Market Share for Each CreativeType in 1996
| Rank | CreativeType | Movies | 1996 Gross | Tickets | Share |
| 1 |
Contemporary Fiction
|
171 |
$3,544,071,675 |
801,826,173 |
61.52% |
| 2 |
Kids Fiction
|
22 |
$716,407,986 |
162,083,256 |
12.44% |
| 3 |
Science Fiction
|
15 |
$593,512,374 |
134,278,815 |
10.30% |
| 4 |
Historical Fiction
|
40 |
$421,988,545 |
95,472,521 |
7.33% |
| 5 |
Fantasy
|
20 |
$268,482,730 |
60,742,700 |
4.66% |
| 6 |
Dramatization
|
20 |
$192,600,509 |
43,574,772 |
3.34% |
| 7 |
Super Hero
|
1 |
$17,220,599 |
3,896,063 |
.30% |
| 8 |
Factual
|
5 |
$6,544,634 |
1,480,687 |
.11% |
|