A girl discovers that she can see everyone’s imaginary friends, IFs, and has to decide what she does with that superpower. She decides to embark on a magical adventure to reconnect forgotten IFs with their kids.
Metrics
Movie Details
Production Budget:
$110,000,000
Italy Releases:
May 16th, 2024 (Wide), released as If - Gli Amici Immaginari
After a record-breaking (for all the wrong reasons) Memorial Day weekend, market conditions are only going to get worse this weekend, with no films opening in over 2,000 theaters. The Garfield Movie looks like the likely winner this weekend, although Furiosa has a shot, and even IF could conceivably top the chart in its third weekend.
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After a good opening for Kingdom of the Planet of the Apes last weekend, it looked as though Summer season momentum was building. Soft preview numbers for IF are cause for concern though. As a family film, it should play strongly through the weekend, but it’ll need to perform very strongly to hit the $40 million or $50 million that we’d hoped for. Meanwhile, The Strangers: Part 1 is looking solid, and Back to Black is, as expected, falling short of its potential.
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A girl discovers that she can see everyone’s imaginary friends, IFs, and has to decide what she does with that superpower. She decides to embark on a magical adventure to reconnect forgotten IFs with their kids.
More...
Because some of our sources provide box office data in their local currency, while we use USD in the graph above and table below, exchange rate fluctuations can have effect on the data causing stronger increases or even decreases of the cumulative box office.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at research@the-numbers.com.
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