February 22nd, 2016
The Good Dinosaur looks like it will be the first Pixar film to lose money. It cost nearly $200 million to make, while there were reports that the advertising budget was $150 million worldwide. It needed to make over $500 million worldwide to have a shot at breaking even any time soon. It made barely more than $300 million, which wasn't enough to pay for its reported advertising budget. Is it as bad as its box office numbers would suggest? Or is there a reason this film failed to connect with audiences besides quality?
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November 1st, 2015
October has come to an end and everyone should be happy about that. Except for The Martian, there were no serious hits that opened last month. There were more outright bombs than even midlevel hits. Fortunately, October of last year wasn't spectacular either, so 2015 maintains a healthy lead over 2014. Even more fortunately, November looks fantastic. There are four films that have the potential to earn $200 million or more. The biggest of these is the final Hunger Games movie, which should reach $400 million. Spectre has a real shot at $300 million and could be the biggest hit in the franchise. Meanwhile, nearly every November there's an animated kids movie that becomes a monster hit. This year, The Peanuts Movie and The Good Dinosaur are both aiming for that box office milestone. The last time we didn't have a family film that earned at least $100 million in November was 2011 and that's because there were four family films that opened in the final two weeks of the month and that much competition meant they cannibalized each other. Both of these has a shot at $200 million and if neither of them reached $200 million, I would be shocked. Meanwhile, last November was a good month at the top with three monster hits: The Hunger Games: Mockingjay, Part 1, Big Hero 6, and Interstellar. However, after those three films, there were not much positive to talk about. It really looks like 2015 will match 2014 at the top, plus it could have better depth. I might be a little too optimistic, but I think November is going to be a great month at the box office.
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