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Domestic Theatrical Market Summary for 2010

Total Box Office Gross: $10,476,976,337
Tickets Sold: 1,327,880,054
Average Ticket Price: $7.89

Top Grossing Movies of 2010

RankMovieRelease
Date
DistributorGenreMPAA2010 GrossTickets Sold
1 Toy Story 3 Jun 18 Walt Disney Adventure G $415,004,880 52,598,844
2 Avatar Dec 18 20th Century Fox Action PG-13 $408,392,727 51,760,801
3 Alice in Wonderland Mar 5 Walt Disney Adventure PG $334,191,110 42,356,287
4 Iron Man 2 May 7 Paramount Pictures Adventure PG-13 $312,128,345 39,559,993
5 The Twilight Saga: Eclipse Jun 30 Summit Entertainment Drama PG-13 $300,531,751 38,090,209
6 Inception Jul 16 Warner Bros. Thriller/Suspense PG-13 $292,568,851 37,080,969
7 Harry Potter and the Deathly Hallows: Part I Nov 19 Warner Bros. Adventure PG-13 $283,533,215 35,935,768
8 Despicable Me Jul 9 Universal Comedy PG $251,203,225 31,838,178
9 Shrek Forever After May 21 Paramount Pictures Adventure PG $238,395,990 30,214,954
10 How to Train Your Dragon Mar 26 Paramount Pictures Adventure PG $217,581,231 27,576,835
See complete chart

Biggest Weekends of 2010

RankDateMovieWeekend
Revenue
TheatersDistributorGenre
1 May 7, 2010 Iron Man 2 $128,122,480 4,380 Paramount Pictures Adventure
2 Nov 19, 2010 Harry Potter and the Deathly Hallows: Part I $125,017,372 4,125 Warner Bros. Adventure
3 Mar 5, 2010 Alice in Wonderland $116,101,023 3,728 Walt Disney Adventure
4 Jun 18, 2010 Toy Story 3 $110,307,189 4,028 Walt Disney Adventure
5 May 21, 2010 Shrek Forever After $70,838,207 4,359 Paramount Pictures Adventure
6 Jan 1, 2010 Avatar $68,490,688 3,461 20th Century Fox Action
7 Jul 2, 2010 The Twilight Saga: Eclipse $64,832,191 4,468 Summit Entertainment Drama
8 Jul 16, 2010 Inception $62,785,337 3,792 Warner Bros. Thriller/Suspense
9 Mar 12, 2010 Alice in Wonderland $62,714,076 3,728 Walt Disney Adventure
10 Apr 2, 2010 Clash of the Titans $61,235,105 3,777 Warner Bros. Action

Market Share for Each Distributor in 2010

RankDistributorMovies2010 GrossTicketsShare
1 Warner Bros. 33 $1,884,724,845 238,875,123 17.99%
2 Paramount Pictures 19 $1,726,339,865 218,800,990 16.48%
3 Walt Disney 17 $1,465,729,693 185,770,550 13.99%
4 20th Century Fox 19 $1,391,779,577 176,397,910 13.28%
5 Sony Pictures 24 $1,284,582,783 162,811,491 12.26%
6 Universal 19 $884,242,933 112,071,338 8.44%
7 Summit Entertainment 11 $517,630,220 65,605,852 4.94%
8 Lionsgate 16 $513,854,686 65,127,329 4.90%
9 Fox Searchlight 10 $159,483,036 20,213,307 1.52%
10 Overture Films 7 $81,612,865 10,343,832 0.78%
See complete chart

Market Share for Each Genre in 2010

RankGenreMovies2010 GrossTicketsShare
1 Adventure 31 $3,069,298,487 389,011,204 29.30%
2 Comedy 88 $1,988,994,432 252,090,504 18.98%
3 Drama 193 $1,682,679,725 213,267,293 16.06%
4 Action 31 $1,491,997,508 189,099,795 14.24%
5 Thriller/Suspense 49 $918,162,208 116,370,342 8.76%
6 Horror 22 $530,182,894 67,196,804 5.06%
7 Romantic Comedy 30 $517,007,375 65,526,902 4.93%
8 Western 3 $92,697,737 11,748,762 0.88%
9 Documentary 107 $92,050,861 11,666,719 0.88%
10 Black Comedy 8 $49,087,552 6,221,485 0.47%
See complete chart

Market Share for Each MPAA Rating in 2010

RankMPAA RatingMovies2010 GrossTicketsShare
1 PG-13 122 $4,736,510,605 600,318,135 45.21%
2 PG 72 $2,887,124,327 365,921,937 27.56%
3 R 199 $2,471,240,666 313,211,640 23.59%
4 G 9 $509,249,849 64,543,703 4.86%
5 Not Rated 25 $22,992,713 2,914,148 0.22%
6 NC-17 1 $291,607 36,959 0.00%
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Market Share for Each Type of Source Material in 2010

RankSource MaterialMovies2010 GrossTicketsShare
1 Original Screenplay 230 $4,610,787,789 584,383,627 44.01%
2 Based on Fiction Book/Short Story 71 $2,596,335,972 329,066,629 24.78%
3 Remake 19 $708,734,172 89,826,881 6.76%
4 Based on TV 8 $602,572,773 76,371,704 5.75%
5 Based on Comic/Graphic Novel 10 $549,849,819 69,689,454 5.25%
6 Based on Real Life Events 142 $435,294,818 55,170,371 4.15%
7 Based on Folk Tale/Legend/Fairytale 2 $273,091,716 34,612,384 2.61%
8 Based on Factual Book/Article 12 $259,140,370 32,844,146 2.47%
9 Based on Game 2 $150,888,242 19,123,984 1.44%
10 Based on Play 5 $98,981,480 12,545,179 0.94%
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Market Share for Each Production Method in 2010

RankProduction MethodMovies2010 GrossTicketsShare
1 Live Action 487 $7,207,208,772 913,460,930 68.79%
2 Animation/Live Action 15 $1,650,771,249 209,223,219 15.76%
3 Digital Animation 16 $1,552,963,739 196,826,831 14.82%
4 Hand Animation 5 $19,522,207 2,474,295 0.19%
5 Stop-Motion Animation 3 $2,028,241 257,063 0.02%
6 Multiple Production Methods 2 $1,033,820 131,028 0.01%
See complete chart

Market Share for Each Creative Type in 2010

RankCreative TypeMovies2010 GrossTicketsShare
1 Contemporary Fiction 235 $3,919,175,921 496,726,858 37.41%
2 Fantasy 34 $2,220,076,362 281,378,482 21.19%
3 Kids Fiction 23 $1,625,155,062 205,976,551 15.51%
4 Science Fiction 22 $1,208,849,187 153,212,815 11.54%
5 Historical Fiction 41 $474,621,115 60,154,747 4.53%
6 Dramatization 43 $439,851,757 55,747,984 4.20%
7 Super Hero 3 $312,439,078 39,599,375 2.98%
8 Factual 111 $211,762,432 26,839,286 2.02%
9 Multiple Creative Types 1 $1,018,169 129,045 0.01%
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