March 9th, 2018
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It is one of the worst times of year to release a film in limited release, as the Oscars are still taking up a lot of space and it is too soon for summer to boost the box office numbers. That said, while there are not a lot of limited releases on this week’s list, there are some that might actually have a real shot at box office success. The Death of Stalin has the loudest buzz and the reviews are outstanding. Meanwhile, both Claire’s Camera and Thoroughbreds could be surprise hits.
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January 1st, 2016
2016 will begin the same way 2015 ended, with Star Wars: The Force Awakens on top. In fact, three of the five films that have the best shot at box office success in January are The Force Awakens, The Hateful Eight, and The Revenant, all of which opened in December. There are two true January releases that could also do really well, for this time of year: Ride Along 2 and Kung Fu Panda 3. The rest of the releases are just hoping to become midlevel hits. Last January, American Sniper dominated earning more than $300 million. Its success could prevent 2016 from being ahead in the year-over-year comparison by the end of the month, but this year does have better depth.
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July 1st, 2014
Overall, June was not good. Most films matched expectations, or came close enough that there weren't major disappointments. However, it looks like How to Train Your Dragon 2 will miss expectations by more than $100 million. This was such a massive amount that 2014 lost its lead over 2013 and not even Transformers: Age of Extinction's $100 million opening was able to turn things around. Looking forward to July, there's not a lot of good news. Dawn of the Planet of the Apes might be the only film coming out during July that will reach the $100 million milestone, but on the high end, it might reach the $200 million mark. There are a few others that have a shot, but are not favored to reach the century mark. On the other hand, there are more films that may or may not open / expand wide and even if they do, they will likely have no real impact at the box office. By comparison, last July, Despicable Me 2 was the top draw and finished with more than $350 million. There were also four other films that surpassed $100 million at the box office. It seems practically impossible for 2014 to match those numbers and will likely finish the month behind last year's pace. Overall, 2014 isn't doing poorly, but the summer has been much weaker than the spring was, so we've gone from potential record breaking year to merely average.
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June 1st, 2014
Lone Survivor came out for an Oscar-qualifying run late in December of 2013, which seemed odd, because it didn't look like the typical Oscar-bait movie. However, it actually picked up a couple of Oscar nominations (for technical categories) and more impressively earned a WGA nomination for Best Adapted Screenplay, as well as SAG Award for Best Stunts. This lifts the expectations, but is this for the best? Does the film truly rise above the action genre?
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January 1st, 2014
It's the first month of the new year, but the biggest hit might be a film released in December. Last month ended on a slow note with all five Christmas day releases failing to become hits, some more than others. (It's a little too soon to tell if The Wolf of Wall Street or The Secret Life of Walter Mitty will do well enough to break even any time soon, but neither is a serious hit.) There are still some December releases that will likely remain on the charts through the opening weekends of January, while there are some films that opened in limited release last month with a scheduled wide release this month. Of the purely January releases, I would guess Jack Ryan: Shadow Recruit will be the biggest hit. Even then, it won't live up to the previous films in the franchise, even if you don't take inflation into account. Most of the rest of the new releases will be happy if they can become midlevel hits. Last January was led by Mama, which earned more than $70 million. I think Shadow Recruit will top that figure at the box office, while there are a similar number of likely box office bombs opening this year as there were last year. 2014 could start out ahead of 2013's pace, but it likely won't be a huge difference either way.
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August 1st, 2013
July was hit and miss at the box office, mostly miss. In fact, only two films really topped expectations, Despicable Me 2 and The Conjuring. That said, 2013 has nearly closed the gap with 2012 and it won't take much to pull ahead. Looking forward to August, we find that it is a very busy month with 16 or so films opening wide over five weeks. Of course, the closer you get to September, the more likely these films will struggle to find an audience, and more often than not, there are simply too many films opening wide to suspect they will all find an audience. On the high end, 2 Guns could be the biggest hit of the month with just over $100 million. The Smurfs 2 and Elysium could pull in $100 million. All three of those films are opening in the first two weeks of the month. After that, most of the new releases will be lucky if they reach $50 million during their theatrical runs. By comparison, last August was not as busy with 14 wide releases. Of those, only one film, The Bourne Legacy, topped $100 million, although a couple came reasonably close. Hopefully we will have more $100 million hits this time around and 2013 will be able to complete the comeback.
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