Friday Estimates: Freed Costs Moviegoers $18.5 million on Friday
February 10, 2018
Fifty Shades Freed dominated the box office on Friday, earning $18.5 million. This is 14% lower than Fifty Shades Darker earned during its opening day. The two films should have similar legs, as they have similar reviews and both films earned B pluses from CinemaScore. Plug the numbers into that equation and we get an opening weekend of a little more than $40 million, enough to put it on pace for $100 million domestically.
Peter Rabbit opened in a distant second place with $5.73 million. Fortunately, the film will have much better legs, in part due to its target audience, but also due in part to its word-of-mouth. Its reviews have fallen below the overall positive level, while its A minus isn’t great for a family film. That said, it should still be enough to help the movie get to $22 million over the weekend.
The 15:17 to Paris won’t be as lucky. It opened with $3.73 million on Friday and with terrible reviews and a mere B minus from CinemaScore suggests short legs. That said, it is aimed at a more mature target audience, so that should help it out a little. Look for an opening weekend of $11 million.
- Fifty Shades Freed Comparisons
- Peter Rabbit Comparisons
- The 15:17 to Paris Comparisons
Filed under: Friday Estimates, Fifty Shades Freed, Peter Rabbit, The 15:17 to Paris, Fifty Shades of Grey