August 14th, 2018
Avengers: Infinity War and its still unnamed sequel are the culmination of ten years of the MCU. This is a massive undertaking, even more so than the first Avengers movie, and with the MCU’s outstanding track record with critics and moviegoers alike, expectations couldn’t be higher. Can the movie possibly live up to expectations? Or was it destined to disappoint?
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April 1st, 2018
Well, March has ended and it was a very disappointing month. Black Panther made more than any of the new releases did. The only potential big hit that didn’t miss expectations was Ready Player One. Because of this, 2018 lost its lead over 2017 and is now over $100 million behind last year’s pace. April is usually a terrible month, because it is a dumping ground, especially late in the month. No studio wants to compete with the first monster hit of the Summer. This year, the first monster hit of the summer, Avengers: Infinity War, opens in April. It will make more during its opening weekend than any other April release will make in total. It might make more opening day than any other April release will make in total. The only film that has a real chance to earn more than $100 million is Rampage, a video game adaptation. Last April, The Fate of the Furious earned more than $1.2 billion worldwide, but “only” earned $225.76 million of that domestically. Infinity War should earn more than that opening weekend. The second biggest hit of last April was Smurfs: The Lost Village and Going in Style, both of which earned $45.02 million. If 2018 doesn’t retake the lead by the end of the month, then 2018 is in trouble at the box office.
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September 25th, 2016
Captain America: Civil War is the 13th film in the Marvel Cinematic Universe. That’s 13 films in just 8 years. The film pulled in more than $1 billion worldwide, so the market isn’t tired of these movies. However, has the brisk pace resulted in a substandard film? Or is it yet another critical smash?
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May 1st, 2016
April started on a soft note and ended weak, but thanks to The Jungle Book, overall the month was actually really good. That's what happens when you get a surprise $300 million hit. This bodes well for May, which is both a slow month and a fantastic month. There are only four weekends and only eight movies coming out, but of those eight films, five have a shot at $100 million. The potential blockbusters are led by Captain America: Civil War, which is not only going to be the biggest hit of the month, but according to a Fandango survey, it is the most anticipated film of the summer. (On a side note, Finding Dory is the most anticipated family film of the summer and Ghostbusters is the most anticipated comedy of the summer. I was surprised by the last result.) Both Alice Through the Looking Glass and X-Men: Apocalypse have real shots at $200 million. One of them could get to $300 million, if they weren't opening against each other. Overall, the month looks excellent. Even better, last May there was only one monster hit, The Avengers: Age of Ultron, and most analysts think Captain America: Civil War will beat it at the box office. (There's also the issue of the misalignment in the weekends, which hurt April, but will really help May.)
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April 1st, 2014
March was stronger than expected when compared to 2013 with four films earning $100 million or more, led by Divergent. (Not all of them have gotten there yet, but they are certain to reach that milestone before they are done their box office runs.) It wasn't a blow-out victory, on the other hand, as a few weekends the ticket sales were lower in 2014 than they were during the same weekend in 2013. April looks really strong with Captain America: The Winter Soldier leading the way. This film should top $200 million over the weekend, while it isn't the only film that should crack the century mark, as Rio 2 is also on track for $100 million. This is great news, as no film last April reached $100 million. Granted, 42 came close and Oblivion wasn't far behind, but The Winter Soldier should earn more than those two films earned combined giving 2014 a comfortable lead over 2013 over the full month.
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November 1st, 2013
October ended on a winning note, but it was the only time the entire month that 2013 topped 2012 in the year-over-year comparison. This is quite shocking, as Gravity crushed expectations with more than $200 million and counting. Even with that surprise monster hit, the month still couldn't keep pace with last year. Compared to October, November looks a lot better with three films that could be monster hits: Frozen, Thor: The Dark World, and The Hunger Games: Catching Fire. On the other hand, those are the only three movies with a 50/50 chance or better to top $100 million compared, while there were seven films that reached that milestone last November. The Hunger Games: Catching Fire should make more than last year's number one film, Skyfall, but the depth last year could prove too much to deal with. 2013 might dip below last year's pace sometime during the month, but hopefully it won't stay there too long.
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