The Thing (2011)

The Thing poster
Theatrical Performance
Domestic Box Office $16,999,934Details
International Box Office $10,573,144Details
Worldwide Box Office $27,573,078
Home Market Performance
Est. Domestic DVD Sales $6,085,485 Details
Est. Domestic Blu-ray Sales $5,123,039 Details
Total Est. Domestic Video Sales $11,208,524
Further financial details...

Synopsis

Antarctica: an extraordinary continent of awesome beauty. It is also home to an isolated outpost where a discovery full of scientific possibility becomes a mission of survival when a creature is unearthed by a crew of international scientists. In the thriller The Thing, paranoia spreads among a group of researchers as they encounter something inhuman that has the ability to turn itself into an exact replica of any living being. Paleontologist Kate Lloyd has traveled to the desolate region for the expedition of her lifetime. Joining a Norwegian scientific team that has stumbled across a ship buried in the ice, she discovers an organism that seems to have died in the crash eons ago. But it is about to wake up. When a simple experiment frees the thing from its frozen prison, Kate must join the crew’s pilot, Carter, to keep it from killing them off one at a time. And in this vast, intense land, a parasite that can mimic anything it touches will pit human against human as it tries to survive and flourish.

Metrics

Opening Weekend:$8,493,665 (50.0% of total gross)
Legs:2.00 (domestic box office/biggest weekend)
Domestic Share:61.7% (domestic box office/worldwide)
Production Budget:$38,000,000 (worldwide box office is 0.7 times production budget)
Theater counts:2,996 opening theaters/2,997 max. theaters, 2.6 weeks average run per theater
Infl. Adj. Dom. BO $23,109,625

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,201-4,300) 4,258 $16,999,934
All Time International Box Office (Rank 4,701-4,800) 4,794 $10,573,144
All Time Worldwide Box Office (Rank 4,601-4,700) 4,606 $27,573,078
All Time Domestic Box Office for R Movies (Rank 1,501-1,600) 1,505 $16,999,934
All Time International Box Office for R Movies (Rank 1,201-1,300) 1,278 $10,573,144
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,425 $27,573,078

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: October 14th, 2011 (Wide) by Universal
International Releases: December 2nd, 2011 (Wide) (United Kingdom)
Video Release: January 31st, 2012 by Universal Home Entertainment
MPAA Rating: R for strong creature violence and gore, disturbing images, and language.
(Rating bulletin 2174, 6/1/2011)
Running Time: 102 minutes
Franchise: The Thing
Comparisons: vs. Abraham Lincoln: Vampire Hunter
Create your own comparison chart…
Keywords: Alien Invasion, Doppelganger, One Location, Marooned, Delayed Sequel, Prequel, Academics, Shapeshifter, Parasite, Isolation Horror, Monster
Source:Based on Fiction Book/Short Story
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Universal Pictures, Strike Entertainment, Morgan Creek Productions
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 4,201-4,300) 4,258 $16,999,934
All Time Domestic Inflation Adjusted Box Office (Rank 4,701-4,800) 4,748 $23,109,625
All Time Domestic Sequel Box Office (Rank 601-700) 677 $16,999,934
Top 2011 Movies at the Domestic Box Office (Rank 101-200) 122 $16,999,934
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 801-900) 889 $16,999,934
All Time Domestic Box Office for Live Action Movies (Rank 3,701-3,800) 3,758 $16,999,934
All Time Domestic Box Office for Fantasy Movies (Rank 201-300) 287 $16,999,934
All Time Domestic Box Office for Horror Movies (Rank 301-400) 358 $16,999,934
All Time Domestic Box Office for R Movies (Rank 1,501-1,600) 1,505 $16,999,934
All Time Domestic Box Office for Universal Movies (Rank 501-600) 519 $16,999,934

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 14, 2011 3 $8,493,665   2,996 $2,835   $8,493,665 1
Oct 21, 2011 9 $3,069,875 -64% 2,995 $1,025   $14,049,220 2
Oct 28, 2011 16 $857,325 -72% 1,394 $615   $16,075,075 3
Nov 4, 2011 26 $264,955 -69% 384 $690   $16,744,635 4
Nov 11, 2011 43 $64,925 -75% 141 $460   $16,907,450 5

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 14, 2011 3 $3,250,660     2,997 $1,085   $3,250,660 1
Oct 15, 2011 3 $3,340,545 +3%   2,997 $1,115   $6,591,205 2
Oct 16, 2011 3 $1,902,460 -43%   2,997 $635   $8,493,665 3
Oct 17, 2011 3 $659,035 -65%   2,997 $220   $9,152,700 4
Oct 18, 2011 3 $748,335 +14%   2,997 $250   $9,901,035 5
Oct 19, 2011 4 $568,990 -24%   2,997 $190   $10,470,025 6
Oct 20, 2011 4 $509,320 -10%   2,997 $170   $10,979,345 7
Oct 21, 2011 9 $1,003,325 +97% -69% 2,995 $335   $11,982,670 8
Oct 22, 2011 9 $1,302,825 +30% -61% 2,995 $435   $13,285,495 9
Oct 23, 2011 9 $763,725 -41% -60% 2,995 $255   $14,049,220 10
Oct 24, 2011 6 $284,525 -63% -57% 2,995 $95   $14,333,745 11
Oct 25, 2011 7 $329,450 +16% -56% 2,995 $110   $14,663,195 12
Oct 26, 2011 8 $269,550 -18% -53% 2,995 $90   $14,932,745 13
Oct 27, 2011 8 $285,005 +6% -44% 2,995 $95   $15,217,750 14
Oct 28, 2011 - $271,830 -5% -73% 1,394 $195   $15,489,580 15
Oct 29, 2011 - $355,470 +31% -73% 1,394 $255   $15,845,050 16
Oct 30, 2011 - $230,025 -35% -70% 1,394 $165   $16,075,075 17
Oct 31, 2011 - $132,430 -42% -53% 1,394 $95   $16,207,505 18
Nov 1, 2011 - $97,580 -26% -70% 1,394 $70   $16,305,085 19
Nov 2, 2011 - $83,985 -14% -69% 1,394 $60   $16,389,070 20
Nov 3, 2011 - $90,610 +8% -68% 1,394 $65   $16,479,680 21
Nov 4, 2011 - $78,720 -13% -71% 384 $205   $16,558,400 22
Nov 5, 2011 - $124,795 +59% -65% 384 $325   $16,683,195 23
Nov 6, 2011 - $61,440 -51% -73% 384 $160   $16,744,635 24
Nov 7, 2011 - $23,040 -63% -83% 384 $60   $16,767,675 25
Nov 8, 2011 - $24,960 +8% -74% 384 $65   $16,792,635 26
Nov 9, 2011 - $23,010 -8% -73% 384 $60   $16,815,645 27
Nov 10, 2011 - $26,880 +17% -70% 384 $70   $16,842,525 28
Nov 11, 2011 - $21,925 -18% -72% 141 $155   $16,864,450 29
Nov 12, 2011 - $26,855 +22% -78% 141 $190   $16,891,305 30
Nov 13, 2011 - $16,145 -40% -74% 141 $115   $16,907,450 31
Nov 14, 2011 - $5,005 -69% -78% 141 $35   $16,912,455 32
Nov 15, 2011 - $5,640 +13% -77% 141 $40   $16,918,095 33
Nov 16, 2011 - $5,005 -11% -78% 141 $35   $16,923,100 34
Nov 17, 2011 - $5,570 +11% -79% 141 $40   $16,928,670 35

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 14, 2011 3 $10,979,345   2,996 $3,665   $10,979,345 1
Oct 21, 2011 9 $4,238,405 -61% 2,995 $1,415   $15,217,750 2
Oct 28, 2011 16 $1,261,930 -70% 1,394 $905   $16,479,680 3
Nov 4, 2011 26 $362,845 -71% 384 $945   $16,842,525 4
Nov 11, 2011 42 $86,145 -76% 141 $611   $16,928,670 5

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
United Kingdom 12/2/2011 $0 0 1 1 $1,875,025 10/20/2015
 
Rest of World $8,698,119
 
International Total$10,573,144 10/20/2015

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 4,701-4,800) 4,794 $10,573,144
All Time International Sequel Box Office (Rank 701-800) 762 $10,573,144
Top 2011 Movies at the International Box Office (Rank 201-300) 211 $10,573,144
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 801-900) 808 $10,573,144
All Time International Box Office for Live Action Movies (Rank 3,901-4,000) 3,979 $10,573,144
All Time International Box Office for Fantasy Movies (Rank 301-400) 363 $10,573,144
All Time International Box Office for Horror Movies (Rank 301-400) 305 $10,573,144
All Time International Box Office for R Movies (Rank 1,201-1,300) 1,278 $10,573,144
All Time International Box Office for Universal Movies (Rank 301-400) 370 $10,573,144

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 4,601-4,700) 4,606 $27,573,078
All Time Worldwide Sequel Box Office (Rank 701-800) 758 $27,573,078
Top 2011 Movies at the Worldwide Box Office (Rank 101-200) 156 $27,573,078
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 801-900) 886 $27,573,078
All Time Worldwide Box Office for Live Action Movies (Rank 3,901-4,000) 3,976 $27,573,078
All Time Worldwide Box Office for Fantasy Movies (Rank 301-400) 343 $27,573,078
All Time Worldwide Box Office for Horror Movies (Rank 301-400) 326 $27,573,078
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,425 $27,573,078
All Time Worldwide Box Office for Universal Movies (Rank 401-500) 468 $27,573,078

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 5, 20125121,151 121,151$2,110,450$2,110,4501
Feb 12, 20121931,828-74% 152,979$577,042$2,687,4922
Feb 19, 20122618,694-41% 171,673$357,616$3,045,1083
Feb 26, 20122617,411-7% 189,084$323,148$3,368,2564
Mar 4, 20122818,249+5% 207,333$281,400$3,649,6565

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 5, 2012585,574 85,574$2,052,927$2,052,9271
Feb 12, 20121222,618-74% 108,192$541,478$2,594,4052
Apr 23, 2023153,915 238,273$70,666$5,115,635586

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Mary Elizabeth Winstead    Kate Lloyd
Joel Edgerton    Baxton Carter
Eric Christian Olsen    Adam Goldman
Adewale Akinnuoye-Agbaje    Jameson
Trond Espen Seim    Edvard Wolner

Supporting Cast

Ulrich Thomsen    Dr. Sander Halvorson
Paul Braunstein    Griggs
Kim Bubbs    Juliette
Jorgen Langhelle    Lars
Jan Gunnar Røise    Olav
Stig Henrik Hoff    Peder
Kristofer Hivju    Jonas
Jo Adrian Haavind    Henrik
Carsten Bjornlund    Karl
Jonathan Lloyd Walker*    Colin
Ole Martin Aune Nilsen    Matias
Michael Brown    Security Guard

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Matthjs Van Heijnngen    Director
Eric Heisserer    Screenwriter
John Campbell    Based on the Story "Who Goes There"
Marc Abraham    Producer
Eric Newman    Producer
J. Miles Dale    Executive Producer
David Foster    Executive Producer
Lawrence Turman    Executive Producer
Gabrielle Neiland    Executive Producer
Michel Abramowicz    Cinematographer
Sean Haworth    Production Designer
Julian Clarke    Editor
Peter Boyle    Editor

Blu-ray Sales: In the Driver's Seat

February 14th, 2012

New releases dominated the Blu-ray sales chart with as many as four in the top five. (Transformers: Dark of the Moon is a bit of an odd case, but more on that in a second.) Drive led the way with 420,000 units / $8.39 million giving it an opening week Blu-ray share of 57%. This is a great opening compared to the film's theatrical run. More...

DVD Sales: Searching for Treasure on the Home Market

February 14th, 2012

While there were a lot of new releases on this week's DVD sales chart, it was clearly a case of quantity over quality as even the best selling release was merely mediocre. Treasure Buddies was top dog with sales of 381,000 units / $6.47 million during its opening week. This is roughly in line with the previous installment, but below average for the franchise. More...

DVD and Blu-ray Releases for January 31st, 2012

January 31st, 2012

It's kind of an unusual week on the home market with five first run releases coming out on DVD and Blu-ray. However, all five films missed expectations in one degree or another. Some were outright bombs by anyone's definition, while others were expected to struggle to find a large audience, just not by as much as they did. That is not to say they were all bad movies. In fact one of them, Drive, has done quite well during Awards Season and the Blu-ray Combo Pack is a contender for Pick of the Week. Its main competition is To Kill A Mockingbird: 50th Anniversary Edition, which is also coming out on a Blu-ray Combo Pack. It's a coin toss, but I'm going with the latter over the former. More...

Weekend Wrap-up: Paranormal Wasn't Just Your Regular Hit

October 24th, 2011

The industry as a whole has to be breathing a small sigh of relief after the weekend numbers started to come in. Paranormal Activity 3 broke records over the weekend helping the overall box office along the way. It grew 38% compared to last weekend, hitting $121 million. Unfortunately, that was still 6% lower than the same weekend Last year. Year-to-date, 2011 is 4% behind 2010's pace at $8.38 billion to $8.73 million and there's little hope that deficit will go away by the end of the year. More...

Weekend Wrap-Up: Real Steel Dances Its Way to a Tight First Place Finish

October 17th, 2011

This past weekend was one the industry would love to forget. It was one of the worst weekend of the entire year. The total box office haul was just $88 million, which was 7.5% lower than last weekend and an absolute stunning 33% lower than the same weekend last year. A year-over-year discrepancy like that usually only occurs when there's a misalignment in the calendar. (Summer starting a week later than it did the year before. A major holiday falling a week later than it did the year before. Halloween or Christmas Day landing on the weekend.) It was so bad, that the top five films this year barely made more than Jackass 3D opened with last year. Footloose was the only new release that made any real impact, but it wasn't enough to overtake Real Steel on top of the chart. Meanwhile, 2011 lost more ground to 2010 and it is now down by 4% at $8.23 billion to $8.56 billion. If we are to see a recovery, it will have to happen really fast. More...

Weekend Estimates: Footloose Reboot Tripped by Steel

October 16th, 2011

A decent opening for the Footloose remake wasn't quite enough to take top spot at the box office this weekend thanks to a good second weekend for Real Steel. The inspirational robot boxing movie dropped 40% from its debut to $16.3 million, which will most likely be enough to keep Footloose in second place. It is projected to make $16.1 million this weekend. Well behind them is The Thing, which is expected to make just $8.7 million. Thanks to the general weakness of the market, that's going to be enough for third, but it's not going to make much of a dent in the marketing costs for the movie, let alone its production costs. More...

Weekend Predictions: Will the Box Office Footlose or Footwin?

October 13th, 2011

Firstly, I would like to apologize for the Footloose / Footlose pun in the title. It is unacceptable, even by my standards. Secondly, we are going to lose. This weekend last year Jackass 3D broke the record for biggest October weekend and there's no chance that feat will be replicated this weekend. In fact, there's almost no chance this weekend will match Red's opening last year. Footloose, The Thing, and The Big Year won't earn $50 million over the weekend combined. We really need the win, but all evidence points to a tough loss in the year-over-year comparison. More...

2011 Preview: October

October 1st, 2011

There is a little bit of good news going into October, as September did help close the year-to-date deficit, even if it was by a small amount. Unfortunately, we really needed a better result to be optimistic about our chances of closing that gap entirely by the end of the year. Even worse, this month represents the last chance 2011 has to catch up to 2010. I know there are two additional months left in the year, but October of 2010 was a soft month with four of the five weekends showing year-over-year declines. If October 2011 is even weaker, the odds of making up the $300 million deficit will be all but gone. It becomes even more troubling that there are no movies opening in October that are guaranteed to be monster hits. So, while October of 2010 was weak compared to October of 2009, it looks like it will be stronger than October of 2011. Hopefully I'm just being pessimistic. There are a couple films that have a shot at $100 million and I will be surprised if none of them at least come close to that milestone, but the slate of films is weaker than I would like. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Antarctica: an extraordinary continent of awesome beauty. It is also home to an isolated outpost where a discovery full of scientific possibility becomes a mission of survival when a creature is unearthed by a crew of international scientists. In the thriller The Thing, paranoia spreads among a group of researchers as they encounter something inhuman that has the ability to turn itself into an exact replica of any living being. Paleontologist Kate Lloyd has traveled to the desolate region for the expedition of her lifetime. Joining a Norwegian scientific team that has stumbled across a ship buried in the ice, she discovers an organism that seems to have died in the crash eons ago. But it is about to wake up. When a simple experiment frees the thing from its frozen prison, Kate must join the crew’s pilot, Carter, to keep it from killing them off one at a time. And in this vast, intense land, a parasite that can mimic anything it touches will pit human against human as it tries to survive and flourish.

Metrics

Opening Weekend:$8,493,665 (50.0% of total gross)
Legs:2.00 (domestic box office/biggest weekend)
Domestic Share:61.7% (domestic box office/worldwide)
Production Budget:$38,000,000 (worldwide box office is 0.7 times production budget)
Theater counts:2,996 opening theaters/2,997 max. theaters, 2.6 weeks average run per theater
Infl. Adj. Dom. BO $23,109,625

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,201-4,300) 4,258 $16,999,934
All Time International Box Office (Rank 4,701-4,800) 4,794 $10,573,144
All Time Worldwide Box Office (Rank 4,601-4,700) 4,606 $27,573,078
All Time Domestic Box Office for R Movies (Rank 1,501-1,600) 1,505 $16,999,934
All Time International Box Office for R Movies (Rank 1,201-1,300) 1,278 $10,573,144
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,425 $27,573,078

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: October 14th, 2011 (Wide) by Universal
International Releases: December 2nd, 2011 (Wide) (United Kingdom)
Video Release: January 31st, 2012 by Universal Home Entertainment
MPAA Rating: R for strong creature violence and gore, disturbing images, and language.
(Rating bulletin 2174, 6/1/2011)
Running Time: 102 minutes
Franchise: The Thing
Comparisons: vs. Abraham Lincoln: Vampire Hunter
Create your own comparison chart…
Keywords: Alien Invasion, Doppelganger, One Location, Marooned, Delayed Sequel, Prequel, Academics, Shapeshifter, Parasite, Isolation Horror, Monster
Source:Based on Fiction Book/Short Story
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Universal Pictures, Strike Entertainment, Morgan Creek Productions
Production Countries: United States
Languages: English

Lead Ensemble Members

Mary Elizabeth Winstead    Kate Lloyd
Joel Edgerton    Baxton Carter
Eric Christian Olsen    Adam Goldman
Adewale Akinnuoye-Agbaje    Jameson
Trond Espen Seim    Edvard Wolner

Supporting Cast

Ulrich Thomsen    Dr. Sander Halvorson
Paul Braunstein    Griggs
Kim Bubbs    Juliette
Jorgen Langhelle    Lars
Jan Gunnar Røise    Olav
Stig Henrik Hoff    Peder
Kristofer Hivju    Jonas
Jo Adrian Haavind    Henrik
Carsten Bjornlund    Karl
Jonathan Lloyd Walker*    Colin
Ole Martin Aune Nilsen    Matias
Michael Brown    Security Guard

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Matthjs Van Heijnngen    Director
Eric Heisserer    Screenwriter
John Campbell    Based on the Story "Who Goes There"
Marc Abraham    Producer
Eric Newman    Producer
J. Miles Dale    Executive Producer
David Foster    Executive Producer
Lawrence Turman    Executive Producer
Gabrielle Neiland    Executive Producer
Michel Abramowicz    Cinematographer
Sean Haworth    Production Designer
Julian Clarke    Editor
Peter Boyle    Editor

Blu-ray Sales: In the Driver's Seat

February 14th, 2012

New releases dominated the Blu-ray sales chart with as many as four in the top five. (Transformers: Dark of the Moon is a bit of an odd case, but more on that in a second.) Drive led the way with 420,000 units / $8.39 million giving it an opening week Blu-ray share of 57%. This is a great opening compared to the film's theatrical run. More...

DVD Sales: Searching for Treasure on the Home Market

February 14th, 2012

While there were a lot of new releases on this week's DVD sales chart, it was clearly a case of quantity over quality as even the best selling release was merely mediocre. Treasure Buddies was top dog with sales of 381,000 units / $6.47 million during its opening week. This is roughly in line with the previous installment, but below average for the franchise. More...

DVD and Blu-ray Releases for January 31st, 2012

January 31st, 2012

It's kind of an unusual week on the home market with five first run releases coming out on DVD and Blu-ray. However, all five films missed expectations in one degree or another. Some were outright bombs by anyone's definition, while others were expected to struggle to find a large audience, just not by as much as they did. That is not to say they were all bad movies. In fact one of them, Drive, has done quite well during Awards Season and the Blu-ray Combo Pack is a contender for Pick of the Week. Its main competition is To Kill A Mockingbird: 50th Anniversary Edition, which is also coming out on a Blu-ray Combo Pack. It's a coin toss, but I'm going with the latter over the former. More...

Weekend Wrap-up: Paranormal Wasn't Just Your Regular Hit

October 24th, 2011

The industry as a whole has to be breathing a small sigh of relief after the weekend numbers started to come in. Paranormal Activity 3 broke records over the weekend helping the overall box office along the way. It grew 38% compared to last weekend, hitting $121 million. Unfortunately, that was still 6% lower than the same weekend Last year. Year-to-date, 2011 is 4% behind 2010's pace at $8.38 billion to $8.73 million and there's little hope that deficit will go away by the end of the year. More...

Weekend Wrap-Up: Real Steel Dances Its Way to a Tight First Place Finish

October 17th, 2011

This past weekend was one the industry would love to forget. It was one of the worst weekend of the entire year. The total box office haul was just $88 million, which was 7.5% lower than last weekend and an absolute stunning 33% lower than the same weekend last year. A year-over-year discrepancy like that usually only occurs when there's a misalignment in the calendar. (Summer starting a week later than it did the year before. A major holiday falling a week later than it did the year before. Halloween or Christmas Day landing on the weekend.) It was so bad, that the top five films this year barely made more than Jackass 3D opened with last year. Footloose was the only new release that made any real impact, but it wasn't enough to overtake Real Steel on top of the chart. Meanwhile, 2011 lost more ground to 2010 and it is now down by 4% at $8.23 billion to $8.56 billion. If we are to see a recovery, it will have to happen really fast. More...

Weekend Estimates: Footloose Reboot Tripped by Steel

October 16th, 2011

A decent opening for the Footloose remake wasn't quite enough to take top spot at the box office this weekend thanks to a good second weekend for Real Steel. The inspirational robot boxing movie dropped 40% from its debut to $16.3 million, which will most likely be enough to keep Footloose in second place. It is projected to make $16.1 million this weekend. Well behind them is The Thing, which is expected to make just $8.7 million. Thanks to the general weakness of the market, that's going to be enough for third, but it's not going to make much of a dent in the marketing costs for the movie, let alone its production costs. More...

Weekend Predictions: Will the Box Office Footlose or Footwin?

October 13th, 2011

Firstly, I would like to apologize for the Footloose / Footlose pun in the title. It is unacceptable, even by my standards. Secondly, we are going to lose. This weekend last year Jackass 3D broke the record for biggest October weekend and there's no chance that feat will be replicated this weekend. In fact, there's almost no chance this weekend will match Red's opening last year. Footloose, The Thing, and The Big Year won't earn $50 million over the weekend combined. We really need the win, but all evidence points to a tough loss in the year-over-year comparison. More...

2011 Preview: October

October 1st, 2011

There is a little bit of good news going into October, as September did help close the year-to-date deficit, even if it was by a small amount. Unfortunately, we really needed a better result to be optimistic about our chances of closing that gap entirely by the end of the year. Even worse, this month represents the last chance 2011 has to catch up to 2010. I know there are two additional months left in the year, but October of 2010 was a soft month with four of the five weekends showing year-over-year declines. If October 2011 is even weaker, the odds of making up the $300 million deficit will be all but gone. It becomes even more troubling that there are no movies opening in October that are guaranteed to be monster hits. So, while October of 2010 was weak compared to October of 2009, it looks like it will be stronger than October of 2011. Hopefully I'm just being pessimistic. There are a couple films that have a shot at $100 million and I will be surprised if none of them at least come close to that milestone, but the slate of films is weaker than I would like. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 4,201-4,300) 4,258 $16,999,934
All Time Domestic Inflation Adjusted Box Office (Rank 4,701-4,800) 4,748 $23,109,625
All Time Domestic Sequel Box Office (Rank 601-700) 677 $16,999,934
Top 2011 Movies at the Domestic Box Office (Rank 101-200) 122 $16,999,934
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 801-900) 889 $16,999,934
All Time Domestic Box Office for Live Action Movies (Rank 3,701-3,800) 3,758 $16,999,934
All Time Domestic Box Office for Fantasy Movies (Rank 201-300) 287 $16,999,934
All Time Domestic Box Office for Horror Movies (Rank 301-400) 358 $16,999,934
All Time Domestic Box Office for R Movies (Rank 1,501-1,600) 1,505 $16,999,934
All Time Domestic Box Office for Universal Movies (Rank 501-600) 519 $16,999,934

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 14, 2011 3 $8,493,665   2,996 $2,835   $8,493,665 1
Oct 21, 2011 9 $3,069,875 -64% 2,995 $1,025   $14,049,220 2
Oct 28, 2011 16 $857,325 -72% 1,394 $615   $16,075,075 3
Nov 4, 2011 26 $264,955 -69% 384 $690   $16,744,635 4
Nov 11, 2011 43 $64,925 -75% 141 $460   $16,907,450 5

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 14, 2011 3 $3,250,660     2,997 $1,085   $3,250,660 1
Oct 15, 2011 3 $3,340,545 +3%   2,997 $1,115   $6,591,205 2
Oct 16, 2011 3 $1,902,460 -43%   2,997 $635   $8,493,665 3
Oct 17, 2011 3 $659,035 -65%   2,997 $220   $9,152,700 4
Oct 18, 2011 3 $748,335 +14%   2,997 $250   $9,901,035 5
Oct 19, 2011 4 $568,990 -24%   2,997 $190   $10,470,025 6
Oct 20, 2011 4 $509,320 -10%   2,997 $170   $10,979,345 7
Oct 21, 2011 9 $1,003,325 +97% -69% 2,995 $335   $11,982,670 8
Oct 22, 2011 9 $1,302,825 +30% -61% 2,995 $435   $13,285,495 9
Oct 23, 2011 9 $763,725 -41% -60% 2,995 $255   $14,049,220 10
Oct 24, 2011 6 $284,525 -63% -57% 2,995 $95   $14,333,745 11
Oct 25, 2011 7 $329,450 +16% -56% 2,995 $110   $14,663,195 12
Oct 26, 2011 8 $269,550 -18% -53% 2,995 $90   $14,932,745 13
Oct 27, 2011 8 $285,005 +6% -44% 2,995 $95   $15,217,750 14
Oct 28, 2011 - $271,830 -5% -73% 1,394 $195   $15,489,580 15
Oct 29, 2011 - $355,470 +31% -73% 1,394 $255   $15,845,050 16
Oct 30, 2011 - $230,025 -35% -70% 1,394 $165   $16,075,075 17
Oct 31, 2011 - $132,430 -42% -53% 1,394 $95   $16,207,505 18
Nov 1, 2011 - $97,580 -26% -70% 1,394 $70   $16,305,085 19
Nov 2, 2011 - $83,985 -14% -69% 1,394 $60   $16,389,070 20
Nov 3, 2011 - $90,610 +8% -68% 1,394 $65   $16,479,680 21
Nov 4, 2011 - $78,720 -13% -71% 384 $205   $16,558,400 22
Nov 5, 2011 - $124,795 +59% -65% 384 $325   $16,683,195 23
Nov 6, 2011 - $61,440 -51% -73% 384 $160   $16,744,635 24
Nov 7, 2011 - $23,040 -63% -83% 384 $60   $16,767,675 25
Nov 8, 2011 - $24,960 +8% -74% 384 $65   $16,792,635 26
Nov 9, 2011 - $23,010 -8% -73% 384 $60   $16,815,645 27
Nov 10, 2011 - $26,880 +17% -70% 384 $70   $16,842,525 28
Nov 11, 2011 - $21,925 -18% -72% 141 $155   $16,864,450 29
Nov 12, 2011 - $26,855 +22% -78% 141 $190   $16,891,305 30
Nov 13, 2011 - $16,145 -40% -74% 141 $115   $16,907,450 31
Nov 14, 2011 - $5,005 -69% -78% 141 $35   $16,912,455 32
Nov 15, 2011 - $5,640 +13% -77% 141 $40   $16,918,095 33
Nov 16, 2011 - $5,005 -11% -78% 141 $35   $16,923,100 34
Nov 17, 2011 - $5,570 +11% -79% 141 $40   $16,928,670 35

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 14, 2011 3 $10,979,345   2,996 $3,665   $10,979,345 1
Oct 21, 2011 9 $4,238,405 -61% 2,995 $1,415   $15,217,750 2
Oct 28, 2011 16 $1,261,930 -70% 1,394 $905   $16,479,680 3
Nov 4, 2011 26 $362,845 -71% 384 $945   $16,842,525 4
Nov 11, 2011 42 $86,145 -76% 141 $611   $16,928,670 5

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
United Kingdom 12/2/2011 $0 0 1 1 $1,875,025 10/20/2015
 
Rest of World $8,698,119
 
International Total$10,573,144 10/20/2015

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 4,701-4,800) 4,794 $10,573,144
All Time International Sequel Box Office (Rank 701-800) 762 $10,573,144
Top 2011 Movies at the International Box Office (Rank 201-300) 211 $10,573,144
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 801-900) 808 $10,573,144
All Time International Box Office for Live Action Movies (Rank 3,901-4,000) 3,979 $10,573,144
All Time International Box Office for Fantasy Movies (Rank 301-400) 363 $10,573,144
All Time International Box Office for Horror Movies (Rank 301-400) 305 $10,573,144
All Time International Box Office for R Movies (Rank 1,201-1,300) 1,278 $10,573,144
All Time International Box Office for Universal Movies (Rank 301-400) 370 $10,573,144

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 4,601-4,700) 4,606 $27,573,078
All Time Worldwide Sequel Box Office (Rank 701-800) 758 $27,573,078
Top 2011 Movies at the Worldwide Box Office (Rank 101-200) 156 $27,573,078
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 801-900) 886 $27,573,078
All Time Worldwide Box Office for Live Action Movies (Rank 3,901-4,000) 3,976 $27,573,078
All Time Worldwide Box Office for Fantasy Movies (Rank 301-400) 343 $27,573,078
All Time Worldwide Box Office for Horror Movies (Rank 301-400) 326 $27,573,078
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,425 $27,573,078
All Time Worldwide Box Office for Universal Movies (Rank 401-500) 468 $27,573,078

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 5, 20125121,151 121,151$2,110,450$2,110,4501
Feb 12, 20121931,828-74% 152,979$577,042$2,687,4922
Feb 19, 20122618,694-41% 171,673$357,616$3,045,1083
Feb 26, 20122617,411-7% 189,084$323,148$3,368,2564
Mar 4, 20122818,249+5% 207,333$281,400$3,649,6565

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 5, 2012585,574 85,574$2,052,927$2,052,9271
Feb 12, 20121222,618-74% 108,192$541,478$2,594,4052
Apr 23, 2023153,915 238,273$70,666$5,115,635586

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.