Thursday Night Previews: Spider-Man gets off to a Swinging Start
December 14, 2018
Spider-Man: Into The Spider-Verse opened with $3.5 million during its previews last night. Unfortunately, it is nearly impossible to make an accurate prediction based on this opening, as this is an unusual film. It is an animated film, so we could use other animated films released during this time of year. Sing earned $1.7 million during its previews two years ago; however, that was a Wednesday release that opened less than a week before Christmas Day. Into the Spider-Verse doesn’t have school holidays to boost its numbers, which should help its legs. On the other hand, it is a super hero movie and its Fanboy Effect will hurt its legs. Overall, I think this is good news for the film and it should top our prediction, but we won’t have a really firm grasp on where it’s going until we get Friday’s estimates tomorrow.
The numbers are more concrete for Mortal Engines, which bombed with only $675,000 during previews. Its reviews are not going to help its legs and it will barely open in the top five.
There were no previews for The Mule, which has a more mature target audience, one that is not likely to rush out to the theaters opening night.
- Spider-Man: Into The Spider-Verse Comparisons
- The Mule Comparisons
- Moral Engines Comparisons
Filed under: Midnight Previews, Spider-Man: Into The Spider-Verse 3D, Mortal Engines, The Mule