June 25th, 2017
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Power Rangers, the TV show, has been around for more than 20 years and it is still going strong. Power Rangers, the movie, was supposed to setup a six-part franchise, but its box office numbers probably killed any chance of that happening. Were moviegoers spared five more of these? Or was there enough here that fans would have been looking forward to more?
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March 1st, 2017
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February was an okay month. The films that missed expectations were mostly balanced by the films that were pleasant surprises. Unfortunately, last February was amazing as Deadpool dominated the chart, so 2017 has fallen further behind 2016 and 2016’s lead is now about $100 million. It is not so bad that a good March won’t help 2017 back into the lead. Will that happen? We have some good news and some bad news. Good news: Every week there is one movie that has at least a shot at $100 million. Two of them, Logan and Beauty and the Beast, could reach $200 million or a lot more. Bad News: last March, both Zootopia and Batman v Superman: Dawn of Justice earned more than $300 million. That’s a really powerful one-two punch and I don’t think we can replicate that this time around. On the other hand, last March, the third best film of the month was 10 Cloverfield Lane, while there were four films that were expected to open wide that earned less than $10 million at the box office. 2017 likely won’t be as good at the top, but I also don’t think it will have as many bombs either. If Beauty and the Beast reaches the very high end of expectations, then 2017 could even close the gap with 2016 entirely. I’ll be happy getting halfway there.
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January 1st, 2015
2014 is over and for the most part, December was a soft ending to a weak year. This is bad news for two reasons. Firstly, it means the overall box office is still soft and it is unlikely that January will start strong. Secondly, last January was a great month, thanks in part to Frozen and other holdovers. The slump can't last forever and Taken 3 should help 2015 get off to a reasonably fast start and it even has a shot at $100 million. American Sniper got off to a really fast start in limited release, so it too could be a hit when it expands wide. By comparison, last January was led by Ride Along, but there were only two other films that didn't completely bomb. I want to say 2015 will start out on a winning note, but given the box office losing streak, it will likely pay to be pessimistic.
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January 31st, 2014
After a weak start, January rebounded and a couple of films on last month's preview cracked $100 million at the box office. Granted, Lone Survivor is technically a December release, but Ride Along will become one of the rare January releases to reach the century mark. Unfortunately, there doesn't appear to be too many February releases that have a real shot at $100 million. It is very likely that The Lego Movie will reach that milestone, but most of the rest of the movies will be lucky if they reach $50 million. Last February was very similar. We had one surprise $100 million hit, Identity Thief, plus a couple of solid midlevel hits, Warm Bodies, for instance. However, for the most part, the month was one miss after another. This means 2014 could continue its winning ways, or at the very least, shouldn't fall behind 2013's pace.
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