The Numbers - Box Office Data, Movie Stars, Idle Speculation
Audio Cables
Wednesday, May 22, 2013

Domestic Theatrical Market Summary for 2010

Total Box Office Gross: $10,481,225,479
Tickets Sold: 1,328,423,411
Average Ticket Price: $7.89

Top Grossing Movies of 2010

RankMovieRelease
Date
DistributorGenreMPAA2010 GrossTickets Sold
1 Toy Story 3 Jun 18 Walt Disney Adventure G $415,004,880 52,598,844
2 Avatar Dec 18 20th Century Fox Action PG-13 $408,392,727 51,760,802
3 Alice in Wonderland Mar 5 Walt Disney Adventure PG $334,191,110 42,356,288
4 Iron Man 2 May 7 Paramount Pictures Adventure PG-13 $312,433,331 39,598,648
5 Eclipse Jun 30 Summit Entertainment Drama PG-13 $300,531,751 38,090,209
6 Inception Jul 16 Warner Bros. Thriller/Suspense PG-13 $292,568,851 37,080,970
7 Harry Potter and the Deathly Hallows: Part I Nov 19 Warner Bros. Adventure PG-13 $283,533,215 35,935,769
8 Despicable Me Jul 9 Universal Comedy PG $251,203,225 31,838,178
9 Shrek Forever After May 21 Paramount Pictures Adventure PG $238,736,787 30,258,148
10 How to Train Youir Dragon Mar 26 20th Century Fox Comedy PG $217,581,231 27,576,835
See complete chart

Market Share for Each Distributor in 2010

RankDistributorMovies2010 GrossTicketsShare
1 Warner Bros. 32 $1,827,221,483 231,591,468 17.43%
2 20th Century Fox 20 $1,610,360,808 204,101,496 15.36%
3 Paramount Pictures 18 $1,565,124,841 198,368,166 14.93%
4 Walt Disney 17 $1,465,729,693 185,770,557 13.98%
5 Sony Pictures 24 $1,277,755,699 161,946,223 12.19%
6 Universal 19 $886,590,971 112,368,947 8.46%
7 Summit Entertainment 11 $519,928,031 65,897,088 4.96%
8 Lionsgate 16 $513,854,686 65,127,337 4.90%
9 Fox Searchlight 10 $159,610,478 20,229,464 1.52%
10 Overture Films 7 $81,612,865 10,343,837 0.78%
See complete chart

Market Share for Each Genre in 2010

RankGenreMovies2010 GrossTicketsShare
1 Adventure 30 $2,852,700,591 361,559,010 27.22%
2 Comedy 89 $2,205,995,583 279,593,869 21.05%
3 Drama 194 $1,692,632,657 214,533,310 16.15%
4 Action 30 $1,491,832,495 189,078,898 14.23%
5 Thriller/Suspense 50 $952,641,870 120,740,417 9.09%
6 Romantic Comedy 30 $517,406,269 65,577,472 4.94%
7 Horror 20 $489,836,658 62,083,230 4.67%
8 Western 2 $92,239,683 11,690,707 0.88%
9 Documentary 104 $90,907,226 11,521,832 0.87%
10 Black Comedy 8 $49,087,552 6,221,489 0.47%

Market Share for Each MPAA Rating in 2010

RankMPAA RatingMovies2010 GrossTicketsShare
1 PG-13 121 $4,735,758,645 600,227,350 45.18%
2 PG 71 $2,886,050,708 365,785,896 27.54%
3 R 199 $2,547,359,663 322,859,278 24.30%
4 G 9 $509,249,849 64,543,708 4.86%
5 Not Rated 12 $4,024,032 510,017 0.04%
6 NC-17 1 $291,607 36,959 0.00%

Market Share for Each Type of Source Material in 2010

RankSource MaterialMovies2010 GrossTicketsShare
1 Original Screenplay 226 $4,611,652,375 584,493,334 44.00%
2 Based on Fiction Book/Short Story 70 $2,597,658,486 329,234,282 24.78%
3 Remake 19 $708,944,376 89,853,535 6.76%
4 Based on TV 8 $602,743,898 76,393,396 5.75%
5 Based on Comic/Graphic Novel 10 $550,221,846 69,736,610 5.25%
6 Based on Real Life Events 138 $433,984,711 55,004,402 4.14%
7 Based on Folk Tale/Legend/Fairytale 2 $273,309,134 34,639,941 2.61%
8 Based on Factual Book/Article 12 $259,584,047 32,904,846 2.48%
9 Based on Game 2 $143,943,016 18,243,729 1.37%
10 Based on Play 6 $105,838,576 13,414,269 1.01%

Market Share for Each Production Method in 2010

RankProduction MethodMovies2010 GrossTicketsShare
1 Live Action 478 $7,201,297,826 912,716,488 68.71%
2 Animation/Live Action 15 $1,650,771,249 209,223,227 15.75%
3 Digital Animation 15 $1,519,639,748 192,603,263 14.50%
4 Hand Animation 5 $19,522,207 2,474,298 0.19%
5 Stop-Motion Animation 3 $2,028,241 257,065 0.02%
6 Multiple Production Methods 2 $1,033,820 131,030 0.01%

Market Share for Each Creative Type in 2010

RankCreative TypeMovies2010 GrossTicketsShare
1 Contemporary Fiction 233 $3,922,257,636 497,117,576 37.42%
2 Fantasy 35 $2,270,937,151 287,824,735 21.67%
3 Kids Fiction 23 $1,623,728,747 205,795,787 15.49%
4 Science Fiction 20 $1,151,289,328 145,917,533 10.98%
5 Historical Fiction 40 $475,637,682 60,283,612 4.54%
6 Dramatization 43 $439,899,411 55,758,502 4.20%
7 Super Hero 3 $312,724,064 39,635,497 2.98%
8 Factual 107 $210,437,758 26,671,456 2.01%
9 Multiple Creative Types 1 $1,018,169 129,046 0.01%