Lady and the Tramp (1955)

Lady and the Tramp poster
Theatrical Performance
Domestic Box Office $93,600,000Details
International Box Office $38,184Details
Worldwide Box Office $93,638,184
Further financial details...

Metrics

Legs:18.61 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 801-900) 876 $93,600,000
All Time International Box Office (Rank 20,601-20,700) 20,605 $38,184
All Time Worldwide Box Office (Rank 1,901-2,000) 1,934 $93,638,184
All Time Domestic Box Office for Walt Disney Movies (Rank 101-200) 151 $93,600,000
All Time International Box Office for Walt Disney Movies (Rank 301-400) 358 $38,184
All Time Worldwide Box Office for Walt Disney Movies (Rank 201-300) 231 $93,638,184

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon VOD (Theatrical), Amazon VOD (Bonus Features)
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: June 22nd, 1955 (Wide) by Walt Disney
March 7th, 1980 (Wide) by Walt Disney
December 19th, 1986 (Wide) by Walt Disney
February 16th, 2013 (Special Engagement) by Walt Disney
International Releases: February 23rd, 1956 (Limited) (Australia)
March 2nd, 2023 (Limited) (Australia)
Video Release: September 15th, 1998 by Walt Disney Home Entertainment
MPAA Rating: G
Running Time: 76 minutes
Franchise: Lady and the Tramp
Comparisons: vs. Bambi
Create your own comparison chart…
Keywords: Animal Lead, Talking Animals, Romance, Cross-Class Romance, Intertitle, Non-Chronological, 1910s, Family Adventure
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Hand Animation
Creative Type:Kids Fiction
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
New Year's Day (All Movies, 3-Day, Inflation Adjusted) 248 $13,125,707 Jan 2, 1987 11,520
Christmas (All Movies, 3-Day) 302 $5,030,706 Dec 26, 1986 11,513
Christmas (All Movies, 3-Day, Inflation Adjusted) 215 $15,322,631 Dec 26, 1986 11,513

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Animated Box Office (Rank 101-200) 128 $93,600,000
All Time Domestic Box Office (Rank 801-900) 876 $93,600,000
All Time Domestic Non-Sequel Box Office (Rank 601-700) 608 $93,600,000
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 101-200) 189 $93,600,000
All Time Domestic Box Office for Hand Animation Movies 18 $93,600,000
All Time Domestic Box Office for Kids Fiction Movies (Rank 101-200) 142 $93,600,000
All Time Domestic Box Office for Adventure Movies (Rank 201-300) 256 $93,600,000
All Time Domestic Box Office for G Movies 45 $93,600,000
All Time Domestic Box Office for Walt Disney Movies (Rank 101-200) 151 $93,600,000

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 19, 1986 6 $2,804,272   1,355 $2,070   $2,804,272 1,644
Dec 26, 1986 8 $5,030,706 +79% 1,375 $3,659   $10,359,932 1,645
Jan 2, 1987 4 $4,541,727 -10% 1,370 $3,315   $20,690,563 1,646
Jan 9, 1987 9 $2,005,031 -56% 1,303 $1,539   $23,426,654 1,647
Jan 16, 1987 13 $1,263,202 -37% 1,171 $1,079   $25,163,733 1,648
Jan 23, 1987 13 $767,940 -39% 1,150 $668   $26,435,001 1,649
Jan 30, 1987 19 $597,893 -22% 929 $644   $27,207,107 1,650

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 19, 1986 6 $5,329,226   1,355 $3,933   $5,329,226 1,645
Dec 26, 1986 3 $10,819,610 +103% 1,375 $7,869   $16,148,836 1,646
Jan 2, 1987 4 $5,272,787 -51% 1,370 $3,849   $21,421,623 1,647

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 2/23/1956 $0 0 1 1 $38,184 3/6/2023
 
International Total$38,184 3/6/2023

International Cumulative Box Office Records

RecordRankRevenue
All Time International Animated Box Office (Rank 1,601-1,700) 1,700 $38,184
All Time International Box Office (Rank 20,601-20,700) 20,605 $38,184
All Time International Non-Sequel Box Office (Rank 19,301-19,400) 19,325 $38,184
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 2,101-2,200) 2,134 $38,184
All Time International Box Office for Hand Animation Movies (Rank 101-200) 173 $38,184
All Time International Box Office for Kids Fiction Movies (Rank 1,301-1,400) 1,323 $38,184
All Time International Box Office for Adventure Movies (Rank 2,101-2,200) 2,102 $38,184
All Time International Box Office for G Movies (Rank 201-300) 204 $38,184
All Time International Box Office for Walt Disney Movies (Rank 301-400) 358 $38,184

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Animated Box Office (Rank 201-300) 225 $93,638,184
All Time Worldwide Box Office (Rank 1,901-2,000) 1,934 $93,638,184
All Time Worldwide Non-Sequel Box Office (Rank 1,401-1,500) 1,454 $93,638,184
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 401-500) 406 $93,638,184
All Time Worldwide Box Office for Hand Animation Movies 38 $93,638,184
All Time Worldwide Box Office for Kids Fiction Movies (Rank 201-300) 243 $93,638,184
All Time Worldwide Box Office for Adventure Movies (Rank 401-500) 446 $93,638,184
All Time Worldwide Box Office for G Movies 73 $93,638,184
All Time Worldwide Box Office for Walt Disney Movies (Rank 201-300) 231 $93,638,184

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Mar 5, 200622,537,847 2,537,847$44,564,593$44,564,593390
Mar 12, 20064792,703-69% 3,330,550$11,858,837$56,423,430391
Mar 19, 20067341,656-57% 3,672,206$5,111,174$61,534,604392
Mar 26, 20067208,719-39% 3,880,925$3,571,182$65,105,786393
Apr 2, 20068147,323-29% 4,028,248$4,418,217$69,524,003394
Apr 9, 200610177,422+20% 4,205,670$5,320,886$74,844,889395
Apr 16, 200620148,865-16% 4,354,535$4,464,461$79,309,350396
Apr 23, 20061466,533-55% 4,421,068$1,995,325$81,304,675397
Jan 14, 200718112,395 5,581,602$2,246,776$106,137,166435
Jan 28, 20072856,023 5,697,300$1,119,900$108,449,969437
Feb 4, 20071864,731+16% 5,762,031$1,293,973$109,743,942438
Feb 11, 20072475,054+16% 5,837,085$1,500,329$111,244,271439
Mar 25, 20121853,232 6,314,058$2,128,748$123,335,259706
Apr 1, 20121154,077+2% 6,368,135$2,139,286$125,474,545707
Apr 8, 20121569,122+28% 6,437,257$2,598,987$128,073,532708
Apr 15, 20122816,278-76% 6,453,535$570,544$128,644,076709
May 6, 20121539,347 6,493,359$1,629,359$130,293,423712
Feb 24, 20192910,643 6,811,368$166,355$141,906,6111,067

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 12, 20121595,214 595,214$14,874,398$14,874,398700
Feb 19, 20122299,224-50% 894,438$7,561,402$22,435,800701
Feb 26, 20123119,769-60% 1,014,207$3,014,576$25,450,376702
Mar 4, 2012448,691-59% 1,062,898$1,241,132$26,691,508703
Mar 11, 2012829,702-39% 1,092,600$757,091$27,448,599704
Mar 18, 20121122,549-24% 1,115,149$574,770$28,023,369705
Mar 25, 20121613,525-40% 1,128,674$346,360$28,369,729706
Apr 1, 20121617,431+29% 1,146,105$440,932$28,810,661707
Apr 8, 2012944,576+156% 1,190,681$914,361$29,725,022708
Apr 15, 2012179,274-79% 1,199,955$233,130$29,958,152709
May 6, 2012139,207 1,224,063$230,128$30,558,578712
Mar 4, 20183111,079 1,507,020$2,677,004$37,403,0601,016
Mar 11, 2018448,416 1,555,436$1,065,634$38,468,6941,017
Mar 18, 2018825,346 1,580,782$584,727$39,053,4211,018
Mar 25, 2018918,068 1,598,850$0$39,053,4211,019
Apr 1, 2018925,128 1,623,978$1,004,854$40,058,2751,020
Apr 8, 2018129,565 1,633,543$382,489$40,440,7641,021

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Leading Cast

Barbara Luddy    Lady
Larry Roberts    Tramp

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Clyde Geronimi    Director
Wilfred Jackson    Director
Hamilton Luske    Director
Erdman Penner    Screenwriter
Ralph Wright    Screenwriter
Don DaGradi    Screenwriter
Ward Greene    Story Creator

DVD and Blu-ray Releases for March 20th, 2012

March 20th, 2012

It's another week were there are a lot of Awards Season players hitting the home market and a lot of screeners that are late. There are a trio of films that are high on the list of contenders for Pick of the Week. These include two serious drama / thrillers: Tinker Tailor Soldier Spy on Blu-ray Combo Pack and The Girl with the Dragon Tattoo on Blu-ray. However, in the end, I went with the extreme other end of the serious scale with The Muppets's Wocka Wocka Value Pack More...

Blu-ray Sales: Hugo's Huge in High Definition

March 14th, 2012

Hugo led a limited number of new releases on top of the Blu-ray sales chart. It sold 523,000 units while generating $14.37 million in sales. This is a good result compared to its theatrical run, but not great given the film's production budget. Its opening week Blu-ray share was 51%, which is fantastic for a family film, although this is not your typical family film. More...

Blu-ray Sales: Puss Rises Above Tower

March 7th, 2012

Like it did on the DVD Sales Chart, Puss in Boots opened on first place on the Blu-ray sales chart. It sold 571,000 units generating $15.99 million in sales, and that's just from Friday through Sunday. Its opening Blu-ray share was 40%, which is excellent for a kid's movie. More...

Blu-ray Sales: Vamps Defeat Tramp

March 1st, 2012

The Twilight Saga: Breaking Dawn, Part 1 and Lady and the Tramp switched places on the Blu-ray sales chart. The former rose to first place during its first full week on the home market selling 455,000 units / $10.46 million giving it an early total of 1.24 million units / $28.58 million. More...

Blu-ray Sales: Lady and the Vamp

February 22nd, 2012

New releases took the top three spots on this week's Blu-ray sales chart, although the number one Blu-ray wasn't a new film. Lady and the Tramp came out in theaters more than 50 years ago, but it made its Blu-ray debut selling 949,000 units and generating $23.72 million. More...

DVD and Blu-ray Releases for February 7th, 2012

February 7th, 2012

The biggest release of the week on the home market is The Twilight Saga: Breaking Dawn, Part 1, which comes out on DVD and Blu-ray ... on Saturday. So you still have a few more days to wait. As for the best release of the week, that's Lady and the Tramp, which is making its Blu-ray and is our Pick of the Week. More...

Featured Blu-ray Review: Lady and the Tramp

February 7th, 2012

The latest Disney cartoon classic to get a Blu-ray release is Lady and the Tramp. The film is close to 60 years old and perhaps times have changed. Or maybe it's considered a classic for a reason. If it is a classic, does the Blu-ray do it justice? More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Cast & Crew
  7. Trailer

Metrics

Legs:18.61 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 801-900) 876 $93,600,000
All Time International Box Office (Rank 20,601-20,700) 20,605 $38,184
All Time Worldwide Box Office (Rank 1,901-2,000) 1,934 $93,638,184
All Time Domestic Box Office for Walt Disney Movies (Rank 101-200) 151 $93,600,000
All Time International Box Office for Walt Disney Movies (Rank 301-400) 358 $38,184
All Time Worldwide Box Office for Walt Disney Movies (Rank 201-300) 231 $93,638,184

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon VOD (Theatrical), Amazon VOD (Bonus Features)
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: June 22nd, 1955 (Wide) by Walt Disney
March 7th, 1980 (Wide) by Walt Disney
December 19th, 1986 (Wide) by Walt Disney
February 16th, 2013 (Special Engagement) by Walt Disney
International Releases: February 23rd, 1956 (Limited) (Australia)
March 2nd, 2023 (Limited) (Australia)
Video Release: September 15th, 1998 by Walt Disney Home Entertainment
MPAA Rating: G
Running Time: 76 minutes
Franchise: Lady and the Tramp
Comparisons: vs. Bambi
Create your own comparison chart…
Keywords: Animal Lead, Talking Animals, Romance, Cross-Class Romance, Intertitle, Non-Chronological, 1910s, Family Adventure
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Hand Animation
Creative Type:Kids Fiction
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
New Year's Day (All Movies, 3-Day, Inflation Adjusted) 248 $13,125,707 Jan 2, 1987 11,520
Christmas (All Movies, 3-Day) 302 $5,030,706 Dec 26, 1986 11,513
Christmas (All Movies, 3-Day, Inflation Adjusted) 215 $15,322,631 Dec 26, 1986 11,513

Leading Cast

Barbara Luddy    Lady
Larry Roberts    Tramp

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Clyde Geronimi    Director
Wilfred Jackson    Director
Hamilton Luske    Director
Erdman Penner    Screenwriter
Ralph Wright    Screenwriter
Don DaGradi    Screenwriter
Ward Greene    Story Creator

DVD and Blu-ray Releases for March 20th, 2012

March 20th, 2012

It's another week were there are a lot of Awards Season players hitting the home market and a lot of screeners that are late. There are a trio of films that are high on the list of contenders for Pick of the Week. These include two serious drama / thrillers: Tinker Tailor Soldier Spy on Blu-ray Combo Pack and The Girl with the Dragon Tattoo on Blu-ray. However, in the end, I went with the extreme other end of the serious scale with The Muppets's Wocka Wocka Value Pack More...

Blu-ray Sales: Hugo's Huge in High Definition

March 14th, 2012

Hugo led a limited number of new releases on top of the Blu-ray sales chart. It sold 523,000 units while generating $14.37 million in sales. This is a good result compared to its theatrical run, but not great given the film's production budget. Its opening week Blu-ray share was 51%, which is fantastic for a family film, although this is not your typical family film. More...

Blu-ray Sales: Puss Rises Above Tower

March 7th, 2012

Like it did on the DVD Sales Chart, Puss in Boots opened on first place on the Blu-ray sales chart. It sold 571,000 units generating $15.99 million in sales, and that's just from Friday through Sunday. Its opening Blu-ray share was 40%, which is excellent for a kid's movie. More...

Blu-ray Sales: Vamps Defeat Tramp

March 1st, 2012

The Twilight Saga: Breaking Dawn, Part 1 and Lady and the Tramp switched places on the Blu-ray sales chart. The former rose to first place during its first full week on the home market selling 455,000 units / $10.46 million giving it an early total of 1.24 million units / $28.58 million. More...

Blu-ray Sales: Lady and the Vamp

February 22nd, 2012

New releases took the top three spots on this week's Blu-ray sales chart, although the number one Blu-ray wasn't a new film. Lady and the Tramp came out in theaters more than 50 years ago, but it made its Blu-ray debut selling 949,000 units and generating $23.72 million. More...

DVD and Blu-ray Releases for February 7th, 2012

February 7th, 2012

The biggest release of the week on the home market is The Twilight Saga: Breaking Dawn, Part 1, which comes out on DVD and Blu-ray ... on Saturday. So you still have a few more days to wait. As for the best release of the week, that's Lady and the Tramp, which is making its Blu-ray and is our Pick of the Week. More...

Featured Blu-ray Review: Lady and the Tramp

February 7th, 2012

The latest Disney cartoon classic to get a Blu-ray release is Lady and the Tramp. The film is close to 60 years old and perhaps times have changed. Or maybe it's considered a classic for a reason. If it is a classic, does the Blu-ray do it justice? More...

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Animated Box Office (Rank 101-200) 128 $93,600,000
All Time Domestic Box Office (Rank 801-900) 876 $93,600,000
All Time Domestic Non-Sequel Box Office (Rank 601-700) 608 $93,600,000
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 101-200) 189 $93,600,000
All Time Domestic Box Office for Hand Animation Movies 18 $93,600,000
All Time Domestic Box Office for Kids Fiction Movies (Rank 101-200) 142 $93,600,000
All Time Domestic Box Office for Adventure Movies (Rank 201-300) 256 $93,600,000
All Time Domestic Box Office for G Movies 45 $93,600,000
All Time Domestic Box Office for Walt Disney Movies (Rank 101-200) 151 $93,600,000

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 19, 1986 6 $2,804,272   1,355 $2,070   $2,804,272 1,644
Dec 26, 1986 8 $5,030,706 +79% 1,375 $3,659   $10,359,932 1,645
Jan 2, 1987 4 $4,541,727 -10% 1,370 $3,315   $20,690,563 1,646
Jan 9, 1987 9 $2,005,031 -56% 1,303 $1,539   $23,426,654 1,647
Jan 16, 1987 13 $1,263,202 -37% 1,171 $1,079   $25,163,733 1,648
Jan 23, 1987 13 $767,940 -39% 1,150 $668   $26,435,001 1,649
Jan 30, 1987 19 $597,893 -22% 929 $644   $27,207,107 1,650

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 19, 1986 6 $5,329,226   1,355 $3,933   $5,329,226 1,645
Dec 26, 1986 3 $10,819,610 +103% 1,375 $7,869   $16,148,836 1,646
Jan 2, 1987 4 $5,272,787 -51% 1,370 $3,849   $21,421,623 1,647

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 2/23/1956 $0 0 1 1 $38,184 3/6/2023
 
International Total$38,184 3/6/2023

International Cumulative Box Office Records

RecordRankRevenue
All Time International Animated Box Office (Rank 1,601-1,700) 1,700 $38,184
All Time International Box Office (Rank 20,601-20,700) 20,605 $38,184
All Time International Non-Sequel Box Office (Rank 19,301-19,400) 19,325 $38,184
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 2,101-2,200) 2,134 $38,184
All Time International Box Office for Hand Animation Movies (Rank 101-200) 173 $38,184
All Time International Box Office for Kids Fiction Movies (Rank 1,301-1,400) 1,323 $38,184
All Time International Box Office for Adventure Movies (Rank 2,101-2,200) 2,102 $38,184
All Time International Box Office for G Movies (Rank 201-300) 204 $38,184
All Time International Box Office for Walt Disney Movies (Rank 301-400) 358 $38,184

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Animated Box Office (Rank 201-300) 225 $93,638,184
All Time Worldwide Box Office (Rank 1,901-2,000) 1,934 $93,638,184
All Time Worldwide Non-Sequel Box Office (Rank 1,401-1,500) 1,454 $93,638,184
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 401-500) 406 $93,638,184
All Time Worldwide Box Office for Hand Animation Movies 38 $93,638,184
All Time Worldwide Box Office for Kids Fiction Movies (Rank 201-300) 243 $93,638,184
All Time Worldwide Box Office for Adventure Movies (Rank 401-500) 446 $93,638,184
All Time Worldwide Box Office for G Movies 73 $93,638,184
All Time Worldwide Box Office for Walt Disney Movies (Rank 201-300) 231 $93,638,184

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Mar 5, 200622,537,847 2,537,847$44,564,593$44,564,593390
Mar 12, 20064792,703-69% 3,330,550$11,858,837$56,423,430391
Mar 19, 20067341,656-57% 3,672,206$5,111,174$61,534,604392
Mar 26, 20067208,719-39% 3,880,925$3,571,182$65,105,786393
Apr 2, 20068147,323-29% 4,028,248$4,418,217$69,524,003394
Apr 9, 200610177,422+20% 4,205,670$5,320,886$74,844,889395
Apr 16, 200620148,865-16% 4,354,535$4,464,461$79,309,350396
Apr 23, 20061466,533-55% 4,421,068$1,995,325$81,304,675397
Jan 14, 200718112,395 5,581,602$2,246,776$106,137,166435
Jan 28, 20072856,023 5,697,300$1,119,900$108,449,969437
Feb 4, 20071864,731+16% 5,762,031$1,293,973$109,743,942438
Feb 11, 20072475,054+16% 5,837,085$1,500,329$111,244,271439
Mar 25, 20121853,232 6,314,058$2,128,748$123,335,259706
Apr 1, 20121154,077+2% 6,368,135$2,139,286$125,474,545707
Apr 8, 20121569,122+28% 6,437,257$2,598,987$128,073,532708
Apr 15, 20122816,278-76% 6,453,535$570,544$128,644,076709
May 6, 20121539,347 6,493,359$1,629,359$130,293,423712
Feb 24, 20192910,643 6,811,368$166,355$141,906,6111,067

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 12, 20121595,214 595,214$14,874,398$14,874,398700
Feb 19, 20122299,224-50% 894,438$7,561,402$22,435,800701
Feb 26, 20123119,769-60% 1,014,207$3,014,576$25,450,376702
Mar 4, 2012448,691-59% 1,062,898$1,241,132$26,691,508703
Mar 11, 2012829,702-39% 1,092,600$757,091$27,448,599704
Mar 18, 20121122,549-24% 1,115,149$574,770$28,023,369705
Mar 25, 20121613,525-40% 1,128,674$346,360$28,369,729706
Apr 1, 20121617,431+29% 1,146,105$440,932$28,810,661707
Apr 8, 2012944,576+156% 1,190,681$914,361$29,725,022708
Apr 15, 2012179,274-79% 1,199,955$233,130$29,958,152709
May 6, 2012139,207 1,224,063$230,128$30,558,578712
Mar 4, 20183111,079 1,507,020$2,677,004$37,403,0601,016
Mar 11, 2018448,416 1,555,436$1,065,634$38,468,6941,017
Mar 18, 2018825,346 1,580,782$584,727$39,053,4211,018
Mar 25, 2018918,068 1,598,850$0$39,053,4211,019
Apr 1, 2018925,128 1,623,978$1,004,854$40,058,2751,020
Apr 8, 2018129,565 1,633,543$382,489$40,440,7641,021

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.