Imaginary (2024)
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| Theatrical Performance | ||
| Domestic Box Office | $28,009,161 | Details |
| International Box Office | $15,664,455 | |
| Worldwide Box Office | $43,673,616 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $794,819 | |
| Blu-ray Sales (estimated) | $1,135,769 | |
| Total | $1,930,588 | |
| Further financial details... | ||
Synopsis
When Jessica moves back into her childhood home with her family, her youngest stepdaughter Alice develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister. As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.
Metrics
| Opening Weekend: | $9,912,713 (35.4% of total gross) |
| Legs: | 2.83 (domestic box office/biggest weekend) |
| Domestic Share: | 64.1% (domestic box office/worldwide) |
| Production Budget: | $13,000,000 (worldwide box office is 3.4 times production budget) |
| Theater counts: | 3,118 opening theaters/3,118 max. theaters, 3.9 weeks average run per theater |
| Infl. Adj. Dom. BO | $29,618,880 |
Movie Details
| Domestic Releases: | March 8th, 2024 (Wide) by Lionsgate |
| International Releases: | March 6th, 2024 (Wide) (France)
March 6th, 2024 (Wide) (Belgium) March 7th, 2024 (Wide), released as Imaginary (ΕΝΑΣ ΦΑΝΤΑΣΤΙΚΟΣ ΦΙΛΟΣ) (Greece) March 7th, 2024 (Wide) (Netherlands) March 7th, 2024 (Wide), released as Imaginario (Argentina) |
| Video Release: | March 26th, 2024 by Lionsgate Home Entertainment |
| MPA Rating: | PG-13 for some violent content, drug material and language. (Rating bulletin 2820 (cert #54729), 2/7/2024) |
| Running Time: | 104 minutes |
| Filming location (city or town): | New Orleans, LA |
| Filming location (country): | United States |
| Filming location (state or county): | Louisiana, United States |
| Plot point: | Living Toys, Step-Family, You Can't Go Home Again |
| Social setting: | Supernatural |
| Subgenre: | Supernatural Horror |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Blumhouse, Lionsgate, Tower of Babble |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 8, 2024 | 3 | $9,912,713 | 3,118 | $3,179 | $9,912,713 | 1 | |
| Mar 15, 2024 | 4 | $5,552,010 | -44% | 3,118 | $1,781 | $19,033,678 | 2 |
| Mar 22, 2024 | 7 | $2,781,299 | -50% | 2,513 | $1,107 | $23,606,097 | 3 |
| Mar 29, 2024 | 10 | $1,391,371 | -50% | 1,956 | $711 | $26,226,425 | 4 |
| Apr 5, 2024 | - | $539,220 | -61% | 924 | $584 | $27,423,628 | 5 |
| Apr 12, 2024 | - | $232,548 | -57% | 405 | $574 | $27,804,300 | 6 |
| Apr 19, 2024 | - | $103,985 | -55% | 201 | $517 | $27,966,026 | 7 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Mar 7, 2024 | P | $725,000 | 0 | $725,000 | ||||
| Mar 8, 2024 | 3 | $3,623,574 | 3,118 | $1,162 | $3,623,574 | 1 | ||
| Mar 9, 2024 | 3 | $3,930,359 | +8% | 3,118 | $1,261 | $7,553,933 | 2 | |
| Mar 10, 2024 | 3 | $2,358,780 | -40% | 3,118 | $757 | $9,912,713 | 3 | |
| Mar 11, 2024 | 3 | $845,423 | -64% | 3,118 | $271 | $10,758,136 | 4 | |
| Mar 12, 2024 | 3 | $1,101,768 | +30% | 3,118 | $353 | $11,859,904 | 5 | |
| Mar 13, 2024 | 3 | $810,997 | -26% | 3,118 | $260 | $12,670,901 | 6 | |
| Mar 14, 2024 | 3 | $810,767 | n/c | 3,118 | $260 | $13,481,668 | 7 | |
| Mar 15, 2024 | 4 | $1,677,445 | +107% | -54% | 3,118 | $538 | $15,159,113 | 8 |
| Mar 16, 2024 | 4 | $2,452,196 | +46% | -38% | 3,118 | $786 | $17,611,309 | 9 |
| Mar 17, 2024 | 4 | $1,422,369 | -42% | -40% | 3,118 | $456 | $19,033,678 | 10 |
| Mar 18, 2024 | 4 | $454,830 | -68% | -46% | 3,118 | $146 | $19,488,508 | 11 |
| Mar 19, 2024 | 4 | $563,631 | +24% | -49% | 3,118 | $181 | $20,052,139 | 12 |
| Mar 20, 2024 | - | $438,141 | -22% | -46% | 3,118 | $141 | $20,490,280 | 13 |
| Mar 21, 2024 | 6 | $334,518 | -24% | -59% | 3,118 | $107 | $20,824,798 | 14 |
| Mar 22, 2024 | 7 | $756,783 | +126% | -55% | 2,513 | $301 | $21,581,581 | 15 |
| Mar 23, 2024 | 6 | $1,281,730 | +69% | -48% | 2,513 | $510 | $22,863,311 | 16 |
| Mar 24, 2024 | 6 | $742,786 | -42% | -48% | 2,513 | $296 | $23,606,097 | 17 |
| Mar 25, 2024 | - | $291,779 | -61% | -36% | 2,513 | $116 | $23,897,876 | 18 |
| Mar 26, 2024 | 6 | $361,631 | +24% | -36% | 2,513 | $144 | $24,259,507 | 19 |
| Mar 27, 2024 | - | $305,558 | -16% | -30% | 2,513 | $122 | $24,565,065 | 20 |
| Mar 28, 2024 | 9 | $269,989 | -12% | -19% | 2,513 | $107 | $24,835,054 | 21 |
| Mar 29, 2024 | - | $505,773 | +87% | -33% | 1,956 | $259 | $25,340,827 | 22 |
| Mar 30, 2024 | - | $565,251 | +12% | -56% | 1,956 | $289 | $25,906,078 | 23 |
| Mar 31, 2024 | - | $320,347 | -43% | -57% | 1,956 | $164 | $26,226,425 | 24 |
| Apr 1, 2024 | - | $211,508 | -34% | -28% | 1,956 | $108 | $26,437,933 | 25 |
| Apr 2, 2024 | - | $176,368 | -17% | -51% | 1,956 | $90 | $26,614,301 | 26 |
| Apr 3, 2024 | - | $160,499 | -9% | -47% | 1,956 | $82 | $26,774,800 | 27 |
| Apr 4, 2024 | - | $109,608 | -32% | -59% | 1,956 | $56 | $26,884,408 | 28 |
| Apr 5, 2024 | - | $152,362 | +39% | -70% | 924 | $165 | $27,036,770 | 29 |
| Apr 6, 2024 | - | $253,782 | +67% | -55% | 924 | $275 | $27,290,552 | 30 |
| Apr 7, 2024 | - | $133,076 | -48% | -58% | 924 | $144 | $27,423,628 | 31 |
| Apr 8, 2024 | - | $34,763 | -74% | -84% | 924 | $38 | $27,458,391 | 32 |
| Apr 9, 2024 | - | $45,361 | +30% | -74% | 924 | $49 | $27,503,752 | 33 |
| Apr 10, 2024 | - | $41,422 | -9% | -74% | 924 | $45 | $27,545,174 | 34 |
| Apr 11, 2024 | - | $26,578 | -36% | -76% | 924 | $29 | $27,571,752 | 35 |
| Apr 12, 2024 | - | $60,783 | +129% | -60% | 405 | $150 | $27,632,535 | 36 |
| Apr 13, 2024 | - | $112,525 | +85% | -56% | 405 | $278 | $27,745,060 | 37 |
| Apr 14, 2024 | - | $59,240 | -47% | -55% | 405 | $146 | $27,804,300 | 38 |
| Apr 15, 2024 | - | $13,851 | -77% | -60% | 405 | $34 | $27,818,151 | 39 |
| Apr 16, 2024 | - | $17,268 | +25% | -62% | 405 | $43 | $27,835,419 | 40 |
| Apr 17, 2024 | - | $16,741 | -3% | -60% | 405 | $41 | $27,852,160 | 41 |
| Apr 18, 2024 | - | $9,881 | -41% | -63% | 405 | $24 | $27,862,041 | 42 |
| Apr 19, 2024 | - | $29,579 | +199% | -51% | 201 | $147 | $27,891,620 | 43 |
| Apr 20, 2024 | - | $47,732 | +61% | -58% | 201 | $237 | $27,939,352 | 44 |
| Apr 21, 2024 | - | $26,674 | -44% | -55% | 201 | $133 | $27,966,026 | 45 |
| Apr 22, 2024 | - | $9,430 | -65% | -32% | 201 | $47 | $27,975,456 | 46 |
| Apr 23, 2024 | - | $13,902 | +47% | -19% | 201 | $69 | $27,989,358 | 47 |
| Apr 24, 2024 | - | $9,533 | -31% | -43% | 201 | $47 | $27,998,891 | 48 |
| Apr 25, 2024 | - | $10,270 | +8% | +4% | 201 | $51 | $28,009,161 | 49 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 8, 2024 | 3 | $13,481,668 | 3,118 | $4,324 | $13,481,668 | 1 | |
| Mar 15, 2024 | 4 | $7,343,130 | -46% | 3,118 | $2,355 | $20,824,798 | 2 |
| Mar 22, 2024 | 7 | $4,010,256 | -45% | 2,513 | $1,596 | $24,835,054 | 3 |
| Mar 29, 2024 | 8 | $2,049,354 | -49% | 1,956 | $1,048 | $26,884,408 | 4 |
| Apr 5, 2024 | 12 | $687,344 | -66% | 924 | $744 | $27,571,752 | 5 |
| Apr 12, 2024 | 19 | $290,289 | -58% | 405 | $717 | $27,862,041 | 6 |
| Apr 19, 2024 | 23 | $147,120 | -49% | 201 | $732 | $28,009,161 | 7 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
When Jessica moves back into her childhood home with her family, her youngest stepdaughter Alice develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister. As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.
Metrics
| Opening Weekend: | $9,912,713 (35.4% of total gross) |
| Legs: | 2.83 (domestic box office/biggest weekend) |
| Domestic Share: | 64.1% (domestic box office/worldwide) |
| Production Budget: | $13,000,000 (worldwide box office is 3.4 times production budget) |
| Theater counts: | 3,118 opening theaters/3,118 max. theaters, 3.9 weeks average run per theater |
| Infl. Adj. Dom. BO | $29,618,880 |
Movie Details
| Domestic Releases: | March 8th, 2024 (Wide) by Lionsgate |
| International Releases: | March 6th, 2024 (Wide) (France)
March 6th, 2024 (Wide) (Belgium) March 7th, 2024 (Wide), released as Imaginary (ΕΝΑΣ ΦΑΝΤΑΣΤΙΚΟΣ ΦΙΛΟΣ) (Greece) March 7th, 2024 (Wide) (Netherlands) March 7th, 2024 (Wide), released as Imaginario (Argentina) |
| Video Release: | March 26th, 2024 by Lionsgate Home Entertainment |
| MPA Rating: | PG-13 for some violent content, drug material and language. (Rating bulletin 2820 (cert #54729), 2/7/2024) |
| Running Time: | 104 minutes |
| Filming location (city or town): | New Orleans, LA |
| Filming location (country): | United States |
| Filming location (state or county): | Louisiana, United States |
| Plot point: | Living Toys, Step-Family, You Can't Go Home Again |
| Social setting: | Supernatural |
| Subgenre: | Supernatural Horror |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Blumhouse, Lionsgate, Tower of Babble |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 8, 2024 | 3 | $9,912,713 | 3,118 | $3,179 | $9,912,713 | 1 | |
| Mar 15, 2024 | 4 | $5,552,010 | -44% | 3,118 | $1,781 | $19,033,678 | 2 |
| Mar 22, 2024 | 7 | $2,781,299 | -50% | 2,513 | $1,107 | $23,606,097 | 3 |
| Mar 29, 2024 | 10 | $1,391,371 | -50% | 1,956 | $711 | $26,226,425 | 4 |
| Apr 5, 2024 | - | $539,220 | -61% | 924 | $584 | $27,423,628 | 5 |
| Apr 12, 2024 | - | $232,548 | -57% | 405 | $574 | $27,804,300 | 6 |
| Apr 19, 2024 | - | $103,985 | -55% | 201 | $517 | $27,966,026 | 7 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Mar 7, 2024 | P | $725,000 | 0 | $725,000 | ||||
| Mar 8, 2024 | 3 | $3,623,574 | 3,118 | $1,162 | $3,623,574 | 1 | ||
| Mar 9, 2024 | 3 | $3,930,359 | +8% | 3,118 | $1,261 | $7,553,933 | 2 | |
| Mar 10, 2024 | 3 | $2,358,780 | -40% | 3,118 | $757 | $9,912,713 | 3 | |
| Mar 11, 2024 | 3 | $845,423 | -64% | 3,118 | $271 | $10,758,136 | 4 | |
| Mar 12, 2024 | 3 | $1,101,768 | +30% | 3,118 | $353 | $11,859,904 | 5 | |
| Mar 13, 2024 | 3 | $810,997 | -26% | 3,118 | $260 | $12,670,901 | 6 | |
| Mar 14, 2024 | 3 | $810,767 | n/c | 3,118 | $260 | $13,481,668 | 7 | |
| Mar 15, 2024 | 4 | $1,677,445 | +107% | -54% | 3,118 | $538 | $15,159,113 | 8 |
| Mar 16, 2024 | 4 | $2,452,196 | +46% | -38% | 3,118 | $786 | $17,611,309 | 9 |
| Mar 17, 2024 | 4 | $1,422,369 | -42% | -40% | 3,118 | $456 | $19,033,678 | 10 |
| Mar 18, 2024 | 4 | $454,830 | -68% | -46% | 3,118 | $146 | $19,488,508 | 11 |
| Mar 19, 2024 | 4 | $563,631 | +24% | -49% | 3,118 | $181 | $20,052,139 | 12 |
| Mar 20, 2024 | - | $438,141 | -22% | -46% | 3,118 | $141 | $20,490,280 | 13 |
| Mar 21, 2024 | 6 | $334,518 | -24% | -59% | 3,118 | $107 | $20,824,798 | 14 |
| Mar 22, 2024 | 7 | $756,783 | +126% | -55% | 2,513 | $301 | $21,581,581 | 15 |
| Mar 23, 2024 | 6 | $1,281,730 | +69% | -48% | 2,513 | $510 | $22,863,311 | 16 |
| Mar 24, 2024 | 6 | $742,786 | -42% | -48% | 2,513 | $296 | $23,606,097 | 17 |
| Mar 25, 2024 | - | $291,779 | -61% | -36% | 2,513 | $116 | $23,897,876 | 18 |
| Mar 26, 2024 | 6 | $361,631 | +24% | -36% | 2,513 | $144 | $24,259,507 | 19 |
| Mar 27, 2024 | - | $305,558 | -16% | -30% | 2,513 | $122 | $24,565,065 | 20 |
| Mar 28, 2024 | 9 | $269,989 | -12% | -19% | 2,513 | $107 | $24,835,054 | 21 |
| Mar 29, 2024 | - | $505,773 | +87% | -33% | 1,956 | $259 | $25,340,827 | 22 |
| Mar 30, 2024 | - | $565,251 | +12% | -56% | 1,956 | $289 | $25,906,078 | 23 |
| Mar 31, 2024 | - | $320,347 | -43% | -57% | 1,956 | $164 | $26,226,425 | 24 |
| Apr 1, 2024 | - | $211,508 | -34% | -28% | 1,956 | $108 | $26,437,933 | 25 |
| Apr 2, 2024 | - | $176,368 | -17% | -51% | 1,956 | $90 | $26,614,301 | 26 |
| Apr 3, 2024 | - | $160,499 | -9% | -47% | 1,956 | $82 | $26,774,800 | 27 |
| Apr 4, 2024 | - | $109,608 | -32% | -59% | 1,956 | $56 | $26,884,408 | 28 |
| Apr 5, 2024 | - | $152,362 | +39% | -70% | 924 | $165 | $27,036,770 | 29 |
| Apr 6, 2024 | - | $253,782 | +67% | -55% | 924 | $275 | $27,290,552 | 30 |
| Apr 7, 2024 | - | $133,076 | -48% | -58% | 924 | $144 | $27,423,628 | 31 |
| Apr 8, 2024 | - | $34,763 | -74% | -84% | 924 | $38 | $27,458,391 | 32 |
| Apr 9, 2024 | - | $45,361 | +30% | -74% | 924 | $49 | $27,503,752 | 33 |
| Apr 10, 2024 | - | $41,422 | -9% | -74% | 924 | $45 | $27,545,174 | 34 |
| Apr 11, 2024 | - | $26,578 | -36% | -76% | 924 | $29 | $27,571,752 | 35 |
| Apr 12, 2024 | - | $60,783 | +129% | -60% | 405 | $150 | $27,632,535 | 36 |
| Apr 13, 2024 | - | $112,525 | +85% | -56% | 405 | $278 | $27,745,060 | 37 |
| Apr 14, 2024 | - | $59,240 | -47% | -55% | 405 | $146 | $27,804,300 | 38 |
| Apr 15, 2024 | - | $13,851 | -77% | -60% | 405 | $34 | $27,818,151 | 39 |
| Apr 16, 2024 | - | $17,268 | +25% | -62% | 405 | $43 | $27,835,419 | 40 |
| Apr 17, 2024 | - | $16,741 | -3% | -60% | 405 | $41 | $27,852,160 | 41 |
| Apr 18, 2024 | - | $9,881 | -41% | -63% | 405 | $24 | $27,862,041 | 42 |
| Apr 19, 2024 | - | $29,579 | +199% | -51% | 201 | $147 | $27,891,620 | 43 |
| Apr 20, 2024 | - | $47,732 | +61% | -58% | 201 | $237 | $27,939,352 | 44 |
| Apr 21, 2024 | - | $26,674 | -44% | -55% | 201 | $133 | $27,966,026 | 45 |
| Apr 22, 2024 | - | $9,430 | -65% | -32% | 201 | $47 | $27,975,456 | 46 |
| Apr 23, 2024 | - | $13,902 | +47% | -19% | 201 | $69 | $27,989,358 | 47 |
| Apr 24, 2024 | - | $9,533 | -31% | -43% | 201 | $47 | $27,998,891 | 48 |
| Apr 25, 2024 | - | $10,270 | +8% | +4% | 201 | $51 | $28,009,161 | 49 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 8, 2024 | 3 | $13,481,668 | 3,118 | $4,324 | $13,481,668 | 1 | |
| Mar 15, 2024 | 4 | $7,343,130 | -46% | 3,118 | $2,355 | $20,824,798 | 2 |
| Mar 22, 2024 | 7 | $4,010,256 | -45% | 2,513 | $1,596 | $24,835,054 | 3 |
| Mar 29, 2024 | 8 | $2,049,354 | -49% | 1,956 | $1,048 | $26,884,408 | 4 |
| Apr 5, 2024 | 12 | $687,344 | -66% | 924 | $744 | $27,571,752 | 5 |
| Apr 12, 2024 | 19 | $290,289 | -58% | 405 | $717 | $27,862,041 | 6 |
| Apr 19, 2024 | 23 | $147,120 | -49% | 201 | $732 | $28,009,161 | 7 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.