. It was better than October and we will call that a victory. Meanwhile, December is potentially record-breaking. Actually, given the evidence, it is almost assuredly going to be record-breaking. Star Wars: The Force Awakens has already set a record for the most money taken from ticket pre-sales and the biggest December weekend will fall. The pre-orders alone will guarantee that. On the downside, it is very likely that no film will make as much in total as The Force Awakens will make during its opening weekend. There's a chance no film makes in total as much as The Force Awakens makes during its opening day. There are a few films that have a shot at $100 million. For example, Joy should get there, if it becomes a major player during Awards Season. If not, it will at least come close. Daddy's Home, and to a lesser extent Sisters, could be surprise $100 million hits. However, like the rest of 2015, December is shaping up to be a month of a record-breaking hit and a lot of films that struggle just to get noticed. On the other hand, last December, was a lot more balanced at the top with four films earning more than $100 million, led by The Hobbit: The Battle of the Five Armies. There's a chance The Force Awakens earns more than all four $100 million hits from last year earned combined.
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August 1st, 2013
July was hit and miss at the box office, mostly miss. In fact, only two films really topped expectations, Despicable Me 2 and The Conjuring. That said, 2013 has nearly closed the gap with 2012 and it won't take much to pull ahead. Looking forward to August, we find that it is a very busy month with 16 or so films opening wide over five weeks. Of course, the closer you get to September, the more likely these films will struggle to find an audience, and more often than not, there are simply too many films opening wide to suspect they will all find an audience. On the high end, 2 Guns could be the biggest hit of the month with just over $100 million. The Smurfs 2 and Elysium could pull in $100 million. All three of those films are opening in the first two weeks of the month. After that, most of the new releases will be lucky if they reach $50 million during their theatrical runs. By comparison, last August was not as busy with 14 wide releases. Of those, only one film, The Bourne Legacy, topped $100 million, although a couple came reasonably close. Hopefully we will have more $100 million hits this time around and 2013 will be able to complete the comeback.
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