Letters to Juliet (2010)

Letters to Juliet poster
Theatrical Performance
Domestic Box Office $53,032,453Details
International Box Office $29,116,085Details
Worldwide Box Office $82,148,538
Home Market Performance
Est. Domestic DVD Sales $33,635,330 Details
Est. Domestic Blu-ray Sales $2,002,968 Details
Total Est. Domestic Video Sales $35,638,298
Further financial details...

Synopsis

When a young American travels to the city of Verona, home of the star-crossed lover Juliet Capulet of Romeo and Juliet fame, she joins a group of volunteers who respond to letters to Juliet seeking advice about love. After answering one letter dated from 1957, she inspires its author to travel to Italy in search of her long-lost love, which sets off a chain of events that will bring a love into both of their lives unlike anything they ever imagined.

Metrics

Opening Weekend:$13,540,486 (25.5% of total gross)
Legs:3.92 (domestic box office/biggest weekend)
Domestic Share:64.6% (domestic box office/worldwide)
Production Budget:$30,000,000 (worldwide box office is 2.7 times production budget)
Theater counts:2,968 opening theaters/2,975 max. theaters, 5.0 weeks average run per theater
Infl. Adj. Dom. BO $72,457,522

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,742 $53,032,453
All Time International Box Office (Rank 2,801-2,900) 2,832 $29,116,085
All Time Worldwide Box Office (Rank 2,101-2,200) 2,145 $82,148,538

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: May 14th, 2010 (Wide) by Summit Entertainment
International Releases: October 6th, 2010 (Wide) (South Korea)
Video Release: September 14th, 2010 by Summit Home Video
MPAA Rating: PG for brief rude behavior and sensual images, some language and incidental smoking.
Running Time: 105 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Romantic Drama, Set in Italy
Source:Based on Factual Book/Article
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Summit Entertainment, Applehead Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Memorial Day (All Movies, 3-Day) 179 $5,833,772 May 28, 2010 17
Memorial Day (All Movies, 3-Day, Inflation Adjusted) 231 $8,355,084 May 28, 2010 17
Memorial Day (All Movies, 4-Day, Fri-Mon) 126 $7,492,524 May 28, 2010 17
Memorial Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 137 $10,730,740 May 28, 2010 17

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 14, 2010 3 $13,540,486   2,968 $4,562   $13,540,486 1
May 21, 2010 4 $9,006,266 -33% 2,975 $3,027   $27,332,507 2
May 28, 2010 6 $5,833,772 -35% 2,825 $2,065   $36,537,190 3
Jun 4, 2010 10 $3,036,367 -48% 1,962 $1,548   $43,337,836 4
Jun 11, 2010 12 $1,693,941 -44% 1,331 $1,273   $46,754,242 5
Jun 18, 2010 14 $790,430 -53% 806 $981   $48,591,409 6
Jun 25, 2010 18 $406,548 -49% 509 $799   $49,537,429 7
Jul 2, 2010 10 $822,969 +102% 340 $2,420   $50,945,274 8
Jul 9, 2010 21 $336,221 -59% 241 $1,395   $51,726,064 9
Jul 16, 2010 23 $240,193 -29% 272 $883   $52,129,858 10
Jul 23, 2010 25 $183,782 -23% 234 $785   $52,503,754 11
Jul 30, 2010 31 $113,952 -38% 173 $659   $52,751,741 12
Aug 6, 2010 42 $60,959 -47% 103 $592   $52,897,303 13
Aug 13, 2010 50 $32,374 -47% 61 $531   $52,979,567 14
Aug 20, 2010 63 $17,208 -47% 35 $492   $53,021,560 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 14, 2010 3 $4,993,113     2,968 $1,682   $4,993,113 1
May 15, 2010 3 $5,361,843 +7%   2,968 $1,807   $10,354,956 2
May 16, 2010 3 $3,185,530 -41%   2,968 $1,073   $13,540,486 3
May 17, 2010 3 $1,141,212 -64%   2,968 $385   $14,681,698 4
May 18, 2010 3 $1,355,277 +19%   2,968 $457   $16,036,975 5
May 19, 2010 3 $1,185,179 -13%   2,968 $399   $17,222,154 6
May 20, 2010 3 $1,104,087 -7%   2,968 $372   $18,326,241 7
May 21, 2010 4 $2,999,991 +172% -40% 2,975 $1,008   $21,326,232 8
May 22, 2010 4 $3,755,056 +25% -30% 2,975 $1,262   $25,081,288 9
May 23, 2010 4 $2,251,219 -40% -29% 2,975 $757   $27,332,507 10
May 24, 2010 4 $859,921 -62% -25% 2,975 $289   $28,192,428 11
May 25, 2010 4 $886,413 +3% -35% 2,975 $298   $29,078,841 12
May 26, 2010 4 $809,861 -9% -32% 2,975 $272   $29,888,702 13
May 27, 2010 5 $814,716 +1% -26% 2,975 $274   $30,703,418 14
May 28, 2010 6 $1,798,453 +121% -40% 2,825 $637   $32,501,871 15
May 29, 2010 6 $2,170,449 +21% -42% 2,825 $768   $34,672,320 16
May 30, 2010 6 $1,864,870 -14% -17% 2,825 $660   $36,537,190 17
May 31, 2010 6 $1,658,752 -11% +93% 2,825 $587   $38,195,942 18
Jun 1, 2010 6 $710,253 -57% -20% 2,825 $251   $38,906,195 19
Jun 2, 2010 6 $671,472 -5% -17% 2,825 $238   $39,577,667 20
Jun 3, 2010 6 $723,802 +8% -11% 2,825 $256   $40,301,469 21
Jun 4, 2010 10 $949,596 +31% -47% 1,962 $484   $41,251,065 22
Jun 5, 2010 10 $1,266,661 +33% -42% 1,962 $646   $42,517,726 23
Jun 6, 2010 10 $820,110 -35% -56% 1,962 $418   $43,337,836 24
Jun 7, 2010 10 $363,245 -56% -78% 1,962 $185   $43,701,081 25
Jun 8, 2010 10 $450,615 +24% -37% 1,962 $230   $44,151,696 26
Jun 9, 2010 10 $448,967 n/c -33% 1,962 $229   $44,600,663 27
Jun 10, 2010 10 $459,638 +2% -36% 1,962 $234   $45,060,301 28
Jun 11, 2010 12 $542,379 +18% -43% 1,331 $407   $45,602,680 29
Jun 12, 2010 12 $690,412 +27% -45% 1,331 $519   $46,293,092 30
Jun 13, 2010 12 $461,150 -33% -44% 1,331 $346   $46,754,242 31
Jun 14, 2010 12 $253,356 -45% -30% 1,331 $190   $47,007,598 32
Jun 15, 2010 12 $274,704 +8% -39% 1,331 $206   $47,282,302 33
Jun 16, 2010 12 $264,210 -4% -41% 1,331 $199   $47,546,512 34
Jun 17, 2010 12 $254,467 -4% -45% 1,331 $191   $47,800,979 35
Jun 18, 2010 - $280,494 +10% -48% 806 $348   $48,081,473 36
Jun 19, 2010 - $318,972 +14% -54% 806 $396   $48,400,445 37
Jun 20, 2010 - $190,964 -40% -59% 806 $237   $48,591,409 38
Jun 21, 2010 - $134,788 -29% -47% 806 $167   $48,726,197 39
Jun 22, 2010 13 $161,349 +20% -41% 806 $200   $48,887,546 40
Jun 23, 2010 - $117,845 -27% -55% 806 $146   $49,005,391 41
Jun 24, 2010 - $125,490 +6% -51% 806 $156   $49,130,881 42
Jun 25, 2010 - $128,433 +2% -54% 509 $252   $49,259,314 43
Jun 26, 2010 - $162,498 +27% -49% 509 $319   $49,421,812 44
Jun 27, 2010 - $115,617 -29% -39% 509 $227   $49,537,429 45
Jun 28, 2010 - $68,848 -40% -49% 509 $135   $49,606,277 46
Jun 29, 2010 - $111,730 +62% -31% 509 $220   $49,718,007 47
Jun 30, 2010 10 $249,814 +124% +112% 509 $491   $49,967,821 48
Jul 1, 2010 12 $154,484 -38% +23% 509 $304   $50,122,305 49
Jul 2, 2010 9 $352,729 +128% +175% 340 $1,037   $50,475,034 50
Jul 3, 2010 11 $307,561 -13% +89% 340 $905   $50,782,595 51
Jul 4, 2010 13 $162,679 -47% +41% 340 $478   $50,945,274 52
Jul 5, 2010 17 $149,405 -8% +117% 340 $439   $51,094,679 53
Jul 6, 2010 12 $111,740 -25% n/c 340 $329   $51,206,419 54
Jul 7, 2010 - $87,417 -22% -65% 340 $257   $51,293,836 55
Jul 8, 2010 14 $96,007 +10% -38% 340 $282   $51,389,843 56
Jul 9, 2010 - $109,221 +14% -69% 241 $453   $51,499,064 57
Jul 10, 2010 - $153,022 +40% -50% 241 $635   $51,652,086 58
Jul 11, 2010 - $73,978 -52% -55% 241 $307   $51,726,064 59
Jul 12, 2010 - $38,490 -48% -74% 241 $160   $51,764,554 60
Jul 13, 2010 - $41,089 +7% -63% 241 $170   $51,805,643 61
Jul 14, 2010 - $37,225 -9% -57% 241 $154   $51,842,868 62
Jul 15, 2010 - $46,797 +26% -51% 241 $194   $51,889,665 63
Jul 16, 2010 - $76,592 +64% -30% 272 $282   $51,966,257 64
Jul 17, 2010 - $94,883 +24% -38% 272 $349   $52,061,140 65
Jul 18, 2010 - $68,718 -28% -7% 272 $253   $52,129,858 66
Jul 19, 2010 - $41,508 -40% +8% 272 $153   $52,171,366 67
Jul 20, 2010 - $53,152 +28% +29% 272 $195   $52,224,518 68
Jul 21, 2010 - $47,391 -11% +27% 272 $174   $52,271,909 69
Jul 22, 2010 - $48,063 +1% +3% 272 $177   $52,319,972 70
Jul 23, 2010 - $59,945 +25% -22% 234 $256   $52,379,917 71
Jul 24, 2010 - $73,136 +22% -23% 234 $313   $52,453,053 72
Jul 25, 2010 - $50,701 -31% -26% 234 $217   $52,503,754 73
Jul 26, 2010 - $29,002 -43% -30% 234 $124   $52,532,756 74
Jul 27, 2010 - $36,015 +24% -32% 234 $154   $52,568,771 75
Jul 28, 2010 - $33,612 -7% -29% 234 $144   $52,602,383 76
Jul 29, 2010 - $35,406 +5% -26% 234 $151   $52,637,789 77
Jul 30, 2010 - $37,040 +5% -38% 173 $214   $52,674,829 78
Jul 31, 2010 - $45,938 +24% -37% 173 $266   $52,720,767 79
Aug 1, 2010 - $30,974 -33% -39% 173 $179   $52,751,741 80
Aug 2, 2010 - $18,683 -40% -36% 173 $108   $52,770,424 81
Aug 3, 2010 - $22,918 +23% -36% 173 $132   $52,793,342 82
Aug 4, 2010 - $22,262 -3% -34% 173 $129   $52,815,604 83
Aug 5, 2010 - $20,740 -7% -41% 173 $120   $52,836,344 84
Aug 6, 2010 - $19,912 -4% -46% 103 $193   $52,856,256 85
Aug 7, 2010 - $24,645 +24% -46% 103 $239   $52,880,901 86
Aug 8, 2010 - $16,402 -33% -47% 103 $159   $52,897,303 87
Aug 9, 2010 - $10,053 -39% -46% 103 $98   $52,907,356 88
Aug 10, 2010 - $13,617 +35% -41% 103 $132   $52,920,973 89
Aug 11, 2010 - $12,354 -9% -45% 103 $120   $52,933,327 90
Aug 12, 2010 - $13,866 +12% -33% 103 $135   $52,947,193 91
Aug 13, 2010 - $11,067 -20% -44% 61 $181   $52,958,260 92
Aug 14, 2010 - $12,873 +16% -48% 61 $211   $52,971,133 93
Aug 15, 2010 - $8,434 -34% -49% 61 $138   $52,979,567 94
Aug 16, 2010 - $5,805 -31% -42% 61 $95   $52,985,372 95
Aug 17, 2010 - $6,529 +12% -52% 61 $107   $52,991,901 96
Aug 18, 2010 - $6,260 -4% -49% 61 $103   $52,998,161 97
Aug 19, 2010 - $6,191 -1% -55% 61 $101   $53,004,352 98
Aug 20, 2010 - $5,760 -7% -48% 35 $165   $53,010,112 99
Aug 21, 2010 - $7,294 +27% -43% 35 $208   $53,017,406 100
Aug 22, 2010 - $4,154 -43% -51% 35 $119   $53,021,560 101
Aug 23, 2010 - $2,202 -47% -62% 35 $63   $53,023,762 102
Aug 24, 2010 - $3,348 +52% -49% 35 $96   $53,027,110 103
Aug 25, 2010 - $2,851 -15% -54% 35 $81   $53,029,961 104
Aug 26, 2010 - $2,492 -13% -60% 35 $71   $53,032,453 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 14, 2010 3 $18,326,241   2,968 $6,175   $18,326,241 1
May 21, 2010 5 $12,377,177 -32% 2,975 $4,160   $30,703,418 2
May 28, 2010 6 $9,598,051 -22% 2,825 $3,398   $40,301,469 3
Jun 4, 2010 10 $4,758,832 -50% 1,962 $2,426   $45,060,301 4
Jun 11, 2010 13 $2,740,678 -42% 1,331 $2,059   $47,800,979 5
Jun 18, 2010 15 $1,329,902 -51% 806 $1,650   $49,130,881 6
Jun 25, 2010 17 $991,424 -25% 509 $1,948   $50,122,305 7
Jul 2, 2010 11 $1,267,538 +28% 340 $3,728   $51,389,843 8
Jul 9, 2010 24 $499,822 -61% 241 $2,074   $51,889,665 9
Jul 16, 2010 24 $430,307 -14% 272 $1,582   $52,319,972 10
Jul 23, 2010 26 $317,817 -26% 234 $1,358   $52,637,789 11
Jul 30, 2010 29 $198,555 -38% 173 $1,148   $52,836,344 12
Aug 6, 2010 38 $110,849 -44% 103 $1,076   $52,947,193 13
Aug 13, 2010 49 $57,159 -48% 61 $937   $53,004,352 14
Aug 20, 2010 61 $28,101 -51% 35 $803   $53,032,453 15

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
South Korea 10/6/2010 $0 0 58 58 $3,493,115 5/7/2020
 
Rest of World $25,622,970
 
International Total$29,116,085 5/7/2020

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 19, 20102486,144 486,144$8,259,587$8,259,5871
Sep 26, 20104150,876-69% 637,020$2,563,383$10,822,9702
Oct 3, 20101174,879-50% 711,899$1,421,952$12,244,9223
Oct 10, 20101164,889-13% 776,788$1,125,824$13,370,7464
Oct 17, 20101073,294+13% 850,082$1,245,265$14,616,0115
Oct 24, 20102039,988-45% 890,070$579,426$15,195,4376
Oct 31, 20102037,053-7% 927,123$629,530$15,824,9677
Nov 14, 20102830,909 973,857$483,108$16,556,5279
Nov 28, 201030200,196 1,209,860$2,986,924$20,128,89511
Dec 19, 20102930,367 1,296,918$420,583$21,353,31914
Nov 27, 201112349,825 1,941,890$2,931,534$28,975,23663

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 19, 2010229,416 29,416$590,678$590,6781
Sep 26, 201068,782-70% 38,198$197,427$788,1052

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Amanda Seyfried    Sophie
Christopher Egan    Charlie

Supporting Cast

Gael Garcia Bernal    Victor
Vanessa Redgrave    Claire
Franco Nero    Lorenzo
Oliver Platt    Bobby
Luisa Ranieri    Isabella
Marcia DeBonis    Lorraine
Lidia Biondi    Donatella
Fabio Testi    Count Lorenzo

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Gary Winick    Director
Jose Rivera    Screenwriter
Tim Sullivan    Screenwriter
Chris Carreras    First Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Tinker Bell is Great on the DVD Sales Chart

October 5th, 2010

It was another week where new releases dominated the DVD sales chart with ten of them placing in the top 30. This includes Tinker Bell and the Great Fairy Rescue, which took top spot with 920,000 units sold, while its opening week sales of $16.80 million were actually second best. This is a drop from The Lost Treasure; however, it did much, much better on Blu-ray than either of the previous releases. More...

DVD Sales: Prince is the King of New Releases

September 28th, 2010

New releases flooded the sales chart this week, taking the top nine spots, plus a couple more in the top 30. Leading the way was Prince of Persia: The Sands of Time with a disappointing opening week of 664,000 units and consumer spending at retail of $15.05 million. It was relatively better on Blu-ray, however. Letters to Juliet opened in second place with 486,000 units and $8.26 million, which is fine given the film's theatrical run. Barbie: A Fashion Fairytale opened in third place with $283,000 units / $3.95 million, which is huge for a direct-to-DVD franchise. More...

DVD and Blu-ray Releases for September 14th, 2010

September 13th, 2010

TV on DVD season continues, which is great news for fans who want to relive last season, or missed many episodes of their favorite shows. It's bad news for these people's wallets, as they are quite expensive compared to first run releases. (Although TV on DVD releases tend to be inexpensive entertainment on a per-minute basis.) It's worse news for critics, as trying to review several full season releases in one week is tough to pull off. That's not to say there were no first run releases, but the ones that did come out were second-tier, or lower, leaving them out of competition for Pick of the Week. I'm going with The Big Bang Theory: Season Three for Pick of the Week, with both DVD and Blu-ray worth picking up, but the High Definition release is arguably the better deal. More...

International Details: Robin Hood Nears Major Milestone

June 20th, 2010

For the third weekend in a row, Robin Hood remained in fourth place. This time it pulled in $7.19 million on 5742 screens in 54 markets for a total of $183.71 million internationally and $283.17 million worldwide. This week it opened in China and India, two countries that rarely release box office numbers in a timely fashion. More...

3-Day Weekend Estimates: Shrek Triumphs Over Carrie and Friends

May 30th, 2010

A weaker-than-expected debut by Sex and the City 2 will leave Shrek Forever After the comfortable winner over Memorial Day Weekend, according to studio estimates released on Sunday. Shrek's 3-day projected gross is $43.345 million, which takes it to $133.1 million after ten days. That's not, in itself, a spectacular result, since it's a decline of 39% from a soft-ish opening weekend on one of the biggest box office weekends of the year, but it puts the ogre movie over $10 million ahead of Sex over three days -- a lead that will get bigger once Monday's numbers are in. More...

Summer Continues to be Soft

May 25th, 2010

I'm starting to get a little concerned about summer. Granted, we are only three weeks in, but so far we have had two films that came short of high expectations and another that was expected to struggle at the box office and did. This time around, the number one movie failed to meet even the low end of expectations and the overall box office managed just a hair under $150 million. This was 8% more than last weekend, but 15% lower than the same weekend last year. Granted, this time last year was Memorial Day long weekend, so the comparison isn't entirely fair. But still troubling. Year-to-date, 2010 has amassed $4.04 billion, which is 4.8% higher than last year, but the boom in 3D films and the higher ticket prices that go with it means that attendance is down 1.7%. More...

Weekend Estimates: Shrek Bows Out with Disappointing Opening Weekend

May 23rd, 2010

Perhaps DreamWorks Animation saw the writing on the wall before anyone else, but their decision to make Shrek Forever After the last film in the series is looking wise after the Ogre comedy/adventure posted what has to be considered a very ordinary opening. Paramount's weekend estimate is $71.25 million, over $50 million less than Shrek the Third's debut in 2007, and it will take incredible legs through the Summer for the movie to deliver the kind of box office enjoyed by previous movies in the franchise. More...

Weekend Preview: The Beginning of the End for Shrek

May 20th, 2010

It's the first long weekend of the summer; at least it is up here in Canada. What effect will this have on the box office? Not a whole lot, but Canada does represent about 10% of the total domestic box office and every little bit will help. This time last year saw the debut of two box office hits and we only have Shrek Forever After this time around. Granted, even the low end estimates have the pseudo-final chapter in the Shrek franchise crushing either Night at the Museum or Terminator, individually. The question is, can it top their combined opening? It might need to if 2010 is to keep pace with 2009. More...

Robin Hood Rich, but Can't Top Tony Stark

May 17th, 2010

The overall box office this past weekend was adequate. While three of the top five films were unable to match Thursday's predictions, none were off by a significant degree. All combined, the box office brought in $139 million, which was down 22% compared to last week. Again, this was expected. Compared to last year it was higher, but by a mere 1.3%. Not enough to keep pace with inflation. Year-to-date, 2010 is still ahead of 2009 at $3.85 billion to $3.62 billion. However, due to the influx of 3D ticket sales and the much higher ticket prices they command, attendance is actually down by a fraction of a percent. It's nothing to worry about at the moment, but it is still interesting. More...

Weekend Estimates: Iron Man Sees Off Robin Hood

May 16th, 2010

This Summer's first blockbuster face-off ended with a victory for Iron Man 2 as the superhero actioner saw off the medieval actioner, Robin Hood. Both movies enjoyed weekends roughly in line with expectations. Iron Man 2 posted a respectable 59% drop from its opening weekend to earn $53 million, and take its domestic box office total to $212 million. With another $210 million internationally, the movie is well on its way to topping Iron Man's $582 million worldwide tally. Robin Hood couldn't match that level of performance, but posted a decent $37.1 million opening in North America, and earned an estimated $77 million internationally, to take it past $100 million worldwide on its first weekend. More...

Robin Hood Ready to Steal the Box Office Crown?

May 13th, 2010

The second weekend in May tends to be weak at the box office; for instance, it was the second weekend of May that saw the release of Speed Racer and Poseidon, just to name two recent examples. It is unlikely that Robin Hood will do that poorly at the box office; in fact, it might open with more than Speed Racer made in total. If it can, it will go a long way towards helping 2010 keep pace with last year. But even if it does, it will likely have to settle for second place. More...

2010 Preview: May

May 1st, 2010

It's summertime! April started off okay, but ended with a thud. In fact, How to Train Your Dragon was arguably the biggest box office draw of the month, and it opened in March. That said, it's May, and that means there's a clean slate for the box office, as even under the best of circumstances holdovers mean very little at the beginning of the month. As long as the overall box office is healthy, we should be fine. And given the number of $100 million hits that have opened in 2010 so far, plus the $300 million hit that is Alice in Wonderland, I think it is fair to say that we will be fine. The real question is how well May 2010 will compare to last year, when we had six $100 million movies including two that reached $200 million. This time around there's one less weekend, so we will need help from some of the counter programming to match that number. Since there are only three films that you could call counter programming, this could be a problem. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

When a young American travels to the city of Verona, home of the star-crossed lover Juliet Capulet of Romeo and Juliet fame, she joins a group of volunteers who respond to letters to Juliet seeking advice about love. After answering one letter dated from 1957, she inspires its author to travel to Italy in search of her long-lost love, which sets off a chain of events that will bring a love into both of their lives unlike anything they ever imagined.

Metrics

Opening Weekend:$13,540,486 (25.5% of total gross)
Legs:3.92 (domestic box office/biggest weekend)
Domestic Share:64.6% (domestic box office/worldwide)
Production Budget:$30,000,000 (worldwide box office is 2.7 times production budget)
Theater counts:2,968 opening theaters/2,975 max. theaters, 5.0 weeks average run per theater
Infl. Adj. Dom. BO $72,457,522

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,742 $53,032,453
All Time International Box Office (Rank 2,801-2,900) 2,832 $29,116,085
All Time Worldwide Box Office (Rank 2,101-2,200) 2,145 $82,148,538

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: May 14th, 2010 (Wide) by Summit Entertainment
International Releases: October 6th, 2010 (Wide) (South Korea)
Video Release: September 14th, 2010 by Summit Home Video
MPAA Rating: PG for brief rude behavior and sensual images, some language and incidental smoking.
Running Time: 105 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Romantic Drama, Set in Italy
Source:Based on Factual Book/Article
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Summit Entertainment, Applehead Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Memorial Day (All Movies, 3-Day) 179 $5,833,772 May 28, 2010 17
Memorial Day (All Movies, 3-Day, Inflation Adjusted) 231 $8,355,084 May 28, 2010 17
Memorial Day (All Movies, 4-Day, Fri-Mon) 126 $7,492,524 May 28, 2010 17
Memorial Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 137 $10,730,740 May 28, 2010 17

Leading Cast

Amanda Seyfried    Sophie
Christopher Egan    Charlie

Supporting Cast

Gael Garcia Bernal    Victor
Vanessa Redgrave    Claire
Franco Nero    Lorenzo
Oliver Platt    Bobby
Luisa Ranieri    Isabella
Marcia DeBonis    Lorraine
Lidia Biondi    Donatella
Fabio Testi    Count Lorenzo

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Gary Winick    Director
Jose Rivera    Screenwriter
Tim Sullivan    Screenwriter
Chris Carreras    First Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Tinker Bell is Great on the DVD Sales Chart

October 5th, 2010

It was another week where new releases dominated the DVD sales chart with ten of them placing in the top 30. This includes Tinker Bell and the Great Fairy Rescue, which took top spot with 920,000 units sold, while its opening week sales of $16.80 million were actually second best. This is a drop from The Lost Treasure; however, it did much, much better on Blu-ray than either of the previous releases. More...

DVD Sales: Prince is the King of New Releases

September 28th, 2010

New releases flooded the sales chart this week, taking the top nine spots, plus a couple more in the top 30. Leading the way was Prince of Persia: The Sands of Time with a disappointing opening week of 664,000 units and consumer spending at retail of $15.05 million. It was relatively better on Blu-ray, however. Letters to Juliet opened in second place with 486,000 units and $8.26 million, which is fine given the film's theatrical run. Barbie: A Fashion Fairytale opened in third place with $283,000 units / $3.95 million, which is huge for a direct-to-DVD franchise. More...

DVD and Blu-ray Releases for September 14th, 2010

September 13th, 2010

TV on DVD season continues, which is great news for fans who want to relive last season, or missed many episodes of their favorite shows. It's bad news for these people's wallets, as they are quite expensive compared to first run releases. (Although TV on DVD releases tend to be inexpensive entertainment on a per-minute basis.) It's worse news for critics, as trying to review several full season releases in one week is tough to pull off. That's not to say there were no first run releases, but the ones that did come out were second-tier, or lower, leaving them out of competition for Pick of the Week. I'm going with The Big Bang Theory: Season Three for Pick of the Week, with both DVD and Blu-ray worth picking up, but the High Definition release is arguably the better deal. More...

International Details: Robin Hood Nears Major Milestone

June 20th, 2010

For the third weekend in a row, Robin Hood remained in fourth place. This time it pulled in $7.19 million on 5742 screens in 54 markets for a total of $183.71 million internationally and $283.17 million worldwide. This week it opened in China and India, two countries that rarely release box office numbers in a timely fashion. More...

3-Day Weekend Estimates: Shrek Triumphs Over Carrie and Friends

May 30th, 2010

A weaker-than-expected debut by Sex and the City 2 will leave Shrek Forever After the comfortable winner over Memorial Day Weekend, according to studio estimates released on Sunday. Shrek's 3-day projected gross is $43.345 million, which takes it to $133.1 million after ten days. That's not, in itself, a spectacular result, since it's a decline of 39% from a soft-ish opening weekend on one of the biggest box office weekends of the year, but it puts the ogre movie over $10 million ahead of Sex over three days -- a lead that will get bigger once Monday's numbers are in. More...

Summer Continues to be Soft

May 25th, 2010

I'm starting to get a little concerned about summer. Granted, we are only three weeks in, but so far we have had two films that came short of high expectations and another that was expected to struggle at the box office and did. This time around, the number one movie failed to meet even the low end of expectations and the overall box office managed just a hair under $150 million. This was 8% more than last weekend, but 15% lower than the same weekend last year. Granted, this time last year was Memorial Day long weekend, so the comparison isn't entirely fair. But still troubling. Year-to-date, 2010 has amassed $4.04 billion, which is 4.8% higher than last year, but the boom in 3D films and the higher ticket prices that go with it means that attendance is down 1.7%. More...

Weekend Estimates: Shrek Bows Out with Disappointing Opening Weekend

May 23rd, 2010

Perhaps DreamWorks Animation saw the writing on the wall before anyone else, but their decision to make Shrek Forever After the last film in the series is looking wise after the Ogre comedy/adventure posted what has to be considered a very ordinary opening. Paramount's weekend estimate is $71.25 million, over $50 million less than Shrek the Third's debut in 2007, and it will take incredible legs through the Summer for the movie to deliver the kind of box office enjoyed by previous movies in the franchise. More...

Weekend Preview: The Beginning of the End for Shrek

May 20th, 2010

It's the first long weekend of the summer; at least it is up here in Canada. What effect will this have on the box office? Not a whole lot, but Canada does represent about 10% of the total domestic box office and every little bit will help. This time last year saw the debut of two box office hits and we only have Shrek Forever After this time around. Granted, even the low end estimates have the pseudo-final chapter in the Shrek franchise crushing either Night at the Museum or Terminator, individually. The question is, can it top their combined opening? It might need to if 2010 is to keep pace with 2009. More...

Robin Hood Rich, but Can't Top Tony Stark

May 17th, 2010

The overall box office this past weekend was adequate. While three of the top five films were unable to match Thursday's predictions, none were off by a significant degree. All combined, the box office brought in $139 million, which was down 22% compared to last week. Again, this was expected. Compared to last year it was higher, but by a mere 1.3%. Not enough to keep pace with inflation. Year-to-date, 2010 is still ahead of 2009 at $3.85 billion to $3.62 billion. However, due to the influx of 3D ticket sales and the much higher ticket prices they command, attendance is actually down by a fraction of a percent. It's nothing to worry about at the moment, but it is still interesting. More...

Weekend Estimates: Iron Man Sees Off Robin Hood

May 16th, 2010

This Summer's first blockbuster face-off ended with a victory for Iron Man 2 as the superhero actioner saw off the medieval actioner, Robin Hood. Both movies enjoyed weekends roughly in line with expectations. Iron Man 2 posted a respectable 59% drop from its opening weekend to earn $53 million, and take its domestic box office total to $212 million. With another $210 million internationally, the movie is well on its way to topping Iron Man's $582 million worldwide tally. Robin Hood couldn't match that level of performance, but posted a decent $37.1 million opening in North America, and earned an estimated $77 million internationally, to take it past $100 million worldwide on its first weekend. More...

Robin Hood Ready to Steal the Box Office Crown?

May 13th, 2010

The second weekend in May tends to be weak at the box office; for instance, it was the second weekend of May that saw the release of Speed Racer and Poseidon, just to name two recent examples. It is unlikely that Robin Hood will do that poorly at the box office; in fact, it might open with more than Speed Racer made in total. If it can, it will go a long way towards helping 2010 keep pace with last year. But even if it does, it will likely have to settle for second place. More...

2010 Preview: May

May 1st, 2010

It's summertime! April started off okay, but ended with a thud. In fact, How to Train Your Dragon was arguably the biggest box office draw of the month, and it opened in March. That said, it's May, and that means there's a clean slate for the box office, as even under the best of circumstances holdovers mean very little at the beginning of the month. As long as the overall box office is healthy, we should be fine. And given the number of $100 million hits that have opened in 2010 so far, plus the $300 million hit that is Alice in Wonderland, I think it is fair to say that we will be fine. The real question is how well May 2010 will compare to last year, when we had six $100 million movies including two that reached $200 million. This time around there's one less weekend, so we will need help from some of the counter programming to match that number. Since there are only three films that you could call counter programming, this could be a problem. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 14, 2010 3 $13,540,486   2,968 $4,562   $13,540,486 1
May 21, 2010 4 $9,006,266 -33% 2,975 $3,027   $27,332,507 2
May 28, 2010 6 $5,833,772 -35% 2,825 $2,065   $36,537,190 3
Jun 4, 2010 10 $3,036,367 -48% 1,962 $1,548   $43,337,836 4
Jun 11, 2010 12 $1,693,941 -44% 1,331 $1,273   $46,754,242 5
Jun 18, 2010 14 $790,430 -53% 806 $981   $48,591,409 6
Jun 25, 2010 18 $406,548 -49% 509 $799   $49,537,429 7
Jul 2, 2010 10 $822,969 +102% 340 $2,420   $50,945,274 8
Jul 9, 2010 21 $336,221 -59% 241 $1,395   $51,726,064 9
Jul 16, 2010 23 $240,193 -29% 272 $883   $52,129,858 10
Jul 23, 2010 25 $183,782 -23% 234 $785   $52,503,754 11
Jul 30, 2010 31 $113,952 -38% 173 $659   $52,751,741 12
Aug 6, 2010 42 $60,959 -47% 103 $592   $52,897,303 13
Aug 13, 2010 50 $32,374 -47% 61 $531   $52,979,567 14
Aug 20, 2010 63 $17,208 -47% 35 $492   $53,021,560 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 14, 2010 3 $4,993,113     2,968 $1,682   $4,993,113 1
May 15, 2010 3 $5,361,843 +7%   2,968 $1,807   $10,354,956 2
May 16, 2010 3 $3,185,530 -41%   2,968 $1,073   $13,540,486 3
May 17, 2010 3 $1,141,212 -64%   2,968 $385   $14,681,698 4
May 18, 2010 3 $1,355,277 +19%   2,968 $457   $16,036,975 5
May 19, 2010 3 $1,185,179 -13%   2,968 $399   $17,222,154 6
May 20, 2010 3 $1,104,087 -7%   2,968 $372   $18,326,241 7
May 21, 2010 4 $2,999,991 +172% -40% 2,975 $1,008   $21,326,232 8
May 22, 2010 4 $3,755,056 +25% -30% 2,975 $1,262   $25,081,288 9
May 23, 2010 4 $2,251,219 -40% -29% 2,975 $757   $27,332,507 10
May 24, 2010 4 $859,921 -62% -25% 2,975 $289   $28,192,428 11
May 25, 2010 4 $886,413 +3% -35% 2,975 $298   $29,078,841 12
May 26, 2010 4 $809,861 -9% -32% 2,975 $272   $29,888,702 13
May 27, 2010 5 $814,716 +1% -26% 2,975 $274   $30,703,418 14
May 28, 2010 6 $1,798,453 +121% -40% 2,825 $637   $32,501,871 15
May 29, 2010 6 $2,170,449 +21% -42% 2,825 $768   $34,672,320 16
May 30, 2010 6 $1,864,870 -14% -17% 2,825 $660   $36,537,190 17
May 31, 2010 6 $1,658,752 -11% +93% 2,825 $587   $38,195,942 18
Jun 1, 2010 6 $710,253 -57% -20% 2,825 $251   $38,906,195 19
Jun 2, 2010 6 $671,472 -5% -17% 2,825 $238   $39,577,667 20
Jun 3, 2010 6 $723,802 +8% -11% 2,825 $256   $40,301,469 21
Jun 4, 2010 10 $949,596 +31% -47% 1,962 $484   $41,251,065 22
Jun 5, 2010 10 $1,266,661 +33% -42% 1,962 $646   $42,517,726 23
Jun 6, 2010 10 $820,110 -35% -56% 1,962 $418   $43,337,836 24
Jun 7, 2010 10 $363,245 -56% -78% 1,962 $185   $43,701,081 25
Jun 8, 2010 10 $450,615 +24% -37% 1,962 $230   $44,151,696 26
Jun 9, 2010 10 $448,967 n/c -33% 1,962 $229   $44,600,663 27
Jun 10, 2010 10 $459,638 +2% -36% 1,962 $234   $45,060,301 28
Jun 11, 2010 12 $542,379 +18% -43% 1,331 $407   $45,602,680 29
Jun 12, 2010 12 $690,412 +27% -45% 1,331 $519   $46,293,092 30
Jun 13, 2010 12 $461,150 -33% -44% 1,331 $346   $46,754,242 31
Jun 14, 2010 12 $253,356 -45% -30% 1,331 $190   $47,007,598 32
Jun 15, 2010 12 $274,704 +8% -39% 1,331 $206   $47,282,302 33
Jun 16, 2010 12 $264,210 -4% -41% 1,331 $199   $47,546,512 34
Jun 17, 2010 12 $254,467 -4% -45% 1,331 $191   $47,800,979 35
Jun 18, 2010 - $280,494 +10% -48% 806 $348   $48,081,473 36
Jun 19, 2010 - $318,972 +14% -54% 806 $396   $48,400,445 37
Jun 20, 2010 - $190,964 -40% -59% 806 $237   $48,591,409 38
Jun 21, 2010 - $134,788 -29% -47% 806 $167   $48,726,197 39
Jun 22, 2010 13 $161,349 +20% -41% 806 $200   $48,887,546 40
Jun 23, 2010 - $117,845 -27% -55% 806 $146   $49,005,391 41
Jun 24, 2010 - $125,490 +6% -51% 806 $156   $49,130,881 42
Jun 25, 2010 - $128,433 +2% -54% 509 $252   $49,259,314 43
Jun 26, 2010 - $162,498 +27% -49% 509 $319   $49,421,812 44
Jun 27, 2010 - $115,617 -29% -39% 509 $227   $49,537,429 45
Jun 28, 2010 - $68,848 -40% -49% 509 $135   $49,606,277 46
Jun 29, 2010 - $111,730 +62% -31% 509 $220   $49,718,007 47
Jun 30, 2010 10 $249,814 +124% +112% 509 $491   $49,967,821 48
Jul 1, 2010 12 $154,484 -38% +23% 509 $304   $50,122,305 49
Jul 2, 2010 9 $352,729 +128% +175% 340 $1,037   $50,475,034 50
Jul 3, 2010 11 $307,561 -13% +89% 340 $905   $50,782,595 51
Jul 4, 2010 13 $162,679 -47% +41% 340 $478   $50,945,274 52
Jul 5, 2010 17 $149,405 -8% +117% 340 $439   $51,094,679 53
Jul 6, 2010 12 $111,740 -25% n/c 340 $329   $51,206,419 54
Jul 7, 2010 - $87,417 -22% -65% 340 $257   $51,293,836 55
Jul 8, 2010 14 $96,007 +10% -38% 340 $282   $51,389,843 56
Jul 9, 2010 - $109,221 +14% -69% 241 $453   $51,499,064 57
Jul 10, 2010 - $153,022 +40% -50% 241 $635   $51,652,086 58
Jul 11, 2010 - $73,978 -52% -55% 241 $307   $51,726,064 59
Jul 12, 2010 - $38,490 -48% -74% 241 $160   $51,764,554 60
Jul 13, 2010 - $41,089 +7% -63% 241 $170   $51,805,643 61
Jul 14, 2010 - $37,225 -9% -57% 241 $154   $51,842,868 62
Jul 15, 2010 - $46,797 +26% -51% 241 $194   $51,889,665 63
Jul 16, 2010 - $76,592 +64% -30% 272 $282   $51,966,257 64
Jul 17, 2010 - $94,883 +24% -38% 272 $349   $52,061,140 65
Jul 18, 2010 - $68,718 -28% -7% 272 $253   $52,129,858 66
Jul 19, 2010 - $41,508 -40% +8% 272 $153   $52,171,366 67
Jul 20, 2010 - $53,152 +28% +29% 272 $195   $52,224,518 68
Jul 21, 2010 - $47,391 -11% +27% 272 $174   $52,271,909 69
Jul 22, 2010 - $48,063 +1% +3% 272 $177   $52,319,972 70
Jul 23, 2010 - $59,945 +25% -22% 234 $256   $52,379,917 71
Jul 24, 2010 - $73,136 +22% -23% 234 $313   $52,453,053 72
Jul 25, 2010 - $50,701 -31% -26% 234 $217   $52,503,754 73
Jul 26, 2010 - $29,002 -43% -30% 234 $124   $52,532,756 74
Jul 27, 2010 - $36,015 +24% -32% 234 $154   $52,568,771 75
Jul 28, 2010 - $33,612 -7% -29% 234 $144   $52,602,383 76
Jul 29, 2010 - $35,406 +5% -26% 234 $151   $52,637,789 77
Jul 30, 2010 - $37,040 +5% -38% 173 $214   $52,674,829 78
Jul 31, 2010 - $45,938 +24% -37% 173 $266   $52,720,767 79
Aug 1, 2010 - $30,974 -33% -39% 173 $179   $52,751,741 80
Aug 2, 2010 - $18,683 -40% -36% 173 $108   $52,770,424 81
Aug 3, 2010 - $22,918 +23% -36% 173 $132   $52,793,342 82
Aug 4, 2010 - $22,262 -3% -34% 173 $129   $52,815,604 83
Aug 5, 2010 - $20,740 -7% -41% 173 $120   $52,836,344 84
Aug 6, 2010 - $19,912 -4% -46% 103 $193   $52,856,256 85
Aug 7, 2010 - $24,645 +24% -46% 103 $239   $52,880,901 86
Aug 8, 2010 - $16,402 -33% -47% 103 $159   $52,897,303 87
Aug 9, 2010 - $10,053 -39% -46% 103 $98   $52,907,356 88
Aug 10, 2010 - $13,617 +35% -41% 103 $132   $52,920,973 89
Aug 11, 2010 - $12,354 -9% -45% 103 $120   $52,933,327 90
Aug 12, 2010 - $13,866 +12% -33% 103 $135   $52,947,193 91
Aug 13, 2010 - $11,067 -20% -44% 61 $181   $52,958,260 92
Aug 14, 2010 - $12,873 +16% -48% 61 $211   $52,971,133 93
Aug 15, 2010 - $8,434 -34% -49% 61 $138   $52,979,567 94
Aug 16, 2010 - $5,805 -31% -42% 61 $95   $52,985,372 95
Aug 17, 2010 - $6,529 +12% -52% 61 $107   $52,991,901 96
Aug 18, 2010 - $6,260 -4% -49% 61 $103   $52,998,161 97
Aug 19, 2010 - $6,191 -1% -55% 61 $101   $53,004,352 98
Aug 20, 2010 - $5,760 -7% -48% 35 $165   $53,010,112 99
Aug 21, 2010 - $7,294 +27% -43% 35 $208   $53,017,406 100
Aug 22, 2010 - $4,154 -43% -51% 35 $119   $53,021,560 101
Aug 23, 2010 - $2,202 -47% -62% 35 $63   $53,023,762 102
Aug 24, 2010 - $3,348 +52% -49% 35 $96   $53,027,110 103
Aug 25, 2010 - $2,851 -15% -54% 35 $81   $53,029,961 104
Aug 26, 2010 - $2,492 -13% -60% 35 $71   $53,032,453 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 14, 2010 3 $18,326,241   2,968 $6,175   $18,326,241 1
May 21, 2010 5 $12,377,177 -32% 2,975 $4,160   $30,703,418 2
May 28, 2010 6 $9,598,051 -22% 2,825 $3,398   $40,301,469 3
Jun 4, 2010 10 $4,758,832 -50% 1,962 $2,426   $45,060,301 4
Jun 11, 2010 13 $2,740,678 -42% 1,331 $2,059   $47,800,979 5
Jun 18, 2010 15 $1,329,902 -51% 806 $1,650   $49,130,881 6
Jun 25, 2010 17 $991,424 -25% 509 $1,948   $50,122,305 7
Jul 2, 2010 11 $1,267,538 +28% 340 $3,728   $51,389,843 8
Jul 9, 2010 24 $499,822 -61% 241 $2,074   $51,889,665 9
Jul 16, 2010 24 $430,307 -14% 272 $1,582   $52,319,972 10
Jul 23, 2010 26 $317,817 -26% 234 $1,358   $52,637,789 11
Jul 30, 2010 29 $198,555 -38% 173 $1,148   $52,836,344 12
Aug 6, 2010 38 $110,849 -44% 103 $1,076   $52,947,193 13
Aug 13, 2010 49 $57,159 -48% 61 $937   $53,004,352 14
Aug 20, 2010 61 $28,101 -51% 35 $803   $53,032,453 15

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
South Korea 10/6/2010 $0 0 58 58 $3,493,115 5/7/2020
 
Rest of World $25,622,970
 
International Total$29,116,085 5/7/2020

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 19, 20102486,144 486,144$8,259,587$8,259,5871
Sep 26, 20104150,876-69% 637,020$2,563,383$10,822,9702
Oct 3, 20101174,879-50% 711,899$1,421,952$12,244,9223
Oct 10, 20101164,889-13% 776,788$1,125,824$13,370,7464
Oct 17, 20101073,294+13% 850,082$1,245,265$14,616,0115
Oct 24, 20102039,988-45% 890,070$579,426$15,195,4376
Oct 31, 20102037,053-7% 927,123$629,530$15,824,9677
Nov 14, 20102830,909 973,857$483,108$16,556,5279
Nov 28, 201030200,196 1,209,860$2,986,924$20,128,89511
Dec 19, 20102930,367 1,296,918$420,583$21,353,31914
Nov 27, 201112349,825 1,941,890$2,931,534$28,975,23663

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 19, 2010229,416 29,416$590,678$590,6781
Sep 26, 201068,782-70% 38,198$197,427$788,1052

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.