August 1st, 2018
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Overall, July was a a little weaker than expected. Ant-Man and the Wasp appears to be on pace for $200 million, while it is too soon to tell if Mission: Impossible—Fallout will also get there. That said, 2018 is still ahead of 2017 by $550 million, so the month of July was a success in that regard. As for August, there’s only one movie that is expected to earn $100 million, Christopher Robin, and maybe a few others that could hit $50 million. It’s a rather sad slate of movies. Fortunately, last August was even worse, so 2018 should at least maintain its lead. Maybe we can get lucky and come away with a $600 million lead by the end of the month.
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January 24th, 2014
There are a number of releases on this week's list that are worth checking out. This includes Gloria, the official Oscar selection from Chile; Stranger by the Lake, an erotic thriller with a gay protagonist; and Our Man in Tehran, a Canadian documentary that tells the story of what happened in Argo. There are also some less serious films that I think I will like more than the average critic: 3 Night Stand and Knights of Badassdom. On the other hand, the widest release is Gimme Shelter, which might do well if it can tap into the churchgoing demographic; however, it could also miss the Mendoza Line.
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January 17th, 2014
Machete had one of the strangest origins. It began as a fake trailer in Grindhouse, but the fake trailer was so popular they turned it into a real movie. Unfortunately, while that movie earned good reviews, the target audience for Grindhouse cinema is too small to thrive in theaters. It must have done well enough to justify a sequel in someone's mind, albeit a sequel with a greatly reduced production budget being released by a smaller studio. But can the sequel live up to its predecessor?
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July 20th, 2013
Spring Breakers is one of the more unusual films to come out this week. The original buzz was pretty weak, with a lot of people dismissing it as "Disney Girls Gone Wild". When it was finally released, the critical response was divided. There were many critics who liked the movie, more so than those who disliked the movie, but there were also some who called it one of the worst movies ever. Its limited release was more lucrative than expected and the film currently has the best per theater average for 2013. So which side of the argument do I fall under? And is the DVD or the Blu-ray worth picking up?
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March 15th, 2013
It is a pretty busy week for limited releases with a number of them that could do well. Blancanieves should do well in art house cinemas, but it is too out there for mainstream success. Likewise, From Up on Poppy Hill should draw in fans of Anime, but there are not enough of them to allow the film to expand significantly. Ginger and Rosa has more appeal to mainstream audiences and strong buzz, but its reviews are only good and not great. Spring Breakers is also earning reviews that are good, but not great. However, it has a planned wide opening next week, so unless that falls apart, it will be the biggest hit on this week's list.
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March 1st, 2013
February is over, and for the most part, we should be very happy it is done and buried. The biggest hit of the month turned out to be Identity Thief, which will cross $100 million shortly. There were also a couple of impressive midlevel hits, like Warm Bodies and Escape from Planet Earth, but for the most part, it was miss after miss. This is bad news for March, which is not only dealing with a slumping 2013 box office, but will be compared with a strong March of 2012. Last March started with The Lorax, which earned more than $200 million. There's a good chance no March release this year will reach this milestone. Last March was also the month The Hunger Games opened, which earned more than $400 million. There's a chance the top three films opening this month won't earn that much combined. 2013 is going to take a beating in the year-over-year comparison and it is already $100 million behind last year's pace.
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