Skyline (2010)

Skyline poster
Theatrical Performance
Domestic Box Office $21,416,355Details
International Box Office $46,848,618Details
Worldwide Box Office $68,264,973
Home Market Performance
Est. Domestic DVD Sales $9,256,849 Details
Est. Domestic Blu-ray Sales $2,047,540 Details
Total Est. Domestic Video Sales $11,304,389
Further financial details...

Synopsis

After a late night party, a group of friends are awoken in the dead of the night by an eerie light beaming through the window. Like moths to a flame, the light source is drawing people outside before they suddenly vanish into the air. They soon discover an otherwordly force is swallowing the entire human population off the face of the earth. Now our band of survivors must fight for their lives as the world unravels around them.

Metrics

Opening Weekend:$11,692,415 (54.6% of total gross)
Legs:1.83 (domestic box office/biggest weekend)
Domestic Share:31.4% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 6.8 times production budget)
Theater counts:2,880 opening theaters/2,883 max. theaters, 2.8 weeks average run per theater
Infl. Adj. Dom. BO $29,260,876

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,601-3,700) 3,666 $21,416,355
All Time International Box Office (Rank 2,001-2,100) 2,079 $46,848,618
All Time Worldwide Box Office (Rank 2,401-2,500) 2,470 $68,264,973

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play
Hulu:Hulu

Movie Details

Domestic Releases: November 12th, 2010 (Wide) by Universal
Video Release: March 15th, 2011 by Universal Home Entertainment
MPAA Rating: PG-13 for sequences of intense sci-fi action and violence, some language, and brief sexual content.
(Rating bulletin 2143, 10/20/2010)
Running Time: 94 minutes
Franchise: Skyline
Comparisons: vs. Morgan
Create your own comparison chart…
Keywords: Alien Invasion, Escape, Action Thriller, Set in Los Angeles
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: Rat Entertainment, Relativity Media, Transmission, Hydraulx Entertainment
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Veterans Day (All Movies, 3-Day) 74 $11,692,415 Nov 12, 2010 3
Veterans Day (All Movies, 3-Day, Inflation Adjusted) 102 $16,745,786 Nov 12, 2010 3
Veterans Day (Opening, 3-Day) 40 $11,692,415 Nov 12, 2010 3
Veterans Day (Opening, 3-Day, Inflation Adjusted) 51 $16,745,786 Nov 12, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 12, 2010 4 $11,692,415   2,880 $4,060   $11,692,415 1
Nov 19, 2010 7 $3,560,985 -70% 2,883 $1,235   $17,772,760 2
Nov 26, 2010 15 $1,141,440 -68% 1,189 $960   $20,215,790 3
Dec 3, 2010 17 $436,355 -62% 578 $755   $20,955,395 4
Dec 10, 2010 27 $150,960 -65% 277 $545   $21,253,180 5
Dec 17, 2010 37 $55,965 -63% 123 $455   $21,371,425 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 12, 2010 4 $4,737,555     2,880 $1,645   $4,737,555 1
Nov 13, 2010 4 $4,305,630 -9%   2,880 $1,495   $9,043,185 2
Nov 14, 2010 4 $2,649,230 -38%   2,880 $920   $11,692,415 3
Nov 15, 2010 4 $719,865 -73%   2,880 $250   $12,412,280 4
Nov 16, 2010 5 $762,845 +6%   2,880 $265   $13,175,125 5
Nov 17, 2010 5 $561,535 -26%   2,880 $195   $13,736,660 6
Nov 18, 2010 5 $475,115 -15%   2,880 $165   $14,211,775 7
Nov 19, 2010 7 $1,081,565 +128% -77% 2,883 $375   $15,293,340 8
Nov 20, 2010 7 $1,528,030 +41% -65% 2,883 $530   $16,821,370 9
Nov 21, 2010 7 $951,390 -38% -64% 2,883 $330   $17,772,760 10
Nov 22, 2010 7 $360,375 -62% -50% 2,883 $125   $18,133,135 11
Nov 23, 2010 7 $446,865 +24% -41% 2,883 $155   $18,580,000 12
Nov 24, 2010 - $240,335 -46% -57% 1,300 $185   $18,820,335 13
Nov 25, 2010 - $254,015 +6% -47% 1,300 $195   $19,074,350 14
Nov 26, 2010 15 $439,930 +73% -59% 1,189 $370   $19,514,280 15
Nov 27, 2010 15 $469,655 +7% -69% 1,189 $395   $19,983,935 16
Nov 28, 2010 15 $231,855 -51% -76% 1,189 $195   $20,215,790 17
Nov 29, 2010 13 $83,230 -64% -77% 1,189 $70   $20,299,020 18
Nov 30, 2010 14 $77,805 -7% -83% 1,189 $65   $20,376,825 19
Dec 1, 2010 14 $71,220 -8% -70% 1,189 $60   $20,448,045 20
Dec 2, 2010 14 $70,995 n/c -72% 1,189 $60   $20,519,040 21
Dec 3, 2010 - $124,330 +75% -72% 578 $215   $20,643,370 22
Dec 4, 2010 - $196,425 +58% -58% 578 $340   $20,839,795 23
Dec 5, 2010 - $115,600 -41% -50% 578 $200   $20,955,395 24
Dec 6, 2010 - $34,395 -70% -59% 578 $60   $20,989,790 25
Dec 7, 2010 - $40,175 +17% -48% 578 $70   $21,029,965 26
Dec 8, 2010 - $34,965 -13% -51% 578 $60   $21,064,930 27
Dec 9, 2010 - $37,290 +7% -47% 578 $65   $21,102,220 28
Dec 10, 2010 - $41,680 +12% -66% 277 $150   $21,143,900 29
Dec 11, 2010 - $67,865 +63% -65% 277 $245   $21,211,765 30
Dec 12, 2010 - $41,415 -39% -64% 277 $150   $21,253,180 31
Dec 13, 2010 - $15,235 -63% -56% 277 $55   $21,268,415 32
Dec 14, 2010 - $16,620 +9% -59% 277 $60   $21,285,035 33
Dec 15, 2010 - $15,130 -9% -57% 277 $55   $21,300,165 34
Dec 16, 2010 - $15,295 +1% -59% 277 $55   $21,315,460 35
Dec 17, 2010 - $14,145 -8% -66% 123 $115   $21,329,605 36
Dec 18, 2010 - $22,755 +61% -66% 123 $185   $21,352,360 37
Dec 19, 2010 - $19,065 -16% -54% 123 $155   $21,371,425 38
Dec 20, 2010 - $11,070 -42% -27% 123 $90   $21,382,495 39
Dec 21, 2010 - $11,125 n/c -33% 123 $90   $21,393,620 40

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 12, 2010 4 $14,211,775   2,880 $4,935   $14,211,775 1
Nov 19, 2010 9 $4,862,575 -66% 2,883 $1,687   $19,074,350 2
Nov 26, 2010 15 $1,444,690 -70% 1,189 $1,215   $20,519,040 3
Dec 3, 2010 16 $583,180 -60% 578 $1,009   $21,102,220 4
Dec 10, 2010 25 $213,240 -63% 277 $770   $21,315,460 5
Dec 17, 2010 42 $78,160 -63% 123 $635   $21,393,620 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 27, 20115200,034 200,034$3,456,588$3,456,5882
Apr 3, 20111262,668-69% 262,702$1,190,065$4,646,6533
Apr 10, 20111955,512-11% 318,214$994,775$5,641,4284
Apr 17, 20112430,284-45% 348,498$549,049$6,190,4775
Apr 24, 20112933,037+9% 381,535$594,336$6,784,8136

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 27, 2011331,119 31,119$730,992$730,9922
Apr 3, 20111911,874-62% 42,993$296,725$1,027,7173

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Eric Balfour    Jarrord

Supporting Cast

Scottie Thompson    Elaine
Brittany Daniel    Candice
Crystal Reed    Denise
Neil Hopkins    Ray
David Zayas    Oliver
Donald Faison    Terry

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Brothers Strause    Producer
Kristian James Andresen    Producer
Liam O'Donnell    Producer
Ryan Kavanaugh    Executive Producer
Brett Ratner    Executive Producer
Tucker Tooley    Executive Producer
Brian Tyler    Executive Producer
Brian Kavanaugh-Jones    Executive Producer
Paul Barry    Co-Producer
Brothers Strause    Director
Joshua Cordes    Screenwriter
Liam O'Donnell    Screenwriter

DVD Sales: Yogi Outsmarts the Competition, Barely

April 5th, 2011

Like last week, four new releases reached the top 30 on this week's sales chart and all four landed in the top five. It was a close race for top spot with Yogi Bear leading The Tourist 685,000 units to 609,000 units. In terms of dollars it was even closer at $10.27 million to $9.99 million. More...

DVD and Blu-ray Releases for March 22nd, 2011

March 21st, 2011

It's a deceptively slow week when it comes to DVD and Blu-ray releases. Have I mentioned how much I love the word, "deceptively"? It is worse than meaningless and actually reduces the amount of information given in any sentence it appears in. In this case, the first sentence could mean the week appears to be slow, but it is actually quite busy. Or it could mean the week appears busy, but is quite slow. Unfortunately, it's the latter. There are four first run releases coming out on the home market, which is more than most weeks, but all four missed expectations to one degree or another. Additionally, there's only one new release that I'm seriously considering for Pick of the Week, The Venture Bros.: Season Four on Blu-ray. In fact, there are a couple Blu-ray catalog titles that are more interesting than any of the first run releases. Leading the way there is Stand By Me, which is not only a great movie, but the Blu-ray isn't shovelware and includes Blu-ray exclusive extras like a Picture-in-Picture track. So which release is the Pick of the Week? I can't decide, so let's call it a tie. More...

International Box Office: Potter Maintains Century Run

December 1st, 2010

For the second weekend in a row, Harry Potter and the Deathly Hallows: Part I was able to top $100 million on the international box office chart, adding $115.62 million on 16,093 screens in 61 markets for a total of $386.10 million internationally and $605.16 million worldwide. It became only the 56th film to reach $600 million worldwide, and some analysts are now predicting $1 billion is more likely than not. More...

Harry Potter is Very Lively

November 23rd, 2010

Harry Potter and the Deathly Hallows: Part I helped the overall box office explode from last weekend. In fact, it earned more than all films last weekend combined, propelling the box office to a 60% week-over-week increase. Unfortunately, the rest of the box office was on the weak side, and the total of $194 million was 25% lower than the same weekend last year. Ouch. 2010 is still ahead of 2009 at $9.36 billion to $9.14 billion, but that lead isn't safe given the sharp drop-off we just suffered. Hopefully we will get back on the winning track soon. Even single-digit loses will ensure 2010 sets another box office record. More...

International Box Office: Unstoppable, But for How Long?

November 17th, 2010

Unstoppable opened in first place on the international box office over the weekend. (It has likely already fallen to Harry Potter on the daily chart, which opened on Wednesday.) Its opening weekend haul was $18.72 million on 4137 screens in 39 markets giving it a total opening of $19.31 million. It earned first place in Spain with $1.56 million on 336 screens, but was not as potent in South Korea or Germany earning third place with $1.33 million on 323 screens and $1.20 million on 504 respectively. It only managed fourth place in France, with $2.63 million on 430 screens, while it barely squeezed into the top five in Italy with $755,000 on 251. More...

MegaMind was the Truly Unstoppable Film

November 16th, 2010

Only one film in the top five topped expectations over the weekend, while another film came within a rounding error of doing so. This left the overall box office down nearly 20% from last weekend, which combined with last year's monster opening for 2012 means 2010 is off last year's pace by 13%. Year-to-date, 2010 still has a more than $300 million lead at $9.14 billion to $8.84 billion, so a one-week stumble like this is hardly reason to panic. More...

Unstoppable Force vs. Immovable Holdovers

November 11th, 2010

There could be a three-way race for the top spot at the box office this weekend with two wide releases competing with last week's winner. That's the good news. The bad news is that none of them have a real shot at topping last year's winner. In fact, the worst case scenario has the three wide releases this year opening with less combined than 2012 opened with on its own. Actually, that's not the worst case scenario, as it is pretty damn likely. Even if that does happen, there is a lot more depth this year and 2010 might still earn a solid win overall. More...

2010 Preview: November

November 1st, 2010

November's here and expectations are all over the place. October saw 2010 lose ground to 2009, which is a bad sign going forward, but we also saw records fall. This month will undoubtedly see an increase in ticket sales over last month, what with the start of Awards Season and the Holidays, but the real question is how well it will compare with last year. Last November saw the release of a couple of surprise hits, none more surprising than The Blind Side, while in the end there were five $100 million movies and two that reached $200 million. Will that happen this year? Maybe. I count six films with a statistically significant shot at reaching $100 million, including three that might reach $200 million, and one of those has a shot at $300 million. That is on the high end, but even on the low end there are three $100 million movies coming out this month, including one that is all but guaranteed to reach $200 million in the end. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

After a late night party, a group of friends are awoken in the dead of the night by an eerie light beaming through the window. Like moths to a flame, the light source is drawing people outside before they suddenly vanish into the air. They soon discover an otherwordly force is swallowing the entire human population off the face of the earth. Now our band of survivors must fight for their lives as the world unravels around them.

Metrics

Opening Weekend:$11,692,415 (54.6% of total gross)
Legs:1.83 (domestic box office/biggest weekend)
Domestic Share:31.4% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 6.8 times production budget)
Theater counts:2,880 opening theaters/2,883 max. theaters, 2.8 weeks average run per theater
Infl. Adj. Dom. BO $29,260,876

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,601-3,700) 3,666 $21,416,355
All Time International Box Office (Rank 2,001-2,100) 2,079 $46,848,618
All Time Worldwide Box Office (Rank 2,401-2,500) 2,470 $68,264,973

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play
Hulu:Hulu

Movie Details

Domestic Releases: November 12th, 2010 (Wide) by Universal
Video Release: March 15th, 2011 by Universal Home Entertainment
MPAA Rating: PG-13 for sequences of intense sci-fi action and violence, some language, and brief sexual content.
(Rating bulletin 2143, 10/20/2010)
Running Time: 94 minutes
Franchise: Skyline
Comparisons: vs. Morgan
Create your own comparison chart…
Keywords: Alien Invasion, Escape, Action Thriller, Set in Los Angeles
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: Rat Entertainment, Relativity Media, Transmission, Hydraulx Entertainment
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Veterans Day (All Movies, 3-Day) 74 $11,692,415 Nov 12, 2010 3
Veterans Day (All Movies, 3-Day, Inflation Adjusted) 102 $16,745,786 Nov 12, 2010 3
Veterans Day (Opening, 3-Day) 40 $11,692,415 Nov 12, 2010 3
Veterans Day (Opening, 3-Day, Inflation Adjusted) 51 $16,745,786 Nov 12, 2010 3

Leading Cast

Eric Balfour    Jarrord

Supporting Cast

Scottie Thompson    Elaine
Brittany Daniel    Candice
Crystal Reed    Denise
Neil Hopkins    Ray
David Zayas    Oliver
Donald Faison    Terry

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Brothers Strause    Producer
Kristian James Andresen    Producer
Liam O'Donnell    Producer
Ryan Kavanaugh    Executive Producer
Brett Ratner    Executive Producer
Tucker Tooley    Executive Producer
Brian Tyler    Executive Producer
Brian Kavanaugh-Jones    Executive Producer
Paul Barry    Co-Producer
Brothers Strause    Director
Joshua Cordes    Screenwriter
Liam O'Donnell    Screenwriter

DVD Sales: Yogi Outsmarts the Competition, Barely

April 5th, 2011

Like last week, four new releases reached the top 30 on this week's sales chart and all four landed in the top five. It was a close race for top spot with Yogi Bear leading The Tourist 685,000 units to 609,000 units. In terms of dollars it was even closer at $10.27 million to $9.99 million. More...

DVD and Blu-ray Releases for March 22nd, 2011

March 21st, 2011

It's a deceptively slow week when it comes to DVD and Blu-ray releases. Have I mentioned how much I love the word, "deceptively"? It is worse than meaningless and actually reduces the amount of information given in any sentence it appears in. In this case, the first sentence could mean the week appears to be slow, but it is actually quite busy. Or it could mean the week appears busy, but is quite slow. Unfortunately, it's the latter. There are four first run releases coming out on the home market, which is more than most weeks, but all four missed expectations to one degree or another. Additionally, there's only one new release that I'm seriously considering for Pick of the Week, The Venture Bros.: Season Four on Blu-ray. In fact, there are a couple Blu-ray catalog titles that are more interesting than any of the first run releases. Leading the way there is Stand By Me, which is not only a great movie, but the Blu-ray isn't shovelware and includes Blu-ray exclusive extras like a Picture-in-Picture track. So which release is the Pick of the Week? I can't decide, so let's call it a tie. More...

International Box Office: Potter Maintains Century Run

December 1st, 2010

For the second weekend in a row, Harry Potter and the Deathly Hallows: Part I was able to top $100 million on the international box office chart, adding $115.62 million on 16,093 screens in 61 markets for a total of $386.10 million internationally and $605.16 million worldwide. It became only the 56th film to reach $600 million worldwide, and some analysts are now predicting $1 billion is more likely than not. More...

Harry Potter is Very Lively

November 23rd, 2010

Harry Potter and the Deathly Hallows: Part I helped the overall box office explode from last weekend. In fact, it earned more than all films last weekend combined, propelling the box office to a 60% week-over-week increase. Unfortunately, the rest of the box office was on the weak side, and the total of $194 million was 25% lower than the same weekend last year. Ouch. 2010 is still ahead of 2009 at $9.36 billion to $9.14 billion, but that lead isn't safe given the sharp drop-off we just suffered. Hopefully we will get back on the winning track soon. Even single-digit loses will ensure 2010 sets another box office record. More...

International Box Office: Unstoppable, But for How Long?

November 17th, 2010

Unstoppable opened in first place on the international box office over the weekend. (It has likely already fallen to Harry Potter on the daily chart, which opened on Wednesday.) Its opening weekend haul was $18.72 million on 4137 screens in 39 markets giving it a total opening of $19.31 million. It earned first place in Spain with $1.56 million on 336 screens, but was not as potent in South Korea or Germany earning third place with $1.33 million on 323 screens and $1.20 million on 504 respectively. It only managed fourth place in France, with $2.63 million on 430 screens, while it barely squeezed into the top five in Italy with $755,000 on 251. More...

MegaMind was the Truly Unstoppable Film

November 16th, 2010

Only one film in the top five topped expectations over the weekend, while another film came within a rounding error of doing so. This left the overall box office down nearly 20% from last weekend, which combined with last year's monster opening for 2012 means 2010 is off last year's pace by 13%. Year-to-date, 2010 still has a more than $300 million lead at $9.14 billion to $8.84 billion, so a one-week stumble like this is hardly reason to panic. More...

Unstoppable Force vs. Immovable Holdovers

November 11th, 2010

There could be a three-way race for the top spot at the box office this weekend with two wide releases competing with last week's winner. That's the good news. The bad news is that none of them have a real shot at topping last year's winner. In fact, the worst case scenario has the three wide releases this year opening with less combined than 2012 opened with on its own. Actually, that's not the worst case scenario, as it is pretty damn likely. Even if that does happen, there is a lot more depth this year and 2010 might still earn a solid win overall. More...

2010 Preview: November

November 1st, 2010

November's here and expectations are all over the place. October saw 2010 lose ground to 2009, which is a bad sign going forward, but we also saw records fall. This month will undoubtedly see an increase in ticket sales over last month, what with the start of Awards Season and the Holidays, but the real question is how well it will compare with last year. Last November saw the release of a couple of surprise hits, none more surprising than The Blind Side, while in the end there were five $100 million movies and two that reached $200 million. Will that happen this year? Maybe. I count six films with a statistically significant shot at reaching $100 million, including three that might reach $200 million, and one of those has a shot at $300 million. That is on the high end, but even on the low end there are three $100 million movies coming out this month, including one that is all but guaranteed to reach $200 million in the end. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 12, 2010 4 $11,692,415   2,880 $4,060   $11,692,415 1
Nov 19, 2010 7 $3,560,985 -70% 2,883 $1,235   $17,772,760 2
Nov 26, 2010 15 $1,141,440 -68% 1,189 $960   $20,215,790 3
Dec 3, 2010 17 $436,355 -62% 578 $755   $20,955,395 4
Dec 10, 2010 27 $150,960 -65% 277 $545   $21,253,180 5
Dec 17, 2010 37 $55,965 -63% 123 $455   $21,371,425 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 12, 2010 4 $4,737,555     2,880 $1,645   $4,737,555 1
Nov 13, 2010 4 $4,305,630 -9%   2,880 $1,495   $9,043,185 2
Nov 14, 2010 4 $2,649,230 -38%   2,880 $920   $11,692,415 3
Nov 15, 2010 4 $719,865 -73%   2,880 $250   $12,412,280 4
Nov 16, 2010 5 $762,845 +6%   2,880 $265   $13,175,125 5
Nov 17, 2010 5 $561,535 -26%   2,880 $195   $13,736,660 6
Nov 18, 2010 5 $475,115 -15%   2,880 $165   $14,211,775 7
Nov 19, 2010 7 $1,081,565 +128% -77% 2,883 $375   $15,293,340 8
Nov 20, 2010 7 $1,528,030 +41% -65% 2,883 $530   $16,821,370 9
Nov 21, 2010 7 $951,390 -38% -64% 2,883 $330   $17,772,760 10
Nov 22, 2010 7 $360,375 -62% -50% 2,883 $125   $18,133,135 11
Nov 23, 2010 7 $446,865 +24% -41% 2,883 $155   $18,580,000 12
Nov 24, 2010 - $240,335 -46% -57% 1,300 $185   $18,820,335 13
Nov 25, 2010 - $254,015 +6% -47% 1,300 $195   $19,074,350 14
Nov 26, 2010 15 $439,930 +73% -59% 1,189 $370   $19,514,280 15
Nov 27, 2010 15 $469,655 +7% -69% 1,189 $395   $19,983,935 16
Nov 28, 2010 15 $231,855 -51% -76% 1,189 $195   $20,215,790 17
Nov 29, 2010 13 $83,230 -64% -77% 1,189 $70   $20,299,020 18
Nov 30, 2010 14 $77,805 -7% -83% 1,189 $65   $20,376,825 19
Dec 1, 2010 14 $71,220 -8% -70% 1,189 $60   $20,448,045 20
Dec 2, 2010 14 $70,995 n/c -72% 1,189 $60   $20,519,040 21
Dec 3, 2010 - $124,330 +75% -72% 578 $215   $20,643,370 22
Dec 4, 2010 - $196,425 +58% -58% 578 $340   $20,839,795 23
Dec 5, 2010 - $115,600 -41% -50% 578 $200   $20,955,395 24
Dec 6, 2010 - $34,395 -70% -59% 578 $60   $20,989,790 25
Dec 7, 2010 - $40,175 +17% -48% 578 $70   $21,029,965 26
Dec 8, 2010 - $34,965 -13% -51% 578 $60   $21,064,930 27
Dec 9, 2010 - $37,290 +7% -47% 578 $65   $21,102,220 28
Dec 10, 2010 - $41,680 +12% -66% 277 $150   $21,143,900 29
Dec 11, 2010 - $67,865 +63% -65% 277 $245   $21,211,765 30
Dec 12, 2010 - $41,415 -39% -64% 277 $150   $21,253,180 31
Dec 13, 2010 - $15,235 -63% -56% 277 $55   $21,268,415 32
Dec 14, 2010 - $16,620 +9% -59% 277 $60   $21,285,035 33
Dec 15, 2010 - $15,130 -9% -57% 277 $55   $21,300,165 34
Dec 16, 2010 - $15,295 +1% -59% 277 $55   $21,315,460 35
Dec 17, 2010 - $14,145 -8% -66% 123 $115   $21,329,605 36
Dec 18, 2010 - $22,755 +61% -66% 123 $185   $21,352,360 37
Dec 19, 2010 - $19,065 -16% -54% 123 $155   $21,371,425 38
Dec 20, 2010 - $11,070 -42% -27% 123 $90   $21,382,495 39
Dec 21, 2010 - $11,125 n/c -33% 123 $90   $21,393,620 40

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 12, 2010 4 $14,211,775   2,880 $4,935   $14,211,775 1
Nov 19, 2010 9 $4,862,575 -66% 2,883 $1,687   $19,074,350 2
Nov 26, 2010 15 $1,444,690 -70% 1,189 $1,215   $20,519,040 3
Dec 3, 2010 16 $583,180 -60% 578 $1,009   $21,102,220 4
Dec 10, 2010 25 $213,240 -63% 277 $770   $21,315,460 5
Dec 17, 2010 42 $78,160 -63% 123 $635   $21,393,620 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 27, 20115200,034 200,034$3,456,588$3,456,5882
Apr 3, 20111262,668-69% 262,702$1,190,065$4,646,6533
Apr 10, 20111955,512-11% 318,214$994,775$5,641,4284
Apr 17, 20112430,284-45% 348,498$549,049$6,190,4775
Apr 24, 20112933,037+9% 381,535$594,336$6,784,8136

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 27, 2011331,119 31,119$730,992$730,9922
Apr 3, 20111911,874-62% 42,993$296,725$1,027,7173

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.