The Numbers - Box Office Data, Movie Stars, Idle Speculation

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Tuesday, January 6, 2009

Daily Chart - Sunday, January 4

  MovieGross% ChangeTheatersTotal GrossDays
1 (1) Marley & Me $5,448,910 -40.63% 3,505 $106,664,046 11
2 (2) Bedtime Stories $4,394,089 -42.47% 3,684 $85,539,168 11
3 (3) The Curious Case of Benjamin Button $4,367,852 -39.82% 2,988 $79,297,086 11
See the full daily chart

Final Weekend Numbers

Final weekend numbers (updated at 1pm, for early studios reporting, and 3.30pm for all movies, Pacific Time, Monday):
- Final weekend numbers
- New Year's Eve final numbers
- New Year's Day final numbers
- Friday final numbers
- Saturday final numbers
- Sunday final numbers

Note: Due to the Holidays, our DVD sales chart will be published on Wednesday this week.

Weekend Estimates: Marley & Me Wins Again

Marley & Me has taken the box office crown for a second straight weekend, according to studio estimates released on Sunday. With no wide openers, the top seven movies have all remained in the same order they enjoyed last weekend, and overall performances were remarkably similar across the board. Yes Man did best among the top five, down just 17%, while Slumdog Millionaire moved back into the top 10 and increased its box office by 10% while playing in basically the same number of theaters as it had over Christmas weekend. More...

- Weekend Estimates

Weekend Preview: Celebrating the New Year with Holdovers

As is customary for the first weekend of the year, there are no new releases to deal with. However, there are plenty of high profile holdovers to entertain moviegoers, including several that at least have a shot at reaching $100 million before they leave theaters. In fact, every film in the top five has at least a shot at reaching that milestone.

Speaking of $100 million, Marley & Me should have little trouble reaching that mark this weekend, as it already has $65 million, and that's before New Year's Eve. It should surpass $80 million by tonight, and earn $27 million over the weekend for a running tally of $107 million, making it the 25th film from 2008 to hit $100 million, but not the last. More...

Full Weekend Coverage:
- Celebrating the New Year with Holdovers
- Looking for a few Good Limited Releases
- Weekend Theater Counts
- New Contest - Two Brides Go To War

DVD Sales - Mamma Hot on Sales Chart

There were only three new releases to chart this week, sort of. Call in three and a half new releases, but we will get to that in a bit. On the top of the sales chart this week was Mamma Mia!, which sold 3.72 million units for $77.68 million in consumer retail spending. The Dark Knight was pushed into second place with 2.99 million units / $60.81 million. However, it was down just 60%, which was better than expected, and it has so far sold 10.49 million units for $219.54 million in spending, which puts it ahead of WALL-E and into top spot for 2008. More...

- DVD Sales - Mamma Hot on Sales Chart
- The Numbers' Exclusive DVD Sales Chart
- DVD Sales Chart Archive
- DVD Rentals - Mummy Not Mamma Leads the Way

2009 Preview: January

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Happy New Year! If it's January 1, it must be time to take a look at this month's releases, and analyze how 2009 at the box office will compare to 2008. 2009 is looking to get off to a fast start, but I'm not sure that's going to happen. For one thing, 2008 stumbled down the stretch, which means the box office is relatively soft at the moment. Also, 2008 got off to a great start, which means it will be harder for 2009 to keep pace early on. (On a side note, if the box office is sluggish as expected, it could set the tone for the box office coverage and bad news tends to beget more bad news.) While there are a few films that are aiming for $50 million or more, none have the advance buzz that Cloverfield had, and it is unlikely that any will match its box office. More...

DVD Sales Chart, Tuesday's Dailies and Weekend Theater Counts

Our DVD Sales Chart for the week ending December 21 is posted. Our daily charts are updated every day by 1.30pm (with early studio reports) and 3pm (with complete final numbers). Today, thanks to the New Year's Holiday, we have weekend theater counts a day early.

- Tuesday's daily numbers
- Theater Counts
- DVD Sales Chart

Moviegoers Say No to New Releases

For the second weekend in a row, all three wide releases missed expectations, and unlike last week, the holdovers were not able to compensate. This caused the overall box office to slip to just $89 million; that's down 3% from last weekend, and more troubling, 44% from the same weekend last year. This two-week slump has been so bad that 2008 has lost its lead vs. 2007 and is now behind $9.25 billion to $9.23 billion. Unacceptable. If the Christmas releases are not stellar, we will see a decline in the yearly number for the first time in three years, while we are nearly guaranteed to see a drop in ticket sales for the fifth time in six years. More...

Weekend Top 3

  MovieGross% ChangeTheatersTotal GrossDays
1 (1) Marley & Me $24,263,763 -33.26% 3,505 $106,664,046 11
2 (2) Bedtime Stories $20,501,339 -25.31% 3,684 $85,539,168 11
3 (3) The Curious Case of Benjamin Button $18,691,248 -30.40% 2,988 $79,297,086 11
See the complete weekend chart

Wrestler Overpowers Competition on the Per Theater Chart

The Wrestler had one of the best opening per theater averages this year, pulling in just over $200,000 in 4 theaters for an average of $50,679; this impressive beginning is even more impressive once one realizes it was a Wednesday opener, which undoubtedly cut its weekend average. Gran Torino tripled its theater count but its per theater average held well at $24,643 during its second weekend of release. Likewise, Doubt saw a significant increase in its theater count while earning an average of $17,460 over the weekend. The Reader remained in 8 theaters with an average of $11,599, and it will be interesting to see how well it expands at this point, but momentum is not on its side. More...

Weekend Top 10 By Theater Gross

 MovieGrossTheatersPer TheaterTotal GrossDays
1 Defiance $123,513 2 $61,757 $200,614 5
2 Gran Torino $2,936,423 84 $34,957 $9,820,554 24
3 Revolutionary Road $985,961 38 $25,946 $1,375,749 10
4 The Wrestler $437,815 18 $24,323 $1,762,043 19
5 Che, El Ar the Argentine $35,484 2 $17,742 $218,470 122
6 Last Chance Harvey $102,206 6 $17,034 $350,947 11
7 Waltz with Bashir $53,564 5 $10,713 $220,441 11
8 The Secret of the Grain $9,864 1 $9,864 $35,097 157
9 Slumdog Millionaire $4,690,769 612 $7,665 $28,676,598 54
10 Marley & Me $24,263,763 3,505 $6,923 $106,664,046 11

  

Earth Bigger on IMAX

The Day the Earth Stood Still missed expectations during its opening weekend, at least in regular theaters. On IMAX it was fantastic, earning an estimated $3.7 million on just 123 screens to give it a per IMAX average of $30,000. That's an average that is 3.5 times higher than its overall per theater average.

Weekend Top 5 IMAX Movies

 MovieGrossTheatersPer TheaterTotal GrossDays
1 Sea Monsters: A Prehistoric Adventure $66,662 21 $3,174 $20,402,536 458
2 Deep Sea 3-D $50,396 8 $6,300 $37,313,859 1,039
3 Magnificent Desolation $48,722 2 $24,361 $27,119,705 1,200
4 Space Station $43,840 3 $14,613 $77,271,651 2,453
5 Dolphins and Whales Tribes of the Ocean 3D $24,373 10 $2,437 $5,243,604 325
See the all time IMAX chart

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