Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Antebellum Trailer

September 1st, 2020

Mystery thriller starring Janelle Monáe comes to Apple TV on September 18 ... Full Movie details. More...

September Preview: Tenet Heads a Month with a Wide Release Planned Every Weekend

September 1st, 2020

We finally had some wide releases in August, and things went well, relatively speaking. Antebellum was pulled from the schedule at the last minute, leaving Unhinged as the only semi-wide release for the weekend of August 21, and that helped it open better than anticipated with $4 million. Then The New Mutants had the best opening since the pandemic first caused theaters to close, with $7 million last weekend.

That record won’t last long as Tenet is now playing in US theaters, officially as an “Early Access” release on Monday, Tuesday, and Wednesday, then “In Theaters” (which seems to be basically the same thing, only more so) from Thursday. It should outpace The New Mutants’ running tally, and maybe as early as its opening day. Not only will it have the biggest opening in months, it should stay in first place for the entire month, mainly due to a lack of competition. Three other films are getting wide releases, and each on their own weekend, so there’s no competition between them; however, that’s the end of the good news as the buzz for all three films is quiet. In fact, the buzz for Antebellum is in some ways louder, and that will be going direct to Apple TV on September 18.

Here’s the complete rundown of major movies coming to theaters this month. More...

August Preview, Part 1: Will This Be the Month for a Major New Release?

August 1st, 2020

It has been a long time since we’ve seen a theatrical release from a major studio in North America, but that grim record may finally change in August. While there are only three major releases still on the calendar, and things remain in flux, it seems likely that at least one of them will open on their current release date.

That assumption is based partly on Warner Bros.’ decision to go ahead with Tenet’s release on September 3, and United Artists’ release of Bill and Ted Face the Music in theaters and VOD on September 1. With theaters steadily opening internationally, the pressure to release new films has become too great, even while the pandemic continues to rage in the United States. Even if expectations are very low domestically, it makes sense to start releasing films that have some international appeal, can lure moviegoers back to theaters in small numbers in the US, and then can make back more money from domestic video releases.

In the first part of this month’s preview, we look at the films that are lined up to open in August. Tomorrow, we’ll analyze what it’ll take to get box office earnings close to normal, and how long we can expect that to take, at least in countries that are bringing the pandemic under control. More...

Antebellum Trailer

February 11th, 2020

Supernatural thriller starring Janelle Monáe opens April 24 ... Full Movie Details.

Successful author Veronica Henley finds herself trapped in a horrifying reality and must uncover the mind-bending mystery before it’s too late. More...