Domestic Theatrical Market Summary for 2010

Total Box Office Gross: $10,543,780,506
Tickets Sold: 1,336,346,999
Average Ticket Price: $7.89

Top Grossing Movies of 2010

RankMovieRelease
Date
DistributorGenreMPAA2010 GrossTickets Sold
1 Toy Story 3 Jun 18 Walt Disney Adventure G $415,004,880 52,598,844
2 Avatar Dec 18 20th Century Fox Action PG-13 $408,392,727 51,760,801
3 Alice in Wonderland Mar 5 Walt Disney Adventure PG $334,191,110 42,356,287
4 Iron Man 2 May 7 Paramount Pictures Adventure PG-13 $312,128,345 39,559,993
5 The Twilight Saga: Eclipse Jun 30 Summit Entertainment Drama PG-13 $300,531,751 38,090,209
6 Inception Jul 16 Warner Bros. Thriller/Suspense PG-13 $292,576,195 37,081,900
7 Harry Potter and the Deathly Hallows: Part I Nov 19 Warner Bros. Adventure PG-13 $285,308,372 36,160,756
8 Despicable Me Jul 9 Universal Comedy PG $251,266,265 31,846,167
9 Shrek Forever After May 21 Paramount Pictures Adventure PG $238,395,990 30,214,954
10 How to Train Your Dragon Mar 26 Paramount Pictures Adventure PG $217,581,231 27,576,835
See complete chart

Biggest Weekends of 2010

RankDateMovieWeekend
Revenue
TheatersDistributorGenre
1 May 7, 2010 Iron Man 2 $128,122,480 4,380 Paramount Pictures Adventure
2 Nov 19, 2010 Harry Potter and the Deathly Hallows: Part I $125,017,372 4,125 Warner Bros. Adventure
3 Mar 5, 2010 Alice in Wonderland $116,101,023 3,728 Walt Disney Adventure
4 Jun 18, 2010 Toy Story 3 $110,307,189 4,028 Walt Disney Adventure
5 May 21, 2010 Shrek Forever After $70,838,207 4,359 Paramount Pictures Adventure
6 Jan 1, 2010 Avatar $68,490,688 3,461 20th Century Fox Action
7 Jul 2, 2010 The Twilight Saga: Eclipse $64,832,191 4,468 Summit Entertainment Drama
8 Jul 16, 2010 Inception $62,785,337 3,792 Warner Bros. Thriller/Suspense
9 Mar 12, 2010 Alice in Wonderland $62,714,076 3,728 Walt Disney Adventure
10 Apr 2, 2010 Clash of the Titans $61,235,105 3,777 Warner Bros. Action

Market Share for Each Distributor in 2010

RankDistributorMovies2010 GrossTicketsShare
1 Warner Bros. 33 $1,890,014,665 239,545,570 17.93%
2 Paramount Pictures 18 $1,739,331,201 220,447,545 16.50%
3 Walt Disney 17 $1,475,485,431 187,007,018 13.99%
4 20th Century Fox 19 $1,397,707,090 177,149,178 13.26%
5 Sony Pictures 24 $1,292,727,309 163,843,752 12.26%
6 Universal 19 $891,930,298 113,045,655 8.46%
7 Summit Entertainment 11 $517,818,287 65,629,688 4.91%
8 Lionsgate 16 $513,961,175 65,140,826 4.87%
9 Fox Searchlight 10 $164,953,938 20,906,704 1.56%
10 Overture Films 7 $81,612,865 10,343,832 0.77%
See complete chart

Market Share for Each Genre in 2010

RankGenreMovies2010 GrossTicketsShare
1 Adventure 31 $3,087,048,083 391,260,834 29.28%
2 Comedy 88 $1,999,467,603 253,417,901 18.96%
3 Drama 194 $1,699,227,534 215,364,616 16.12%
4 Action 30 $1,491,850,371 189,081,146 14.15%
5 Thriller/Suspense 49 $926,324,388 117,404,839 8.79%
6 Horror 21 $530,201,246 67,199,130 5.03%
7 Romantic Comedy 30 $522,019,893 66,162,202 4.95%
8 Western 2 $101,005,346 12,801,690 0.96%
9 Documentary 107 $92,250,729 11,692,054 0.87%
10 Black Comedy 8 $49,094,125 6,222,319 0.47%
See complete chart

Market Share for Each MPAA Rating in 2010

RankMPAA RatingMovies2010 GrossTicketsShare
1 PG-13 122 $4,767,106,438 604,195,936 45.21%
2 PG 72 $2,905,656,090 368,270,701 27.56%
3 R 202 $2,578,272,008 326,777,083 24.45%
4 G 9 $509,394,914 64,562,089 4.83%
5 Not Rated 23 $22,420,917 2,841,678 0.21%
6 NC-17 1 $440,245 55,797 0.00%
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Market Share for Each Type of Source Material in 2010

RankSource MaterialMovies2010 GrossTicketsShare
1 Original Screenplay 227 $4,642,117,040 588,354,391 44.03%
2 Based on Fiction Book/Short Story 70 $2,611,830,297 331,030,421 24.77%
3 Remake 19 $708,781,304 89,832,855 6.72%
4 Based on TV 8 $605,654,811 76,762,329 5.74%
5 Based on Comic/Graphic Novel 10 $549,991,246 69,707,378 5.22%
6 Based on Real Life Events 142 $440,866,206 55,876,507 4.18%
7 Based on Folk Tale/Legend/Fairytale 2 $275,938,128 34,973,146 2.62%
8 Based on Factual Book/Article 12 $259,446,426 32,882,936 2.46%
9 Based on Game 2 $150,888,242 19,123,984 1.43%
10 Based on Play 6 $105,931,383 13,426,029 1.00%
See complete chart

Market Share for Each Production Method in 2010

RankProduction MethodMovies2010 GrossTicketsShare
1 Live Action 485 $7,260,120,942 920,167,173 68.86%
2 Animation/Live Action 15 $1,661,003,415 210,520,071 15.75%
3 Digital Animation 15 $1,522,468,468 192,961,777 14.44%
4 Hand Animation 5 $19,551,656 2,478,028 0.19%
5 Stop-Motion Animation 3 $2,028,241 257,063 0.02%
6 Multiple Production Methods 2 $1,035,773 131,276 0.01%
See complete chart

Market Share for Each Creative Type in 2010

RankCreative TypeMovies2010 GrossTicketsShare
1 Contemporary Fiction 234 $3,947,826,450 500,358,114 37.44%
2 Fantasy 35 $2,277,572,325 288,665,675 21.60%
3 Kids Fiction 23 $1,631,344,764 206,761,049 15.47%
4 Science Fiction 20 $1,164,878,504 147,639,851 11.05%
5 Historical Fiction 40 $482,996,914 61,216,319 4.58%
6 Dramatization 43 $448,642,472 56,862,144 4.26%
7 Super Hero 3 $312,439,078 39,599,375 2.96%
8 Factual 111 $212,004,153 26,869,925 2.01%
9 Multiple Creative Types 1 $1,018,169 129,045 0.01%
See complete chart