Thursday Night Previews: Dark Phoenix Sinks Below Apocalypse
June 7, 2019
Dark Phoenix had the best Thursday previews with $5 million. However, while this is tops for the weekend, it is well below comparisons. For example, Godzilla: King of the Monsters earned $6.3 million during its previews last week, while Apocalypse managed $8.2 million in previews back in 2016. Additionally, the film also has the worst reviews of these films, so it will likely have the shortest legs. That said, for a lot of high school and college students, this weekend is the start of the summer holidays, so that should help its legs during its opening weekend. Because of this, I’m still cautiously optimistic about our $52 million prediction.
The Secret Life of Pets 2 was well back with just $2.3 million during its previews. This is also well back of the $5.3 million in previews the original The Secret Life of Pets managed. Furthermore, this film has much worse reviews as well and it is a sequel, all of which spell worse legs. On the other hand, the first film came out in the middle of the holidays, while only about 50% of schools are out right now, so it is not a huge surprise this film didn’t earn as much during previews, as many of its target audience had school the next day. Like the previous film, I’m still cautiously optimistic that this film will match our prediction, but it will need a little bit of help to get there.
- The Secret Life of Pets 2 Comparisons
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- Dark Phoenix Comparisons
Filed under: Midnight Previews, Godzilla: King of the Monsters, The Secret Life of Pets 2, Dark Phoenix