Get Hard (2015)

Get Hard poster
Theatrical Performance
Domestic Box Office $90,411,453Details
International Box Office $21,300,000Details
Worldwide Box Office $111,711,453
Home Market Performance
Est. Domestic DVD Sales $16,076,301 Details
Est. Domestic Blu-ray Sales $5,927,446 Details
Total Est. Domestic Video Sales $22,003,747
Further financial details...

Synopsis

When millionaire hedge fund manager James is nailed for fraud and bound for a stretch in San Quentin, the judge gives him 30 days to get his affairs in order. Desperate, he turns to Darnell to prep him for a life behind bars. But despite James' one-percenter assumptions, Darnell is a hard-working small business owner who has never received a parking ticket, let alone been to prison. Together, the two men do whatever it takes for James to "get hard" and, in process, discover how wrong they were about a lot of things-including each other.

Metrics

Opening Weekend:$33,803,253 (37.4% of total gross)
Legs:2.67 (domestic box office/biggest weekend)
Domestic Share:80.9% (domestic box office/worldwide)
Production Budget:$40,000,000 (worldwide box office is 2.8 times production budget)
Theater counts:3,175 opening theaters/3,212 max. theaters, 5.8 weeks average run per theater
Infl. Adj. Dom. BO $115,615,112

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu, Vudu, Vudu

Movie Details

Domestic Releases: March 27th, 2015 (Wide) by Warner Bros.
International Releases: March 26th, 2015 (Wide) (Australia)
March 26th, 2015 (Wide) (Israel)
March 26th, 2015 (Wide) (Lebanon)
March 26th, 2015 (Wide) (New Zealand)
March 26th, 2015 (Wide) (Singapore)
... Show all releases
Video Release: June 9th, 2015 by Warner Home Video
MPAA Rating: R for pervasive crude and sexual content and language, some graphic nudity, and drug material.
(Rating bulletin 2346, 10/29/2014)
Running Time: 99 minutes
Comparisons: vs. Semi-Pro
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Keywords: White Collar Crime, Buddy Comedy, Prison, Bigotry, Falsely Accused, Intertitle
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gary Sanchez Productions, Warner Bros., RatPac Entertainment, Dune Entertainment
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Easter (All Movies, 3-Day) 65 $13,128,219 Apr 3, 2015 10
Easter (All Movies, 3-Day, Inflation Adjusted) 90 $17,873,368 Apr 3, 2015 10
Biggest Domestic March Weekend 66 $33,803,253 Mar 27, 2015 3
Top Comedy Weekend Domestic 62 $33,803,253 Mar 27, 2015 3
Top R Weekend Domestic 99 $33,803,253 Mar 27, 2015 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 27, 2015 2 $33,803,253   3,175 $10,647   $33,803,253 1
Apr 3, 2015 3 $13,128,219 -61% 3,212 $4,087   $57,215,636 2
Apr 10, 2015 4 $8,218,246 -37% 3,132 $2,624   $70,783,826 3
Apr 17, 2015 6 $4,944,381 -40% 2,655 $1,862   $78,393,149 4
Apr 24, 2015 8 $3,761,030 -24% 2,276 $1,652   $83,922,270 5
May 1, 2015 12 $1,189,012 -68% 1,465 $812   $86,207,021 6
May 8, 2015 13 $1,057,382 -11% 955 $1,107   $87,831,115 7
May 15, 2015 13 $602,153 -43% 505 $1,192   $88,823,814 8
May 22, 2015 16 $285,292 -53% 255 $1,119   $89,302,975 9
May 29, 2015 18 $269,283 -6% 303 $889   $89,701,141 10
Jun 5, 2015 27 $155,651 -42% 244 $638   $89,977,548 11
Jun 12, 2015 28 $95,642 -39% 165 $580   $90,156,862 12
Jun 19, 2015 30 $72,521 -24% 115 $631   $90,285,402 13
Jun 26, 2015 37 $35,440 -51% 77 $460   $90,353,764 14
Jul 3, 2015 46 $20,785 -41% 48 $433   $90,396,111 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 26, 2015 P $1,800,000     0     $1,800,000  
Mar 27, 2015 2 $12,904,507     3,175 $4,064   $12,904,507 1
Mar 28, 2015 2 $13,116,160 +2%   3,175 $4,131   $26,020,667 2
Mar 29, 2015 2 $7,782,586 -41%   3,175 $2,451   $33,803,253 3
Mar 30, 2015 2 $2,589,434 -67%   3,175 $816   $36,392,687 4
Mar 31, 2015 2 $3,038,332 +17%   3,175 $957   $39,431,019 5
Apr 1, 2015 2 $2,318,298 -24%   3,175 $730   $41,749,317 6
Apr 2, 2015 2 $2,338,100 +1%   3,175 $736   $44,087,417 7
Apr 3, 2015 3 $5,002,965 +114% -61% 3,212 $1,558   $49,090,382 8
Apr 4, 2015 3 $4,788,906 -4% -63% 3,212 $1,491   $53,879,288 9
Apr 5, 2015 3 $3,336,348 -30% -57% 3,212 $1,039   $57,215,636 10
Apr 6, 2015 4 $1,384,366 -59% -47% 3,212 $431   $58,600,002 11
Apr 7, 2015 4 $1,565,214 +13% -48% 3,212 $487   $60,165,216 12
Apr 8, 2015 4 $1,228,026 -22% -47% 3,212 $382   $61,393,242 13
Apr 9, 2015 4 $1,172,338 -5% -50% 3,212 $365   $62,565,580 14
Apr 10, 2015 4 $2,634,225 +125% -47% 3,132 $841   $65,199,805 15
Apr 11, 2015 4 $3,608,914 +37% -25% 3,132 $1,152   $68,808,719 16
Apr 12, 2015 4 $1,975,107 -45% -41% 3,132 $631   $70,783,826 17
Apr 13, 2015 4 $658,129 -67% -52% 3,132 $210   $71,441,955 18
Apr 14, 2015 4 $822,285 +25% -47% 3,132 $263   $72,264,240 19
Apr 15, 2015 4 $608,436 -26% -50% 3,132 $194   $72,872,676 20
Apr 16, 2015 5 $576,092 -5% -51% 3,132 $184   $73,448,768 21
Apr 17, 2015 7 $1,452,124 +152% -45% 2,655 $547   $74,900,892 22
Apr 18, 2015 6 $2,198,206 +51% -39% 2,655 $828   $77,099,098 23
Apr 19, 2015 7 $1,294,051 -41% -34% 2,655 $487   $78,393,149 24
Apr 20, 2015 7 $453,498 -65% -31% 2,655 $171   $78,846,647 25
Apr 21, 2015 7 $502,188 +11% -39% 2,655 $189   $79,348,835 26
Apr 22, 2015 8 $411,481 -18% -32% 2,655 $155   $79,760,316 27
Apr 23, 2015 8 $400,924 -3% -30% 2,655 $151   $80,161,240 28
Apr 24, 2015 10 $1,057,774 +164% -27% 2,276 $465   $81,219,014 29
Apr 25, 2015 8 $1,774,050 +68% -19% 2,276 $779   $82,993,064 30
Apr 26, 2015 8 $929,206 -48% -28% 2,276 $408   $83,922,270 31
Apr 27, 2015 7 $301,282 -68% -34% 2,276 $132   $84,223,552 32
Apr 28, 2015 9 $364,494 +21% -27% 2,276 $160   $84,588,046 33
Apr 29, 2015 9 $269,192 -26% -35% 2,276 $118   $84,857,238 34
Apr 30, 2015 - $160,771 -40% -60% 2,276 $71   $85,018,009 35
May 1, 2015 - $409,721 +155% -61% 1,465 $280   $85,427,730 36
May 2, 2015 10 $434,711 +6% -75% 1,465 $297   $85,862,441 37
May 3, 2015 11 $344,580 -21% -63% 1,465 $235   $86,207,021 38
May 4, 2015 10 $140,156 -59% -53% 1,465 $96   $86,347,177 39
May 5, 2015 10 $156,813 +12% -57% 1,465 $107   $86,503,990 40
May 6, 2015 - $142,699 -9% -47% 1,465 $97   $86,646,689 41
May 7, 2015 - $127,044 -11% -21% 1,465 $87   $86,773,733 42
May 8, 2015 13 $302,272 +138% -26% 955 $317   $87,076,005 43
May 9, 2015 12 $456,488 +51% +5% 955 $478   $87,532,493 44
May 10, 2015 13 $298,622 -35% -13% 955 $313   $87,831,115 45
May 11, 2015 12 $104,540 -65% -25% 955 $109   $87,935,655 46
May 12, 2015 12 $113,948 +9% -27% 955 $119   $88,049,603 47
May 13, 2015 12 $100,034 -12% -30% 955 $105   $88,149,637 48
May 14, 2015 13 $72,024 -28% -43% 955 $75   $88,221,661 49
May 15, 2015 13 $165,984 +130% -45% 505 $329   $88,387,645 50
May 16, 2015 13 $253,334 +53% -45% 505 $502   $88,640,979 51
May 17, 2015 13 $182,835 -28% -39% 505 $362   $88,823,814 52
May 18, 2015 15 $55,299 -70% -47% 505 $110   $88,879,113 53
May 19, 2015 - $52,250 -6% -54% 505 $103   $88,931,363 54
May 20, 2015 - $45,915 -12% -54% 505 $91   $88,977,278 55
May 21, 2015 - $40,405 -12% -44% 505 $80   $89,017,683 56
May 22, 2015 13 $75,383 +87% -55% 255 $296   $89,093,066 57
May 23, 2015 14 $109,831 +46% -57% 255 $431   $89,202,897 58
May 24, 2015 15 $100,078 -9% -45% 255 $392   $89,302,975 59
May 25, 2015 - $59,075 -41% +7% 255 $232   $89,362,050 60
May 26, 2015 15 $25,836 -56% -51% 255 $101   $89,387,886 61
May 27, 2015 - $23,769 -8% -48% 255 $93   $89,411,655 62
May 28, 2015 - $20,203 -15% -50% 255 $79   $89,431,858 63
May 29, 2015 - $76,358 +278% +1% 303 $252   $89,508,216 64
May 30, 2015 - $115,633 +51% +5% 303 $382   $89,623,849 65
May 31, 2015 - $77,292 -33% -23% 303 $255   $89,701,141 66
Jun 1, 2015 - $31,689 -59% -46% 303 $105   $89,732,830 67
Jun 2, 2015 - $32,005 +1% +24% 303 $106   $89,764,835 68
Jun 3, 2015 - $30,084 -6% +27% 303 $99   $89,794,919 69
Jun 4, 2015 - $26,978 -10% +34% 303 $89   $89,821,897 70
Jun 5, 2015 - $45,331 +68% -41% 244 $186   $89,867,228 71
Jun 6, 2015 - $65,310 +44% -44% 244 $268   $89,932,538 72
Jun 7, 2015 - $45,010 -31% -42% 244 $184   $89,977,548 73
Jun 8, 2015 - $20,904 -54% -34% 244 $86   $89,998,452 74
Jun 9, 2015 - $20,713 -1% -35% 244 $85   $90,019,165 75
Jun 10, 2015 - $22,370 +8% -26% 244 $92   $90,041,535 76
Jun 11, 2015 - $19,685 -12% -27% 244 $81   $90,061,220 77
Jun 12, 2015 - $27,357 +39% -40% 165 $166   $90,088,577 78
Jun 13, 2015 - $40,219 +47% -38% 165 $244   $90,128,796 79
Jun 14, 2015 - $28,066 -30% -38% 165 $170   $90,156,862 80
Jun 15, 2015 - $13,669 -51% -35% 165 $83   $90,170,531 81
Jun 16, 2015 - $12,371 -9% -40% 165 $75   $90,182,902 82
Jun 17, 2015 - $14,526 +17% -35% 165 $88   $90,197,428 83
Jun 18, 2015 - $15,453 +6% -21% 165 $94   $90,212,881 84
Jun 19, 2015 - $20,830 +35% -24% 115 $181   $90,233,711 85
Jun 20, 2015 - $29,016 +39% -28% 115 $252   $90,262,727 86
Jun 21, 2015 - $22,675 -22% -19% 115 $197   $90,285,402 87
Jun 22, 2015 - $7,923 -65% -42% 115 $69   $90,293,325 88
Jun 23, 2015 - $8,319 +5% -33% 115 $72   $90,301,644 89
Jun 24, 2015 - $8,299 n/c -43% 115 $72   $90,309,943 90
Jun 25, 2015 - $8,381 +1% -46% 115 $73   $90,318,324 91
Jun 26, 2015 - $9,897 +18% -52% 77 $129   $90,328,221 92
Jun 27, 2015 - $14,350 +45% -51% 77 $186   $90,342,571 93
Jun 28, 2015 - $11,193 -22% -51% 77 $145   $90,353,764 94
Jun 29, 2015 - $5,148 -54% -35% 77 $67   $90,358,912 95
Jun 30, 2015 - $5,456 +6% -34% 77 $71   $90,364,368 96
Jul 1, 2015 - $5,183 -5% -38% 77 $67   $90,369,551 97
Jul 2, 2015 - $5,775 +11% -31% 77 $75   $90,375,326 98
Jul 3, 2015 - $6,788 +18% -31% 48 $141   $90,382,114 99
Jul 4, 2015 - $6,152 -9% -57% 48 $128   $90,388,266 100
Jul 5, 2015 - $7,845 +28% -30% 48 $163   $90,396,111 101
Jul 6, 2015 - $3,921 -50% -24% 48 $82   $90,400,032 102
Jul 7, 2015 - $3,881 -1% -29% 48 $81   $90,403,913 103
Jul 8, 2015 - $3,442 -11% -34% 48 $72   $90,407,355 104
Jul 9, 2015 - $4,098 +19% -29% 48 $85   $90,411,453 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 27, 2015 2 $44,087,417   3,175 $13,886   $44,087,417 1
Apr 3, 2015 3 $18,478,163 -58% 3,212 $5,753   $62,565,580 2
Apr 10, 2015 4 $10,883,188 -41% 3,132 $3,475   $73,448,768 3
Apr 17, 2015 7 $6,712,472 -38% 2,655 $2,528   $80,161,240 4
Apr 24, 2015 8 $4,856,769 -28% 2,276 $2,134   $85,018,009 5
May 1, 2015 12 $1,755,724 -64% 1,465 $1,198   $86,773,733 6
May 8, 2015 13 $1,447,928 -18% 955 $1,516   $88,221,661 7
May 15, 2015 13 $796,022 -45% 505 $1,576   $89,017,683 8
May 22, 2015 18 $414,175 -48% 255 $1,624   $89,431,858 9
May 29, 2015 19 $390,039 -6% 303 $1,287   $89,821,897 10
Jun 5, 2015 27 $239,323 -39% 244 $981   $90,061,220 11
Jun 12, 2015 28 $151,661 -37% 165 $919   $90,212,881 12
Jun 19, 2015 32 $105,443 -30% 115 $917   $90,318,324 13
Jun 26, 2015 42 $57,002 -46% 77 $740   $90,375,326 14
Jul 3, 2015 46 $36,127 -37% 48 $753   $90,411,453 15

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 3/26/2015 $1,373,651 154 160 741 $4,569,707 7/7/2015
Austria 5/8/2015 $0 0 6 11 $299,148 7/1/2015
Bulgaria 4/10/2015 $21,122 36 36 36 $39,367 12/30/2018
Croatia 4/9/2015 $17,308 12 12 12 $17,308 6/26/2015
Germany 5/8/2015 $90,649 0 0 0 $220,089 8/22/2018
Iceland 3/27/2015 $0 0 7 13 $77,827 12/30/2018
Israel 3/26/2015 $0 0 17 17 $112,431 11/27/2018
Italy 7/1/2015 $83,611 0 84 84 $162,400 11/7/2018
Lebanon 3/26/2015 $0 0 9 9 $136,977 12/30/2018
Netherlands 5/8/2015 $196,141 51 51 202 $650,831 11/21/2018
New Zealand 3/26/2015 $0 0 6 8 $594,615 7/16/2015
Singapore 3/26/2015 $0 0 21 31 $282,135 6/26/2015
Spain 6/12/2015 $41,767 50 50 120 $92,914 11/28/2018
United Arab Emirates 3/26/2015 $0 0 29 34 $151,877 12/30/2018
United Kingdom 3/27/2015 $2,141,416 0 403 741 $7,930,891 8/27/2018
 
Rest of World $5,961,483
 
International Total$21,300,000 12/30/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 5, 20151345,271 345,271$5,175,612$5,175,6124
Jul 12, 20151196,401-43% 541,672$3,560,750$8,736,3625
Jul 19, 2015386,548-56% 628,220$1,643,547$10,379,9096
Jul 26, 2015581,463-6% 709,683$1,546,982$11,926,8917
Aug 2, 2015536,539-55% 746,222$681,818$12,608,7098
Aug 9, 2015827,302-25% 773,524$502,357$13,111,0669
Aug 16, 20151041,515+52% 815,039$539,280$13,650,34610
Aug 23, 2015931,525-24% 846,564$409,510$14,059,85611
Aug 30, 20151821,689-31% 868,253$281,740$14,341,59612

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 5, 20151114,416 114,416$2,630,424$2,630,4244
Jul 12, 2015152,366-54% 166,782$1,198,658$3,829,0825
Jul 19, 2015721,666-59% 188,448$485,320$4,314,4026
Jul 26, 2015526,218+21% 214,666$401,663$4,716,0657
Aug 2, 2015610,988-58% 225,654$232,610$4,948,6758
Aug 9, 2015138,137-26% 233,791$143,951$5,092,6269
Aug 16, 20151110,983+35% 244,774$164,638$5,257,26410
Aug 23, 2015138,269-25% 253,043$118,329$5,375,59311
Aug 30, 2015157,134-14% 260,177$108,943$5,484,53612

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Will Ferrell    James
Kevin Hart    Darnell

Supporting Cast

T.I. Tip Harris    Russell
Alison Brie    Alissa
Craig T. Nelson    Martin
Edwina Findley Dickerson    Rita
Ariana Neal    Makayla
Erick Chavarria    Cecelio
Paul Ben-Victor    Gayle
Jon Eyez    Big Mike
Nito Larioza    Jaoa
Dan Bakkedahl    Leo
Greg Germann    Peter Penny
Ron Funches    Jojo
Joshua Joseph Gillum    Rico
Chris Marroy    Trader
Katia Gomez    Rosa
James Moses Black    FBI Agent
Elliott Grey    Judge
Dana Toups    Vengeful Driver
Christopher Berry    Spider
Dustan Costine    Skinhead
Brian Oerly    Skinhead
Raeden Greer    Groupie
Melanie Hebert    Female TV Reporter
Leonard R. Butler    Cop
Shad Gaspard    Big Ass Guy
Jordan Salloum    T-Shirt Guy
Matt Walsh    Bathroom Stall Man
T.J. Jagodowski    Chris
Michael P. Sullivan*    Guy in Crowd
Richard Holden    Powerful Friend
Bill Martin Williams    Powerful Friend
Bill Jenkins    Powerful Friend
Candi Brooks    Alissa's Friend
Jackie Tuttle    Alissa's Friend
Mariana Vicente    Alissa's Friend
Jason Foster    Car Washer
Rick Lacour    Car Washer
Reginal Varice    Car Washer
Ian Casselberry    Car Washer
Glenn R. Wilder    Super Old Guy
Dominique Perry    Shonda
Michael Martin    Homeless Guy
Dave Davis    Cross Dresser

Cameos

John Mayer    Himself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Etan Cohen    Director
Etan Cohen    Screenwriter
Jay Martel    Screenwriter
Ian Roberts    Screenwriter
Adam McKay    Story Creator
Jay Martel    Story Creator
Ian Roberts    Story Creator
Adam McKay    Producer
Will Ferrell    Producer
Chris Henchy    Producer
Ravi Mehta    Executive Producer
Kevin Messick    Executive Producer
Jessica Elbaum    Executive Producer
Steven Mnuchin    Executive Producer
Christophe Beck    Composer
Tim Suhrstedt    Director of Photography
Ahmed Maher    Production Designer
Mike Sale    Editor
Robert J. Dohrmann    Co-Producer
Gabe Hilfer    Music Supervisor
Shay Cunliffe    Costume Designer
Allison Jones    Casting Director
Robert J. Dohrmann    Unit Production Manager
Richard Cowan    Assistant Director
Scott August    Assistant Director
Brian Olds    Additional Editor
Kelly Curley    Art Director
Gene Serdena    Set Decorator
Dave Kelsey    Set Designer
David Wyman    Sound Mixer
Cate Hardman    Script Supervisor
Andree Fortier    Costume Supervisor
Steve Artmont    Make up
Carla Chao Brenholtz    Make up
Bridget M. Cook    Hairstylist
Donna Spahn-Jones    Hairstylist
Mikki Levi    Assistant Editor
Bart Breve    Assistant Editor
Liz Calandrello    Assistant Editor
Lindsay Tessier    Assistant Editor
Abigail Callahan    Post-Production Supervisor
Bruce Jones    Visual Effects Supervisor
Tammy Fearing    Sound Supervisor
George Anderson    Sound Designer
Phil Barrie    Sound Effects Editor
Lee Gilmore    Sound Effects Editor
Joe Schiff    Dialogue Editor
Larry Kemp    Dialogue Editor
Elmo Weber    Re-recording Mixer
Brad Sherman    Re-recording Mixer
Ronald Webb    Music Editor
Fernand Bos    Music Editor
Jake Monaco    Additional Music
Greg Hayes    Score Recordist
Casey Stone    Score Mixer
Steve Ritzi*    Stunt Coordinator
Lex D. Geddings    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Home Market Numbers: New Releases Suffer from a KISS of Death

August 26th, 2015

Scooby-Doo and KISS! Rock and Roll Mystery

The new releases for July 21st were WOW levels of bad with not a single first-run release to mention. This left holdovers on top of the combined DVD and Blu-ray chart for July 26th. The Longest Ride remained in first place with 288,000 units / $4.64 million for the week, giving it totals of 788,000 / $13.39 million after two weeks of release. It should have no trouble cracking 1 million units sold, which will keep the studio happy. More...

Home Market Numbers: Maggie Can't Wake Up the Box Office

July 26th, 2015

Maggie

There was not a single first run release among the new releases for July 7th, which meant Get Hard remained on top of the combined DVD and Blu-ray chart for July 12th. It sold an additional 268,000 units and generated $5.21 million for the week, giving it totals of 760,000 units / $13.75 million after two. More...

Get Hard Tops Soft Home Market

July 22nd, 2015

Get Hard

Only one of the new releases for June 30th was a really big seller on the DVD and Blu-ray chart for July 5th. That was Get Hard, which led the way with 503,000 units / $8.81 million during its first week of release. Its opening week Blu-ray share was 31%. This is lower than the market average, but not that bad for a comedy. More...

Home Market Numbers: Life's A Beach

July 14th, 2015

Teen Beach 2

The list of new releases for June 23rd was not good and the best DVD release, Teen Beach 2, wasn't even released on Blu-ray. This left holdovers on top of the DVD and Blu-ray chart for June 28th and The Kingsman: Secret Service claimed top spot with 198,000 units / $3.41 million units for the week for totals of 1.11 million units / $17.84 million after three weeks of release. More...

Home Market Releases for June 30th, 2015

June 30th, 2015

Kumiko, the Treasure Hunter

There's a short list this week, for two reasons. Firstly, there's not a lot of new releases worth mentioning. Secondly, I really have to concentrate on the July preview (look for that on the site tomorrow). The biggest release of the week is clearly Get Hard, but it was not the best. As for the best, there are two that jump out: Kumiko, the Treasure Hunter (Blu-ray) and The Decline Of Western Civilization Collection (DVD or Blu-ray). Both are top-notch picks, but I went with Kumiko, the Treasure Hunter. More...

Weekend Wrap-Up: Furious Races into Top Spot for the Year

April 14th, 2015

Furious 7 poster

It didn't take long for for Furious 7 to become the biggest hit of the year; in fact, it took just five days to top Cinderella. Over the weekend, it became the first film released in 2015 to reach the $200 million milestone and thanks to a better than expected hold, reached $250 million as well. Home finished well back in second place, while The Longest Ride managed third place. Overall, the box office fell 42% from last weekend down to $131 million, which is 6.3% lower than the same weekend last year. Furious 7 topped Captain America: The Winter Soldier, but Rio 2 and the other films of 2014 had better depth giving 2014 the win. 2015 is still ahead in the year-to-date comparison, up 4.1% at $2.85 billion to $2.74 billion. More...

Weekend Predictions: Longest Ride is a Long Shot for Top Spot

April 9th, 2015

The Longest Ride poster

There's only one wide release this week, The Longest Ride, but it has an approximately zero percent chance of earning first place. Unless Furious 7 falls about 80% and The Longest Ride beats expectations, it will be no where near top spot. In fact, The Longest Ride likely won't be able to score second place, finishing behind Home. As for this weekend last year, there were three wide releases, led by Rio 2, which earned second place with $39.33 million. The Longest Ride might not make that much in total. On the other hand, the sophomore stint for Furious 7 will top the sophomore stint for Captain America: The Winter Soldier. 2015 will be stronger on top, but that might not be enough to win in the year-over-year comparison. More...

Weekend Wrap-Up: Seven Does Furious Business

April 7th, 2015

Furious 7 poster

As expected, Furious 7 easily won the race for top spot on the weekend box office chart. However, it did so in an unexpectedly robust way, destroying a number of records along the way. This helped the overall box office grow 49% from last weekend to $224 million. More importantly, the overall box office was 34% more than the same weekend last year. Year-to-date, 2015 is now 3.1% above 2014's pace at $2.64 billion to $2.56 billion. Assuming Furious 7 has any legs at all, this lead will continue to grow next weekend. More...

Weekend Estimates: Furious 7 Blasts Off with $143.6 Million Weekend

April 5th, 2015

Furious 7 poster

After a massive $67.3 million on Friday, all eyes were on a $150 million weekend for Furious 7. It doesn’t look as though that is to be, with Universal projecting a weekend mark of $143,623,480 on Sunday morning. That’s the biggest April weekend of all time, and the biggest weekend outside the Summer or Thanksgiving holidays. It’s also the ninth-biggest weekend of all time, and, needless to say, franchise record. (Click here for a full list of records.) The studio will be delighted at its biggest weekend ever, and the industry as a whole will be looking forward to a lucrative Summer season with some optimism. More...

Weekend Predictions: Lucky Number Seven

April 3rd, 2015

Furious 7 poster

There's only one wide release this week, but it is expected to be a record-breaking debut. Furious 7 is widely expected to become the first film of 2015 to crack $100 million during its opening weekend. This would also give it the record for biggest April opening, topping the current record-owner, Captain America: The Winter Soldier. Additionally, Home should do well in a counter-programming role and that will also help the box office. This weekend last year was the weekend The Winter Soldier set the April record. Since nearly everyone thinks that record will fall and this year is expected to have better depth, 2015 should win in the year-over-year comparison with relative ease. More...

International Box Office: Cinderella Swaps Spots with Insurgent

April 2nd, 2015

Cinderella poster

Cinderella returned to first place after a week in second. It did so with $40.0 million in 53 markets for totals of $187.7 million internationally and $337.3 million worldwide. The film opened in a number of major markets, including the U.K., where it earned first place with $5.65 million in 554 theaters. The film took $3.8 million in France and $3.7 million in Australia, while Brazil was close behind with $3.4 million. The film's debut in Spain wasn't as strong at $2.1 million, but that was still the best result of the weekend and the third best opening of the year. Meanwhile in China, the film added $12.33 million over the full week for a total of $65.92 million after three. At this pace, the film will have no trouble getting to $400 million worldwide, which will be enough to cover its entire production budget and perhaps all of its P&A budget. More...

Contest: Hard Target, Easy Contest: Winning Announcement

April 1st, 2015

The winners of our Hard Target, Easy Contest contest were determined and the entrants with the closest predictions for Get Hard opening weekend were... More...

Per Theater Chart: Young and Healthy

April 1st, 2015

While We're Young poster

While We're Young has set a new record for 2015 earning the best per theater average for a film that opened in 2015 with an average of $56,922 in four theaters. The most negative thing you can say about this result was that it wasn't that unexpected, as several Noah Baumbach films have earned similar opening weekend per theaters averages. Up next was the first of two wide releases in the $10,000 club, Home, with an average of $14,053. The Salt of the Earth earned an average of $11,234 in four theaters. This is excellent for a documentary. The final film in the $10,000 club was the second wide release on this week's list, Get Hard, which pulled in an average of $10,647. More...

Weekend Wrap-Up: Home Run

March 31st, 2015

Home poster

After a couple of soft weeks at the box office, both new wide releases beat expectations. In fact, Home nearly doubled predictions. Get Hard also beat expectations, albeit by a smaller margin. Add in solid runs by the holdovers and the overall box office was very strong at $150 million. This is 19% higher than last week and 7.3% higher than the same weekend last year. We can thank Home entirely for this win. If it had merely matched predictions, 2015 would have lost the in the year-over-year comparisons. Year-to-date, 2015 is ahead of 2014 by a 2.0% margin at $2.37 billion to $2.32 billion. More...

Weekend Estimates: Home has Best Dreamworks Animation Debut in Six Years

March 29th, 2015

Home poster

DreamWorks Animation has been having a tough time of it recently. Aside from How to Train Your Dragon 2, their last three films, Penguins of Madagascar, Mr. Peabody & Sherman and Turbo were all financial failures, and, as an animation house, they are stuck with a business model that demands putting $100 million–$200 million into each film and hoping for a $500 million-plus global hit. That’s made doubly-difficult when you’re operating as a standalone entity and can’t fall back on the wider resources of the studio during hard times.

The opening weekend for Home, projected at $54 million, according to distributor Fox, is therefore very welcome news indeed. It marks the best opening by a non-sequel for the production house since Monsters vs. Aliens opened with $59.3 million on this weekend in 2009, and the third-best non-sequel debut in their history behind that film and Kung Fun Panda’s $60 million start in 2008. More...

Weekend Predictions: Will Hard Get to the Top?

March 26th, 2015

Get Hard poster

There is an actual race at the box office this weekend. This is rare, because there's usually one obvious number one film, as studios don't want to deal with competition. However, this week, both Get Hard and Home have a shot at first place with $30 million or so. Additionally, there are two other films, Insurgent and Cinderella, that are aiming to reach $20 million over the weekend. That's a lot of depth. There is one final film of note, It Follows, which is expanding semi-wide and could find a spot in the top five. This weekend last year, the box office was led by Noah with $43.72 million, while two other films, Divergent and Muppets Most Wanted earned more than $10 million. 2015 has better depth, but it won't be as strong at the top. I'm not sure which year will come out on top, but it should be close. More...

Contest: Hard Target, Easy Contest

March 19th, 2015

I'm not 100% sure which of next week's two wide releases will become the biggest hit. However, since family films tend to open slower and last longer, it seems likely that Get Hard will have a bigger opening than Home will. Because of that, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Get Hard.

Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Frankenprize composed of The Double on Blu-ray, plus another previously reviewed DVD or Blu-ray. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a Frankenprize, this time composed of two previously reviewed DVD or Blu-rays. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2015 Preview: March

March 1st, 2015

Cinderella poster

February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

When millionaire hedge fund manager James is nailed for fraud and bound for a stretch in San Quentin, the judge gives him 30 days to get his affairs in order. Desperate, he turns to Darnell to prep him for a life behind bars. But despite James' one-percenter assumptions, Darnell is a hard-working small business owner who has never received a parking ticket, let alone been to prison. Together, the two men do whatever it takes for James to "get hard" and, in process, discover how wrong they were about a lot of things-including each other.

Metrics

Opening Weekend:$33,803,253 (37.4% of total gross)
Legs:2.67 (domestic box office/biggest weekend)
Domestic Share:80.9% (domestic box office/worldwide)
Production Budget:$40,000,000 (worldwide box office is 2.8 times production budget)
Theater counts:3,175 opening theaters/3,212 max. theaters, 5.8 weeks average run per theater
Infl. Adj. Dom. BO $115,615,112

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu, Vudu, Vudu

Movie Details

Domestic Releases: March 27th, 2015 (Wide) by Warner Bros.
International Releases: March 26th, 2015 (Wide) (Australia)
March 26th, 2015 (Wide) (Israel)
March 26th, 2015 (Wide) (Lebanon)
March 26th, 2015 (Wide) (New Zealand)
March 26th, 2015 (Wide) (Singapore)
... Show all releases
Video Release: June 9th, 2015 by Warner Home Video
MPAA Rating: R for pervasive crude and sexual content and language, some graphic nudity, and drug material.
(Rating bulletin 2346, 10/29/2014)
Running Time: 99 minutes
Comparisons: vs. Semi-Pro
Create your own comparison chart…
Keywords: White Collar Crime, Buddy Comedy, Prison, Bigotry, Falsely Accused, Intertitle
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gary Sanchez Productions, Warner Bros., RatPac Entertainment, Dune Entertainment
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Easter (All Movies, 3-Day) 65 $13,128,219 Apr 3, 2015 10
Easter (All Movies, 3-Day, Inflation Adjusted) 90 $17,873,368 Apr 3, 2015 10
Biggest Domestic March Weekend 66 $33,803,253 Mar 27, 2015 3
Top Comedy Weekend Domestic 62 $33,803,253 Mar 27, 2015 3
Top R Weekend Domestic 99 $33,803,253 Mar 27, 2015 3

Leading Cast

Will Ferrell    James
Kevin Hart    Darnell

Supporting Cast

T.I. Tip Harris    Russell
Alison Brie    Alissa
Craig T. Nelson    Martin
Edwina Findley Dickerson    Rita
Ariana Neal    Makayla
Erick Chavarria    Cecelio
Paul Ben-Victor    Gayle
Jon Eyez    Big Mike
Nito Larioza    Jaoa
Dan Bakkedahl    Leo
Greg Germann    Peter Penny
Ron Funches    Jojo
Joshua Joseph Gillum    Rico
Chris Marroy    Trader
Katia Gomez    Rosa
James Moses Black    FBI Agent
Elliott Grey    Judge
Dana Toups    Vengeful Driver
Christopher Berry    Spider
Dustan Costine    Skinhead
Brian Oerly    Skinhead
Raeden Greer    Groupie
Melanie Hebert    Female TV Reporter
Leonard R. Butler    Cop
Shad Gaspard    Big Ass Guy
Jordan Salloum    T-Shirt Guy
Matt Walsh    Bathroom Stall Man
T.J. Jagodowski    Chris
Michael P. Sullivan*    Guy in Crowd
Richard Holden    Powerful Friend
Bill Martin Williams    Powerful Friend
Bill Jenkins    Powerful Friend
Candi Brooks    Alissa's Friend
Jackie Tuttle    Alissa's Friend
Mariana Vicente    Alissa's Friend
Jason Foster    Car Washer
Rick Lacour    Car Washer
Reginal Varice    Car Washer
Ian Casselberry    Car Washer
Glenn R. Wilder    Super Old Guy
Dominique Perry    Shonda
Michael Martin    Homeless Guy
Dave Davis    Cross Dresser

Cameos

John Mayer    Himself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Etan Cohen    Director
Etan Cohen    Screenwriter
Jay Martel    Screenwriter
Ian Roberts    Screenwriter
Adam McKay    Story Creator
Jay Martel    Story Creator
Ian Roberts    Story Creator
Adam McKay    Producer
Will Ferrell    Producer
Chris Henchy    Producer
Ravi Mehta    Executive Producer
Kevin Messick    Executive Producer
Jessica Elbaum    Executive Producer
Steven Mnuchin    Executive Producer
Christophe Beck    Composer
Tim Suhrstedt    Director of Photography
Ahmed Maher    Production Designer
Mike Sale    Editor
Robert J. Dohrmann    Co-Producer
Gabe Hilfer    Music Supervisor
Shay Cunliffe    Costume Designer
Allison Jones    Casting Director
Robert J. Dohrmann    Unit Production Manager
Richard Cowan    Assistant Director
Scott August    Assistant Director
Brian Olds    Additional Editor
Kelly Curley    Art Director
Gene Serdena    Set Decorator
Dave Kelsey    Set Designer
David Wyman    Sound Mixer
Cate Hardman    Script Supervisor
Andree Fortier    Costume Supervisor
Steve Artmont    Make up
Carla Chao Brenholtz    Make up
Bridget M. Cook    Hairstylist
Donna Spahn-Jones    Hairstylist
Mikki Levi    Assistant Editor
Bart Breve    Assistant Editor
Liz Calandrello    Assistant Editor
Lindsay Tessier    Assistant Editor
Abigail Callahan    Post-Production Supervisor
Bruce Jones    Visual Effects Supervisor
Tammy Fearing    Sound Supervisor
George Anderson    Sound Designer
Phil Barrie    Sound Effects Editor
Lee Gilmore    Sound Effects Editor
Joe Schiff    Dialogue Editor
Larry Kemp    Dialogue Editor
Elmo Weber    Re-recording Mixer
Brad Sherman    Re-recording Mixer
Ronald Webb    Music Editor
Fernand Bos    Music Editor
Jake Monaco    Additional Music
Greg Hayes    Score Recordist
Casey Stone    Score Mixer
Steve Ritzi*    Stunt Coordinator
Lex D. Geddings    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Home Market Numbers: New Releases Suffer from a KISS of Death

August 26th, 2015

Scooby-Doo and KISS! Rock and Roll Mystery

The new releases for July 21st were WOW levels of bad with not a single first-run release to mention. This left holdovers on top of the combined DVD and Blu-ray chart for July 26th. The Longest Ride remained in first place with 288,000 units / $4.64 million for the week, giving it totals of 788,000 / $13.39 million after two weeks of release. It should have no trouble cracking 1 million units sold, which will keep the studio happy. More...

Home Market Numbers: Maggie Can't Wake Up the Box Office

July 26th, 2015

Maggie

There was not a single first run release among the new releases for July 7th, which meant Get Hard remained on top of the combined DVD and Blu-ray chart for July 12th. It sold an additional 268,000 units and generated $5.21 million for the week, giving it totals of 760,000 units / $13.75 million after two. More...

Get Hard Tops Soft Home Market

July 22nd, 2015

Get Hard

Only one of the new releases for June 30th was a really big seller on the DVD and Blu-ray chart for July 5th. That was Get Hard, which led the way with 503,000 units / $8.81 million during its first week of release. Its opening week Blu-ray share was 31%. This is lower than the market average, but not that bad for a comedy. More...

Home Market Numbers: Life's A Beach

July 14th, 2015

Teen Beach 2

The list of new releases for June 23rd was not good and the best DVD release, Teen Beach 2, wasn't even released on Blu-ray. This left holdovers on top of the DVD and Blu-ray chart for June 28th and The Kingsman: Secret Service claimed top spot with 198,000 units / $3.41 million units for the week for totals of 1.11 million units / $17.84 million after three weeks of release. More...

Home Market Releases for June 30th, 2015

June 30th, 2015

Kumiko, the Treasure Hunter

There's a short list this week, for two reasons. Firstly, there's not a lot of new releases worth mentioning. Secondly, I really have to concentrate on the July preview (look for that on the site tomorrow). The biggest release of the week is clearly Get Hard, but it was not the best. As for the best, there are two that jump out: Kumiko, the Treasure Hunter (Blu-ray) and The Decline Of Western Civilization Collection (DVD or Blu-ray). Both are top-notch picks, but I went with Kumiko, the Treasure Hunter. More...

Weekend Wrap-Up: Furious Races into Top Spot for the Year

April 14th, 2015

Furious 7 poster

It didn't take long for for Furious 7 to become the biggest hit of the year; in fact, it took just five days to top Cinderella. Over the weekend, it became the first film released in 2015 to reach the $200 million milestone and thanks to a better than expected hold, reached $250 million as well. Home finished well back in second place, while The Longest Ride managed third place. Overall, the box office fell 42% from last weekend down to $131 million, which is 6.3% lower than the same weekend last year. Furious 7 topped Captain America: The Winter Soldier, but Rio 2 and the other films of 2014 had better depth giving 2014 the win. 2015 is still ahead in the year-to-date comparison, up 4.1% at $2.85 billion to $2.74 billion. More...

Weekend Predictions: Longest Ride is a Long Shot for Top Spot

April 9th, 2015

The Longest Ride poster

There's only one wide release this week, The Longest Ride, but it has an approximately zero percent chance of earning first place. Unless Furious 7 falls about 80% and The Longest Ride beats expectations, it will be no where near top spot. In fact, The Longest Ride likely won't be able to score second place, finishing behind Home. As for this weekend last year, there were three wide releases, led by Rio 2, which earned second place with $39.33 million. The Longest Ride might not make that much in total. On the other hand, the sophomore stint for Furious 7 will top the sophomore stint for Captain America: The Winter Soldier. 2015 will be stronger on top, but that might not be enough to win in the year-over-year comparison. More...

Weekend Wrap-Up: Seven Does Furious Business

April 7th, 2015

Furious 7 poster

As expected, Furious 7 easily won the race for top spot on the weekend box office chart. However, it did so in an unexpectedly robust way, destroying a number of records along the way. This helped the overall box office grow 49% from last weekend to $224 million. More importantly, the overall box office was 34% more than the same weekend last year. Year-to-date, 2015 is now 3.1% above 2014's pace at $2.64 billion to $2.56 billion. Assuming Furious 7 has any legs at all, this lead will continue to grow next weekend. More...

Weekend Estimates: Furious 7 Blasts Off with $143.6 Million Weekend

April 5th, 2015

Furious 7 poster

After a massive $67.3 million on Friday, all eyes were on a $150 million weekend for Furious 7. It doesn’t look as though that is to be, with Universal projecting a weekend mark of $143,623,480 on Sunday morning. That’s the biggest April weekend of all time, and the biggest weekend outside the Summer or Thanksgiving holidays. It’s also the ninth-biggest weekend of all time, and, needless to say, franchise record. (Click here for a full list of records.) The studio will be delighted at its biggest weekend ever, and the industry as a whole will be looking forward to a lucrative Summer season with some optimism. More...

Weekend Predictions: Lucky Number Seven

April 3rd, 2015

Furious 7 poster

There's only one wide release this week, but it is expected to be a record-breaking debut. Furious 7 is widely expected to become the first film of 2015 to crack $100 million during its opening weekend. This would also give it the record for biggest April opening, topping the current record-owner, Captain America: The Winter Soldier. Additionally, Home should do well in a counter-programming role and that will also help the box office. This weekend last year was the weekend The Winter Soldier set the April record. Since nearly everyone thinks that record will fall and this year is expected to have better depth, 2015 should win in the year-over-year comparison with relative ease. More...

International Box Office: Cinderella Swaps Spots with Insurgent

April 2nd, 2015

Cinderella poster

Cinderella returned to first place after a week in second. It did so with $40.0 million in 53 markets for totals of $187.7 million internationally and $337.3 million worldwide. The film opened in a number of major markets, including the U.K., where it earned first place with $5.65 million in 554 theaters. The film took $3.8 million in France and $3.7 million in Australia, while Brazil was close behind with $3.4 million. The film's debut in Spain wasn't as strong at $2.1 million, but that was still the best result of the weekend and the third best opening of the year. Meanwhile in China, the film added $12.33 million over the full week for a total of $65.92 million after three. At this pace, the film will have no trouble getting to $400 million worldwide, which will be enough to cover its entire production budget and perhaps all of its P&A budget. More...

Contest: Hard Target, Easy Contest: Winning Announcement

April 1st, 2015

The winners of our Hard Target, Easy Contest contest were determined and the entrants with the closest predictions for Get Hard opening weekend were... More...

Per Theater Chart: Young and Healthy

April 1st, 2015

While We're Young poster

While We're Young has set a new record for 2015 earning the best per theater average for a film that opened in 2015 with an average of $56,922 in four theaters. The most negative thing you can say about this result was that it wasn't that unexpected, as several Noah Baumbach films have earned similar opening weekend per theaters averages. Up next was the first of two wide releases in the $10,000 club, Home, with an average of $14,053. The Salt of the Earth earned an average of $11,234 in four theaters. This is excellent for a documentary. The final film in the $10,000 club was the second wide release on this week's list, Get Hard, which pulled in an average of $10,647. More...

Weekend Wrap-Up: Home Run

March 31st, 2015

Home poster

After a couple of soft weeks at the box office, both new wide releases beat expectations. In fact, Home nearly doubled predictions. Get Hard also beat expectations, albeit by a smaller margin. Add in solid runs by the holdovers and the overall box office was very strong at $150 million. This is 19% higher than last week and 7.3% higher than the same weekend last year. We can thank Home entirely for this win. If it had merely matched predictions, 2015 would have lost the in the year-over-year comparisons. Year-to-date, 2015 is ahead of 2014 by a 2.0% margin at $2.37 billion to $2.32 billion. More...

Weekend Estimates: Home has Best Dreamworks Animation Debut in Six Years

March 29th, 2015

Home poster

DreamWorks Animation has been having a tough time of it recently. Aside from How to Train Your Dragon 2, their last three films, Penguins of Madagascar, Mr. Peabody & Sherman and Turbo were all financial failures, and, as an animation house, they are stuck with a business model that demands putting $100 million–$200 million into each film and hoping for a $500 million-plus global hit. That’s made doubly-difficult when you’re operating as a standalone entity and can’t fall back on the wider resources of the studio during hard times.

The opening weekend for Home, projected at $54 million, according to distributor Fox, is therefore very welcome news indeed. It marks the best opening by a non-sequel for the production house since Monsters vs. Aliens opened with $59.3 million on this weekend in 2009, and the third-best non-sequel debut in their history behind that film and Kung Fun Panda’s $60 million start in 2008. More...

Weekend Predictions: Will Hard Get to the Top?

March 26th, 2015

Get Hard poster

There is an actual race at the box office this weekend. This is rare, because there's usually one obvious number one film, as studios don't want to deal with competition. However, this week, both Get Hard and Home have a shot at first place with $30 million or so. Additionally, there are two other films, Insurgent and Cinderella, that are aiming to reach $20 million over the weekend. That's a lot of depth. There is one final film of note, It Follows, which is expanding semi-wide and could find a spot in the top five. This weekend last year, the box office was led by Noah with $43.72 million, while two other films, Divergent and Muppets Most Wanted earned more than $10 million. 2015 has better depth, but it won't be as strong at the top. I'm not sure which year will come out on top, but it should be close. More...

Contest: Hard Target, Easy Contest

March 19th, 2015

I'm not 100% sure which of next week's two wide releases will become the biggest hit. However, since family films tend to open slower and last longer, it seems likely that Get Hard will have a bigger opening than Home will. Because of that, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Get Hard.

Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Frankenprize composed of The Double on Blu-ray, plus another previously reviewed DVD or Blu-ray. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a Frankenprize, this time composed of two previously reviewed DVD or Blu-rays. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2015 Preview: March

March 1st, 2015

Cinderella poster

February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 27, 2015 2 $33,803,253   3,175 $10,647   $33,803,253 1
Apr 3, 2015 3 $13,128,219 -61% 3,212 $4,087   $57,215,636 2
Apr 10, 2015 4 $8,218,246 -37% 3,132 $2,624   $70,783,826 3
Apr 17, 2015 6 $4,944,381 -40% 2,655 $1,862   $78,393,149 4
Apr 24, 2015 8 $3,761,030 -24% 2,276 $1,652   $83,922,270 5
May 1, 2015 12 $1,189,012 -68% 1,465 $812   $86,207,021 6
May 8, 2015 13 $1,057,382 -11% 955 $1,107   $87,831,115 7
May 15, 2015 13 $602,153 -43% 505 $1,192   $88,823,814 8
May 22, 2015 16 $285,292 -53% 255 $1,119   $89,302,975 9
May 29, 2015 18 $269,283 -6% 303 $889   $89,701,141 10
Jun 5, 2015 27 $155,651 -42% 244 $638   $89,977,548 11
Jun 12, 2015 28 $95,642 -39% 165 $580   $90,156,862 12
Jun 19, 2015 30 $72,521 -24% 115 $631   $90,285,402 13
Jun 26, 2015 37 $35,440 -51% 77 $460   $90,353,764 14
Jul 3, 2015 46 $20,785 -41% 48 $433   $90,396,111 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 26, 2015 P $1,800,000     0     $1,800,000  
Mar 27, 2015 2 $12,904,507     3,175 $4,064   $12,904,507 1
Mar 28, 2015 2 $13,116,160 +2%   3,175 $4,131   $26,020,667 2
Mar 29, 2015 2 $7,782,586 -41%   3,175 $2,451   $33,803,253 3
Mar 30, 2015 2 $2,589,434 -67%   3,175 $816   $36,392,687 4
Mar 31, 2015 2 $3,038,332 +17%   3,175 $957   $39,431,019 5
Apr 1, 2015 2 $2,318,298 -24%   3,175 $730   $41,749,317 6
Apr 2, 2015 2 $2,338,100 +1%   3,175 $736   $44,087,417 7
Apr 3, 2015 3 $5,002,965 +114% -61% 3,212 $1,558   $49,090,382 8
Apr 4, 2015 3 $4,788,906 -4% -63% 3,212 $1,491   $53,879,288 9
Apr 5, 2015 3 $3,336,348 -30% -57% 3,212 $1,039   $57,215,636 10
Apr 6, 2015 4 $1,384,366 -59% -47% 3,212 $431   $58,600,002 11
Apr 7, 2015 4 $1,565,214 +13% -48% 3,212 $487   $60,165,216 12
Apr 8, 2015 4 $1,228,026 -22% -47% 3,212 $382   $61,393,242 13
Apr 9, 2015 4 $1,172,338 -5% -50% 3,212 $365   $62,565,580 14
Apr 10, 2015 4 $2,634,225 +125% -47% 3,132 $841   $65,199,805 15
Apr 11, 2015 4 $3,608,914 +37% -25% 3,132 $1,152   $68,808,719 16
Apr 12, 2015 4 $1,975,107 -45% -41% 3,132 $631   $70,783,826 17
Apr 13, 2015 4 $658,129 -67% -52% 3,132 $210   $71,441,955 18
Apr 14, 2015 4 $822,285 +25% -47% 3,132 $263   $72,264,240 19
Apr 15, 2015 4 $608,436 -26% -50% 3,132 $194   $72,872,676 20
Apr 16, 2015 5 $576,092 -5% -51% 3,132 $184   $73,448,768 21
Apr 17, 2015 7 $1,452,124 +152% -45% 2,655 $547   $74,900,892 22
Apr 18, 2015 6 $2,198,206 +51% -39% 2,655 $828   $77,099,098 23
Apr 19, 2015 7 $1,294,051 -41% -34% 2,655 $487   $78,393,149 24
Apr 20, 2015 7 $453,498 -65% -31% 2,655 $171   $78,846,647 25
Apr 21, 2015 7 $502,188 +11% -39% 2,655 $189   $79,348,835 26
Apr 22, 2015 8 $411,481 -18% -32% 2,655 $155   $79,760,316 27
Apr 23, 2015 8 $400,924 -3% -30% 2,655 $151   $80,161,240 28
Apr 24, 2015 10 $1,057,774 +164% -27% 2,276 $465   $81,219,014 29
Apr 25, 2015 8 $1,774,050 +68% -19% 2,276 $779   $82,993,064 30
Apr 26, 2015 8 $929,206 -48% -28% 2,276 $408   $83,922,270 31
Apr 27, 2015 7 $301,282 -68% -34% 2,276 $132   $84,223,552 32
Apr 28, 2015 9 $364,494 +21% -27% 2,276 $160   $84,588,046 33
Apr 29, 2015 9 $269,192 -26% -35% 2,276 $118   $84,857,238 34
Apr 30, 2015 - $160,771 -40% -60% 2,276 $71   $85,018,009 35
May 1, 2015 - $409,721 +155% -61% 1,465 $280   $85,427,730 36
May 2, 2015 10 $434,711 +6% -75% 1,465 $297   $85,862,441 37
May 3, 2015 11 $344,580 -21% -63% 1,465 $235   $86,207,021 38
May 4, 2015 10 $140,156 -59% -53% 1,465 $96   $86,347,177 39
May 5, 2015 10 $156,813 +12% -57% 1,465 $107   $86,503,990 40
May 6, 2015 - $142,699 -9% -47% 1,465 $97   $86,646,689 41
May 7, 2015 - $127,044 -11% -21% 1,465 $87   $86,773,733 42
May 8, 2015 13 $302,272 +138% -26% 955 $317   $87,076,005 43
May 9, 2015 12 $456,488 +51% +5% 955 $478   $87,532,493 44
May 10, 2015 13 $298,622 -35% -13% 955 $313   $87,831,115 45
May 11, 2015 12 $104,540 -65% -25% 955 $109   $87,935,655 46
May 12, 2015 12 $113,948 +9% -27% 955 $119   $88,049,603 47
May 13, 2015 12 $100,034 -12% -30% 955 $105   $88,149,637 48
May 14, 2015 13 $72,024 -28% -43% 955 $75   $88,221,661 49
May 15, 2015 13 $165,984 +130% -45% 505 $329   $88,387,645 50
May 16, 2015 13 $253,334 +53% -45% 505 $502   $88,640,979 51
May 17, 2015 13 $182,835 -28% -39% 505 $362   $88,823,814 52
May 18, 2015 15 $55,299 -70% -47% 505 $110   $88,879,113 53
May 19, 2015 - $52,250 -6% -54% 505 $103   $88,931,363 54
May 20, 2015 - $45,915 -12% -54% 505 $91   $88,977,278 55
May 21, 2015 - $40,405 -12% -44% 505 $80   $89,017,683 56
May 22, 2015 13 $75,383 +87% -55% 255 $296   $89,093,066 57
May 23, 2015 14 $109,831 +46% -57% 255 $431   $89,202,897 58
May 24, 2015 15 $100,078 -9% -45% 255 $392   $89,302,975 59
May 25, 2015 - $59,075 -41% +7% 255 $232   $89,362,050 60
May 26, 2015 15 $25,836 -56% -51% 255 $101   $89,387,886 61
May 27, 2015 - $23,769 -8% -48% 255 $93   $89,411,655 62
May 28, 2015 - $20,203 -15% -50% 255 $79   $89,431,858 63
May 29, 2015 - $76,358 +278% +1% 303 $252   $89,508,216 64
May 30, 2015 - $115,633 +51% +5% 303 $382   $89,623,849 65
May 31, 2015 - $77,292 -33% -23% 303 $255   $89,701,141 66
Jun 1, 2015 - $31,689 -59% -46% 303 $105   $89,732,830 67
Jun 2, 2015 - $32,005 +1% +24% 303 $106   $89,764,835 68
Jun 3, 2015 - $30,084 -6% +27% 303 $99   $89,794,919 69
Jun 4, 2015 - $26,978 -10% +34% 303 $89   $89,821,897 70
Jun 5, 2015 - $45,331 +68% -41% 244 $186   $89,867,228 71
Jun 6, 2015 - $65,310 +44% -44% 244 $268   $89,932,538 72
Jun 7, 2015 - $45,010 -31% -42% 244 $184   $89,977,548 73
Jun 8, 2015 - $20,904 -54% -34% 244 $86   $89,998,452 74
Jun 9, 2015 - $20,713 -1% -35% 244 $85   $90,019,165 75
Jun 10, 2015 - $22,370 +8% -26% 244 $92   $90,041,535 76
Jun 11, 2015 - $19,685 -12% -27% 244 $81   $90,061,220 77
Jun 12, 2015 - $27,357 +39% -40% 165 $166   $90,088,577 78
Jun 13, 2015 - $40,219 +47% -38% 165 $244   $90,128,796 79
Jun 14, 2015 - $28,066 -30% -38% 165 $170   $90,156,862 80
Jun 15, 2015 - $13,669 -51% -35% 165 $83   $90,170,531 81
Jun 16, 2015 - $12,371 -9% -40% 165 $75   $90,182,902 82
Jun 17, 2015 - $14,526 +17% -35% 165 $88   $90,197,428 83
Jun 18, 2015 - $15,453 +6% -21% 165 $94   $90,212,881 84
Jun 19, 2015 - $20,830 +35% -24% 115 $181   $90,233,711 85
Jun 20, 2015 - $29,016 +39% -28% 115 $252   $90,262,727 86
Jun 21, 2015 - $22,675 -22% -19% 115 $197   $90,285,402 87
Jun 22, 2015 - $7,923 -65% -42% 115 $69   $90,293,325 88
Jun 23, 2015 - $8,319 +5% -33% 115 $72   $90,301,644 89
Jun 24, 2015 - $8,299 n/c -43% 115 $72   $90,309,943 90
Jun 25, 2015 - $8,381 +1% -46% 115 $73   $90,318,324 91
Jun 26, 2015 - $9,897 +18% -52% 77 $129   $90,328,221 92
Jun 27, 2015 - $14,350 +45% -51% 77 $186   $90,342,571 93
Jun 28, 2015 - $11,193 -22% -51% 77 $145   $90,353,764 94
Jun 29, 2015 - $5,148 -54% -35% 77 $67   $90,358,912 95
Jun 30, 2015 - $5,456 +6% -34% 77 $71   $90,364,368 96
Jul 1, 2015 - $5,183 -5% -38% 77 $67   $90,369,551 97
Jul 2, 2015 - $5,775 +11% -31% 77 $75   $90,375,326 98
Jul 3, 2015 - $6,788 +18% -31% 48 $141   $90,382,114 99
Jul 4, 2015 - $6,152 -9% -57% 48 $128   $90,388,266 100
Jul 5, 2015 - $7,845 +28% -30% 48 $163   $90,396,111 101
Jul 6, 2015 - $3,921 -50% -24% 48 $82   $90,400,032 102
Jul 7, 2015 - $3,881 -1% -29% 48 $81   $90,403,913 103
Jul 8, 2015 - $3,442 -11% -34% 48 $72   $90,407,355 104
Jul 9, 2015 - $4,098 +19% -29% 48 $85   $90,411,453 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 27, 2015 2 $44,087,417   3,175 $13,886   $44,087,417 1
Apr 3, 2015 3 $18,478,163 -58% 3,212 $5,753   $62,565,580 2
Apr 10, 2015 4 $10,883,188 -41% 3,132 $3,475   $73,448,768 3
Apr 17, 2015 7 $6,712,472 -38% 2,655 $2,528   $80,161,240 4
Apr 24, 2015 8 $4,856,769 -28% 2,276 $2,134   $85,018,009 5
May 1, 2015 12 $1,755,724 -64% 1,465 $1,198   $86,773,733 6
May 8, 2015 13 $1,447,928 -18% 955 $1,516   $88,221,661 7
May 15, 2015 13 $796,022 -45% 505 $1,576   $89,017,683 8
May 22, 2015 18 $414,175 -48% 255 $1,624   $89,431,858 9
May 29, 2015 19 $390,039 -6% 303 $1,287   $89,821,897 10
Jun 5, 2015 27 $239,323 -39% 244 $981   $90,061,220 11
Jun 12, 2015 28 $151,661 -37% 165 $919   $90,212,881 12
Jun 19, 2015 32 $105,443 -30% 115 $917   $90,318,324 13
Jun 26, 2015 42 $57,002 -46% 77 $740   $90,375,326 14
Jul 3, 2015 46 $36,127 -37% 48 $753   $90,411,453 15

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 3/26/2015 $1,373,651 154 160 741 $4,569,707 7/7/2015
Austria 5/8/2015 $0 0 6 11 $299,148 7/1/2015
Bulgaria 4/10/2015 $21,122 36 36 36 $39,367 12/30/2018
Croatia 4/9/2015 $17,308 12 12 12 $17,308 6/26/2015
Germany 5/8/2015 $90,649 0 0 0 $220,089 8/22/2018
Iceland 3/27/2015 $0 0 7 13 $77,827 12/30/2018
Israel 3/26/2015 $0 0 17 17 $112,431 11/27/2018
Italy 7/1/2015 $83,611 0 84 84 $162,400 11/7/2018
Lebanon 3/26/2015 $0 0 9 9 $136,977 12/30/2018
Netherlands 5/8/2015 $196,141 51 51 202 $650,831 11/21/2018
New Zealand 3/26/2015 $0 0 6 8 $594,615 7/16/2015
Singapore 3/26/2015 $0 0 21 31 $282,135 6/26/2015
Spain 6/12/2015 $41,767 50 50 120 $92,914 11/28/2018
United Arab Emirates 3/26/2015 $0 0 29 34 $151,877 12/30/2018
United Kingdom 3/27/2015 $2,141,416 0 403 741 $7,930,891 8/27/2018
 
Rest of World $5,961,483
 
International Total$21,300,000 12/30/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 5, 20151345,271 345,271$5,175,612$5,175,6124
Jul 12, 20151196,401-43% 541,672$3,560,750$8,736,3625
Jul 19, 2015386,548-56% 628,220$1,643,547$10,379,9096
Jul 26, 2015581,463-6% 709,683$1,546,982$11,926,8917
Aug 2, 2015536,539-55% 746,222$681,818$12,608,7098
Aug 9, 2015827,302-25% 773,524$502,357$13,111,0669
Aug 16, 20151041,515+52% 815,039$539,280$13,650,34610
Aug 23, 2015931,525-24% 846,564$409,510$14,059,85611
Aug 30, 20151821,689-31% 868,253$281,740$14,341,59612

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 5, 20151114,416 114,416$2,630,424$2,630,4244
Jul 12, 2015152,366-54% 166,782$1,198,658$3,829,0825
Jul 19, 2015721,666-59% 188,448$485,320$4,314,4026
Jul 26, 2015526,218+21% 214,666$401,663$4,716,0657
Aug 2, 2015610,988-58% 225,654$232,610$4,948,6758
Aug 9, 2015138,137-26% 233,791$143,951$5,092,6269
Aug 16, 20151110,983+35% 244,774$164,638$5,257,26410
Aug 23, 2015138,269-25% 253,043$118,329$5,375,59311
Aug 30, 2015157,134-14% 260,177$108,943$5,484,53612

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.